

Future of Fitness
Eric Malzone
We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 14-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry's top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you're in or around the industry, this is how you keep your edge sharp.
Episodes
Mentioned books

Apr 6, 2021 • 43min
Andy Peat: Attention On Data-Driven Retention
This week we have Andy Peat, he has had an extraordinary journey in fitness. He's been a franchisee, sales manager and CEO at Lift Brands, which manages the Snap Fitness franchise chain. While he admits franchising has its challenges, he's an advocate for a business model that provides easy access to business opportunities. connect with us: www.futureoffitness.co

Mar 30, 2021 • 52min
Juliet Starret: Work Pain Tolerance & Keeping Kids Moving
Juliet Starrett is an entrepreneur, attorney, author, and podcaster. She is co-founder and CEO of TheReadyState.com, which has revolutionized how athletes think about human movement and athletic performance as well as former CEO of San Francisco CrossFit, one of the first 50 CrossFit affiliates. She is the co-author of the Wall Street Journal Bestseller, Deskbound and co-host of The Ready State Podcast. Before turning her attention to The Ready State and San Francisco CrossFit full-time, Juliet had a successful career as an attorney, practicing complex commercial litigation at Reed Smith for nearly eight years. In recent months, Juliet and Kelly have taken a stand for kids’ health with StandUpKids.org, which seeks to get stand-up desks into schools across the country and promote healthy movement, exercise and lifestyle in today’s youth with goals of combating the obesity epidemic, and instilling healthy lifestyle and diet practices. She also talks about their mission to help - to Relieve Pain, Prevent Injury, Improve Physical Performance

Mar 23, 2021 • 43min
Miranda Alcaraz - Street Parking & Fitness Simplified
Street Parking was founded by Julian and Miranda Alcaraz in 2016. Miranda – after 15 years in the fitness industry, 8 years on CrossFit HQ seminar staff, and 8 years competing in CrossFit. Julian – after 10 years in the fitness industry, and 5 years competing in CrossFit. Both having trained and competed at the highest level – the CrossFit Games – they found themselves in new territory – busy. Julian was running a business and Miranda had settled into a full time job. At the time the couple was dating and lived over an hour away from each other. They noticed something interesting. The workouts they would post on their social media from HOME – with simple equipment – was what people who followed them responded to most. An idea was formed. Post the simple workouts we are doing at home – so people can follow along. Charge a fee that is totally doable for most people. Create a community where we can push and motivate each other. The first ever workouts were posted in November 2016 (just a few days before Miranda found out she was pregnant with their baby boy). Memberships went up for sale the week before New Years. Within the first month, Street Parking had 700 Members. Miranda has had huge success in the fitness industry and now in business. Her current business, Street Parking, has over 10,000 members and she started in less than two years ago! Street Parking is a workout program designed for people who have limited time and/or equipment. Let’s listen to how she accomplished this in such a short time. Listen, subscribe and share!

Mar 16, 2021 • 40min
Conor O'Loughlin: A Strong Conviction For the In-Person Experience
Conor O'Loughlin is the CEO of Glofox. Having played professional rugby for an 8 year period with Connacht, subsequently built out a web and app development business which provided tech services on a consultancy basis. Through this business Conor and his co-founders (Anthony Kelly and Finn Hegarty) recognised how the fitness industry has evolved and specifically how the challenges around managing these businesses were facing could be solved using technology. Let’s listen to his journey, the idea of Glofox, how they’d deal with COVID and their mission to become the number one operating system for the fitness industry. check out: glofox.com connect with us: futureoffitness.co

Mar 9, 2021 • 44min
Marc Zionts: Building Resiliency In Your Coaching Business
Marc Zionts is an executive, athlete, and environmentalist and has been successfully leading companies since 1987. Zionts is the Executive Chairman of Precision Nutrition, a BV Investment Partners portfolio company. We talk about building resilience in coaching like partnerships with clients to optimize health, well-being through developing and sustaining positive mindsets, the tools that need to use to help health coaches automate their business and much MORE! Relevant Links: https://www.instagram.com/precisionnutrition/ https://www.facebook.com/insidePN https://twitter.com/insidePN https://www.linkedin.com/company/precision-nutrition/ Connect with us: www.futureoffitness.co

