

Customer Service Revolution
John Dijulius
Customer service, done right, can be your company's single, biggest, competitive advantage.
Join Customer Service Authority and best-selling author, John DiJulius, as he interviews leaders who are revolutionizing their industries. Hear their successes, and sometimes failures, that built best practices for exceeding expectations and gaining market share. Plus learn how these practices can be applied to your B2B or B2C business.
Each episode provides CEOs, CXOs, COOs, CMOs, CHROs and other customer experience leaders with actionable tips to create a culture that produces referrals, loyalty and rave reviews from employees and customers.
It's not a podcast. It's a movement. The Customer Service Revolution is a radical overthrow of conventional business mentality designed to transform what customers and employees experience.
If you're a revolutionary customer service leader ready to stop competing on price and obsessed with building a brand that people cannot live without, and, this podcast is for you!
Join Customer Service Authority and best-selling author, John DiJulius, as he interviews leaders who are revolutionizing their industries. Hear their successes, and sometimes failures, that built best practices for exceeding expectations and gaining market share. Plus learn how these practices can be applied to your B2B or B2C business.
Each episode provides CEOs, CXOs, COOs, CMOs, CHROs and other customer experience leaders with actionable tips to create a culture that produces referrals, loyalty and rave reviews from employees and customers.
It's not a podcast. It's a movement. The Customer Service Revolution is a radical overthrow of conventional business mentality designed to transform what customers and employees experience.
If you're a revolutionary customer service leader ready to stop competing on price and obsessed with building a brand that people cannot live without, and, this podcast is for you!
Episodes
Mentioned books

Aug 9, 2023 • 48min
125: Learning to Live Life on Your Own Terms
Prepare to be amazed as John ventures alongside the dynamic Anne Mahlum, a prominent American entrepreneur, motivational speaker, and philanthropist with a knack for starting and building businesses that make a real difference. From launching the revolutionary non-profit "Back on My Feet" - a transformative running club for the homeless, to founding one of the country's most successful boutique fitness companies, "Solid Core," Anne's journey is nothing short of inspiring. Her story is packed with lessons on tenacity, vision, and the power of voluntary behavior. Get ready for a deep dive into the genesis of Anne's journey, starting with a simple idea that transformed into a life-changing movement. Hear about how she battled skepticism and adversity to build a running club for the homeless, which grew into a nationwide initiative, creating communities of respect and dignity across 12 American cities without a single penny of government funding. Anne's belief in humanity and the power of positive reinforcement shines through as she shares the astounding transformations she's witnessed. Finally, John explores Anne's entrepreneurial journey, where she transferred her skills and vision from non-profit to profit by creating Solid Core. Discover how she leveraged her understanding of branding and community building to propel this boutique fitness company into national success. As they round off their conversation, hear Anne's empowering advice on living life on your terms. She'll share more of her wisdom as the keynote speaker at the upcoming 2023 Customer Service Revolution in Cleveland, Ohio. Her speech, "Learning to Live on Your Own Terms," promises to be a game-changer. Don't miss out on this inspiring journey with Anne Mahlum. Here are just a few takeaways: Who Anne Mahlum is - an American entrepreneur who founded the nonprofit "Back on My Feet" and the successful fitness company "Solid Core" How Anne started "Back on My Feet," a running club for the homeless, which grew into a nationwide initiative with no government funding Anne's observations on the power of voluntary behavior and positive reinforcement in transforming lives Her transition from nonprofit to profit with "Solid Core," using her skills in branding and community building Anne's journey in building "Solid Core" into a national success John's Announcement that Anne will be the keynote speaker at the 2023 Customer Service Revolution in Cleveland, Ohio, where she'll share advice on living life on your terms Resources mentioned: thedijuliusgroup.com/the-customer-service-revolution-podcast customerservicerevolution.com thedijuliusgroup.com/project/cx-executive-academy thedijuliusgroup.com/project/cx-executive-academy-online www.annemahlum.com www.annemahlum.com/podcast www.solidcore.co www.wegotambition.com www.thedijuliusgroup.com Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Aug 2, 2023 • 45min
124: The Ownership Mindset
