Reinventing Professionals

I spoke with Travis Hoechlin, CEO of RizeUp Media, a digital marketing agency focused on website design, SEO, Google pay-per-click ads, and social media for law firms. We discussed how law firm marketing teams should allocate investments in website design, SEO, Google pay-per-click ads, and social media, ways that law firms can assess the return on their online marketing, and common pitfalls that law firms should avoid in digital marketing.

Caroline Hill, Editor-in-Chief of Legal IT Insider, shares her insights on the evolving legal technology landscape. She discusses the shift from excitement about generative AI to practical applications that enhance legal practices. Caroline highlights a startup's journey to unicorn status after raising $100 million and delves into investment dynamics in the legal tech sector. The conversation also addresses the unique challenges startups face, the blend of technology and human interaction, and the importance of community knowledge-sharing in navigating industry changes.

I spoke with Steve Reynolds, the Chief Strategy Officer for Emburse, a travel and expense management technology company. We discussed the release of Air Contract Audit, which analyzes and audits business travel contracts with airlines, best practices for measuring contract performance and highlighting underperforming terms, and how corporate counsel and legal operations leaders can assess contract value leakage.

I spoke with Francesc Muñoz, Chief Information Officer at Cuatrecasas in Barcelona. We discussed the most important technology issues that law firms in Europe face, the success of Cuatrecasas Acelera, the advantages of law firms creating new models of supporting clients, and how law firms will continue to reimagine their services and business models.

I spoke with Adrienne Lester, the Senior Director of Business Services at ShareFile. We discussed the trends driving the need for more content collaboration and real-time engagement, how ShareFile's solutions help law firms keep pace with changes in the practice of law, where legal professionals are leveraging technology to support their compliance requirements, and how lawyers are taking advantage of virtual data rooms and client portals.

I spoke with Andrea Miskolczi, the Founder and Director of InterAlia Consulting, a strategy and transformation advisory boutique for legal leaders. We discussed best practices for promoting the adoption of new tools in a legal organization, how lawyers are adopting AI, and whether there is a fear of AI in legal.

In this 27th episode of Charting Change in Legal, Caroline Hill, Editor and Publisher of Legal IT Insider, and I discussed litigation trends, AI applications, self-service training, and ILTACON.

I spoke with Steve Orrin, the Federal Chief Technology Officer for Intel Corporation, where he leads Intel's Federal and Public Sector Solution Architecture, Strategy, and Technology engagements. We discussed how public and private sector organizations are dealing with the rise in cybersecurity attacks, how they can enhance their security controls with Zero Trust, and how those in regulated industries or working with sensitive data should apply AI and machine learning.

I spoke with Nicolas Leroux, the Founder and CEO of Odyssey, a global corporate governance services provider. We discussed how the demand for in-house legal services has changed, the benefits of outsourcing legal entity management, and good governance practices for international subsidiary management.

I spoke with Sean West, a co-founder of Hence Technologies, a strategic legal management platform. We discussed how geopolitical and economic factors influence the need for legal risk management, ways that legal tech empowers risk management, and the connection to legal operations.