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The Marketing Freelancer: Unicorns Unite

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Feb 13, 2024 • 1h 1min

#194 Using Human Design to Enhance Your Service Provider Business with Danielle Laura

How can understanding your unique Human Design transform your business success? We’re all designed differently: how we form relationships, make decisions, and choose career paths. Imagine creating and designing a business that’s aligned with you. The ultimate job satisfaction with the best clients who are the best fit, being part of a mission you’re passionate about.  Sound amazing, right? It’s possible with more self-awareness. My guest Danielle Laura is here to help us understand our Human Design so we can improve client relationships and understand how we work best. She’s a two-time number one bestselling and award-winning author, Human Design & Gene Keys Expert Strategist, internationally acclaimed Spiritual Advisor, and founder of the H.O.T. Method™. In her private work, Danielle guides conscious companies, celebrities, and power couples around the globe in igniting their innate gifting and mastering their energetics to embody their mission, amplify impact, and experience deep connection and fulfillment.  Listen in to learn more about the most important factors to keep in mind when providing a service to different Human Design types who to have on your team of service professionals and what positions they can serve to honor the “superpowers” of their design  the strengths and challenges of the 5 Human Design types how to recognize alignment within your own design and strategies for realigning with your true purpose   Tune in now to learn from Danielle and find out how knowing your Human Design can help you reach your goals and feel more fulfilled in your service provider business. Sponsored by The Digital Marketer’s Workgroup Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup Links Mentioned in the Show Check out Danielle’s Freebie: 10 Actionable Tips To Align Your Business With Your Unique Human Design For Sovereign Success. This guide offers a comprehensive approach to aligning your business strategies with your unique energetic blueprint, ensuring a business that is as fulfilling as it is successful. **Scroll down on this freebie page and enter your info to discover your Human Design Chart Properties! Connect with Danielle: Instagram: @_daniellelaura_ Facebook: Danielle Laura Coaching Website: www.danielle-laura.com Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Feb 6, 2024 • 21min

#193 How Virtual Assistants Can Transition from Hourly to Project Rates

Are you tired of tracking every little hour? Do you feel like a smooth, well-oiled machine ready to charge a flat rate? Hourly rates are a good way to start when you’re a new virtual assistant or service provider. But over time you end up feeling undervalued and struggling to communicate your worth. It's time to break free from the hourly grind and confidently shift to project rates that truly reflect the value you bring to your clients.  What should you say when you've been doing the work for your clients and you're ready to move to a project rate? You need to be in this sweet spot place where you really know what you're doing work-wise. You have to get results, understand those results, and understand how long things take you.   Listen in to learn more about why project rates increase profitability and flexibility understanding your client's business to deliver tailored digital marketing strategies providing value-based services to create long-term partnerships how to gain confidence in pricing strategies for fair compensation setting boundaries to maintain healthy client relationships   You know in your heart if you're ready to make the switch from hourly to project rates. Tune in as we navigate this transition together to honor your expertise and worth. Sponsored by Magic Mind  The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. They help you gear up to crush your 2024 New Year resolutions fully focused. You get 1 month for free when you subscribe for 3 months using my link AND with my code: UNICORNS20 It’s an extra 20% off, which gets you to 75% off. This deal ends soon, so try it out! Links Mentioned in the Show Check out Marissa Corcoran's LIVE Masterclass Leave ‘Em Wanting More: The 3-Part Framework to Create Copy with Creativity and Chutzpah. These skills will help you write copy that converts. This will show you how to tap into the confidence and creativity of your unique voice that grabs emotion without sounding like a scripted, snooze-fest robot. Pick from 3 dates here. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Jan 30, 2024 • 60min

#192 Visibility for Introverted Service Providers & Virtual Assistants with Mai-Kee Tsang

