The Perfectionism Project

Today I want to chat with you about the 3 people you should not be creating content for. If you are creating content as part of your marketing strategy for your coaching business - this episode is going to be really helpful. More likely than not, you are creating content for at least one of these three people - if not all three. I’m speaking from experience here because I’ve made content for all the people that I'm going to be talking about today in this episode. But it’s super important you know about this as early as possible. Tune in to learn who the 3 people are that you shouldn’t be creating content for and who to create content for instead. In This Episode You’ll Learn: Why sharing general experiences is leaving your ideal clients out Who to think about when creating your marketing plan The sneaky reason your content may not be evolving with your audience My personal experiences with creating content for the wrong people Important things to remember as you scale and grow your audience   Featured In The Episode: Perfectionists Getting Shit Done - my group coaching program FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At   Join us in Perfectionists Getting Shit Done If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.  When you become a member of our community, you’ll get instant access to my proven process for building a full-time coaching business without getting laughed at. It’s called the Full-Time Formula and it’s all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.  Join our group coaching program today at samlaurabrown.com/membership

If you’ve been procrastinating on a big decision, this journaling exercise will help. I complete this exercise every time I create a new program, pursue a new idea or change my prices to help me overcome my fears. Grab your journal and a pen and tune in to learn how you can do it too! In This Episode You’ll Learn: Why you need to get clear on your fears in order to overcome them Why you might not know what you’re afraid of, even if you think about your fears a lot How to overcome your fears when making big decisions How to use this journaling exercise and when to do it   Featured In The Episode: Perfectionists Getting Shit Done - my group coaching program FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At Fear Setting Exercise - Tim Ferriss Tribe of Mentors - Tim Ferriss Tools of Titans - Tim Ferriss Episode 39: The 4-Hour Work Week by Tim Ferriss: Lessons + Takeaways Bonus Episode: Tribe Of Mentors By Tim Ferriss: Lessons + Takeaways   Join us in Perfectionists Getting Shit Done If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.  When you become a member of our community, you’ll get instant access to my proven process for building a full-time coaching business without getting laughed at. It’s called the Full-Time Formula and it’s all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.  Join our group coaching program today at samlaurabrown.com/membership

Today I want to chat with you about whether or not you should take a break from working on your business over the holidays.  I know this is a contentious subject for perfectionists. We don’t like to rest, we don’t like to take breaks, we don’t like to feel unproductive - especially if you have a full-time job or a part-time job that you get to have a break from over the holidays. You might be putting extra pressure on yourself to be making the most of the time off you have off your job so that you can build your business. I want you to go into the holidays knowing that you’ve made an intentional and strong decision about whether or not to take a break from your business. Tune in to find out exactly how to do that. In This Episode You’ll Learn: How you can practice simplifying your business instead of overcomplicating it An exercise to help you release the expectations that are keeping you stuck Warning signs that you need to rest The questions to ask yourself so that you can make a clear decision to rest or work   Featured In The Episode: Perfectionists Getting Shit Done - my group coaching program FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At   Join us in Perfectionists Getting Shit Done If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.  When you become a member of our community, you’ll get instant access to my proven process for building a full-time coaching business without getting laughed at. It’s called the Full-Time Formula and it’s all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.  Join our group coaching program today at samlaurabrown.com/membership

Today I’m talking about when to change your sales tactic and most importantly when not to. Recently, in the PGSD forum and on PGSD coaching calls, I’ve been talking to quite a few PGSDers who feel that the answer to their lack of clients is that they need to change their sales tactic. I really want to talk to you about why changing your sales tactic may not necessarily be the best idea. I’ll also talk about how long I recommend trying with one tactic before you pivot and change to something else as well as a recent personal experience I’ve had. In This Episode You’ll Learn: The one thing you need to focus on strengthening before changing your sales tactic What I recommend doing to book 1:1 clients easily The power of committing to your current sales tactic What this looks like for me behind the scenes   Featured In The Episode: Perfectionists Getting Shit Done - my group coaching program FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At   Join us in Perfectionists Getting Shit Done If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.  When you become a member of our community, you’ll get instant access to my proven process for building a full-time coaching business without getting laughed at. It’s called the Full-Time Formula and it’s all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.  Join our group coaching program today at samlaurabrown.com/membership

Today I’m sharing my personal growth update for November 2020. This month my main struggle has been with my productivity so I’m going to talk a bit about that in this episode.  I hope you take a lot away from me sharing the productivity struggles that I’ve been having. And how I got myself out of that slump and rut and how you can too. In This Episode You’ll Learn: Why the stories you tell yourself about productivity are working against you The exercise that helped me release my guilt about being unproductive The plan I created that got me out of my unproductive rut Why we’re unproductive even when we don’t want to be   Featured In The Episode: Perfectionists Getting Shit Done - my group coaching program FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At   Join us in Perfectionists Getting Shit Done If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.  When you become a member of our community, you’ll get instant access to my proven process for building a full-time coaching business without getting laughed at. It’s called the Full-Time Formula and it’s all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.  Join our group coaching program today at samlaurabrown.com/membership

