Grow Your Practice Podcast

In this episode, you’ll hear from Robin Horace, Breakthrough's Media Director. Robin walks through how to choose your advertising platforms, how to structure a campaign and write ad copy, and the do’s and don’ts of online advertising. Looking for more practice growth resources? Visit getbreakthrough.com/resources.

Chad explores the evolution of PT marketing, from a reliance on physician referrals to direct access. He discusses the most common successes and pitfalls practice owners make, and shares a vision for the future of PT marketing.

In less than 5 years, Chad increased the value of his practice from $4M to more than $10M. In this episode, he shares what he learned on his journey, as well as the strategies and systems that led to massive practice growth. If you're planning to exit in the next 5 - 20 years, you need to know how to grow the value of your practice. In this episode, Chad shares the 15 determinants of practice value and gives the magic formula for calculating the value of your practice. Interested in learning more about the strategies and systems Chad used? Visit getbreakthrough.com/podcastoffer for a demo of the Breakthrough platform. Breakthrough's system employs the exact strategies Chad uses in his practice every day.

Special guest Lauren Masi, Owner of Lafayette Physical Therapy, opened a second clinic location this year. In this episode, Lauren discusses her learnings from growing and expanding her practice. She shares her strategies around hiring and how to fill a new hire's schedule. Plus, Lauren goes into detail about the specific marketing tactics that work best for her practice to generate consistent patient demand. Interested in using some of the same patient demand strategies that have contributed to Lauren's success? Visit getbreakthrough.com/podcastoffer for a consultation with Breakthrough. As a podcast listener, you'll get a $50 Amazon gift card when you attend the consultation.

Chad Madden connects with BCMS President and CEO Mary Daulong, also known as the Queen of Compliance. Get details on the No Surprises Act and Medical Review Audits. Learn what you need to do to comply. Want to learn more from BCMS? Head to bcmscomp.com. For free practice growth resources, visit getbreakthrough.com/resources.

In this episode, Chad Madden talks about the evolution of marketing in private practice. He introduces the Marketing Flywheel, a proven framework for direct-to-consumer marketing success. Hundreds of Breakthrough customers use the flywheel model to consistently get more patient visits. Learn more at getbreakthrough.com.

In this special episode, Chad Madden discusses the current hiring market with PT Hiring Expert Wendy Beaudet, VP of Talent Acquisition at InSearch Medical. Highlights: [05:41] The State of Hiring in 2022 [11:44] Common Hiring Mistakes That May Be Getting In Your Way [17:12] The 8-Step Personnel System Chad Uses, from the book Who by Geoff Street and Randy Street (https://whothebook.com/) [18:40] Sourcing to attract the right candidates for your open position [25:09] Screening out who should move on and asking the right questions [41:29] Building an interview process that helps you ensure values alignment Visit getbreakthrough.com/resources for more private practice owner resources on hiring, marketing and financial planning.

Marla Ranieri, President of the Physical Therapy Division of Better Healthcare, on growing revenue though conversion tools, data and operational efficiencies.

Mike Fink, Department Chair at Lebanon Valley College, on the evolution of manual therapy, what future employers should look for in DPTs, and the academia versus private practice owner conundrum.

NY Private Practice Owner Kim Clark Sheds Light on How She and Husband and PT Partner, Jamie Clark, Built a Lifestyle Practice While Raising 4 Kids