

The Perfectionism Project
Sam Laura Brown
Perfectionism makes even the smartest business owners get in their own way, which is why the Perfectionism Project is a podcast full of perfectionism advice for entrepreneurs.
Your host is Sam Laura Brown, perfectionism coach and founder of Perfectionists Getting Sh*t Done. With her conversational podcast episodes and relatable stories, Sam will motivate you to get out of your own way and help you feel less alone as you navigate the ups and downs of business.
Filled with practical advice, this podcast is for entrepreneurs of any kind who are ready to skyrocket their productivity levels and stop holding themselves back. Subscribe today to discover how to overcome perfectionism, escape the all-or-nothing mindset and stop procrastinating so you can become more productive and build a successful business.
For even more perfectionism advice to help you with your business, follow Sam on Instagram @perfectionismproject or sign up for Perfectionists Getting Sh*t Done at samlaurabrown.com/pgsd.
Your host is Sam Laura Brown, perfectionism coach and founder of Perfectionists Getting Sh*t Done. With her conversational podcast episodes and relatable stories, Sam will motivate you to get out of your own way and help you feel less alone as you navigate the ups and downs of business.
Filled with practical advice, this podcast is for entrepreneurs of any kind who are ready to skyrocket their productivity levels and stop holding themselves back. Subscribe today to discover how to overcome perfectionism, escape the all-or-nothing mindset and stop procrastinating so you can become more productive and build a successful business.
For even more perfectionism advice to help you with your business, follow Sam on Instagram @perfectionismproject or sign up for Perfectionists Getting Sh*t Done at samlaurabrown.com/pgsd.
Episodes
Mentioned books

Dec 11, 2022 • 32min
Ep 374: How To Pinpoint When Thinking Turns Into Overthinking
Overthinking is often how we get in our own way as perfectionists, especially when it comes to business. There’s always something we can be overthinking in our business - that we can second-guess ourselves about and do more procrasti-learning on. Overthinking can come up in many ways and lead to us deviating from the needle movers that will grow our business. In today’s episode, I talk about why perfectionists overthink and how to pinpoint when thinking turns into overthinking. I share exactly what you need to do to notice the exact moment it happens, including a few questions to ask yourself to gain awareness around it. You don’t have to eliminate overthinking completely, but when you lessen overthinking, you’ll feel more satisfied and fulfilled when you are working. And you’ll get more done in less time without burning out. Find the full episode transcript and show notes at samlaurabrown.com/episode374. In This Episode You’ll Learn: The hidden reasons perfectionists overthink The difference between overthinking and superthinking A practical way to notice the exact moment that thinking becomes overthinking Three things to do when you notice yourself overthinking Featured In The Episode: Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

Dec 4, 2022 • 42min
Ep 373: 5 Life-Changing Lessons About Perfectionism From Carol Dweck (best of the podcast)
In today’s episode I’m going to be sharing 5 life-changing lessons about perfectionism from Carol Dweck. I’ve actually been planning to record this episode for a long amount of time, but ironically, I was worried I wouldn’t be able to do Carol’s teaching enough justice. Carol Dweck has been someone influential in my understanding of perfectionism and my perfectionism handbrake. She’s helped me identify what it looks like to get out of the perfectionism mindset. Tune into today’s episode to get a better understanding about perfectionism and getting into the growth mindset. Find the full episode transcript and show notes at samlaurabrown.com/episode373. In This Episode You’ll Learn: Why Carol Dweck has been so influential on my perfectionism journey What the fixed and growth mindset have to do with perfectionism Why I incorrectly thought that I had a growth mindset The truth about being willing to fail your way to success Perfectionists Getting Shit Done will be opening for a special enrollment for 4 days only THIS WEEK! The doors to PGSD will be opening at 6am New York Time on 8 December 2022 and closing at 11:59pm New York time on 11 December. Perfectionists Getting Shit Done is my program for perfectionist entrepreneurs. It will have planning properly as a perfectionist and doing the most important tasks in your business in a consistent, sustainable, productive and courageous way. And it provides the accountability to make your new-found productivity levels sustainable long-term, even if you prefer to lurk and learn from the shadows. After this enrollment period, we don’t know when we’ll be opening PGSD again. If you want 2023 to be the year you got out of your own way in your business, join the PGSD Waitlist at samlaurabrown.com/pgsd and be sure to sign up when the doors open at 6am New York time this Thursday. Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Learn the basics of Power Planning – samlaurabrown.com/planningseries Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject Mindset by Carol Dweck

