The NTM Growth Marketing Podcast

As a PhD candidate and committed impact entrepreneur, Dr. Gavin Armstrong shares his vision to alleviate iron deficiency around the world using a simple health innovation while serving as the Founder and President of Lucky Iron Fish. We were humbled to learn more about what it means to be an advocate and activist against hunger and malnutrition. Gavin is also the first Canadian to receive the William J. Clinton Award for international work against hunger, is the inaugural recipient of the international Michaelle Jean Emergency Hunger Relief Award, and one of the seventeen 'Rising Social Entrepreneurs' of the year. Join in on the conversation with this Forbes 30 Under 30 influencer, to learn more about how Dr. Gavin Armstrong is transforming Humanity.

Imagine what a difference it would make if more people felt safe, connected, and empowered to live into their full potential… at work? We are really excited to share this conversation about re-humanizing culture in the corporate setting with Assistant Director of Sustainability and "Purveyor of the Good Life" at New Belgium Brewing, Katie Wallace. It was inspiring to catch up with her about environmental efficiency and what she is committing to creating in helping the planet reach carbon neutral by 2050, with an incredible team. Katie shares her vision for being a positive impact to the world, through a business for good model with a sharp understanding of business needs and a naturally pragmatic approach to building a workplace culture that facilitates individual thriving and "do-gooding." This episode gives a new meaning to happy hour with The School For Humanity. Let's dive in, with Katie Wallace.

As senior Vice President of Americas at Cathay Pacific Airways, Philippe Lacamp is creating a vision to build the world's best airline. Being the best means that they always strive to excel in everything that they stand for, especially when it comes to sustainability and delivering Service Straight From The Heart. We were especially inspired by Cathay's Pacific's commitment to excellence driven by the motto of the Swire Group, (their principal shareholder): "Esse Quam Videri", meaning "to be, rather than to seem to be". Tune in, as Philippe shares how he is making travel more sustainable by investing in the best available technology and utilising optimum flight management procedures, managing his company infrastructure, by enhancing the environmental performance of their ground infrastructure and support services in Hong Kong and at destinations across the network, and investing in people and communities, by supporting them at the workplace, empowering them to make a difference in local communities across the CX network. Let's take off, with Phillippe Lacamp.

Today on The School for Humanity we're speaking with Erik Lambert who is the Founder and CEO of The Bonfire Collective, a member of 1% for the Planet. While some marketing agencies will take on any client that comes their way, Erik has created an organization that works specifically with the outdoor industry, non-profits, and transformative companies. They serve these types of for-benefit businesses on branding, marketing, and communication. As a service based business, this podcast will be extremely beneficial to those of you launching a similar type of business model that's focused on referrals, your brands reputation and case studies you've developed for similar organizations.

Bluestone Life, a member of 1% for the Planet, is the only consumer direct, full stack life insurance company built to dominate a large and growing consumer segment that makes purchasing decisions based on a company's values and purpose. In the current model, insurance companies are considered legacy businesses that have an inward focus that haven't adapted to consumer demands to use business as a force for change. And Bluestone Life is here to disrupt that market. Their model is based on three pillars to differentiate itself from the typical life insurance company that we're all used to. First, they're customer centric. This means that there are no commissions, efficient UI/UX for a better experience and self service, and no loads. Second, they're a values aligned company. The company is involved in impact investing of their portfolio and donates 1% of revenue to environmental non-profits through 1% for the Planet Third, their product features include limited rider options to reduce confusion and higher cash value on permanent products much earlier than competitors. Let's learn more with Nathan.

Vanessa Vincent is the Development Director for Harlem Grown, a non profit that targets elementary aged students and mentors them to lead healthy and ambitious lives. Founded in 2011, Harlem Grown operates in local urban farms and in turn increases the understanding of healthy food and provides garden based developmental programs to the Harlem youth. One of the innovative ways that Harlem Grown is helping the environment and society is by the renovation of abandoned lots in Harlem and converting them into urban farms. In addition to this, they offer school tours which includes a hands on farm tours where students are taught about hydroponics soil based farming and composting. Another way Harlem Grown helps out the community is by a Harlem Grown program where parents can enroll their kids. In addition to this, there also are summer camps to involve children with their outdoors by participating in farming activities and learning to grow food from seed to harvest along with preparing the same food. So let's learn a little more from Vanessa about Harlem Grown and their impact in New York.

Mountain Sports, a 1% for the Planet member, was founded on a love of adventuring in the outdoors in 1973 by brothers Mark and Bruce. They are the leading four-season supplier for all Patagonia outdoor clothing and Life is good apparel in northern Arizona. Their products range from sportswear to outerwear to fishing to clothing to fitness to name a few. They pride themselves on not only being an outdoor shop, but a gathering spot in the heart of downtown Flagstaff. They open their doors as a community space for locals and travelers alike. If you're passing through town or live in the area, you'll find events such as Geology Tours or Locals Night for discounts at select brands. As a member of 1% For The Planet, they grant one percent of sales to local environmental and conservation organizations. Thus far, they've granted more than $120,000 in the Flagstaff community.

Today we have Scott Steele from EVE Encinitas on The School for Humanity. Eve Encinitas, located in North County San Diego, is an all organic and vegan restaurant that is committed to not only healthy eating, but reducing food waste in San Diego. In our conversation, Scott helps us better understand the problems regarding food waste, solutions that are being created and some specific examples of what EVE Encinitas is doing to help our society. In our conversation, Scott also shares some great insights on his history in the food business, the mindset that's imperative for aspiring entrepreneurs and why Eve Encinitas is dedicated to serving their local community.

Did you know that over 600,000 tons of vinyl from banners and billboards end up in landfills each year? Today on The School For Humanity, we have Kari who is the President of Relan to talk about how their organization is putting a dent into this metric. Relan helps progressive companies meet their sustainability goals by recycling banners or billboards that would otherwise be thrown away and turns them into useful marketing items. These 'new' marketing items are beneficial for brands because they can not only raise awareness about their organization, but they can position their company as environmentally conscious. To date, they have helped their partners keep over 450,000 square feet of material out of landfills, close the loop on a current waste stream, and benefit their triple bottom line. As well, they've been named to the GameChangers500 list as part of the world's top For-Benefit companies.

Today on The School for Humanity, we're speaking with author, mentor and entrepreneur Melissa Ambrosini. Melissa talks about her story from a glamorous life of dancing, modeling and partying to being hospitalized. On her hospital bed, she decided to take control of her life and change her path. This led her to the world of self help to coach women from around the world to achieve what they are truly were made for.