Who says engineering and entrepreneurship can't mix? In this episode of The Customer Service Revolution, John's guest, Kerry Siggins, is the dynamic CEO of StoneAge Holding and has successfully bridged the gap between these two seemingly polar worlds. From her engineering background to the helm of a tech company, Kerry has charted an unconventional path laden with personal and professional hurdles. Tune in as she recounts her early days at StoneAge, the challenges of being a young CEO, and her journey through some dark post-college years. Do you know what dopamine is? Kerry's candid talk about her battle with addiction and recovery will offer you a unique perspective on this chemical messenger. Her story takes a sharp turn with an overdose on Labor Day in 2006, the wake-up call she needed to set her life on a different course. Listen as she sheds light on the role of dopamine in addiction and how understanding and naturally increasing it can help overcome dependencies. But there's more to Kerry's story. It's about the transformative power of personal responsibility, about cultivating an "ownership mindset." She discusses how her personal experiences have informed her professional approach and the immense value they bring to leadership. Kerry stresses the importance of understanding what motivates individuals, celebrating their uniqueness, and being open to different perspectives. This is not just about overcoming addiction or running a company; it's about shaping your life, one decision at a time. Are you ready for a profound conversation that combines science, business, and raw personal experience? Then this episode is for you. Here are just a few takeaways: Kerry Siggins' journey from engineering student to CEO, including the transition from manual tools to automated equipment and IoT Her post-college struggles, falling into substance abuse and hitting rock bottom on Labor Day in 2006 The role of dopamine in addiction and how she learned to increase it naturally for a healthier lifestyle. The concept of an "ownership mindset" and the importance of personal responsibility in cultivating it Her journey to recovery and understanding of personal responsibility and how it reshaped her approach toward life and work Understanding what motivates people, acknowledging their individuality, and being open to different perspectives How taking ownership of your life is the only way to empower yourself to create the life you want Resources mentioned: www.thedijuliusgroup.com thedijuliusgroup.com/the-customer-service-revolution-podcast customerservicerevolution.com thedijuliusgroup.com/project/cx-executive-academy thedijuliusgroup.com/project/cx-executive-academy-online www.kerrysiggins.com www.amazon.com/Ownership-Mindset-Handbook-Transforming-Leadership/dp/1637554346 Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Jul 19, 2023 • 41min
123: Unleash the Offensive Mindset and Strategy Needed to Unlock the Extraordinary Life
Prepare to harness your potential and rip through barriers that have held you back. Get ready to learn from high-performance coach, speaker, author, and founder of multiple coaching programs, Brett Eaton, as he guides us through his unique strategies that have propelled countless clients toward their greatest achievements. Brett's approach to high-performance coaching, grounded in his personal journey from sports to coaching, is a testament to the transformative power of wellness, self-care, and a solid support system. With Brett, John explores the concept of playing life on offense. This isn't about aggressively seizing every opportunity but being proactive, taking ownership, and being responsible for your personal journey. Brett and John discuss the importance of accountability and standards - not just from within but from those who surround us. Brett's insights into cultivating a culture of accountability will revolutionize your personal and professional life. Beyond accountability, Brett emphasizes the power of gratitude and self-reflection, sharing the practices that have helped him and his clients grow. He takes us through his five-step playbook for taking control of all areas of life, discussing the power of clearly defining goals, visualizing success, and setting tangible reminders to stay on track. As we wrap up, Brett reminds us to turn setbacks into opportunities, a mantra that has seen him build his legacy of greatness. Here are just a few takeaways: Brett's philosophy on the concept of playing life on offense – being proactive, taking ownership, and responsibility for your personal journey The importance of accountability and setting standards not just within but also for those who surround you to achieve high performance in life The power of gratitude and self-reflection in personal growth, with Brett sharing practices that have helped him and his clients grow His five-step playbook for taking control of all areas of life that encourages listeners to take ownership and responsibility and be proactive in their decision making Brett's experience helping clients define their goals, the power of visualizing success, and the benefits of setting reminders to stay on track Why you should look at setbacks as opportunities, a mantra that has helped Brett build his legacy of greatness Brett's advice on how to stay on track and achieve goals and the importance of surrounding yourself with people who have high standards and will hold you accountable Resources mentioned: www.thedijuliusgroup.com www.thedijuliusgroup.com/the-customer-service-revolution-podcast customerservicerevolution.com thedijuliusgroup.com/project/cx-executive-academy www.thedijuliusgroup.com/project/cx-executive-academy-online www.motivatedbybrett.com www.linkedin.com/in/motivatedbybrett Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Jul 12, 2023 • 1h 8min