How can we protect our energy and show up in a way that moves the needle in our business and helps us get clients so we can make a bigger difference in the world? Today my guest is Mai-Kee Tsang who is talking about podcast guesting and getting your business out there. She has really made a name for herself. I met her years ago and at a couple of conferences. Mai-kee helps integrity-led online entrepreneurs go from hidden gems to go-to-experts through the power of Sustainable Visibility® & Podcast Guesting Strategy. This is so they can continue to make a deeper difference to those they serve - all without compromising their own capacity, values or bottom line in the process.  Listen in to learn more about the difference between "exposure" vs "visibility" (and why they should NOT be used interchangeably) what Sustainable Visibility really means overcoming the challenges and barriers in podcast guesting to expand your reach thinking of visibility as a spectrum and splitting it into 3 categories good news for those of us who don't like being in the center spotlight If you’re more of an introvert, definitely tune in to hear us talk about reeling it back in and doing the visibility that's actually sustainable and realistic. Sponsored by Magic Mind  The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. Only this January, they help you gear up to crush your 2024 New Year resolutions fully focused. You get 1 month for free when you subscribe for 3 months using my link https://www.magicmind.com/JANunicornsunite AND with my code: UNICORNS20. It’s an extra 20% off, which gets you to a 75% off. This only lasts until the end of January, so try it now! Connect with Mai-Kee: Instagram: @maikeetsang Website: https://maikeetsang.com/  Freebie: Be Our (Podcast) Guest – 25 proven ways to get booked on podcasts in 2023 and beyond. Hear directly from the hosts themselves! Learn how to set yourself apart from the hundreds of people trying to land the same interview slots as you & discover how to get past the gatekeeper when you send your pitch. The Ultimate Podcast Guesting Workshop Series: Expand your reach to new audiences & deepen your relationships with fellow industry experts. “Inside the Invite” Private Podcast: Solely dedicated to demystifying the process of getting invited to podcasts (& beyond) as a guest expert- without pitching yourself.   Links Mentioned in the Show Elevate Your PR Game: How to Utilize Your VA to Boost Visibility: A skill builder workshop for PR that goes beyond podcast pitching. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Jan 23, 2024 • 1h 3min

#191 Curriculum Design for Course Creator Clients with Cat O’Brien

The eLearning market is expected to hit $400 billion by 2026. So this is a huge opportunity for us freelancers to support clients who are tapping into this digital source of revenue. There's an art to designing and writing a course where students get through to the finish line and have success. And we can be a part of that success as a digital marketing assistant when we understand how people learn and how they consume digital products and how things can be set up.        My guest is Cat O'Brien, and she's going to teach us how we can help our clients create an effective, successful online course. She's a former AP Literature teacher, now a curriculum designer for online course creators, and the founder of Cat O'Brien Agency. She does 1:1 curriculum design services and she empowers course creators to elevate student success, cultivate powerful social proof, and become the sought-after educator in their industry. Listen in to learn more about the #1 mistake course creators make that leads to low engagement and lack of student success the common struggle to collect powerful social proof (something Cat experienced a lot as a launch copywriter) why adding more content usually isn’t the answer if your students aren’t finding success why content should be the last thing you consider, not the first. how to build reflective exercises into your program that increase engagement and prime your students to write juicy testimonials If you're a marketing assistant or VA looking to enhance your client’s course designs, this episode is your leg up so you can really help beyond just clicking the upload button.  Sponsored by Magic Mind  The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. Only this January, they help you gear up to crush your 2024 New Year resolutions fully focused. You get 1 month for free when you subscribe for 3 months using my link here AND with my code: UNICORNS20. It’s an extra 20% off, which gets you to a 75% off. This only lasts until the end of January, so try it now! Connect with Cat: Instagram: @cato_brien Website: www.catobriencopy.com/learning     Links Mentioned in the Show Join Sage’s Copy Sales Booster Membership: Triple your sales and shave 15-20 hours off your work week with easy-to-use copy templates, monthly coaching, and support. For emerging and established service providers, course creators, and ecomm folks. Registration closes Friday, Jan 30th, 12pm PT Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Jan 16, 2024 • 29min

#190 Never Split the Difference: Negotiation for Service Providers

So you want to do better on your discovery calls? You want to book more dreamy clients and work with the best of the best? Well, you need to become a better listener. Today I’m pulling out key, actionable insights from “Never Split the Difference” by Chris Voss that you can use in your average everyday negotiations and on that sales call. Maybe you’ve been told that lowering your prices is the key to securing more projects. But despite lowering your rates, you still struggle to close deals and feel undervalued. You're tired of feeling stuck and undervalued in your client negotiations. It's time for a new approach that will elevate your business relationships. Listen in to learn more about How to talk the talk with clients and boost those business connections The tricks of the trade in negotiating for digital services that actually work Taking responsibility for driving project progress and success Getting clarity and focus in your digital service business for better results Master the art of listening and asking the right questions to keep clients happy If you want to up your game in discovery calls, handle objections like a pro, or nail down your pricing, tune in to this episode. Sponsored by Magic Mind  The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. Only this January, they help you gear up to crush your 2024 New Year resolutions fully focused. You get 1 month for free when you subscribe for 3 months using my link here AND with my code: UNICORNS20. It’s an extra 20% off, which gets you to a 75% off. This only lasts until the end of January, so try it now! Links Mentioned in the Show Book: Never Split the Difference by Chris Voss Sign up for Sage’s FREE Beta Course: The Color Coded Copy System. 3X Your Sales Results (Even in a Recession!) Participate in the creation of a course she’s filming live at no cost to you! Starts Wednesday, Jan. 17th Join Sage’s Copy Sales Booster Membership: Triple your sales and shave 15-20 hours off your work week with easy-to-use copy templates, monthly coaching, and support. For emerging and established service providers, course creators, and ecomm folks. Registration closes Friday, Jan 30th, 12pm PT Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 
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Jan 9, 2024 • 53min

