
Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards
We help entrepreneurs sell more with less effort and less stress... no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more. WARNING: we are not here to teach copywriters the finer points of copywriting... we're here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!
Latest episodes

Jan 2, 2025 • 51min
Episode 247: Activate the DOING Part of the Brain and Get Things Done (Stew Smith and Jim Edwards)
Jim Edwards and Stew Smith talk about getting things done and tapping into the brain's hidden potential. Whenever this question is asked, I go down a rabbit hole in psychology and physiology studies. While these are useful in naming the chemical processes that occur when people succeed at accomplishing tough things, the debate about what makes you tougher as an individual is a diverse list of options that work for others before you.The rabbit hole traveled for this article taught me about the CAC model: Cognition, Affection and Conation. This trilogy of the mind has been studied for decades and primarily involves creating marketing strategies to urge customers to buy products and services. What makes us buy something after seeing an advertisement? In a basic nutshell, it's getting a person to think (cognition) that they need something, feel (affection/sensation) they want something, and pull the trigger and make the purchase (conation). What gets us to do something, especially when our thinking and feeling parts of the brain tell us the opposite?See more about the CopyAndContent.ai powerful software tools that make getting things done even easier. See https://www.copyandcontent.ai and let Jim Edwards coach you along the way with regularly scheduled programming each week.

Jan 2, 2025 • 50min
Episode 246: Jim Edwards - "You Cannot Make Money with a Book, But You Can Get Rich?"
Jim Edwards and Stew Smith discuss how to write a book and leverage it for your business. In this podcast/presentation, I’ll guide you through a step-by-step process to plan out a map that automatically creates profits for your business using a book. If you're serious about maximizing your earnings, drop what you're doing and watch the replay right away.Check out these AI-generated software walk-throughs and quickly achieve the desired results to help take your business to new heights. The Genie-Walk-Through is one way to see these amazing developments each week. Join the Sales Copy and Content Marketing Hacks Facebook Group at https://www.facebook.com/groups/copywritingandcontenthacks. This vibrant community is not just a place for insights and discussions but a treasure trove of shared knowledge and experiences. It's a space where your voice is valued, and your ideas can flourish. For a deeper understanding of the tools and techniques used to create exceptional sales copy, explore https://www.copyandcontent.ai.

Dec 11, 2024 • 44min
Episode 245: The Value Ladder Genie Walk-Through - Learn How to Tell Bring Offers That You Cannot Refuse
Jim Edwards and Stew Smith discuss what a Value Ladder is and how to make one you’re your business offers. This is your opportunity to discover how to effectively brainstorm a value ladder for the first time or refine your existing one.In this presentation, I’ll guide you through a step-by-step process to plan out a profitable map that automatically creates profits. If you're serious about maximizing your earnings, drop what you're doing and watch the replay right away.Check out these AI-generated software walk-throughs and quickly achieve the desired results to help take your business to new heights. The Genie-Walk-Through is one way to see these amazing developments each week. Join the Sales Copy and Content Marketing Hacks Facebook Group at https://www.facebook.com/groups/copywritingandcontenthacks. This vibrant community is not just a place for insights and discussions but a treasure trove of shared knowledge and experiences. It's a space where your voice is valued, and your ideas can flourish. For a deeper understanding of the tools and techniques used to create exceptional sales copy, explore https://www.copyandcontent.ai.

Nov 23, 2024 • 47min
Episode 244: Jim Edwards Discusses the 5 Stages of Awareness THEN Deep Dives a Marketing Plan
Jim Edwards and Stew Smith discuss the five stages of awareness as they pertain to you and your business/market. We also do a deep dive into a business that needs a marketing launch and lead generation.Check out https://CopyandContent.ai for access to sales copywriting and content marketing for all your business writing needs. Let the Avatar-enabled Genies do the work for you. Jim and Stew share ideas on getting something useful and easy to accomplish. Check out these AI-generated software walk-throughs and quickly achieve the desired results to help take your business to new heights. The Genie-Walk-Through is one way to see these amazing developments each week. Join the Sales Copy and Content Marketing Hacks Facebook Group at https://www.facebook.com/groups/copywritingandcontenthacks. This vibrant community is not just a place for insights and discussions but a treasure trove of shared knowledge and experiences. It's a space where your voice is valued, and your ideas can flourish. For a deeper understanding of the tools and techniques used to create exceptional sales copy, explore https://www.copyandcontent.ai.

Nov 23, 2024 • 56min
Episode 243: Jim Edwards Go High Level Post Conference Discussion + What's New in CopyandContent.ai
Jim Edwards and Stew Smith discuss a recent conference and presentation Jim gave at the Go High Order Conference. Check out the future offerings at https://www.copyandcontent.ai for the latest in AI-assisted content marketing, sales copy, and more to boost your business. Check out https://CopyandContent.ai for access to sales copywriting and content marketing for all your business writing needs. Let the Avatar-enabled Genies do the work for you. Jim and Stew share ideas on getting something useful and easy to accomplish. Check out these AI-generated software walk-throughs and quickly achieve the desired results to help take your business to new heights. The Genie-Walk-Through is one way to see these amazing developments each week. Join the Sales Copy and Content Marketing Hacks Facebook Group at https://www.facebook.com/groups/copywritingandcontenthacks. This vibrant community is not just a place for insights and discussions but a treasure trove of shared knowledge and experiences. It's a space where your voice is valued, and your ideas can flourish. For a deeper understanding of the tools and techniques used to create exceptional sales copy, explore https://www.copyandcontent.ai.

