

Grow Your Practice Podcast
Grow Your Practice Podcast
Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Episodes
Mentioned books

Feb 25, 2022 • 60min
No Surprises Act & Medical Review Audits with BCMS President Mary Daulong
Chad Madden connects with BCMS President and CEO Mary Daulong, also known as the Queen of Compliance. Get details on the No Surprises Act and Medical Review Audits. Learn what you need to do to comply.
Want to learn more from BCMS? Head to bcmscomp.com.
For free practice growth resources, visit getbreakthrough.com/resources.

Feb 18, 2022 • 23min
The Marketing Flywheel — How to Get More Patient Visits
In this episode, Chad Madden talks about the evolution of marketing in private practice. He introduces the Marketing Flywheel, a proven framework for direct-to-consumer marketing success.
Hundreds of Breakthrough customers use the flywheel model to consistently get more patient visits. Learn more at getbreakthrough.com.

Feb 11, 2022 • 1h 3min
How to Hire Clinicians When It Seems Impossible to Compete
In this special episode, Chad Madden discusses the current hiring market with PT Hiring Expert Wendy Beaudet, VP of Talent Acquisition at InSearch Medical.
Highlights:
[05:41] The State of Hiring in 2022
[11:44] Common Hiring Mistakes That May Be Getting In Your Way
[17:12] The 8-Step Personnel System Chad Uses, from the book Who by Geoff Street and Randy Street (https://whothebook.com/)
[18:40] Sourcing to attract the right candidates for your open position
[25:09] Screening out who should move on and asking the right questions
[41:29] Building an interview process that helps you ensure values alignment
Visit getbreakthrough.com/resources for more private practice owner resources on hiring, marketing and financial planning.

Feb 4, 2022 • 38min
Marla Ranieri On Growing Revenue with Conversion Tools
Marla Ranieri, President of the Physical Therapy Division of Better Healthcare, on growing revenue though conversion tools, data and operational efficiencies.

Jan 27, 2022 • 39min
Mike Fink on the evolution of manual therapy, what future employers should look for in DPTs and more
Mike Fink, Department Chair at Lebanon Valley College, on the evolution of manual therapy, what future employers should look for in DPTs, and the academia versus private practice owner conundrum.

Jan 21, 2022 • 38min
NY Practice Owner Kim Clark Sheds Light On How She Built a Lifestyle Practice
NY Private Practice Owner Kim Clark Sheds Light on How She and Husband and PT Partner, Jamie Clark, Built a Lifestyle Practice While Raising 4 Kids

Jan 14, 2022 • 50min
Building a Monopoly with Neuropathy: Hosted by Carl Mattiola and Chad Madden
Building a Monopoly with Neuropathy: Hosted by Carl Mattiola and Chad Madden. Learn more at GetBreakthrough.com/Podcast

Jan 7, 2022 • 56min
3 Ways to Grow Top Line Revenue with John Logar; Advertising on TikTok or Google?
John Logar on Healthcare Trends in the US; 3 Ways to Grow Top Line Revenue; Advertising on TikTok or Google?

Dec 31, 2021 • 60min
How to Make 2022 Your Best Year Ever: Creating Your Practice Growth Plan
How to Make 2022 Your Best Year Ever: Creating Your Practice Growth Plan. Learn More at GetBreakthrough.com/Podcast

Dec 24, 2021 • 1h 4min
2022 Medicare Cuts Q&A with Chad Madden & Mary Daulong of BCMS
2022 Medicare Cuts Q&A with Chad Madden & Mary Daulong of BCMS. Learn more at GetBreakthrough.com/Podcast.