Grow Your Practice Podcast

Each week, Breakthrough PT Marketing Podcast with Chad Madden brings you no-nonsense marketing strategies that deliver you patients and profits. Author of "Killer Marketing Secrets for Private Practice PTs" and Owner of Madden Physical Therapy, Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 400 Practice Owners to do the same.

You may be looking at that title and screaming...why in the world would I be disappointed with a 3650% ROI when getting new patients? WARNING: I discuss a lot of direct response marketing concepts in this post that you might not be familiar with if you are new to my blog. If you are new, I encourage you to read it to get a grasp of what is possible in your practice. If you are advanced, then enjoy :) To be clear, I'm not disappointed anymore. However, I was initially when I was looking at it with the wrong mindset... Today, we’re going to talk about the importance of having a “long term” perspective versus a “snapshot” perspective on your marketing campaigns. By the end of this post you’ll learn: The danger of having a snapshot perspective and why it may be costing you money How to convert unconverted leads into customers through automated follow up. And an idea on how to get free traffic down your sale and marketing funnel. For more visit: http://breakthroughptmarketing.com/

"What Exactly Do You Do?" As a Private Practice physical therapy owner this is a question I get a lot. It's a question if you don't know how to answer, can stop you from getting new patients. Today we're going to talk about a really cool strategy I've found to overcome this. In this post, you'll learn how to make yourself stand out from other private practice PTs, how to motivate patients to complete their plan of care, and how to market yourself better so you get higher conversions. "Why should I choose your physical therapy practice and services versus going down the street to your competitor?" For those who know anything about Business Strategy, you'll know this as customers basically asking, "What's your USP?" The usual answer Private Practice PTs come up with are the boring ones, the ones that all other owners say, We have high quality care... You get to see the same Physical Therapist every time... We do one on one... You get manual therapy every time that you're in... For more visit: http://breakthroughptmarketing.com/

Are you tired of your Therapists & Staff Not Following Your Systems? Today we’re going to talk about how to get your staff to follow through on your systems. Why? Because the key to having an effective business, the kind you can scale up, is by having SYSTEMS. But your systems are worthless if your staff don’t follow through on them. In this post you’ll learn how to make your staff become intrinsically motivated to use your systems, how to hold them accountable and how to start seeing results improve in your business. A system does two things. 1.) It increases your EFFICIENCY 2.) It's REPEATABLE The goal of a system is to do the same thing over and over which improves your business, whether it's you executing it or somebody else. For more visit: http://breakthroughptmarketing.com/

Over here at BPTM we've developed something we like to call the "Killer Marketing System". It's a system that's gone through several revisions, has been iterated over time and honed to near perfection. Today it is an effective system to help get Private Practice PT Owners more patients. Wouldn't it be great if you knew you had a SYSTEM that was guaranteed to bring you in new patients...if you followed it to the letter? During our Bootcamps, our owners usually walk in feeling overwhelmed. We throw a lot of information at them and it can seem like too much. But one of my favorite parts is when we get through the events, owners tell me "Now everything makes sense." Here's the thing about the Killer Marketing System, you have to use ALL of it. You can't just pick and choose the shiniest object. You have to use all the different parts, in the right order, and with the right strategy, in order to get outstanding results. So without further ado, let's go through the Killer Marketing System. The Killer Marketing System The overall template goes like this: Step #1: Lead Magnet Step #2: Tripwire Step #3: Core Service Step #4: Cash Pay on the back end Step #5: Return Path Step #6: Referrals If you've studied marketing, you're probably nodding your head at some of these terms. However if you don't recognize them...don't worry. I'll show you how we use this template to develop the Killer Marketing System. For more visit: http://breakthroughptmarketing.com/killer-marketing-system-make-practice-explode-new-patients/