Nov 6, 2024 • 48min
Episode 242: Jim Edwards Discusses Book Writing for Your Business (made easy) Plus Lessons Learned from Recent Conference
Check out new AI Genies that make this process 10x easier. Watch this video!Now, if you’re genuinely interested in launching a side hustle, building a full-blown business, or establishing yourself as a recognized expert…There’s one powerful step you can take to make everything else easier…Write a book.Think about it. Here’s what becoming an author can do for you, your business, and your credibility:
Establishes you as an expert in your field.
Empowers you to coach with confidence on your book’s topic.
Provides a solid foundation for building your brand.
Unlocks media attention and speaking engagements.
Turns your insights into leads and sales.
I’m speaking from experience. I’ve done this over and over (and over) again. But I’m not the only one!Countless students have done it in diverse fields like dog training, mindfulness, personal finance, fitness, and more. They’ve seen firsthand how writing a book transforms their credibility and opens doors they didn’t even know existed.In today’s landscape being a published author isn’t just an advantage; it’s Required! See more information at https://copyandcontent.ai and join us for our new book writing training.

Oct 23, 2024 • 58min
Episode 241: Building Teams with Jim Edwards
Jim Edwards and Stew Smith discuss leadership/followership in any organization, specifically in business. Whether you are working with employees, contractors, or family business, understanding the dynamics of what makes a good team is critical. Check out these AI-generated software walk-throughs and quickly achieve the desired results to help take your business to new heights. The Genie-Walk-Through is one way to see these amazing developments each week. Join the Sales Copy and Content Marketing Hacks Facebook Group at / copywritingandcontenthacks . This vibrant community is not just a place for insights and discussions but a treasure trove of shared knowledge and experiences. It's a space where your voice is valued and your ideas can flourish. For a deeper understanding of the tools and techniques used to create exceptional sales copy, explore https://www.copyandcontent.ai.

Oct 16, 2024 • 58min
Episode 240: Create Book Titles, Topics, and Brainstorm for Your Market
Jim Edwards and Stew Smith discuss one of Jim's latest software Genies, which allows the user to create the perfect topic for a book (or long article) for their specific market. This genie also allows the user to brainstorm chapters and sections of the book. Check it out and save yourself months of time trying to create the perfect topic and chapters to write about.Check out these AI-generated software walk-throughs and quickly achieve the desired results to help take your business to new heights. The Genie-Walk-Through is one way to see these amazing developments each week. Join the Sales Copy and Content Marketing Hacks Facebook Group at / copywritingandcontenthacks .This vibrant community is not just a place for insights and discussions but a treasure trove of shared knowledge and experiences. It's a space where your voice is valued and your ideas can flourish. For a deeper understanding of the tools and techniques used to create exceptional sales copy, explore https://www.copyandcontent.ai.

Oct 16, 2024 • 51min
Episode 239: The Ethics of Writing with AI
Jim Edwards and Stew Smith discuss the ethics of how to properly use AI and be ethical at the same time. Face it: using AI with zero editing and not adding in Stories, Opinions, Uniqueness, Lessons Learned, and Experiences is just dumb.Check out these AI-generated software walk-throughs and quickly achieve the desired results to help take your business to new heights. The Genie-Walk-Through is one way to see these amazing developments each week. Join the Sales Copy and Content Marketing Hacks Facebook Group at /copywritingandcontenthacks .This vibrant community is not just a place for insights and discussions but a treasure trove of shared knowledge and experiences. It's a space where your voice is valued and your ideas can flourish. For a deeper understanding of the tools and techniques used to create exceptional sales copy, explore https://www.copyandcontent.ai.

Sep 27, 2024 • 49min
Episode 238: Fix Your Bio Section on Linked In (other Social Media / Webpage) Plus More
Jim Edwards helps us fix our biography section to make us the expert in our field and shows how to close the bio with an invitation. This is the key to creating a call to action on any page of your webpage or social media post. Plus check out Jim's experiment with a repurposed article using the Rewrite, Recycle, and Repurpose Genie. Now, with new features to help turn an article into a presentation, podcast script with questions, and much more. Check out these AI-generated software walk-throughs and quickly achieve the desired results to help take your business to new heights. The Genie-Walk-Through is one way to see these amazing developments each week. Join the Sales Copy and Content Marketing Hacks Facebook Group at / copywritingandcontenthacks . This vibrant community is not just a place for insights and discussions but a treasure trove of shared knowledge and experiences. It's a space where your voice is valued and your ideas can flourish. For a deeper understanding of the tools and techniques used to create exceptional sales copy, explore https://www.copyandcontent.ai.
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