122: The Enemy of Great Customer Experience is Inconsistency
Imagine transforming how you handle customer service from a necessary part of the business to a moment that truly matters to the client. Sounds intriguing, doesn't it? In today's episode of The Customer Service Revolution, John welcomes Kevin Sloan, executive vice president of the branch network at KeyBank. You'll discover the revolutionary approach to customer service that sets KeyBank apart in the banking industry. Kevin takes us through the journey of KeyBank's "Moments Matter" initiative, a transformational client experience project. He presents the essence of their initiative - the three pillars - head, heart, and hero, and how focusing on these aspects has enabled their team members to forge meaningful connections with their clients. From the intricacies of team selection for the steering committee to maintaining legacy phrases while ushering in new terminologies, Kevin gives a detailed account of their process, successes, and even the challenges they faced. With Kevin's insights, you'll learn how to bring about a cultural shift in your organization, making every client interaction a moment to remember. From the importance of tying the client experience to strategy and starting small to considering sustainability, Kevin shares impressive advice for anyone looking to launch a successful customer experience project. Plus, we delve into the creative ways KeyBank ensured engagement and tracked progress while implementing their project. Get ready to revolutionize your approach to customer service, courtesy of Kevin Sloan and KeyBank's incredible journey. Here are just a few takeaways: Kevin's insights into KeyBank's client experience transformation called "Moments Matter" The three core pillars of KeyBank's initiative - head, heart, and hero - and how focusing on these elements enables their team members to create meaningful moments for their clients KeyBank's strong commitment to consistent customer service, irrespective of the customer interaction platform, be it branches, the contact center, or other channels How the steering committee was carefully chosen to represent diverse roles and perspectives, including those of front-line, client-facing employees The "Moments Matter" initiative's focus on improving the internal teammate-to-teammate experience The use of innovative tactics like harnessing the power of an LMS to track participation and fostering a culture of recognition to promote engagement and attendance in the initiative Resources mentioned: thedijuliusgroup.com/the-customer-service-revolution-podcast customerservicerevolution.com thedijuliusgroup.com/project/cx-executive-academy thedijuliusgroup.com/project/cx-executive-academy-online www.thedijuliusgroup.com Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Jun 28, 2023 • 40min
121: Listening to What Your Customers Are Saying
What does it really mean to listen to your customers and harness the power of their voice? In this week's episode of The Customer Service Revolution, John had the pleasure of discussing this fascinating topic with Leslie Pagel, Chief Evangelist of Authentics. Leslie offers her unique insights into the Voice of the Customer (VoC), its differences from customer satisfaction surveys, and the importance of listening at scale to unsolicited feedback. She also shares some advice for businesses interested in leveraging customer conversations to drive improvements and revolutionize their operations. But that's not all! Leslie and John dive into machine learning and its impact on customer service. They explore the "eddy effect" – a powerful machine learning model that detects when customers are stuck in their journey – and alerts businesses to take action. Plus, we discuss the potential of chat GPT for customer service, the value of leveraging AI, and the need to appreciate customer conversations as a precious data source. Don't miss this conversation that will change how you approach customer service! Here are just a few takeaways: Unlocking the power of customer conversations through the Voice of the Customer (VoC) methods and distinguishing it from customer satisfaction surveys. Listening at scale and leveraging unsolicited feedback for business improvement and growth. Utilizing machine learning and AI, such as the "eddy effect" model, to identify and address customer pain points in their journey. Exploring the potential of ChatGPT technology for customer service and the importance of using accurate data for AI training. Encouraging businesses to be curious about customer interactions and considering AI and machine learning to enhance customer experience at scale. Resources mentioned: thedijuliusgroup.com/the-customer-service-revolution-podcast customerservicerevolution.com thedijuliusgroup.com/project/cx-executive-academy thedijuliusgroup.com/project/cx-executive-academy-online authenticx.com www.linkedin.com/in/lpagel www.thedijuliusgroup.com Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Jun 21, 2023 • 45min
120: The Most Likable Person I Have Ever Met
