

Grow Your Practice Podcast
Grow Your Practice Podcast
Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Episodes
Mentioned books

Dec 29, 2023 • 22min
The Purpose of Planning: Creating a Vision, Priorities, and Roadmap for Your Practice in the Year Ahead
It's that time of year! Have you completed an annual plan for your practice in 2024?If not, tune in to this episode to gain insights on the purpose of planning and why it's so important to make time for it. This episode includes insights on how to develop a vision for your practice, core values, growth projections, and quarterly priorities. From setting long-term growth goals to identifying quick wins you can capitalize on in January, this episode offers a comprehensive exploration of how you can create a plan to achieve your practice goals in the year ahead. This episode is an older recording, but the issues discussed are super relevant right now. For more recent content on this topic, be sure to check out the episode released on December 15 (How I'm Creating My 2024 Annual Plan).Don't forget to get your free copy of the 2024 Profit Planner - a free planning template for practice owners: https://hubs.la/Q02cTt100

Dec 22, 2023 • 28min
Reflecting on 2023 and Looking at the Opportunity for Practice Owners in 2024
In this episode, Chad Madden reflects on the highs and lows of 2023 and looks ahead to what's in store for 2024. From increased pressure on private practices to the shifting landscape of healthcare spending, Chad highlights the key trends impacting the industry. He also shares the opportunity for private practice owners in 2024 that will go largely overlooked.Discover insights into how you can turn challenges into opportunities, differentiate your practice, and adapt to the changing landscape. Tune in to gain actionable strategies to support your practice goals in the year ahead. SHOW LINKSLearn more about the Breakthrough Bootcamp: Master Your Profits in Orlando, Florida: https://getbreakthrough.com/orlando2024Steal my 2024 Profit Planner - a free template private practice owners can use to design a profitable practice plan for 2024: https://hubs.la/Q02cTt100

Dec 15, 2023 • 27min
How I'm Creating My 2024 Annual Plan
Since 2008, the Medicare conversion factor, which helps determine how much you get paid by Medicare and guides rates for many other payers, has dropped by 14%. At the same time, inflation increased by 43%. It’s no wonder that countless practices are fighting just to make enough money to pay their employees. But make planning a priority, you can increase your profitability so you never have to worry about making payroll or providing for your family.All of the successful practice owners I know create an annual profitability plan. I believe that if you can’t make a clear plan for your practice, you're never going to be able to make it happen in real life.The alternative is to rely on what the insurance providers or marketplace is going to tell you you’re worth. And I can promise you that’s not going to turn out well. In this episode, I discuss my annual planning process and share the tool I've been using for 20 years to plan for profitability. Recently, one practice owner I worked with, Verelle, told me that this exact template saved his clinic. There is power in understanding your finances. This tool is worth its weight in gold…SHOW LINKSGo here to steal my Profit Planner Template: https://hubs.la/Q02cTt100

Dec 8, 2023 • 27min
Lance Gross, Owner of GTS, on His Journey From Zero to 17 Clinics in 5 Years
Lance Gross, Owner of GTS Physical Therapy in Arkansas, rapidly (and incredibly) scaled his practice from zero to 17 clinics in 5 years. In this episode, Lance shares lessons learned along his practice growth journey, including how he generated a 90% growth in visits and a 70% surge in referrals and within the span of a year!Hear about how Lance's clinic set itself apart from the competition, through strategies such as specialization, hiring top-notch clinicians, and leveraging direct-to-consumer marketing.The conversation also sheds light on Lance's successful team-building strategies, emphasizing the creation of a winning team environment. As the podcast concludes, Lance addresses future challenges, particularly the intricacies of navigating declining reimbursements and rising costs.Tune in for incredible insights on how Lance built a thriving outpatient physical therapy practice in a competitive market. SHOW LINKSLearn more about the Breakthrough Bootcamp: Master Your Profits in Orlando, Florida: https://getbreakthrough.com/orlando2024

Dec 1, 2023 • 30min
Alexander Wielohorski, COO of Advanced Physical Therapy, Goes From Managing South America’s Largest Airline to Managing Alaska’s Largest PT Private Practice
Alexander Wielohorski took a unique path towards physical therapy practice ownership. A mechanical engineer by trade, several years ago Alex managed 30,000 airline employees at a large airline in South America.Flash forward to today, and he co-owns Alaska’s largest physical therapy private practice…And shares that it’s more complex than he would have ever imagined - due primarily to a lack of processes and resources. In this episode, Alexander discusses the challenges and business gaps he helped identify in the practice and how they’ve been able to scale effectively.Alexander tells the story of how the practice has expanded and prevented stagnation against all the odds, including reimbursement cuts, increasing local competition, and staffing shortages. SHOW LINKSHave a question for Alexander? You can reach him at awielohorski@aptak.comCheck out the book “Execution: The Discipline of Getting Things Done” Available on Amazon. Exclusive Offer for Podcast Listeners: Schedule a free strategy call with a practice growth expert at Breakthrough to increase profitability and grow your practice. Sign up at https://getbreakthrough.com/podcastoffer