What do you do when your ideal client can’t afford your coaching services? That’s what I’m answering in today’s episode. When we think our ideal client can’t afford our coaching services it’s very easy to just stop there and to not question it - especially if it's important to you that your coaching is accessible and that you help as many people as possible with your work. Tune in to learn what it means when your ideal client can’t afford your coaching services and how to help as many people as possible without sacrificing your financial goals. In This Episode You’ll Learn: What it means when your ideal client can’t afford your coaching services The difference between a client who can’t afford your services and a client that isn’t willing to invest in your services How to help the people who can’t afford your coaching services Strategies to make you a better coach   Featured In The Episode: Perfectionists Getting Shit Done - my group coaching program FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At   Join us in Perfectionists Getting Shit Done If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.  When you become a member of our community, you’ll get instant access to my proven process for building a full-time coaching business without getting laughed at. It’s called the Full-Time Formula and it’s all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.  Join our group coaching program today at samlaurabrown.com/membership

It’s often talked about in the coaching world how amazing it is to make $10k a month and hit that milestone... But here’s the truth - it’s damaging to have $10k months on a pedestal. Not only does it keep you separate from making $10k a month but it really stops you from actually enjoying the journey and enjoying where you are right now in the process. So I just want to talk to you about this because I think it is not something that’s spoken about enough. We’re just kind of told that you need to have $10k months on a pedestal. And that there’s no other option than to have it on a pedestal. Tune in to learn why you should take it off a pedestal and what to do instead. In This Episode You’ll Learn: Why it’s dangerous to have $10k months on a pedestal The keys to taking $10k months off a pedestal What to do to become the kind of person that can have $10k months The truth about making $10k per month    Featured In The Episode: Perfectionists Getting Shit Done - my group coaching program FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At Episode 61: Life Update October 2018 Episode 105: What A Six Figure Business *Really* Feels Like   Join us in Perfectionists Getting Shit Done If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.  When you become a member of our community, you’ll get instant access to my proven process for building a full-time coaching business without getting laughed at. It’s called the Full-Time Formula and it’s all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.  Join our group coaching program today at samlaurabrown.com/membership

Back in 2018, I was in the process of building an online course called Your Perfect Semester and was SO scared it would be a complete flop. In this episode, I’m sharing a video I recorded just before releasing the course sharing the fears I was facing and how I worked through them. I have a feeling you’ll be able to relate! In This Episode You’ll Learn: How I personally handle imposter syndrome Why I was so scared to publish and promote my online course The reason I didn’t let my fears stop me from launching The practical things I do to move past fear   Featured In The Episode: Perfectionists Getting Shit Done - my group coaching program FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At Episode 21: Lessons Learned From A Recent Failure   Join us in Perfectionists Getting Shit Done If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.  When you become a member of our community, you’ll get instant access to my proven process for building a full-time coaching business without getting laughed at. It’s called the Full-Time Formula and it’s all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.  Join our group coaching program today at samlaurabrown.com/membership

This episode was inspired by a concept that I learned from Tony Robbins at his Business Mastery event that I went to in August 2019. This concept really stayed with me and I want to talk about it in today’s episode. Today I’m sharing 5 problems all new coaches have and what to do about them. If you’ve been experiencing a lot of business problems that you think other new coaches aren’t having, this episode is for you. In This Episode You’ll Learn: Why you need to differentiate between normal and abnormal business problems The 5 problems all new coaches face and what to do about them Practical ways to approach your social media strategy with confidence What client objections are actually telling you   Featured In The Episode: Perfectionists Getting Shit Done - my group coaching program FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At Episode 143: My 5 Biggest Takeaways From Tony Robbins’ Business Mastery Seminar   Join us in Perfectionists Getting Shit Done If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.  When you become a member of our community, you’ll get instant access to my proven process for building a full-time coaching business without getting laughed at. It’s called the Full-Time Formula and it’s all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.  Join our group coaching program today at samlaurabrown.com/membership

Today I’m sharing with you 10 subtle ways your all-or-nothing mindset is keeping you stuck - especially when it comes to business.  This is something that I see a lot in our PGSD coaching calls - all of the subtle, hidden ways that the all-or-nothing mindset manifests itself when it comes to business. A lot of times we think of the all-or-nothing mindset in terms of health and fitness but there are a lot of subtle ways that it shows up. The more we recognise these ways the better equipped we are to stop that all-or-nothing behavior and actually get into the growth mindset which is going to help us create results. So in this episode, I’m sharing 10 examples with you for how your all or nothing mindset is keeping you stuck. In This Episode You’ll Learn: The subtle ways the all-or-nothing mindset is holding you back Why you feel like you aren’t making any progress with your goals Tips and tricks to break the all-or-nothing cycle The common mistake that is stopping you from learning and growing   Featured In The Episode: Perfectionists Getting Shit Done - my group coaching program FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At   Join us in Perfectionists Getting Shit Done If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.  When you become a member of our community, you’ll get instant access to my proven process for building a full-time coaching business without getting laughed at. It’s called the Full-Time Formula and it’s all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.  Join our group coaching program today at samlaurabrown.com/membership