This is the final part in a 3 part series on how you as a private practice owner can successfully scale and grow your business while still providing expert care. Here we are, finally the 3rd part of this series. In part 1 you found out about the number one limiting belief that's holding you back from working yourself out of your practice. In part 2 you found out how the different levels of private practice PT owners handle growing and scaling their business. We also talked about listing out your responsibilities and how to work yourself out of a job. Remember: The goal is to work yourself out of a job. To create LESS work for yourself, not more, while increasing your income. Today we're going to give some examples and stories to illustrate the power of handing off responsibilities in your business. Turning over responsibilities can be powerful. It not only frees up your plate, but it can also allow you to discover untapped assets in your business. Remember in part 2 how we talked about the difference between the Major Leaguer and the All Star private practice PT owner? The All-Star goes out of their way to attract rock stars. Staff members who can not only do their jobs, but can recognize problem areas AND actively propose and implement solutions. In other words they don't create more headaches for you, they drastically reduce them. Once you start surrounding yourself with rock stars it'll take a huge load off your plate, and your business will explode. I'll use an example to illustrate this. How To Get A 100% Conversion Rate On Tuesday we ran a promotion. We had 56 come in for a free screening and 45 converted to a full plan of care. This is the highest number we've ever had. In fact of the 11 that didn't schedule, 8 are waiting on physician scripts. So it's really 3 people who didn't convert. It was a super successful conversion. I was pretty impressed with our results. However this changed when I heard about Dan's story. Dan is one of the PTs that works with us. As well as working with us he is also a devout follower of what we teach at BPTM. Dan, during this promotion, saw 13 free screenings and converted all 13 into a full plan of care. Just in case you didn't see that that's a 100% conversion rate. I was blown away. For more visit: http://breakthroughptmarketing.com/grow-practice-still-maintain-quality-care-part-3/

This is the 2nd of a 3 part series on how you as a private practice owner can successfully scale and grow your business while still providing expert care. Last week we talked about the simple mindset that can be sabotaging your business. The mental script that’s stopping you from scaling up your business. Today we’re going to go one step further. We’re going to show you how to start taking action to scale up your business. The problem is simple. You want to scale up your business, but without any drop in quality. The Four Levels of Private Practice PT Minor Leaguer This is the private practice PT owner that just got started. They are in charge of seeing all their patients. They don’t have a lot of money. Major Leaguer This is where most private practice owners that I’ve talked to tend to get stuck. They have maybe a dozen staff, yet are still integral to their business. Major Leaguers do well financially but don’t have a lot of time. All-Star The All-Star has solved the problem of little money AND little time. They have a good solid business, and lots of leisure time. They tend to have really good staff in place. Hall of Famer The Very Top. This is where all private practice PTs want to be. They are teaching others, they are into advocacy. They help out at local universities or help other private practice owners. They are in such a position they can give back. For more visit: http://breakthroughptmarketing.com/how-to-grow-your-practice-and-still-maintain-the-same-quality-of-care-part-2/

This will be the first of a 3 part series on how you as a private practice owner can successfully scale and grow your business while still providing expert care. As a private practice owner you might be facing a thorny problem. A problem that might get you into a lot of trouble. It's something I had to work through, and I've heard from a lot of other private practice owners who are struggling with this as well. The problem is this: How Can I Scale My Business, or Grow My Business, But Yet Keep The Same Level of Expert Care? Or in other words, how can I grow without having a decline in quality? How Many Balls Can You Juggle? Just think about how many different roles you have to take on as a private practice owner. Let's look at a few: Internal Marketing (marketing to your past patient base) External Marketing (marketing to people who've never heard worked with you before) HR & Personnel Finance & Billing Legal Policies & Procedures Logistics Goal Setting & Planning Management The list goes on. We're not even including the different sub roles of being a physical therapist itself. For more: http://breakthroughptmarketing.com/

How Systematized Is Your Practice? Are you still trading time for money or are you working to completely automate your practice? It's the step that allows you to move to the next level. It's the point where the success of your practice doesn't on you trading time for money, but where your business makes money without you. If you've ever said "I want to work ON my business, not IN it" then this is the step we're talking about. That line comes from E-Myth by Michael Gerber, and it's the next phase to focus on after you’re in control of getting new patients. It's the phase where you start building systems to automate your practice. For instance, 2 weeks ago we had a workshop with 35 registrants. Tomorrow, I'm hosting another workshop with a potential 57 registrants. This all came about with minimal marketing effort on my part because I have systems in place and a team to help me automate. And I'm going to show you exactly how you can do the same thing.Why We’ve Got To Stick Together... Visit www.breakthroughptmarketing.com

f you’re reading this, then the chances are that you’re a physical therapy private practice owner, and you have one burning problem…. You want more ways to market your practice. You want more patients and you want them yesterday. You want more referrals, more direct access patients, and more business from your past customers. If that’s the case, then you’re in for a treat. In this article and the video below you’re going to find out some of the best ideas I’ve found over the years in marketing my practice. Ideas which grew Madden PT 600% in 30 months. The 3 Target Areas There are three “target markets” that you can focus your efforts on to get more patients. These are… Marketing To the General Public Marketing to Past Patients Marketing to Physicians