
Unchurned - The No. 1 podcast for Customer Success
The Unchurned podcast brings you the stories that will help you forge incredible customer relationships, prevent churn, & build institutional knowledge. The CS & BS series is a part of the Unchurned podcast wherein, with each episode, our hosts - Kristi Faltorusso, Jon Johnson, Josh Schachter, and special guests uncover the secrets of top leaders and innovators of companies so that you can advance your career and the performance of your customer success team.
Unchurned, and the CS&BS series, are presented by UpdateAI - https://update.ai/
Latest episodes

Oct 16, 2024 • 45min
How to Understand and Delight Your Customers Inside & Out ft. Andrew Gaer & Sean Andrews (Bluebeam)
#updateai #customersuccess #saas #business
Josh Schachter (UpdateAI) and Kristi Faltorusso (ClientSuccess) are joined by Andrew Gaer, Senior Director of Customer Success, and Sean Andrews, VP of Global Customer Success at Bluebeam. In this episode, they explore Bluebeam's journey transitioning from a desktop application to a cloud-based SaaS model, focusing on the intricate details of customer success, internal team support, and transition challenges. They also discuss how Bluebeam leverages AI to enhance product functionalities while minimizing user disruptions and delve into the dynamics of community engagement and feedback for better customer satisfaction.
Plus, there’s a sprinkle of light-hearted banter and a playful detour into the world of fast food!
Timestamps
0:00 - Preview, Intros & Del Taco
7:30 - Transition from desktop applications to SaaS
10:30 - Challenges and Successes of Transitioning into a SaaS model
18:15 - Approach to Customer Enablement & CS
25:23 - Measuring and analyzing KPIs for customer success
35:20 - For your customers -- You are an expert on your product
38:50 - AI Integration and Product Enhancements
___________________________
👉 Follow the podcast
Youtube: https://youtu.be/JprAz-o-dWk
Apple Podcast: https://apple.co/3dfWXmD
Spotify: https://spoti.fi/3KD3Ehl
👉 Connect with the guest
Andrew Gaer: https://www.linkedin.com/in/andrewgaer/
Sean Andrews: https://www.linkedin.com/in/smandrews/
👉 Connect with hosts
Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/
Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/
Josh Schachter: https://www.linkedin.com/in/jschachter/
👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams.
👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/
________________
Keywords:
How to keep your customers happy, customer success manager, customer support, customer success management, Customer Success Manager role, customer success metrics, Bluebeam, SaaS, Desktop Applications, Cloud Services, Customer Success Approach, AI Integration, AI Operational Efficiency, Product Enhancements via AI, AI User Experience, Customer Transition Management, Customer Feedback, Customer Delight Index, Product Loyalty, SaaS Model Visibility, Community Engagement, Educational Resources for customers
______________________
Unchurned is presented by UpdateAI
About UpdateAI
At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

Oct 2, 2024 • 46min
Are CSMs the CEOs of Their Customer Books? ft. Parul Bhandari, Jenny Calvert, Lawrence Waldman
In this engaging discussion, guests Parul Bhandari, a customer success expert, and Jenny Calvert, a strategic leader in the field, join Lawrence Waldman to explore the evolving role of Customer Success Managers. They advocate for a proactive, CEO-like mindset in managing customer accounts and emphasize the need for internal alignment and adaptability. Key topics include redefining success, the challenges of customer churn, and the significance of genuine customer feedback. Their insights aim to foster sustainable growth and improve retention strategies.

Sep 25, 2024 • 39min
How Can CSMs Manage Interruptions & Predict Customer Risk? ft. Arit Nsemo (Searchspring)
#updateai #customersuccess #saas #business
In this podcast episode, Arit Nsemo (Senior Director of Customer Success at SearchSpring) joins hosts Josh Schachter (Founder & CEO, UpdateAI) and Kristi Faltorusso (CCO, Client Success) to share how she navigates the challenges of proactive customer risk management and managing interruptions to boost productivity for CSMs. She also discusses her experience at CS100.
Timestamps
0:00 - Preview, BS & Intros
3:00 - Experience at CS100
9:00 - Arit talks about her presentation at CS100
12:30 - Learn about Searchspring & Arit's role
15:00 - Predicting customer risks manually to enable future automation
18:57 - Using customer data to draw insights
21:15 - Customers inquire about AI but lack specifics
23:45 - Kristi's inquiry about scaling manual processes for insights
27:35 - Getting CSMs aligned to the eagle view
29:45 - Dealing with cross-functional requests & demands
31:58 - Evolution of Kristi's leadership style
34:09 - CSMs are busy serving others
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👉 Follow the podcast
Youtube: https://youtu.be/JprAz-o-dWk
Apple Podcast: https://apple.co/3dfWXmD
Spotify: https://spoti.fi/3KD3Ehl
👉 Connect with the guest
Arit Nsemo: https://www.linkedin.com/in/aritnsemo/
👉 Connect with hosts
Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/
Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/
Josh Schachter: https://www.linkedin.com/in/jschachter/
👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams.
👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/
________________
Keywords:
How to keep your customers happy, customer success manager, customer support, customer success management, Customer Success Manager, SearchSpring, Customer Success Managers,CS100 event
______________________
Unchurned is presented by UpdateAI
About UpdateAI
At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

