
Craftsman Creative
A show that helps creative entrepreneurs and business owners build and grow their businesses using proven principles and frameworks so they can survive the present and thrive in the future.
Latest episodes

Mar 3, 2023 • 17min
You have an awareness problem | Episode 040
This week we're talking about Visibility, how to get more awareness for your business, get oversubscribed, and how to grow your business by getting more leads coming in every month. LINKS FROM THE EPISODE:Join us in an upcoming Craftsman Creative WorkshopTake the free Bespoke Creative Business ScorecardJeremy Enns Podcast Marketing AcademyScorecard Marketing by Daniel PriestleyGot a question for the show? Leave an audio message here

Feb 24, 2023 • 20min
Repeatable Outcomes Require Systems | Episode 039
Today we're talking about outcomes, both defining them and achieving them. You've got to know the destination before you design how to get there. We touch on outcomes for you, outcomes for your audience, as well as how to build systems to generate consistent, repeatable outcomes.Take the free Bespoke Creative Business Scorecard to learn which outcomes you need to focus on to grow your business this year.Resources mentioned:Dan Sullivan - The Four FreedomsOversubscribed by Daniel Priestley10k Creator show with Joe PulizziSee my podcast appearances from last year, especially the Build Your Thing episode with Matt Giaro ;)The Saturday Solopreneur from Justin WelshGet the free Craftsman Creative BCC Newsletter

Feb 17, 2023 • 18min
Improving Your Mindset as a Creative Entrepreneur | Episode 038
Today I've got three ideas to improve your Mindset as a creative entrepreneur. Subscribe to the Craftsman Creative podcast for ideas like this every week on how to grow your creative business.LINKSCraftsman Creative BookBook Chapter: The Three Personas Every Business Needs"This Is Pointless" from Jack Butcher/Visualize ValueTake the free creative business scorecard

Feb 10, 2023 • 22min
Creating And Testing Your Product Ecosystem | Episode 037
In today's episode, we get into creating and testing your product ecosystem as a creative entrepreneur. You want alignment between products as well as the needs and desires of your audience.(00:00) - Intro
(01:14) - Your Product Ecosystem
(04:46) - 1 Avatar, 1 Offer, 1 Channel
(12:52) - Running Experiments
(20:23) - Ask A Question On The Podcast
Links from the show:Come join us in the Society of Independent CreatorsTake the free business scorecardCheck out Seamless.ai Set up your own scorecard with ScoreAppWant to get your question answered on the podcast? Leave a voicemail here.

Feb 3, 2023 • 14min
Email Marketing For Creative Entrepreneurs | Episode 036
This week in the Society of Independent Creators we discussed ways to improve your email marketing in your creative business. To join, head over to craftsmancreative.scoreapp.com and take the free scorecard. At the end is an invite to join the community and check out the course for free!Check out The 1 Page Marketing Plan by Allan DibIf you're not on the weekly newsletter, head over to blog.craftsmancreative.co to see how I'm using email in the way I talk about in this episode.

Jan 27, 2023 • 14min
035 - Three ideas to help you improve your sales as a creative entrepreneur
New podcast! Yeah, it's been a while, but you should have checked out the 10k Creator I did with my friend Joe Pulizzi last fall. 10 episodes on the journey to 10k subscribers and $10k/month in revenue. Today, I'm kicking off the podcast for 2023, a weekly series with three ideas around one topic.Today's topic: sales! When I surveyed my community, the area that got the worst average score was sales at 27%. Yikes!If you want to get all five ideas, you'll want to come join us in the Society of Independent Creators, my online community that also includes all of my courses and events. Start with the free scorecard at craftsmancreative.scoreapp.com

Jan 27, 2023 • 45min
BONUS - Twitter Space with Ilze Švarcbaha
Ilze Švarcbaha is an amazing younger creator that I met recently on Twitter. She was kind enough to invite me to join her in a recent conversation on Twitter, and we had a blast talking about creative work, finding your platform, and reaching big goals. Follow Ilze on Twitter: https://twitter.com/IlzeSvarcbahaTake the free scorecard: https://craftsmancreative.scoreapp.com/

19 snips
Jul 25, 2022 • 35min
The Creator Funnel with Justin Welsh | Craftsman Creative Workshop Episode 015
The Craftsman Creative Workshops are a weekly conversation between Daren Smith and a creative co-host. Subscribe to the podcast to get all future episodes.Follow @darentsmith, and head to lu.ma/craftsmancreative to see upcoming workshops and join in live.The Craftsman Creative Book is out now! Grab your copy at store.craftsmancreative.coFind more about our guest Justin at @thejustinwelsh.Learn more about Craftsman Creative and how to grow your own creative business at craftsmancreative.co

Jul 18, 2022 • 46min
Writing Books & Reaching A Larger Audience with George Sisneros | Craftsman Creative Workshop Episode 014
The Craftsman Creative Workshops are a weekly conversation between Daren Smith and a creative co-host. Subscribe to the podcast to get all future episodes.Follow @darentsmith, and head to lu.ma/craftsmancreative to see upcoming workshops and join in live.The Craftsman Creative Book is out now! Grab your copy at store.craftsmancreative.coFind more about our guest George at @OneGSisneros.Learn more about Craftsman Creative and how to grow your own creative business at craftsmancreative.co

Jul 14, 2022 • 45min
The Creative Process with Ev Chapman | Craftsman Creative Workshop Episode 013
The Craftsman Creative Workshops are a weekly conversation between Daren Smith and a creative co-host. Subscribe to the podcast to get all future episodes.Follow @darentsmith, and head to lu.ma/craftsmancreative to see upcoming workshops and join in live.The Craftsman Creative Book is out now! Grab your copy at store.craftsmancreative.coFind more about our guest Ev at @evielync.Learn more about Craftsman Creative and how to grow your own creative business at craftsmancreative.co