What's the secret to building lifelong relationships and turning bad luck into good fortune? Join John as he chats with the incredibly likable Eddie Cheyfitz. Eddie shares his inspiring journey from working in a grocery store to becoming a successful sales executive and eventually founding his nonprofit, Believe in Dreams. Eddie reveals the power of curiosity in building lasting connections and how he used these bonds to rise through the ranks at Nestle and, later, fulfill underprivileged children's dreams. Eddie's determination and strong networking skills paved the way for his successful sales career and helped him and his wife, Kathy, maintain an incredible relationship for over 50 years despite facing the two biggest challenges in a marriage. Listen as Eddie shares his unique approach to building rapport with others using the Ford Family, Occupation, Recreation, and Dreams model and how you can apply it to your own life to forge meaningful connections. Finally, hear the heartwarming story of how Eddie's passion for helping others led him to create Believe in Dreams, a nonprofit that has already fulfilled over 600 dreams for underprivileged children. Eddie's unwavering dedication and willingness to reach out to others have been instrumental in the organization's success, proving that genuine connections and a little curiosity can go a long way. Here are just a few takeaways: How Eddie Cheyfitz's journey from grocery store worker to successful sales executive and nonprofit founder demonstrates the power of networking and building strong relationships The use of curiosity and genuine interest in others to create connections, leading to opportunities in his sales career and founding Believe in Dreams The "human bonding definition" is his secret sauce for building strong interpersonal relationships, using the Ford Family, Occupation, Recreation, and Dreams model. Believe in Dreams was founded after Eddie encountered Lacey, an 11-year-old girl in need of a positive experience, inspiring him to help others and give back The growth of Believe in Dreams from eight fulfilled dreams to over 600 through networking, connecting with people, and the support of his team Resources mentioned: www.thedijuliusgroup.com thedijuliusgroup.com/the-customer-service-revolution-podcast customerservicerevolution.com thedijuliusgroup.com/project/cx-executive-academy thedijuliusgroup.com/project/cx-executive-academy-online www.linkedin.com/in/eddie-cheyfitz-501566130 believeindreams.org Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Jun 14, 2023 • 48min
119: State of CX
John recently had the incredible opportunity to chat with Shep Hyken, a true expert in the customer service and experience world and a best-selling author. They discussed the current landscape of customer service and its crucial role in building customer loyalty. Their conversation led them to explore the fascinating statistics from the 2023 ACA study, revealing that customers are willing to pay more for excellent service and the significant impact convenience has on satisfaction and loyalty. Shep also shared insights from his latest book, "I'll Be Back: How to Get Customers to Come Back Again and Again," outlining a six-step process for creating loyal, lifelong customers. John and Shep even tackled the concept of price irrelevance and how an exceptional experience can make price a secondary concern for customers. John and Shep reflected on the importance of trust, emotional connection, and authenticity in cultivating customer loyalty. Their discussion was filled with tips and actionable advice for anyone looking to revolutionize their customer service and stand out in today's competitive marketplace. Here are just a few takeaways: Customer Loyalty and CX Importance Customer Service and Price Irrelevance Improving Customer Experience and Loyalty Reflections on Life and Friendship Resources mentioned: thedijuliusgroup.com/the-customer-service-revolution-podcast customerservicerevolution.com thedijuliusgroup.com/project/cx-executive-academy thedijuliusgroup.com/project/cx-executive-academy-online hyken.com hyken.com/research hyken.com/book/ill-be-back www.thedijuliusgroup.com Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

May 24, 2023 • 29min
118: Ship.Shipmate.Self
If you're paying attention, you can find examples of leadership skills almost anywhere in life. From playing football to working in a corporate environment, good leaders stand out and inspire those around them to follow their lead. What makes a good leader? What skills do they have that make them someone worthy of looking up to? One fundamental characteristic is that they know how to make decisions and move forward without regret. In this episode of The Customer Service Revolution, John welcomes Admiral Thomas Lynch to talk about what he learned during his time in the Navy about leadership as well as his time on the football field. After a decorated 32-year career in the Navy, Admiral Lynch retired to work in the private sector as a senior-level executive for multiple large corporations. He also serves as Co-Chairman of the NewDay USA Foundation. Admiral Lynch's extensive experience both in the military and Corporate America gives him a unique perspective on leadership and what creates a great leader. You don't want to miss his advice for people who want to become leaders both at work and at home. Here are just a few takeaways: Admiral Lynch's background as a career Naval officer, football player, and in corporate America The impact of the Navy on his life and what "shipmate self" means What NewDay USA is and Admiral Lynch's involvement with it His relationship with Roger Staubach and what made Roger an excellent example of leadership How leaders can be trained to have an army of employees who will do whatever it takes to help reach their goal Applying ship, shipmate, and self to your family Admiral Lynch's advice for people who want to become more selfless Resources mentioned: www.thedijuliusgroup.com thedijuliusgroup.com/the-customer-service-revolution-podcast customerservicerevolution.com thedijuliusgroup.com/project/cx-executive-academy thedijuliusgroup.com/project/cx-executive-academy-online Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

