Future of Fitness

Lori Kennedy is the founder and CEO of The Wellness Business Hub which provides professional training and personal development for health practitioners looking to build and grow their businesses online. She’s also a mom, and lover of all things related to coffee. Lori’s two foundational programs The Wellness Business Academy and the Launch It Like a Boss Mastermind are growing a powerful community of health leaders who are transforming the way healthcare is done all over the world. She is also the host of The Business of Becoming Podcast for entrepreneurs who want to build the business and life of their dreams… all on their own terms.

With AirGym, there are no contracts, no sign on fees, or subscriptions. You can use the free app to locate home gyms and commercial gyms of any type. Check out pictures, reviews and gym openings and then book the gym and go workout. AirGym is the same workout as you would expect from a "traditional big box gym". Find your workout where you're going to be, with no contracts.

Dean Somerset is an Exercise Physiologist and Kinesiologist in Edmonton, AB Canada who works with a wide variety of clients, from Paralympic medalists to pro and semi-pro athletes, spinal surgery and joint replacement clients and average Joe's and Janes looking to stay fit and strong.

Billy Hofacker has worked with hundreds of clients helping them get fit, tone up, and feel better about themselves. A 20 year veteran of the fitness industry, Billy owns and operates Total Body Boot Camp and Performance Center, which has locations in Farmingdale and Babylon, NY. He is the author of Lose Weight and Feel Great. Billy is considered a thought leader, especially in the areas of habit and behavior change, nutrition coaching and corporate wellness. Outside of his passion for helping busy people lose weight, Billy is a black belt in Brazilian Jiu-jitsu and is active in his local church. Billy and his wife Melissa live on Long Island NY with their two daughters. Billy is now passionate about helping fitness professionals win with their personal finances.

After earning his Mechanical Engineering degree, working for two fortune 100 companies in business development, starting a Green Building Design Firm from scratch, Patty decided to try his hand in the fitness industry. Patty opened the world’s fifth CrossFit affiliate and Canada’s first in Vancouver in 2004. He was mentored directly by CrossFit Founder Greg Glassman from 2004 – 2009 and because of this relationship with Greg, Patty’s gym “always looked different”. As CrossFit grew, more and more new affiliate owners started contacting Patty for advice, and before he knew it he was consulting to hundreds of business owners and soon began to figure out best practices to professionalize the fitness trainer. Discussions and mentorship eventually led the group to quickly realize that in order to teach themselves and their staff how to implement Madlab’s Best practices (Which has morphed into Madlab’s Business model) they needed infrastructure. Infrastructure needs money. Hence the creation of the MadLab Group. Today we are on our Fifth generation of “Infrastructure” and Patty’s Engineering and leadership background has been instrumental in helping the team fulfill its mission of creating a professional class of coaches and businesses that support them.

Sam Pogue is the co-founder of Fitness Break Room, an online fitness community that specializes in telling the stories and strategies of some of the industry’s most successful players. Sam specializes in helping fitness trainers and fitness professional pivot into the industry. He is also the Director of Communications and Senior Coach for the Onnit Academy Education Team. He spent the last nine years in the fitness industry as a membership councilor, personal trainer, group fitness instructor, and fitness educator. Originally from Portland, Oregon, he was in search of personal development, which led him to his current HQ of Austin, Texas. Sam Pogue was tired of seeing countless internet marketers lying to aspiring trainers chasing their dream and convincing them this industry is easy to make hundreds of thousands of dollars write workout programs online or generate new leads for your in-person training business. Sam helps people not only get into the fitness industry and chase their passion but helps provide realistic expectations and strategies to help build a successful career. He believes that “Fitness is about community” and that we should give back to those who are starting out. We all have a mentor or someone that helped us out along the way. And while the fitness industry is very rewarding, it’s also filled with challenges. He believes that by bringing the fitness community together, we can help the industry thrive. “The whole is greater than the sum of its parts.”

Based in Amsterdam, The Netherlands (Europe). Founded fitness marketing agency Hidden Profits Marketing in 2004. Now serving around 800 gyms/fitness/ PT/boutique/yoga clubs in 12 countries on 4 continents on a long-term base with our done-for-you Growth Formula. A constant stream of leads, members all from the internet, without hassle for the owner/manager, results in 100% guaranteed. All with a team of almost 50 digital fitness marketing experts. Former certified track & field coach, operated my own successful gym, active investor and partner in multiple gyms and fitness concepts and www.fitnessmarketingblog.com

Dan John has spent his life with one foot in the world of lifting and throwing, and the other foot in academia. An All-American discus thrower, Dan has also competed at the highest levels of Olympic lifting, Highland Games and the Weight Pentathlon, an event in which he holds the American record. Dan spends his work life blending weekly workshops and lectures with full-time writing and is also an online religious studies instructor for Columbia College of Missouri. As a Fulbright Scholar, he toured the Middle East exploring the foundations of religious education systems. Dan is also a Senior Lecturer for St Mary’s University, Twickenham, London. His books, on weightlifting, include Intervention, Never Let Go, Mass Made Simple and Easy Strength, written with Pavel Tsatsouline as well as From Dad, To Grad. He and Josh Hillis co-authored “Fat Loss Happens on Monday.” In 2015, Dan wrote Can You Go? on his approach to assessments and basic training. In addition, Before We Go, another compilation akin to Never Let Go became an Amazon Bestseller. In early 2017, Dan’s book, Now What?, his approach to Performance and dealing with “life,” became a Bestseller on Amazon. Hardstyle Kettlebell Challenge became available in September 2017, too.

Taylor has an incredible mind when it comes to looking at all aspects of performance. He came from collegiate and professional sport, including the NFL SF 49ers, and has become laser-focused on utilizing his insights to create and support performance cultures from the ground up in gaming and esports. He took this energy and founded IPI (Innovative Performance Institute) with the vision to promote health and wellness to millions of people worldwide through esports. That included comprehensive initiatives for elite training, research, and education for 5 esports organizations, 15 professional teams, a developmental academy, as well as the creation of a revenue-generating business vertical. Taylor has both a Master’s Degree in Exercise Science and Rehabilitation and a Bachelor’s in Exercise Biology as well as certifications in strength and conditioning training, corrective exercise, nutrition, and sports performance.

Omri is the founder and CEO of Vi – the virtual trainer for body & mind. Vi’s mission is to democratize personal fitness through AI and voice. Previously, he founded Clear Cut and C4, both aerospace technologies companies. Omri is a former Israeli Air Force pilot and a graduate of Northwestern University "Kellogg" program and Singularity University GSP program.