Nov 24, 2023 • 21min
Chris Gordos on Doubling Patient Visits Despite Losing His Biggest Referral Source
Chris Gordos, a PT practice owner in Central Pennsylvania, didn’t believe in marketing. His mindset was “If you offer a good service, patients will come.” Then he lost his biggest referral source. When that happened, he knew he had to find another way of getting patients in the door. So he tried direct-to-consumer marketing - and it worked. After being stagnant for about 10 years, his business started to grow. He soon reached his business goal of doubling patient visits. In this episode, Chris tells that story and talks about what worked for him. He also talks about the current market challenges including low reimbursements, staffing issues, and mounting student debt.Have questions for Chris? You can reach him at his office number 610-944-8140 or email at imgphysicaltherapy@gmail.com. Exclusive Offer for Podcast Listeners: Schedule a risk-free strategy call with a practice growth expert at Breakthrough and get a $50 Amazon gift card. Sign up at https://getbreakthrough.com/podcastoffer

Nov 17, 2023 • 21min
3 Lessons Every PT Clinic Owner Needs to Know About Money
In this episode, I share the best lessons I’ve learned about money from my 3 mentors.Part of my mindset is to go out and learn from others so I can from their wisdom and experience, and I don’t have to reinvent the wheel.Through that process, I found 3 very good mentors who I’ve been working with for decades.For this episode, I asked all of them one simple question: “What’s the single most important lesson you’ve learned about money?”The answers were surprising and insightful. I think you’ll really enjoy this episode. SHOW RESOURCESLearn more about Profitability Under Pressure, my 13-week masterclass on increasing profits in spite of declining reimbursements.There’s currently a waitlist. However, if you complete the application and let us know you’re a podcast listener, we’ll do everything we can to squeeze you in to the course (it’s our last course of the year). Learn more and apply at: getbreakthrough.com/profitcourse

Nov 10, 2023 • 22min
The Essential Drucker: Secrets to Getting Your Finances in Order to Survive and Thrive Without the Stress
If you've been in practice for awhile, you’ve worked hard to build a practice where you provide high-quality care and have made a positive impact in your community.More reimbursement cuts threaten this hard work.In this episode, I talk about what practice owners can do from a high-level management perspective to get their finances under control. I draw most of the teachings in this episode from the book, “The Essential Drucker,” which provides a comprehensive overview of the works of Peter Drucker, the “Father of Modern Management.” Tune in to learn:-The principles of management-The three areas of management I see practice owners struggle with the most -The single largest reason for the failure of new ventures-The objective function of (and importance) of profitWant to dive deeper and learn specific strategies for increasing profit? Get a roadmap for increasing profitability and learn from other practice owners and experts in my new 13-week masterclass, Profitability Under Pressure. The course starts this month and applications close Tuesday, November 14th. There are only a few remaining spots. Learn more and apply risk-free at getbreakthrough.com/profitcourse

Nov 3, 2023 • 41min
5 Financial IQs from Robert Kiyosaki
At a time profits are declining for many practice owners, it's important to refresh ourselves on how money works. The 5 Financial IQs from Robert Kiyosaki are a good starting point for thinking about how to grow wealth and secure a healthy nest egg for you and your family. In this episode, I walk through the 5 Financial IQs from Robert Kiyosaki and share how I've applied them in my life. SHOW LINKSIncrease Your Practice Profits in 2024 with my Free Profit Planner and Profitability Training. Access it immediately at https://getbreakthrough.com/profitnow

Oct 31, 2023 • 12min
My Secret Weapon for Increasing Profits in 2024
As of the date of this recording, there are only 61 days left in the year.Have you started thinking about your annual practice plan? There’s one thing you need to do first before you get started. Most owners will never take the time to do this, and as a result, miss out on thousands of dollars in profit. Want to create an annual plan that results in profit? Then you need to create a Profit Plan. In this special episode, I introduce the Free Profit Planner for forecasting profits. To see the full video and get your copy of the Profit Planner, go to https://getbreakthrough.com/profitnow You don’t have to settle for pitiful profits. Practice owners like Verelle, Peg, and Jeff have used my Profit Planner to gain visibility into their finances and forecast profits. In their own words: “We would’ve been out of business by January…It saved my clinic.” —Verelle, Practice Owner in Ohio"Big win->I'm getting my finances under control!!!!" —Peg, Practice Owner in Connecticut “It made me delve into my analytics more than I ever have.” —Jeff, Practice Owner in New YorkTo get my Profit Planner and watch the complete video showing you how to use it, go to https://getbreakthrough.com/profitnow P.S. We're just a couple of days away from launching a program exclusively for practice owners looking to increase the profitability of their practice. To be amongst the first to learn the details, sign up at the same link: https://getbreakthrough.com/profitnow