Account-Based Marketing
Accenture Song
Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by MomentumABM, a world-leading B2B growth consultancy and analyst firm.
You can learn more at www.momentumabm.com
You can learn more at www.momentumabm.com
Episodes
Mentioned books
Jul 11, 2019 • 25min
Ep.3 Oracle: ABM + Customer obsession
In this episode we're joined by Andrew Court, Senior Director of Cloud Transformation & Innovation at Oracle, to explore how Oracle have advanced their account-based marketing program a decade on, to include the post purchase journey, building advocacy and customer communities.
May 13, 2019 • 29min
Ep.1 Fujitsu: ABM becoming business as usual
In this first episode we're joined by Andrea Clatworthy, Head of Account-Based Marketing (ABM), EMEA at Fujitsu, to explore how ABM is moving from an island to business as usual.