Nov 27, 2022 • 1h 25min
Ep 372: Putting Pressure On Yourself To Hit Your Sales Goals (PGSD Launch Debrief)
In this episode I’m sharing a recap of our most recent launch of Perfectionists Getting Shit Done, my group coaching program for perfectionist entrepreneurs. I go into the sign up and revenue numbers as well as the six biggest lessons and takeaways from the launch. I’m also sharing two exciting announcements that are going to help you get out of your own way in your business so stay tuned until the end! Find the full episode transcript and show notes at samlaurabrown.com/episode372. Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Learn the basics of Power Planning – samlaurabrown.com/planningseries Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject Episode 316: Behind The Scenes Of A $250k Launch (Part 1: Pre-Launch Period) Episode 317: Behind The Scenes Of A $250k Launch (Part 2: Launch Period) Episode 336: Getting Your Work Done Early + Easily (Part 1: Content Creation) Episode 337: Getting Your Work Done Early + Easily (Part 2: Pre-Launch Period) Episode 338: Getting Your Work Done Early + Easily (Part 3: Launch Period) Episode 355: Launching While Pregnant With Twins (Part 1: Pre-Launch Period) Episode 356: Launching While Pregnant With Twins (Part 2: Launch Period + Evaluation)

Nov 20, 2022 • 40min
Ep 371: How To Stop Putting Off Non-Urgent Tasks
Often in business, we have important yet non-urgent tasks - they feel new and unfamiliar to us and they don’t have a set deadline. These tasks are easy to put off for later while we focus on other things that are more urgent. I share why perfectionists normally struggle with this - as well as how to get non-urgent tasks done in your business - in this episode. If you want to honour the deadlines you set for yourself (even when no one else is watching), this episode was made for you. Tune in today. Find the full episode transcript and show notes at samlaurabrown.com/episode371. In This Episode You’ll Learn: Why it’s normal to put off new or scary tasks that don’t have a deadline The reason perfectionists work well with external deadlines Focusing on not disappointing clients vs surprising and delighting them Questions to help you become a more successful entrepreneur What to do if you’re scared of wasting effort on a non-urgent task Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Learn the basics of Power Planning – samlaurabrown.com/planningseries Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject Episode 141: 3 Signs You’re Secretly Addicted To Chaos

Nov 13, 2022 • 34min
Ep 370: For When You're Comparing Yourself To Your Coach, Your Peers or Industry Experts
When it comes to how you approach your business tasks, do you compare yourself to your coach or others who ‘know better’ than you? Does it feel wrong to do things your way, because it’s not how the industry experts you look up to do things? When we compare ourselves to others, it often happens subtly and can influence how we work on our business without us realising it. This can include the projects we work on, the way we talk to clients, and so many aspects of our business. People say we shouldn’t compare ourselves to others, but I know as well as anyone how tempting it is to try to fit in with what everyone else is doing in your industry. It’s how our brains are wired. So if you find you’re comparing yourself to others in business, now what? I recently coached a PGSDer on this and I want to share what I guided her through so you can do things in a way that’s easy for you - without making yourself wrong for doing things your way. By the end of this episode, you’ll learn what to do if you’re comparing yourself to others who ‘know better’, why doing things the way others do isn’t the ‘best’ way for you, and how to be open-minded and coachable while doing things your way. Find the full episode transcript and show notes at samlaurabrown.com/episode370. In This Episode You’ll Learn: What to do if you’re comparing yourself to your coach or others who ‘know better’ How to stop making yourself wrong for doing things your way Being open-minded and coachable while doing things in a way that’s easy for you Why doing things the way I do them isn’t the ‘best’ way The difference between divergent and convergent thinking Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Learn the basics of Power Planning – samlaurabrown.com/planningseries Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject

