Future of Fitness

Eric Malzone
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Mar 8, 2022 • 43min

Liz Clark - The Future of IHRSA

Liz Clark is IHRSA's first female president and chief executive officer in the association's 40-year history, and looks to double down on advocacy and communication efforts. A self-described "Energizer Bunny" and well-regarded Beltway presence, Liz is focused on making IHRSA known in Washington, D.C. She is a lifelong athlete whose commitment to fitness included rowing crew as an undergraduate at the University of Dayton. where she graduated with a B.A. in Communications. Liz lives in Arlington, VA, with her husband and three children.
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Mar 1, 2022 • 52min

Daniel Tal Mor - Lumen & The Next Evolution of Nutrition

Daniel Tal Mor is the co-founder and CEO of Lumen, a company developing consumer nutrition management platform based on a small device that measures metabolism in a single breath and provides personalized food, lifestyle, and health recommendations. Lumen sold 10,000 devices on Indiegogo during the pre-campaign. Previously, Daniel co-founded Wibiya, acquired by Conduit, and later held VP roles at Conduit.   connect with us: www.futureoffitness.co
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Feb 22, 2022 • 49min

Ramon Castillon - Row House & Seeing The Opportunity in 2022

With over a decade of experience in the fitness industry, Ramon Castillon began his fitness career at 24-Hour Fitness as a part of corporate with a focus on pricing and strategy. Ramon followed 24 Hour by working at Basecamp Fitness where he scaled the company and accelerated the growth from one to five locations. Basecamp was acquired in 2018 for an undisclosed amount. Building off his real-world experience, Ramon has intricate knowledge on every aspect of opening and running a successful studio. From site selection, real estate, construction, marketing, pricing, pre-sale, and education, he delivers key insights that help fitness franchise owners navigate the process of opening and operating a successful studio. Ramon graduated from Stanford University in 2004 with a BA in Economics.   Links:   https://www.instagram.com/rowhouseofficial/?hl=en https://www.facebook.com/rowhouse https://twitter.com/row_house?lang=en https://www.linkedin.com/company/rowhouse/
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Feb 15, 2022 • 55min

Jeff Stokes - Stride Franchise & The Wellness Economy

Jeff Stokes has over 25+ years of experience providing strategic leadership in the health and wellness industry at both early and late-stage development, franchising, corporate wellness, medical fitness, diet & weight loss, and club acquisitions. History of service excellence and people-centered leadership style, with a refined ability to develop teams to support enterprise-level systems. Sincere commitment to improving the quality of life for others while enhancing bottom-line profitability for fitness organizations globally. Links:  Facebook - https://www.facebook.com/RunWithSTRIDE Instagram - https://www.instagram.com/runwithstride LinkedIn -https://www.linkedin.com/company/stride-franchise/mycompany/ Connect with us: https://www.futureoffitness.co/
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Feb 8, 2022 • 51min

Rick Mayo - The Great Resignation & It's Effects on Fitness

Rick Mayo is the founder and CEO of Alloy Personal Training, est 1992. Rick and his team have licensed the Alloy training systems to over 2,000 clubs worldwide. Alloy has recently pivoted to a full franchise model to better serve our communities and owners. Rick is a featured speaker at conferences domestically and internationally, speaking on how to best sell and service personal training. He has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health. Rick sits on the board for the GA State exercise science department as well as the Association of Fitness Studios. Rick is also an NSCA certified personal trainer and has also been elected to the Industry Board of Advisors for the American Council on Exercise.   Links: Twitter- https://twitter.com/1TeamAlloy LinkedIn-https://www.linkedin.com/in/teamalloy/ FB- https://www.facebook.com/AlloyPTFranchise/     connect with us: www.futureoffitness.co
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Feb 1, 2022 • 52min

Josh Leve - Fitness Business Association & Educating Virtually

Josh Leve is the Founder & CEO of the Fitness Business Association (FBA) and SUCCEED! the FBA Virtual Conference & Expo. With a collective audience close to 100,000...within FBA you'll connect to more influencers, discover new trends, learn how to make more money, generate more clients, uncover critical data, and apply key insights to your business. With 70+ industry partnerships including all major certifying organizations, the FBA's success has translated into Josh being featured in all major fitness publications and as a featured speaker at IHRSA, Athletic Business, Mindbody BOLD, Club Industry, NSCA, NASM, EMPOWER!, ZUMBA, and more.   Links: https://www.facebook.com/FBAcommunity/ LinkedIn: https://www.linkedin.com/company/3569473/ Twitter: https://twitter.com/fbacommunity Instagram: https://www.instagram.com/TheFBACommunity/ YouTube: https://www.youtube.com/channel/UCzBsU3PIyYJhJND0Esz15hg   connect with us: www.futureoffitness.co
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Jan 25, 2022 • 56min

