

Future of Fitness
Eric Malzone
We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 14-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry's top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you're in or around the industry, this is how you keep your edge sharp.
Episodes
Mentioned books

Jul 27, 2021 • 50min
Emma Barry: Good Soul Hunting & The Advancement of Fitness Industry Talent
Emma Barry advises the innovative edge of fitness and places executive talent in purpose-led fit tech, well tech, and health tech scaleups. Emma is an international bestselling author of Building a Badass Boutique and keenly courted speaker and facilitator for business forums, trend panels, and podcasts. Emma is a founding member of Les Mills International and former Director for Equinox. Her impatience with the status quo, infectious energy, and innovative flair unlocks and activates the greatness in others. Emma delights in digging for game-changing insights and setting souls on fire. Links: https://www.goodsoulhunting.com https://www.buildingabadassboutique.com www.futureoffitness.co

Jul 20, 2021 • 56min
Kelsey Ramsden: Mindcure & The Future of Psychedelics
Kelsey Ramsden is the Co-founder and CEO of Mindcure. She has over 15 years of experience founding, scaling, and operating innovative companies across Canada and the Caribbean. She has built multiple 8-figure businesses from the ground up and has twice been named Canada's Top Female Entrepreneur. Kelsey also serves on the Entrepreneurship Council for the University of Western Ontario, where she is also a faculty member teaching Design Thinking. Kelsey holds an MBA from the Richard Ivey School of Business at the University of Western Ontario. She is an accomplished keynote speaker and published author. Links: https://www.mindcure.com/ Connect with Kelsey www.futureoffitness.co

Jul 13, 2021 • 49min
Chris Ashenden: Athletic Greens & The Beauty in Simplicity
Chris Ashenden is a native of New Zealand, he is a serial entrepreneur, a health and fitness expert, investor and world traveler. Chris's own wellness journey strikes right at the heart of Athletic Greens' belief that you can't achieve your best self without nurturing your body with the essentials. Links: www.futureofitness.co Connect with Chris

Jul 6, 2021 • 42min
Jim Huether: Hyperice & The Hyper-Connected Recovery Ecosystem
Jim Huether is the Chief Executive Officer at Hyperice. He earned his MBA in Finance andMarketing at Loyola Marymount University, joining Hyperice in January 2014 after serving asExecutive Vice President of Marketing and Business Development for Xenith, LLC, a sports health and technology company at the forefront of head protection. Prior to Xenith, LLC Jim led as Executive Vice President of Corporate Development andStrategy for the Sports Concussion Institute and held senior Marketing and Finance roles atAnschutz Entertainment Group (AEG) and Smith Barney, Citigroup. Under his leadership, Hyperice has grown explosively, placing on the Inc. 500 for five years in a row while defining the international standard for Sport Recovery and Movement EnhancementTechnology. In 2020/2021, Hyperice has inked partnerships with pro-sports leagues to optimize player performance including the NBA, NFL, MLB, PGA TOUR and UFC, pro sports teams including English Premier League's Tottenham Hotspur, the New Zealand All Blacks, theKansas City Chiefs, the Seattle Seahawks, Kaulig Racing and most recently the Los AngelesLakers, and introduced its next-generation HyperSmart Technology set to revolutionize recovery and movement. A continuous learner with a real passion for business, Jim prides himself on the team-first culture he has built at Hyperice and looks forward to the Hyper-Connected RecoveryEcosystem that will usher Hyperice into its next and most exciting era. Links: www.futureoffitness.co https://hyperice.com/ Connect with Jim