Sep 18, 2024 • 45min
How to Recognize and Leverage the Moments that Matter ft. Daniel Silverstein (Carta)
He also shares Carta’s strategies for predicting customer churn through data analysis, the challenges of maintaining effective prediction models, and the shift toward actionable data triggers. Daniel discusses the importance of customer education via webinars, training programs, and video tutorials, alongside strategies for navigating market conditions and IPO readiness.
The episode also explores AI's future role in predictive analytics and customer health, highlighting how ongoing education and internal enablement are crucial for CSMs. Lastly, Jon and Daniel examine the impacts of market consolidation and M&A trends on customer churn, offering valuable insights for businesses looking to enhance their customer success initiatives.
Key Takeaways:
- Understanding customer life cycles is essential for effective engagement.
- Constraints can drive innovation within customer success strategies.
- Structured communication and targeted plays fuel upselling and retention.
- Predictive analytics and AI are transforming customer health insights.
- Ongoing education and certification are vital for CSM effectiveness.
- Market trends significantly influence customer churn dynamics.
Tune in for a wealth of knowledge on how to elevate your customer success strategies and adapt to evolving market landscapes!
Timestamps
0:00 - Preview, Meet Daniel
2:05 - Introduction to Carta & its mission
7:53 - Understanding core components of Customer Success & the venture lifecycle
13:00 - Efforts to ensure customer engagement and education
17:00 - Navigating a sticky product amidst challenging market conditions
24:00 - Mergers and acquisitions lack transparency and clarity
28:15 - Gathering customer insights using data, liquidity triggers
35:10 - Identifying moments to ensure customer success
41:50 - Closing
___________________________
👉 Follow the podcast
Youtube: https://youtu.be/JprAz-o-dWk
Apple Podcast: https://apple.co/3dfWXmD
Spotify: https://spoti.fi/3KD3Ehl
👉 Connect with the guest
Daniel Silverstein: https://www.linkedin.com/in/daniel-silverstein-4125735b/
👉 Connect with hosts
Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/
Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/
Josh Schachter: https://www.linkedin.com/in/jschachter/
👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams.
👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/
________________
Keywords:
How to keep your customers happy , customer success manager, customer support, customer success management, Customer Success Manager role, hiring tips for customer success, steps in hiring a customer success manager, customer success metrics, Customer success, Daniel Silverstein, customer lifecycle, venture-backed companies, training CSMs, AI influence, CSM processes, customer engagement, upselling, revenue growth, cross-selling, retention, operational life cycles, fundraising rounds, predictive modeling, churn prediction, Net Promoter Score (NPS), market conditions
______________________
Unchurned is presented by UpdateAI
About UpdateAI
At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

