Future of Fitness

John possesses a unique set of experiences and skills in the fitness business. Over the past 25+ years, he has built, owned and managed his own gyms, consulted other club owners from the ground up and has been a consultant assisting others navigate their clubs through transitions or troubled times. As a busines sconsultant, through his business GymBuilders, John has assisted countless others in starting their own fitness businesses. John's personal gym ownership has been both in independently branded gyms and nationally franchised operations. Some of his own have been Paragon Fitness, Adrenalin, All Out Fitness and Rock Solid Training. He has been an owner of franchise brands such as Gold's Gym and CKO Kickboxing. Early in John's career he was the Eastern Advertising Manager for Weider Publications: Muscle & Fitness, FLEX and Men's Fitness magazines. Additionally, John has been an independent contractor working with local dealers and manufacturers representing the top commercial fitness lines. He continues to maintain relationships with all major fitness equipment manufacturers and their representatives. Each endeavor has offered John different perspectives, knowledge, skills and experiences. However, his passion has always been the club side of the business. Whether it's building his own clubs, working with existing operations, working with teams of fitness professionals or helping others open their first fitness venture John's passion quickly reveals itself to others.

Jessi Kneeland is a writer, speaker, teacher, and body image coach for women. She is an iPEC certified life coach and a NASM certified personal trainer, with 9 years of experience in the fitness industry in NYC, and 4 years of running an online coaching business. Jessi regularly runs workshops around the country on body image and women's empowerment and is the creator of Authentic Body Confidence, a 12-week group coaching program designed to help women break free from body image issues. Her mission on earth is to help women build trust in themselves and their bodies, step into their authentic power and create the big, juicy lives they were meant for.

Dr. ACE is a Board Certified, Licensed Naturopathic Medical Doctor who specializes in personalized natural medicine, including joint, gastrointestinal and hormonal health as well as regenerative and athletic performance medicine. She completed her medical education at Southwest College of Naturopathic Medicine (SCNM) in Tempe, Arizona where her clinical training encompassed a wide range of medical conditions. She has also completed extensive training in Regenerative Injection therapies. Her experiences of pain and dysfunction at an early age following an auto accident, left her determined to build a strong and healthy body. She continues, to this day, with a rigorous strength and conditioning program. Her experiences with limitations, athletic injuries and digestive issues have sparked her passion for treating other athletes. Dr. ACE is well aware of how acute and chronic pain can affect performance and recovery, and the importance of a balanced lifestyle. Her goal with all of her patients is to help them become an active participant in their health care decisions and treatments. This includes finding the root cause of dysfunction to alleviate symptoms, truly heal the body and increase performance. Dr. ACE is passionate about movement, health and community. She is a lifelong athlete with a diverse sports background including competitive basketball, swimming and triathlon at the collegiate level and CrossFit. She loves getting outdoors and enjoying our beautiful California weather and the healthy opportunities our community offers. Dr. Ace is a member of California Naturopathic Doctors Association, the American Association of Naturopathic Physicians and the American Osteopathic Association of Prolotherapy Regenerative Medicine. You can find her at Regenerate Health MC in Santa Barbara, CA.

Leslie Trujillo, M.A., is a Kinesiology/Health Professor/Strength Coach at Los Angeles Harbor College (LAHC). She is also an Athletic Performance and Mindset Coach. Leslie has trained Heisman Trophy winners, All-Americans, and National Championship teams at LMU, Notre Dame, University of Southern California, and at The Yard Performance Center. She has her B.S. in Exercise Science from UNM, M.A. in Education from LMU, M.A. in Kinesiology: Sports Management from CSULB, and her Certificate in Sports Psychology from SDUIS. She played Division I tennis at UNM. Leslie is a Master Trainer with ZHealth Performance, specializing in movement and the nervous system. She has worked with hundreds of high school basketball and volleyball athletes at various schools in the South Bay. Leslie is also the director of the CHAMPS program at LAHC to help student-athletes succeed in academics and athletics. She hosts the "Convos with Coaches" Podcast with Coach Kim Jones. You can connect and learn more about Leslie at www.convoswithcoaches.com

After earning his Mechanical Engineering degree, working for two Fortune 100 companies in business development, starting a Green Building Design Firm from scratch and selling it, Patty decided to try his hand in the fitness industry. Patterson was a true pioneer in the early years of Crossfit - so early that when in Vancouver, Glassman slept in Patty's bed and Patty took the couch. Greg was Patty's mentor from 2004-2011 and has dedicated his life to professionalizing the fitness industry so coaches and owners can make the same living as engineers. Patty is the CEO of The Madlab Group and the owner of the Madlab School of Fitness in Vancouver, BC. The school has a strong staff of professional coaches (3 have been there for over 12 years) and a great gm. The place runs itself so he spends his days working with gym owners and coaches around the world and tormenting his staff at MLG with his endless rants...

