
The Plantbased Business Hour
Focused on the innovation companies working in food systems transformation, tune into The Plantbased Business Hour with Elysabeth Alfano to hear from venture capitalists, CEOs, investors, analysts, entrepreneurs, and start-ups who are launching new initiatives for sustainable and profitable food companies. The world is set with a daunting task: make more food in a shorter amount of time that is more nutritious while using fewer resources and while creating less planetary and personal health damage. What are the innovations that will get us there? Grab a front row seat to the profitable and solution-oriented business arena of Sustainable Food Systems on The Plantbased Business Hour.
Latest episodes

Dec 1, 2022 • 28min
Musings from the Middle East, COP27 and Dubai
On a long trip to COP27 in Egypt to speak on a call for investing from the public and private markets in Plant-based Innovation and Alternative Proteins, Elysabeth shares her thoughts from Q3 & 4 in the sector from her final destination: Dubai. There she attended the Alternatives Investment Summit to discuss the growth of the Plant-based Innovation sector. Subscribe right now to never miss this podcast! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour Archive only. VegTech™ LLC ceased providing investment‑advisory services, and the EATV ETF was liquidated on May 7 2025. No investment advice is offered.

Nov 22, 2022 • 28min
Live From COP27 with Raphael Podselver of ProVeg International
LIVE from COP27 with the ProVeg International Director of UN Affairs, Raphaël Podselver and I discuss the COP27 recap. Have food systems finally been put on the UN's negotiations list? Subscribe right now to never miss this podcast! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour Archive only. VegTech™ LLC ceased providing investment‑advisory services, and the EATV ETF was liquidated on May 7 2025. No investment advice is offered.

Nov 17, 2022 • 40min
The Future of Cultivated Meat at the Cultivated Meat Symposium
This week The Plantbased Business Hour heads to the Cultured Meat Symposium. Hear about the growing infrastructure of cultivated meat from the Co-Founder and CEO of OceanTastes Inc., Peter Nesaei, and Founder and CEO of Micro Meat, Dr. Anne Sophie-Mertgen. Subscribe right now to never miss this podcast! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour Archive only. VegTech™ LLC ceased providing investment‑advisory services, and the EATV ETF was liquidated on May 7 2025. No investment advice is offered.

Nov 10, 2022 • 1h 4min
MycoTechnology is Alt Protein's Secret Giant: Jonas Feliciano & Lisa Wetstone
MycoTechnology is Alt Protein's Secret Giant: Marketing Director, Jonas Feliciano & Senior Director, Strategy, Lisa Wetstone share MycoTechnology's approach to growth, raising and communicating with the consumer about the mighty mushroom's new fermented frontier. Subscribe right now to never miss this podcast! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour Archive only. VegTech™ LLC ceased providing investment‑advisory services, and the EATV ETF was liquidated on May 7 2025. No investment advice is offered.

Oct 27, 2022 • 58min
Koji Mushroom Bacon, Deli Meat and Pate: Prime Roots CEO Kimberlie Le
CEO of Prime Roots, Kimberlie Le, joins me on The Plantbased Business Hour to discuss the magic of microbes-a whole food, Koji mushroom pate and taking over the deli counter. Subscribe right now to never miss this podcast! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour Archive only. VegTech™ LLC ceased providing investment‑advisory services, and the EATV ETF was liquidated on May 7 2025. No investment advice is offered.

Oct 20, 2022 • 54min
What Innovations Are Taking Place at the World's Best Food Lab?
Dr. William Aimutis, Executive Director of the North Carolina Food Innovation Lab and Celia Homyak UC Berkley Alt Meat Lab discuss what innovations are happening at the U.S.'s most premiere labs. Tune in! Subscribe right now to never miss this podcast! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour Archive only. VegTech™ LLC ceased providing investment‑advisory services, and the EATV ETF was liquidated on May 7 2025. No investment advice is offered.

Oct 13, 2022 • 34min
Cruelty-Free Investing with Dave Brett Wasser
The Executive Director of Cruelty-Free Investing, Dave Brett Wasser, joins me on the Plantbased Business Hour to discuss the state of effective altruism, and cruelty-free and plant-based innovation investing. Subscribe right now to never miss this podcast! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour Archive only. VegTech™ LLC ceased providing investment‑advisory services, and the EATV ETF was liquidated on May 7 2025. No investment advice is offered.

Oct 6, 2022 • 1h
The Growth of Plant-based Foods in Food Service & White Label with Rodd Willis, Dot Foods & Danny O'Malley, Before the Butcher
Rodd Willis of Dot Foods and Danny O'Malley from Before the Butcher join me on The Plantbased Business Hour to discuss the state of plant-based foods from a food service and white label perspective. These areas of the plant-based business sector are often overlooked and they are major drivers showing growth. Subscribe right now to never miss this podcast! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour Archive only. VegTech™ LLC ceased providing investment‑advisory services, and the EATV ETF was liquidated on May 7 2025. No investment advice is offered.

Oct 4, 2022 • 1h 8min
James Cromwell Doesn't Hold Back...On Anything.
Actor James Cromwell joins the Plantbased Business Hour with Elysabeth Alfano to discuss Hollywood taking on plant-based content and what that looks like. Also, how do YOU combine your skillset to have a meaningful career and make an impact? Want to find YOUR truth?We get into it! Subscribe right now to never miss this podcast! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour Archive only. VegTech™ LLC ceased providing investment‑advisory services, and the EATV ETF was liquidated on May 7 2025. No investment advice is offered.

Sep 29, 2022 • 56min
Branding Strategy with Barb Stuckey of Mattson
Barb Stuckey, Chief Innovation & Marketing Officer at Mattson, details the whitespaces in the plant-based sector, how to communicate to the new plant-based consumer and the marketing lessons that start-ups need to learn. Listen in to The Plantbased Business Hour. Subscribe right now to never miss this podcast! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour Archive only. VegTech™ LLC ceased providing investment‑advisory services, and the EATV ETF was liquidated on May 7 2025. No investment advice is offered.