Future of Fitness

In this episode, host Eric Malzone interviews Mike Arce, CEO, and Founder of Loud Rumor, as they delve into various aspects of helping gym owners succeed in the fitness industry. Mike emphasizes the importance of focusing on profit, pricing, and marketing strategies while highlighting the distinction between business owners and entrepreneurs. He discusses Loud Rumor's purpose, the significance of profit over revenue, and marketing strategies beyond social media ads. Mike also shares insights into price manipulation as a profit booster, overcoming price increase anxiety, and the role of continuous product improvement in marketing. Mike provides valuable insights for gym owners looking to achieve financial success and innovate in the fitness industry. ================= LINKS: https://www.loudrumor.com/ https://www.wrkout.com/

In this episode, join us in an exhilarating conversation with special guest Mike Taylor, co-founder of BeaverFit. Prepare to be inspired as Mike delves into the captivating story of BeaverFit's rise as a pioneer in outdoor fitness solutions. From their humble beginnings as a niche rig business in the UK to becoming industry leaders in container gyms and military-grade fitness equipment, Mike unveils the remarkable journey that shaped BeaverFit's trajectory. Discover the core elements that fuel BeaverFit's triumph, including their unwavering team synergy, service-driven ethos, nimble problem-solving, and relentless pursuit of advancement. Explore their collaborations with fitness franchises, innovative military training equipment, and a holistic "human weapon system" approach to optimize performance. Join us to explore the crossroads of innovation, customization, and holistic fitness that defines BeaverFit's extraordinary contributions to the future of fitness. ====================== LINKS: https://www.wrkout.com/ https://beaverfitusa.com/

Join host Eric Malzone in a series of enlightening podcast episodes as he sits down with industry titans Juliet Starrett and Alex Alimanestianu on the Future Fitness Podcast's Industry Round Table. In this episode, they unravel the intricate threads of the fitness and wellness world. From dissecting the remarkable financial rebounds of key players like Planet Fitness, Life Time, and Xponential post-COVID, to delving into the profound implications of revolutionary pharmaceutical advancements like semaglutide, the trio navigates the terrain with expertise and candor. The conversations not only traverse the economic and scientific aspects but also touch on the essence of holistic health, urging listeners to embrace accessible wellness benchmarks and uncomplicated daily routines. Tune in for MORE! ================= https://www.wrkout.com/

In this episode, Eric Malzone interviews Dan Freed, the visionary founder of a groundbreaking nootropics company called "Thesis". Tune in as Dan shares his remarkable journey from overcoming personal challenges to creating a thriving business that transforms lives through cognitive enhancement. Discover how Dan's personal experience with ADHD and nootropics led to a transformative shift in his focus, confidence, and academic success. Delve into the innovative approach to product development that emphasizes individualization and experimentation, and explore the exciting potential of human optimization and longevity. Gain valuable insights into entrepreneurship, culture-building, and the dynamic landscape of the rapidly growing nootropics industry. Don't miss this engaging conversation that highlights the power of innovation, customization, and personal growth in the pursuit of enhanced cognitive function and overall well-being. ====================================== https://takethesis.com/ https://www.wrkout.com/

In this episode, Eric talks with Chris Minor and Ajay Nwosu. With a wealth of experience in the fitness, wellness, and sports technology industry, Chris and Ajay share their unique backgrounds and insights. Chris details his journey from owning a sports performance center to founding COACT Capital, an angel fund that invests in fitness and sports tech startups. Ajay's unconventional path takes him from Africa to the Middle East and now to the CEO position at TEQBALL. Together, they explore the innovative concept of Special Purpose Vehicles (SPVs), allowing smaller investors to pool resources strategically and invest in startups. Discover how Fuel Venture Studio is revolutionizing the industry by connecting founders with a network of experts, advisors, and investors, addressing the challenges startups face in their early stages. Tune in to learn about the cutting-edge technologies in AI, recovery, and regeneration that excite them about the future of fitness and wellness. Don't miss this engaging episode as Chris and Ajay highlight their strategic approach to investing and supporting startups on their journey to success. ================== LINKS: https://www.wrkout.com/ https://fuelventurestudio.com/home Connect with Chris Connect with Ajay

In this episode, host Eric Malzone sits down with Bill Davis, CEO of ABC Fitness, to discuss various topics in the fitness industry. They delve into the recent IHRSA event and the positive response to their rebranding strategy. Davis explains the importance of culture fit and differentiation when considering whether to build, buy, or partner with a company. The conversation also explores the potential of AI and machine learning in improving customer experience, fitness program development, and member retention. They touch on the booming fitness market in Brazil and express optimism about the industry's future, encouraging community feedback and insights to support its growth. ============ Links: https://abcfitness.com/ https://www.wrkout.com/

In this podcast episode, Eric Malzone sits down with Jessica Klodnicki, the CEO of KT Tape, a company specializing in kinesiology tape for pain relief and recovery in sports and outdoor activities. They delve into the rebranding process of KT Tape, aiming to expand its target audience beyond top-tier athletes to everyday individuals seeking pain relief and recovery support. Jessica shares the company's journey, from understanding their brand's core values to developing a new purpose and identity. They also discuss the concept of "prescriptive influencers," the importance of personalization and protocols in the fitness world, and best practices in managing a diverse workforce and marketing technology. A must-listen for anyone interested in fitness, branding, and consumer insights. ========================== https://www.kttape.com/ https://www.wrkout.com/

Jacob Rothman, a distinguished sportsman from MIT, faced a setback when he suffered a herniated disc during a typical workout session. During his recovery phase, he began contemplating innovative solutions to assist athletes in accurately assessing their workouts in the weight room, ultimately reducing the risk of injuries and enhancing overall performance. Collaborating with two fellow athletes from the campus, they collectively conceived the concept of Perch. This groundbreaking platform utilizes advanced AI technology, integrating 3D cameras and machine learning algorithms, to meticulously track exercise movements. By doing so, it aims to uplift athletes' motivation, ensure their safety, and optimize their performance while engaging in weight training activities. =============== Links: https://www.wrkout.com/ https://www.madabolic.com/ https://www.perch.fit/

In this podcast episode, Eric Malzone interviews Scott Burgett and Andy Beckman from Garmin to explore the future of fitness and Garmin's role in the health sector. They discuss Garmin's history as a GPS company and its transition into wearable technology. They also delve into Garmin's commitment to digital health, including their involvement in clinical trials, remote patient monitoring, and health insurance applications. They also highlight Garmin's unique advantages, such as their ecosystem approach and focus on creating user-friendly products with meaningful metrics. They also talk about various Garmin products, discussed the concept of digital health, and showcase the company's contributions to personal fitness and medical applications. ===================================== Links: https://www.wrkout.com/ https://www.madabolic.com/

Join host Eric Malzone as he interviews Jessica Goldenberg from Warner Music Group in this enlightening podcast episode about music licensing in the fitness and wellness industry. Discover the crucial role music plays in fitness classes, its impact on mental health, and how it enhances motivation and enjoyment during workouts. Jessica shares insights into the challenges of licensing music and efforts to make it more accessible for all fitness businesses, not just the big players. She highlights the potential for growth in the digital fitness space and the importance of community and social aspects in the industry. Gain valuable knowledge about the changing music industry landscape, the benefits for smaller players, and the exciting future of music, technology, and wellness. Whether you're a fitness professional or a music enthusiast, this conversation will captivate you. Don't miss out on the opportunity to explore the power of music in shaping the fitness and wellness experience. ================= Links: https://www.wrkout.com/ https://www.madabolic.com/ https://www.wmg.com/