Mike Kesthely has been involved in athletics his entire life, ranging from years playing box lacrosse, martial arts, rock climbing, mountain biking and CrossFit. He has worked as a Firefighter/Paramedic, for the Lethbridge Fire Department since 2000, and is the past Health & Fitness Coordinator for the department. His passion now lies in nutrition and functional lab analysis, and improving client performance, health, and longevity through dietary augmentation. He is the CEO/Founder of Nova3 Labs that offers nutrition coaching and high-end supplements. Current Certifications/Education Includes: Former lead instructor for the OPT CCP Nutrition Level 1 in Scottsdale, AZ, at the International Center for Fitness, 2011-2014 Former trainer with Crossfit®️ Lethbridge Optimum Performance Training Certified Coaching Program Nutrition, Level-1, under James Fitzgerald and Mat Lalonde, PhD Functional Diagnostic Nutrition Practitioner Precision Nutrition certified (Sport & Exercise Nutrition) through Dr. John Berardi Crossfit®️ Nutrition certified under Robb Wolf Crossfit®️ Trainer, Level-1 certified Functional Movement Screen under Tim Takahashi, M.Kin., CAT(C), CEP, CK, CSS

Pixel Mobb formed in 2007 to continually push the limits of creativity in the fitness, combat sport, and entertainment arena. Chris Perilli and Pixel Mobb operate outside of the comfort zone, intentionally disregarding the rules. A tenacious creative team delivering raw emotional video. Some of Pixel Mobb's clientele - DeFranco Training Systems, Wu-Tang Clan, Tim Ferris, Diesel Strength and Conditioning, Force Fitness, Ghostface Killah, Athletes Acceleration, Krank Athletics, Krav Maga Alliance, Alan Belcher, Fatman Scoop, Shanda Freeman, Serge Devant, Fallout Shelter Productions.

Matt Walrath is the owner of Beyond Macros nutrition coaching, a company that helps clients get leaner, stronger, and perform better through sustainable habit changes rather than restrictive dieting. Beyond Macros provides both 1-on-1 and Group nutrition coaching, and recently released its first digital product. Matt has used a combination of SEO and email marketing to build a business model that allows him to travel the world and work from anywhere. In the last year, he's been across the US, Indonesia, Australia, Hawaii, Costa Rica and Brazil.

Vito La Fata considers himself the NO BS business and marketing educator, personal brand coach, and certified high-performance trainer to the wellness and fitness professional who is looking to know how to grow a brand online so they can achieve success and income above the norms of the industry on a consistent basis. He's the owner of Fitness Profit Systems and The Fitnesspreneur's Life, co-creator of The Visionary Planner, and founder of Hard Chargers United, a Beachbody Coaching Team with over 5,000 online fitness coaches. His mission is to help the industry live with more of the 5 freedoms- financial, location, people, time and purpose freedom. For free gifts go to www.vitolafata.com or email vito@vitolafata.com

Have you ever seen trainers wiping down equipment at your gym? Between clients, they're cleaning the treadmills, resetting the weights, and mopping the floor? That used to be me, hustling every minute of the day. I went from cleaning equipment and training to owning one of the most successful gyms in the nation. And on this journey, I always chose science over mainstream deceptions, gimmicks, and quick-fixes in the fitness world. After starting at the bottom of the fitness world, I've devoted myself to continue developing my expertise over the last 20 years and I now hold a multitude of Goal-Oriented Specializations. And people love my passion for cutting through detrimental myths by implementing simplicity, specificity, progressions, and my dedication to NO BULL in my fitness programs. I became a bestselling author with a powerful chapter exposing fitness myths in "The Wellness Code: Your Ultimate Guide to Health, Fitness and Nutrition," which features other Celebrity Experts in the Fitness industry sharing their insights on healthy living. I was published in Women's Fitness Magazine (the international UK and Ireland) as a Fitness Elite GameChanger, along with 12 fitness books just for women. Plus, you may have seen me discussing health and wellness on CBS, NBC, ABC and Fox affiliates on the John Spencer Ellis show. You should know that I'm more than a gym jock – I'm a fitness science nerd. I have read countless books and attended hundreds of trainings about health, anatomy, nutrition, and exercises. I have dozens of certifications and specializations, which means you get all of that knowledge focused on your specific goals. I can curate exercises and nutrition advice for your specific body, age, and history. And I work my ass off for you because I can see the long vision of your potential. So if you're ready to work hard, I'm the person who can push you to finally get results.