Mar 2, 2021 • 52min
Kelly Starrett: Stepping Into The Gap
Kelly Starrett is a CrossFit trainer, physical therapist, author, and speaker. His 2013 fitness book, Becoming a Supple Leopard, was featured on The New York Times bestselling sportsbooks list. He is a co-founder, with his wife Juliet Starrett, of the fitness website MobilityWOD. He created The Ready State Virtual Mobility Coach. It’s like having a virtual Kelly Starrett in your pocket. And it’s already helped tens of thousands of people resolve pain, prevent injury, and improve their physical performance. In this episode, we’ll get Kelly’s thought processes behind “Stepping Into The Gap” Relevant Links: https://thereadystate.com/ The Ready State Youtube Channel Connect with us: https://www.futureoffitness.co/

Feb 23, 2021 • 44min
Reed Davis: General Principles of Health Building
Reed Davis, Board Certified Holistic Health Practitioner (HHP) and Certified Nutritional Therapist (CNT), is an expert in functional lab testing and holistic lifestyle medicine. Over 20 years ago, Reed Davis recognized people were caught in a “cycle of trial and error” and he committed to being the last person they needed to see. While working with top leaders in alternative medicine, he ran thousands of labs on thousands of people and learned to identify “healing opportunities.” Using all-natural, drug-free protocols, Reed made observations about who got better and who didn’t, codifying which “general principles of health building” would outperform “specific treatments” being provided by standard and even alternative medicine. And through this work, he then developed the Functional Diagnostic Nutrition® Certification Course and D.R.E.S.S. for Health Success Protocol® to educate and empower as many people as possible about how to get well and stay well naturally, so they, in turn, may empower others to do the same. Resources and Links: https://www.facebook.com/FunctionalDiagnosticNutrition/ https://twitter.com/FDNtraining https://www.youtube.com/channel/UC7xDnEKCe9gKeWZ2vbE3C8w https://www.instagram.com/fdntraining/ https://www.linkedin.com/company/san-diego-natural-health-&-fitness-ctr/ Connect with us: https://www.futureoffitness.co/

Feb 16, 2021 • 47min
Robb Wolf - Cold Exposure, Electrolytes, and The Coach's Journey
Robb Wolf is a former research biochemist, a 2X New York Times/WSJ Best Selling author of The Paleo Solution and Wired To Eat. Robb has transformed the lives of hundreds of thousands of people around the world via his top ranked iTunes podcast, (The Healthy Rebellion Radio, The Paleo Solution Podcast) books, and seminars. Robb has functioned as a review editor for the Journal of Nutrition and Metabolism (Biomed Central) and as a consultant for the Naval Special Warfare Resiliency program. He serves on the board of Directors/Advisors for: Specialty Health Inc, The Chickasaw Nation’s “Unconquered Life” initiative and a number of innovative start ups with a focus on health and sustainability. Robb holds a purple belt in Brazilian Jiu-jitsu and is a former California State Powerlifting Champion (565 lb. Squat, 345 lb. Bench, 565 lb. Deadlift) and a 6-0 amateur kickboxer. Wolf has provided seminars in nutrition and strength & conditioning to a number of entities including NASA, Naval Special Warfare, the Canadian Light Infantry and the United States Marine Corps. Resources and Links: https://robbwolf.com/ The Healthy Rebellion Radio Connect with us: https://www.futureoffitness.co/

Feb 9, 2021 • 43min
Dan Uyemura -Social Media Strategies for 2021
Dan Uyemura and I talked about our own ways on how we use social media, how to be more creative with online fitness/health marketing strategies than ever and get useful social media strategies for 2021! Dan is a lifelong web application developer turned gym owner that saw a glaring hole in the gym management software space and decided to fill it. He believes customer experience is the primary thing most small business owners don't pay enough attention to, and has a personal mission to help gym owners build better businesses and help more people in their communities. Resources and Links: https://www.facebook.com/pushpress https://www.facebook.com/danielsan (personal) https://instagram.com/pushpress https://instagram.com/danielsan (personal) https://www.linkedin.com/company/pushpress https://www.linkedin.com/in/danuyemura/ (personal) Connect with us: https://www.futureoffitness.co/

Feb 2, 2021 • 48min
Ian Mullane: A Call To Arms for Brick & Mortar
Tune in as Ian Mullane explains his software solutions for Brick and Mortar. He is the Founder and CEO of Keepme, launched in 2019 - a business dedicated to increasing the revenue of health and fitness operators utilizing Artificial Intelligence, an AI-powered sales and marketing CRM platform for the fitness industry. Resources and Links: https://twitter.com/keepme_ai www.keepme.ai https://www.linkedin.com/company/keepme-ai/ Connect with Ian Connect with us: https://www.futureoffitness.co/