#189 Email Marketing: How to 3x Your Client's Email Open Rates with Sage Polaris

Become a well-paid email marketing specialist.Are you a Bart, Marge, Homer, or Lisa? And what the heck do The Simpsons have to do with email marketing & open rates? Email is related to everything we do in this online business world. The goal is always to collect our audience’s email so we can market to them. It’s just part of it that we have to know to step up and be a premium service provider.I invited my guest, Sage Polaris, to talk about email open rates and help us improve our clients. She’s a copywriter and launch strategist who has written high-converting copy for 475+ clients earning them millions of dollars. She helps personal brands and service providers sell more with the words on their websites. She’s worked with Chalene Johnson, Chrisette Michele, Rick Mulready, and Lynne Twist. Basically, she makes money for the “internet famous” people we all watch on Instagram. Sage also has a membership called the Color Coded Copy Launch Booster and you can try out her new beta copy course for free!Listen in to learn more aboutHow Sage uses DISC-based color profiles to write copy that sellsThe 4 friends to invite to every launch and what to say to get them to buyWho actually reads long-form sales pages and when it's okay to skip 'emHow to triple your email open rates (even if you have ghosted your list!)Sometimes email might not be a service you offer, but it's closely related to what you're doing. If you're doing blogging, content marketing, launching, memberships and retention, tune in because Sage dives into why you need to be focused on email.Connect with Sage:Instagram: @sagepolarisFacebook: Creative Custom WritingWebsite: sagepolaris.comGrab her Freebie: Triple Your Open Rate: The Email Template (AKA how to breathe life into a dying email list) 3x Email Open Rates in 3 Steps Links Mentioned in the Show Join Sage’s Copy Sales Booster Membership: Triple your sales and shave 15-20 hours off your work week with easy-to-use copy templates, monthly coaching, and support. For emerging and established service providers, course creators, and ecomm folks. Sign up for Sage’s FREE Beta Course: The Color Coded Copy System. 3X Your Sales Results (Even in a Recession!) Participate in the creation of a course she’s filming live at no cost to you! Starts Wednesday, Jan. 17thBombBomb: Turn your emails into results with video messaging. Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community  >>> Download my Top Ten Most Requested Digital Marketing Tasks & ServicesSponsored by Magic Mind The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. Only this January, they help you gear up to crush your 2024 New Year resolutions fully focused. You get 1 month for free when you subscribe for 3 months at https://www.magicmind.com/JANunicornsunite AND with my code: UNICORNS20. It’s an extra 20% off, which gets you to a 75% off. This only lasts until the end of January, so try it now!
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Dec 19, 2023 • 31min

#188 2023 Recap & Four Lessons Learned as a Digital Service Provider

When you talk to other people about trends and what's happening, it makes you realize that it's not just you. This has been an interesting year. In this episode, I’m going over my four lessons of 2023 and some insight into what's happening in our economy, in our online space, and how you can really get ahead.  Listen to learn more about Making money in tough times to grow your business Using AI to make things run smoother and stay ahead of the competition How to stay organized as a VA or DMA Building a great team and protecting your positive energy Focusing on passion projects and being intentional You’ll want to tune in because I also highlight some good news going into 2024. I hope this inspires you to embrace your own growth as a virtual assistant with confidence and resilience as we head into next year. I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.   Sponsored by Magic Mind The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. Use my affiliate link and try it here! Links Mentioned in the Show Book: What the Heck is an EOS? By Gino Wickman Download the Top Ten Most Requested Tasks: If you're interested in starting a career as a virtual assistant or digital marketing assistant, download the guide to discover the top ten most requested tasks in the industry. This will help you identify the services you can offer and kickstart your digital marketing career. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community. >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Dec 12, 2023 • 47min

#187 5 Core Functions of Marketing to Grow Your Virtual Assistant Business with Frenchie Ferenczi