Sep 11, 2024 • 52min
How to Improve CS Strategy by Analyzing Customer Relationships ft. Ziv Peled (CCO, AppsFlyer)
#updateai #customersuccess #saas #business
Jon Johnson, Josh Schachter, and Kristi Faltorusso sit down with Ziv Peled, the Chief Customer Officer at AppsFlyer. Ziv shares his valuable insights on managing customer relationships, the impact of AI on customer success, and the crucial role of human touch in building strong connections.
Ziv explains how focusing on key stakeholders, using tools like Gong for actionable insights, and employing a manual scoring system can enhance relationship management. He also discusses scenarios where rule-based systems can be more effective than AI, and how to rank opportunities based on user engagement and decision-making influence.
Additionally, Ziv shares his thoughts on long-term employee retention, tackling global business challenges, and strategies for managing crises, drawing from his extensive experience at AppsFlyer.
Timestamps
0:00 - Preview & Intro
2:20 - Jon is healing, recovering, recharging
7:25 - Meet Ziv
10:52 - Balancing business responsibilities amid ongoing war challenges
14:40 - Teamwork boosts motivation and productivity
20:59 - Balancing business goals with employees' personal challenges
26:05 - Planning 2025 growth, maximizing efficiency, leveraging AI.
28:31 - Here's what every CSM needs from AI
31:10 - Evaluating relationships to maximize business growth
35:35 - Customers remember onboarding experiences vividly
37:40 - AI as a laser pointer for focus
38:38 - How is AI helping customer success
44:25 - Using AI to enhance strategic customer success outcomes
47:03 - Feedback from experienced leaders empowers niche strategies
50:15 - AI aids in customer strategy and revenue growth
___________________________
👉 Follow the podcast
Youtube: https://youtu.be/JprAz-o-dWk
Apple Podcast: https://apple.co/3dfWXmD
Spotify: https://spoti.fi/3KD3Ehl
👉 Connect with the guest
Ziv Peled: https://www.linkedin.com/in/zivpeled/
👉 Connect with hosts
Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/
Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/
Josh Schachter: https://www.linkedin.com/in/jschachter/
👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams.
👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/
________________
Keywords:
How to keep your customers happy, customer success manager, customer success management, Customer Success Manager role, engagement strategies, Gong insights, relationship scoring, customer engagement, AI in customer success, scalability with AI, AI-enhanced efficiency, strategic relationships, user engagement signals, efficient contact targeting, personalized customer success, AI strategic role, B2B SaaS, customer needs identification, strategic planning, CSM management via AI, proactive health scoring, sentiment analysis, impact of AI on Customer Success, human-AI collaboration, importance of human relationships, organizational memory, crisis management, global teamwork, trust building in crisis.
______________________
Unchurned is presented by UpdateAI
About UpdateAI
At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

Aug 14, 2024 • 46min
Why Do We Question the Value of Customer Success? ft. Brett Queener (Bonfire Ventures)
#updateai #customersuccess #saas #business
Brett Queener, Managing Director at Bonfire Ventures joins Kristi Faltorusso & Josh Schachter to shed light on the challenges faced by startups, the significance of customer success, and the transformative impact of AI in the industry. Brett shares insights from his extensive experience being on 15 boards, highlighting the critical role of board meetings and the need for a dedicated customer person in the early stages of a company.
As the discussion unfolds, Brett emphasizes the significance of understanding product fit, customer needs, and the economic sustainability of customer success resources. From the impact of AI on customer success roles to the future of SaaS, tune into uncover the true worth of CS.
Timestamps
0:00 - Preview & Intro
4:50 - The first CS hire
7:25 - The product is a vision
10:25 - The founders don't know
13:15 - CSMs & leaders - LISTEN!!!
17:46 - Should CSMs be responsible for upsells, cross-sells & renewals?
26:06 - We shouldn't give revenue to CS
29:20 - AI & SaaS helps you do your job
37:37 - The need for onboarding
41:16 - Solve the pains of the customer
___________________________
👉 Follow the podcast
Youtube: https://youtu.be/JprAz-o-dWk
Apple Podcast: https://apple.co/3dfWXmD
Spotify: https://spoti.fi/3KD3Ehl
👉 Connect with the guest
Brett Queener: https://www.linkedin.com/in/brettqueener/
👉 Connect with hosts
Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/
Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/
Josh Schachter: https://www.linkedin.com/in/jschachter/
👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams.
👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/
______________________________________
Unchurned is presented by UpdateAI
About UpdateAI
At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

Jul 31, 2024 • 45min
How to Maximize ROI with Outcome-Based Scoring ft. Brent Grimes (Reef.ai)
#updateai #customersuccess #saas #business
Brent Grimes, Founder and CEO at Reef.ai joins the hosts Kristi Faltorusso, Jon Johnson & Josh Schachter. Brent shares insights on outcome-based scoring for customer health and the power of leveraging data for predictive modeling in customer success. They also discussed the potential future convergence of structured and unstructured data and the impact of AI agents on future work.
Timestamps
0:00 - Preview, BS & Intros
7:09 - Reef's origin story
13:50 - Importance of outcome-based scoring
20:35 - Smart targeting & smart recommendations
26:26 - CSMs need to do high-value work
30:30 - ReefAI versus Gainsight
34:47 - Data privacy & security
37:07 - Convergence of structured and unstructured data
___________________________
👉 Follow the podcast
Youtube: https://youtu.be/JprAz-o-dWk
Apple Podcast: https://apple.co/3dfWXmD
Spotify: https://spoti.fi/3KD3Ehl
👉 Connect with the guest
Brent Grimes: https://www.linkedin.com/in/brentgrimes/
👉 Connect with hosts
Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/
Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/
Josh Schachter: https://www.linkedin.com/in/jschachter/
👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams.
👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/
______________________
Unchurned is presented by UpdateAI
About UpdateAI
At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