Dr. Jason Wersland - Therabody & Mobilizing The Masses

After a traumatic motorcycle accident, Therabody Founder and Chief Wellness Officer Dr. Jason Wersland needed a solution to relieve his debilitating pain. Realizing the only viable options to alleviate his pain were prescription medicine or surgery, he designed a device out of a power tool. That became the category-defining Theragun, the world’s first percussive therapy device. A chiropractor by training, Dr. Jason is passionate about helping people live healthier, happier lives.   You can visit Therabody.com, check out the Therabody app, or follow Therabody on Instagram, Twitter, Facebook or LinkedIn. You can also follow me on Instagram (@drjasonwersland), Twitter (@DrJasonWersland) and LinkedIn.   connect with us: www.futureoffitness.co
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Jan 18, 2022 • 44min

Casey Mulholland - Kinetic Pro & Tech Innovations in Baseball

Casey Mulholland is the founder and lead developer of KineticPro Performance in Tampa FL. Casey’s playing background has led him around some of the top organizations and universities in the game. These include The Los Angeles Dodgers, The University of South Florida, The University of Mississippi and IMG Academy. Through KineticPro Casey’s work has been progressive in building advanced platforms in workload management and utilizing some of the game's top technology. Training some of the top arms in the game Casey’s skill set and experience offer a unique combination to athletes around the world.   Connect with Casey:   Instagram- @KineticProPerformance @CaseyMulholland_KineticPro Twitter- @Kientic_Pro @CaseyMulholland37   www.KineticProBaseball.com       Connect with us: www.futureoffitness.co
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Jan 11, 2022 • 52min

Dan O'Brien & Spencer Tatum - Legacy Sports & Performance Training at Scale

In this episode, we have Dan O’Brien and Spencer Tatum - president and founder of Tatum Human Performance combined efforts to create a one-of-a-kind performance training experience and facility. The Legacy Sports Performance Center is a 25,000 sq. ft. state-of-the-art facility that is home to sports performance for teams, individuals, combine prep and professional athletes. Through an applied science approach, athletes of all levels train with the intent of being adaptable, resilient, and well-rounded as it applies to their sport – run faster, build power, jump higher, and improve agility. Training is delivered by expert coaches, beginning with a comprehensive assessment process and progressing through a multi-faceted, dynamic training system. Each workout is designed to meet the team or individualized needs and are tracked with the latest tech-tools. The result? Unified teams, athletes with a competitive edge, and greater achievements. Visit: https://legacysportsusa.com/   Connect with us: www.futureoffitness.co
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Jan 4, 2022 • 54min

Mark Fisher - The "Hub" Model & A Deepened Interest Of Fitness

Mark Fisher is an in-demand international speaker, consultant, and entrepreneur. His core expertise is helping business owners achieve financial success and personal freedom through community building, leadership development, and creating healthy organizational cultures. He's also excellent at playing with puppies. Mark and his “non-sexual life partner” Michael created Business for Unicorns in 2016 and have since worked with clients like Sony Music, Sylvan Learning, and the ACLU, as well as many of the leading fitness studios across the US and UK. In addition to their consulting and teaching through Business for Unicorns, Mark and Michael also co-founded Mark Fisher Fitness, one of the most successful gyms in the history of the fitness industry. MFF has two physical locations in Manhattan and was recognized as #312 on the 2015 Inc. 500 fastest growing companies in America, as well as one of Men's Health's "Top 20 Gyms in America." With a reputation as the fitness home of choice for the Broadway community, Mark and MFF have been featured in Forbes, the NY Times, the NY Post, the Huffington Post, and the Wall St. Journal, among others. MFF has made waves in the fitness industry for it’s unprecedented growth, industry leading results, and unique approach to culture. Mark has a BFA from Syracuse University, is a former professional actor, and has spent several years serving on the Advisory Board for NY City Center’s Off-Center. He is also a proud member of the Entrepreneur's Organization.     Connect with us: www.futureoffitness.co

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