Do you want to increase your income and the value you provide to your clients? Today we’re talking all about the strategies and 5 core functions of marketing that will help you achieve those goals. My guest is Frenchie Ferenczi, a business strategist and advisor, who shares invaluable insights on achieving consistent revenue growth without succumbing to burnout. Frenchie is an expert in working with billion-dollar startups and helping entrepreneurs break through growth plateaus. She's going to give you insight on what to say when you have that chaotic, squirrel-chasing client, this whiplashing, slamming on the brakes, who's driving you a little bit crazy. And it's going to help you with how to say it the right way.  Listen to learn more about what the 5 core functions are and how to leverage them how to wow your clients by using this structure why you can maximize your growth with minimal effort with this approach PRIORITIZING – what’s the right work and the right time the importance of tracking KPIs Identifying more opportunities for revenue   Tune in so you can grow your virtual assistant business and take it to the next level by implementing effective marketing techniques. I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.   Sponsored by OSI Affiliate Software. A powerful tool that makes managing an affiliate program super easy. Track sales & handle commissions all in one user-friendly platform. It integrates right into your website, turning your customers and influencers into your very own brand ambassadors. Get an awesome 20% discount on any plan and start your free trial today with my referral link: getosi.com/emily  Connect with Frenchie: Instagram: @frenchie.ferenczi Facebook: www.facebook.com/frenchie.ferenczi Website: www.frenchieferenczi.com  Podcast: Strategy Snacks Grab her Freebie- Stay Close to the Money: 37 Stupid Easy Ways to Increase Your Revenue (without being “Salesy”) It’s time to STOP working without results. START making money today.    Links Mentioned in the Show Discover your digital marketing side hustle: Want to work from a laptop anywhere and decide your own schedule? Thinking about starting a digital marketing services business? Take this 2-min personality quiz to help you live a life on your own terms and discover what kind of freelance work best suits you. Take the quiz here! Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Dec 5, 2023 • 25min

#186 Launch Debrief: 5 Tactics for a 100k Launch

In this episode, I’m sharing key tactics that helped with my 100k UDMA School launch. I’m reflecting on the importance of quality over quantity in student enrollment.  I truly believe that having motivated and committed individuals is way more valuable than just having big numbers. My goal was to bring in students who are genuinely enthusiastic about the program to make the overall experience better for everyone involved and contribute to higher success rates. Listen to learn more about 5 valuable lessons that teach you how to be a stand-out DMA How I repositioned and adjusted the course pricing Targeting the right audience for your program The advantage to having early access sign-ups Overcoming customer objections for more effective marketing T une in because I give you ideas of how you can show up in big ways within your client’s business – I'm all about helping you get to that next level! I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.   Sponsored by OSI Affiliate Software. A powerful tool that makes managing an affiliate program super easy. Track sales & handle commissions all in one user-friendly platform. It integrates right into your website, turning your customers and influencers into your very own brand ambassadors. Get an awesome 20% discount on any plan and start your free trial today with my referral link: getosi.com/emily  Links Mentioned in the Show Discover your digital marketing side hustle: Want to work from a laptop anywhere and decide your own schedule? Thinking about starting a digital marketing services business? Take this 2-min personality quiz to help you live a life on your own terms and discover what kind of freelance work best suits you. Take the quiz here! Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Nov 28, 2023 • 21min

#185 How to Become a Digital Marketing Strategist

As service providers, we have to be aware of evolving needs of clients and the increasing demand for digital marketing strategists. I’ve been there myself - starting out as a virtual assistant and then making the transition to strategist. I have a background in PR and journalism and through working with multiple clients I gained valuable insights and expertise, recognizing patterns and strategies that apply to all kinds of online businesses.  It’s so important to understand the basics of marketing and the ability to see opportunities for growth and improvement. In this episode, I’m encouraging freelance virtual assistants to step into the role of a strategist, offering value-based services to confidently guide clients toward their business goals.  Tune in to learn more about Boosting your skills and confidence as you transition into a strategist role An exercise for thinking like a strategist Expanding your services and attracting higher-paying clients by offering strategy sessions Pricing your strategy sessions effectively so you’re compensated fairly for your expertise and time Streamlining your client onboarding process and establishing clear plans that will set you up for success “You're in a power position. You're working with different clients. You have a bold, ripe, golden opportunity to step up and offer strategy.”   I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here. Sponsored by OSI Affiliate Software. A powerful tool that makes managing an affiliate program super easy. Track sales & handle commissions all in one user-friendly platform. It integrates right into your website, turning your customers and influencers into your very own brand ambassadors. Get an awesome 20% discount on any plan and start your free trial today with my referral link: getosi.com/emily  Links Mentioned in the Show Discover your digital marketing side hustle: Want to work from a laptop anywhere and decide your own schedule? Thinking about starting a digital marketing services business? Take this 2-min personality quiz to help you live a life on your own terms and discover what kind of freelance work best suits you. Take the quiz here! Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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