Jun 29, 2021 • 52min
Gil Blander : InsideTracker - Your Guardian Angel of Health
Dr. Gil Blander is internationally recognized for his research in the basic biology of aging and translating research discoveries into new ways of detecting and preventing age-related conditions. He leads a team of biology, nutrition & exercise physiology experts, and computer scientists at InsideTracker, and has been featured in CNN Money, The New York Times, Forbes, Financial Times, The Boston Globe to name a few. Dr. Gil Blander received a Ph.D. in biology from the Weizmann Institute of Science and completed his Post Doctoral fellowship at MIT before finding InsideTracker. The InsideTracker platform analyzes key biochemical and physiological markers and applies algorithms and large scientific databases to determine optimal zones for each marker. The system then provides nutrition, exercise, supplements, and lifestyle interventions that empower people to optimize their markers, increase vitality, improve overall health, and athletic performance and extend healthspan. Links: www.futureoffitness.co https://www.insidetracker.com/

Jun 22, 2021 • 49min
Adam Sedlack: UFC Gyms & Returning To A 3D World
Adam Sedlack is an experienced with a demonstrated history of excelling in the health wellness and fitness industry. Highly skilled in Negotiation, Lease Process, Budgeting, Coaching, Marketing, Digital and overall Operations. Had the honor to be selected by NeV co-founders of UFC GYM. UFC Gym now is under development in 37 countries around the globe and is known as the worldwide leader in MMA conditioning. Through the growth of UFC Gym, expertise around domestic/international operations and development has been achieved. Links: https://www.ufcgym.com/ www.futureoffitness.co

Jun 15, 2021 • 44min
Stuart Brauer: Navigating Your Brand Through Social Uncertainty
Stuart Brauer is a 15-year student of strength and conditioning, and he was fortunate to find CrossFit in 2006. Since then he's dedicated his life to building a fitness business simply based on the pursuit of excellence. From humble beginnings making three figures and running park workouts to owning a million-dollar gym, he's now ventured into business consulting for gym owners looking to chase their dream. He also helps owners solve their business problems through direct coaching and create entertaining + educational content for micro gym owners in the fitness industry via the handle WTF Gym Talk. Links: www.futureoffitness.co https://www.wtfgymtalk.com/

Jun 8, 2021 • 54min
Dr Mike T. Nelson: Physiologic Flexibility
Dr. Mike T. Nelson spent 18 years of his university life learning how the human body works, specifically focusing on how to properly condition it to burn fat and become stronger, more flexible, and healthier. He has a Ph.D. in Exercise Physiology, a BA in Natural Science, and an MS in Biomechanics. He's also an adjunct professor and a member of the American College of Sports Medicine. He's been called in to share his techniques with top government agencies, athletes at the top of their game. The techniques he's developed and the results he gets for his clients have been featured in international magazines, in scientific publications, and on websites across the globe. Links: https://miketnelson.com/ www.futureoffitness.co

Jun 1, 2021 • 39min
Justin Marston: Tribe Fitness & Building Community Digitally
Justin Marston is a serial entrepreneur, having built two enterprise software companies and a marketplace. Now he's focused on e-fitness with Tribe - a platform empowering local and grassroots fitness creators to do interactive workouts with their members and fans. Links: https://www.linkedin.com/in/justinmarston/ https://www.tribe.fitness/ Connect with us: www.futureoffitness.co

May 25, 2021 • 45min
Rick Mayo - Finding Your Place In The New Wellness Ecosystem
Rick Mayo is an accomplished fitness business entrepreneur and founder and CEO of the Alloy Personal Training Franchise system. Rick's business journey began with his original personal training studio which opened in 1992 and is still going strong, having delivered exceptional fitness experiences to tens of thousands of clients in the Roswell, Georgia area. In 2010, as a result of his success, Rick started Alloy, a personal training business platform. As a result of Alloy's combination of customized client programs, business systems, and technology tools, some of the leading health club and gym brands adopted the Alloy model and it rapidly grew to serve over 1,000 licensed fitness facilities worldwide. With years of experience deploying the Alloy systems under their belt Mayo and his team took the next logical step by launching the Alloy Personal Training franchise in 2019 to deliver a turnkey franchise opportunity encompassing the entire personal training business model from build-out design, through equipment, business systems, technology platforms. marketing, and more. By providing with the right tools and knowledge, Rick Mayo and the Alloy Team have helped countless people unleash their potential, paving the way towards both personal and professional success. www.futureofftitness.com