May 17, 2023 • 29min
117: How to Crush the Competition with Service
Customer service is often seen as a "soft skill," something nice to have but not necessary for a business to run well. It's an afterthought, and this is especially true for small businesses. When small businesses can learn customer service skills from larger ones, the business owners can see them flourish and thrive. You're delivering a high level of service in what may be an unexpected environment. It takes an everyday experience and transforms it into a special one. In this episode of The Customer Service Revolution, John interviews Hank Ebeling, owner of H4 Training, author, and podcast host, about how he took an ordinary gym experience and turned it into an extraordinary one. Hank learned about customer service early in his career from his manager in Las Vegas and injected that experience into his business. Hank understands that offering customers a high level of service on the precipice of leaving can retain them. By cultivating this kind of culture in his business, he's created a thriving gym with a team that instinctively knows how to serve their clients above and beyond. Here are just a few takeaways: What Hank's first managers at a gym he worked at taught him about creating an excellent customer service experience and how he transferred that to his business, H4 Training How he built credibility as an expert in his field and why working in the industry provided an advantage The difficulties small businesses face in offering world-class customer service and the lessons they can learn from larger businesses His book, Crushing the Competition, and the LTS method he outlines in it How Hank finds the "superhero" team members and identifies the attributes that make them superheroes The three Cs--care, commitment, and community--that make up his service vision Some interview questions he uses to find team members who represent the culture and how a self-audit can pinpoint roadblocks to delivering high levels of service Why customer service skills are an intelligent business strategy Resources mentioned: www.thedijuliusgroup.com thedijuliusgroup.com/the-customer-service-revolution-podcast customerservicerevolution.com thedijuliusgroup.com/project/cx-executive-academy thedijuliusgroup.com/project/cx-executive-academy-online LinkedIn - www.linkedin.com/in/hank-ebeling-9b603655 Instagram - www.instagram.com/hankebeling Hank's Book - www.amazon.com/Crushing-Competition-Service-Entrepreneurs-Outstanding/dp/B08P6G6YFV Success Trails Podcast - podcasts.apple.com/us/podcast/success-trails-podcast/id1491010186 Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

May 3, 2023 • 36min
116: The Marketing Magnifier
Creating actionable marketing strategies and ideas can make all the difference in getting your business noticed. But not all marketing is created equally, so you have to know what types apply to your particular enterprise. Today, digital marketing is what most people think of when they think about marketing. It includes social media platforms, email marketing campaigns, and even display ads on websites like CNN or Fox News. In this episode of The Customer Service Revolution, John welcomes guest Anthony Milia, owner of the award-winning digital marketing firm Milia Marketing in Cleveland, Ohio, and bestselling author of the book Marketing Magnifier. Anthony helps small- and medium-sized businesses get the best ROI for their marketing investment by shedding light on their sales and marketing challenges, helping them raise the bar, and setting the standard in digital marketing performance. Anthony reveals his secret to finding the right marketing recipe for businesses. Additionally, you'll hear what makes his book stand out from other marketing books, how to determine where your marketing dollars should go, and the tools he recommends you have to improve or add to your marketing tech stack. Here are just a few takeaways: What Anthony's book is about and what business owners can learn about marketing from his writing The various forms of digital marketing and the role of ads in search engine optimization (SEO) for localized advertising What remarketing and retargeting are, and how display ads work How Anthony helps the client determine where their marketing dollars should go and the differences between B2C and B2B marketing Some of the mistakes business leaders make with marketing The tools he recommends businesses add to improve or add to their marketing tech stack Resources mentioned: www.thedijuliusgroup.com Purchase Marketing Magnifier on Amazon or listen on AudibleWebsite: Miliamarketing.comLinkedIn: https://www.linkedin.com/in/anthonymilia/ CallRail: https://www.callrail.com/ The Customer Service Revolution Podcast The 2023 Customer Service Revolution Conference Customer Experience Executive Academy Customer Experience Executive Online Academy Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.