Jul 24, 2024 • 55min
Balancing efficiency and human touch in customer interactions ft. Julio Franco (Zappi)
#updateai #customersuccess #saas #business
Hosts Kristi Faltorusso, Jon Johnson and Josh Schachter are joined by Julio Franco, Chief Customer Officer of Zappi. They discuss the hurdles of educating customers on best customer success practices, the struggle to invest in customer education and consulting services, and the need for systematizing and reboarding customers. Join us as we uncover the complexities of balancing efficiency and maintaining a human touch in customer interactions while driving operational efficiency and growth in customer success.
Timestamps
0:00 - Preview, BS & Intros
8:00 - Simplified market research for quick, inexpensive feedback
11:55 - Improving efficiency & re-onboarding customers
17:45 - Working with customers that "Get It" & those that don't get it
28:05 - CSMs need to do better with what they have
31:54 - The challenge of maintaining a human touch while being efficient
37:42 - Incentivising overstretched CSMs
41:50 - Digital CS is a program, not a segment
45:20 - Reboarding & educating long-time customers
___________________________
👉 Follow the podcast
Youtube: https://youtu.be/JprAz-o-dWk
Apple Podcast: https://apple.co/3dfWXmD
Spotify: https://spoti.fi/3KD3Ehl
👉 Connect with the guest
Julio Franco: https://www.linkedin.com/in/juliocfranco/
👉 Connect with hosts
Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/
Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/
Josh Schachter: https://www.linkedin.com/in/jschachter/
👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams.
👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/
_____________________________________
Unchurned is presented by UpdateAI
About UpdateAI
At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

Jul 10, 2024 • 42min
Dating, CS & Banter ft. Ben Winn (FirstMark)
#updateai #customersuccess #saas #business
Ben Winn, Director of Community at FirstMark, joins Kristi Faltorusso & Josh Schachter to explore the dynamic landscape of venture capital, AI in customer success, and the challenges faced by early-stage companies. They also banter about their grades, dating apps, and much more.
Timestamps
0:00 - Preview, BS & Intros
- Biggest challenges faced by companies
12:36 - Ben's contribution to CS
22:30 - Navigating a career shift
23:45 - Josh & Kristi discuss grades
26:05 - What's up with CS & SaaS?
28:00 - Dating stories & apps
36:15 - The AI buzz in CS
40:56 - Closing
___________________________
👉 Follow the podcast
Youtube: https://youtu.be/JprAz-o-dWk
Apple Podcast: https://apple.co/3dfWXmD
Spotify: https://spoti.fi/3KD3Ehl
👉 Connect with the guest
Ben Winn: https://www.linkedin.com/in/benwinn/
👉 Connect with hosts
Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/
Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/
Josh Schachter: https://www.linkedin.com/in/jschachter/
____________________________
Unchurned is presented by UpdateAI
About UpdateAI
At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

Jul 3, 2024 • 51min
Demystifying Customer Needs ft. Alex Turkovic (The Digital Customer Success Podcast)
Alex Turkovic joins Jon Johnson, and Kristi Faltorusso to delve into the intricacies of customer success management (CSM), the disconnect between customer experience strategies and practical implementation, the role of emotional intelligence in business decisions, tackling data quality and management & much more.
Timestamps
0:00 - Preview, BS & Intros
4:57 - Practically implementing concepts and frameworks
8:50 - Put the customer first
10:00 - We need emotional intelligence in CS
13:03 - Tracking actions vs real outcomes
16:18 - Tracking metrics that matter
19:27 - Trust, Journey Map, & Clean Data
31:40 - The correlation of CS, Product & Marketing
34:10 - Central CSM
35:35 - Consolidation and management of SaaS applications
39:10 - Validating project success
46:00 - Closing
___________________________
👉 Follow the podcast
Youtube: https://youtu.be/JprAz-o-dWk
Apple Podcast: https://apple.co/3dfWXmD
Spotify: https://spoti.fi/3KD3Ehl
👉 Connect with the guest
Alex Turkovic: https://www.linkedin.com/in/alexturkovic/
👉 Connect with hosts
Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/
Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/
Josh Schachter: https://www.linkedin.com/in/jschachter/
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