Future of Fitness

Eric Malzone
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Feb 24, 2019 • 1h 4min

Bridging The Gap Between Training & Therapy - Ryan Whited

10 years ago I began to have shoulder pain. I and my wife are both rock climbers, so this was a very challenging time for us. it took most of a year for me to find someone who could help with my shoulder. At this time It dawned on me that the order of operations for care was out of order. I became obsessed with biomechanics attending courses designed for medical professionals, primarily physical therapist. I had a new vision for preemptive care and believed a more thorough understanding of biomechanics could help me with athletes and their performance and prevention. We began using the term prehab 10 yrs. ago, and since then we've come up with a very effective model for providing athletes with insights to performance and prevention (mitigation). We began investigating pain science 5yrs. ago, believing that client education is very important for success. Why wait until someone is in pain, to explain pain to them? Wouldn't it be better for people to have this understanding preemptively? This has been our goal since the beginning and remains our number one ambition. To provide insights usually reserved for a clinic after injury, before an injury. And to demystify the process if an injury should occur.
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Feb 20, 2019 • 47min

The Next Evolution of Strength Training - Aly Orady

Based in San Francisco, Aly Orady is a 20-year silicon valley veteran, engineer and serial entrepreneur. Aly started his career at Hewlett-Packard's Computer Systems Laboratory designing super-computers, followed by technical leadership roles at a series of startups, including Kealia, Inc. (now Sun/Oracle). Armed with an M.S.E.E. from Stanford, and a B.Eng. from McMaster University, Aly founded Pano Logic where he served as the company's Chief Technology Officer and oversaw core technology development, architecture, and patents. As Pano Logic's founder, Aly also served on the board of directors and has filled a broad array of functional roles including product management, go-to-market planning, business development, and manufacturing operations. Aly's technical expertise includes cloud, virtualization, enterprise management, networking, and computer architecture. In 2015, Aly went on to found Tonal, a stealth startup with an innovative approach the fitness. Stay tuned.
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Feb 13, 2019 • 48min

Burnt Out to Badass - Eléa Faucheron

Eléa Faucheron is the founder of MOVE THINK SMILE, a coach, and author of "BurnOut to BadAss. How to get your life back and then some when work burns you out." Before writing her book, Eléa co-founded two action sports companies, ran both of those businesses for over a decade, and hit burnout. Today, she helps burned out business owners and professionals conquer anxiety & fatigue, so they can achieve peak performance. Eléa also volunteers her time as the President & co-chair of the Women's Kiteboarding Collective. A global organization bringing women together in life and kiteboarding.
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Feb 10, 2019 • 49min

The Rise of F45 - Luke Armstrong

From Sydney, lived London, Zurich & NYC. 2012 left a career in finance to combine a passion for fitness with my commercial skills and experience by helping childhood friend Rob Deutsch franchise his F45 gym.
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Feb 6, 2019 • 47min

Becoming A 3D Brand - Lori Kennedy

Lori Kennedy is the founder and CEO of The Wellness Business Hub which provides professional training and personal development for health practitioners looking to build and grow their businesses online. She's also a mom, and lover of all things related to coffee. Lori's two foundational programs The Wellness Business Academy and the Launch It Like a Boss Mastermind are growing a powerful community of health leaders who are transforming the way healthcare is done all over the world. She is also the host of The Business of Becoming Podcast for entrepreneurs who want to build the business and life of their dreams… all on their own terms.
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Jan 30, 2019 • 39min

Airgym - The Home Gym Revolution - Chris Daskam

With AirGym, there are no contracts, no sign on fees, or subscriptions. You can use the free app to locate home gyms and commercial gyms of any type. Check out pictures, reviews and gym openings and then book the gym and go workout. AirGym is the same workout as you would expect from a "traditional big box gym". Find your workout where you're going to be, with no contracts.
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Jan 27, 2019 • 41min

Navigating Social Media - Dean Somerset

Dean Somerset is an Exercise Physiologist and Kinesiologist in Edmonton, AB Canada who works with a wide variety of clients, from Paralympic medalists to pro and semi-pro athletes, spinal surgery and joint replacement clients and average Joe's and Janes looking to stay fit and strong.
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Jan 23, 2019 • 47min

Financial Fitness For Fitness Pros - Billy Hofacker

Billy Hofacker has worked with hundreds of clients helping them get fit, tone up, and feel better about themselves. A 20 year veteran of the fitness industry, Billy owns and operates Total Body Boot Camp and Performance Center, which has locations in Farmingdale and Babylon, NY. He is the author of Lose Weight and Feel Great. Billy is considered a thought leader, especially in the areas of habit and behavior change, nutrition coaching and corporate wellness. Outside of his passion for helping busy people lose weight, Billy is a black belt in Brazilian Jiu-jitsu and is active in his local church. Billy and his wife Melissa live on Long Island NY with their two daughters. Billy is now passionate about helping fitness professionals win with their personal finances.
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Jan 20, 2019 • 1h 4min

Building Gyms That Last - Craig Patterson

After earning his Mechanical Engineering degree, working for two fortune 100 companies in business development, starting a Green Building Design Firm from scratch, Patty decided to try his hand in the fitness industry. Patty opened the world's fifth CrossFit affiliate and Canada's first in Vancouver in 2004. He was mentored directly by CrossFit Founder Greg Glassman from 2004 – 2009 and because of this relationship with Greg, Patty's gym "always looked different". As CrossFit grew, more and more new affiliate owners started contacting Patty for advice, and before he knew it he was consulting to hundreds of business owners and soon began to figure out best practices to professionalize the fitness trainer. Discussions and mentorship eventually led the group to quickly realize that in order to teach themselves and their staff how to implement Madlab's Best practices (Which has morphed into Madlab's Business model) they needed infrastructure. Infrastructure needs money. Hence the creation of the MadLab Group. Today we are on our Fifth generation of "Infrastructure" and Patty's Engineering and leadership background has been instrumental in helping the team fulfill its mission of creating a professional class of coaches and businesses that support them.
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Jan 13, 2019 • 1h 13min

Non-Dogmatic Cultures & Scarcity Mindset - Sam Pogue

Sam Pogue is the co-founder of Fitness Break Room, an online fitness community that specializes in telling the stories and strategies of some of the industry's most successful players. Sam specializes in helping fitness trainers and fitness professional pivot into the industry. He is also the Director of Communications and Senior Coach for the Onnit Academy Education Team. He spent the last nine years in the fitness industry as a membership councilor, personal trainer, group fitness instructor, and fitness educator. Originally from Portland, Oregon, he was in search of personal development, which led him to his current HQ of Austin, Texas. Sam Pogue was tired of seeing countless internet marketers lying to aspiring trainers chasing their dream and convincing them this industry is easy to make hundreds of thousands of dollars write workout programs online or generate new leads for your in-person training business. Sam helps people not only get into the fitness industry and chase their passion but helps provide realistic expectations and strategies to help build a successful career. He believes that "Fitness is about community" and that we should give back to those who are starting out. We all have a mentor or someone that helped us out along the way. And while the fitness industry is very rewarding, it's also filled with challenges. He believes that by bringing the fitness community together, we can help the industry thrive. "The whole is greater than the sum of its parts."

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