Nov 6, 2022 • 1h 12min
Ep 369: My Growth Goal Quarterly Review For Q3 2022
In today’s episode, I share a chatty Growth Goal update for Quarter 3 of 2022. In quarter 3 I was in my first trimester of pregnancy with the twins and, thanks to a time audit of my Power Planning, noticed I was spending 50% of my time in busy work. But this quarter was still a big one for business growth and personal growth - and I share why in this episode as well as how much money the business made. Find the full episode transcript and show notes at samlaurabrown.com/episode369. In This Episode You’ll Learn: What my goal is for 2022 and how I’ve broken my quarterly milestones down Why it doesn’t freak me out that I’m ‘off track’ for my annual goal Why I wouldn’t hire myself for most of the roles in my business and what I’m doing about it How much money the business made this quarter and my biggest expenses How creating a bigger mission and vision for the business has helped me Who I’m learning from at the moment in my business Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Learn the basics of Power Planning – samlaurabrown.com/planningseries Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject Episode 355: Launching While Pregnant With Twins (Part 1) Episode 356: Launching While Pregnant With Twins (Part 2) Alex Hormozi’s YouTube Channel Leila Hormozi Youtube Channel Stacey Boehman’s 200K Mastermind

Nov 1, 2022 • 21min
Ep 368: [PGSD Enrollment Week] Why PGSDers Don't Get Overwhelmed (Even At The Busiest Times)
Overwhelm tends to be the emotional home for perfectionists. It stems from thoughts like: I don’t know what to do I don’t know where to start I don’t have enough time I don’t know if this will work I don’t trust myself to follow my plans And Power Planning solves for all of these - which makes overwhelming thoughts harder to have and easier to let go of naturally… Our PGSDers don’t get overwhelmed - even at the busiest times. It’s not to say it’s never an emotion they experience but, after three months of Power Planning, it’s one that no longer causes any problems. I share how Power Planning naturally dissolves overwhelm in today’s episode, just in time for the final 2022 enrollment week for Perfectionists Getting Shit Done. If you struggle with overwhelm (especially when life gets busy), tune in today. Find the full episode transcript and show notes at samlaurabrown.com/episode368. In This Episode You’ll Learn: Why overwhelm tends to be the emotional home for perfectionists The exact thoughts that cause overwhelm How Power Planning makes it harder to have overwhelming thoughts Why overwhelm isn’t a problem for our PGSDers How to avoid overwhelm even when life gets busy How PGSD helps you get out of your own way in your business Our final 2022 enrollment week for PGSD ends at 11:59pm New York Time on 1 November. Perfectionists Getting Shit one is my program for perfectionist entrepreneurs. It will have planning properly as a perfectionist and doing the most important tasks in your business in a consistent, sustainable, productive and courageous way. And it provides the accountability to make your new-found productivity levels sustainable long-term, even if you prefer to lurk and learn from the shadows. This will be our final enrollment week for PGSD in 2022. Enrollment is now open and will close at 11:59pm New York Time on 1 November 2022. To sign up visit: samlaurabrown.com/pgsd. Featured In The Episode: Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Follow me on Instagram @perfectionismproject

Oct 31, 2022 • 20min
Ep 367: [PGSD Enrollment Week] The 3 Kinds of Accountability Inside PGSD
PGSD will have you doing the most important tasks for your business in a consistent, sustainable, productive and courageous way. This is inevitable when you follow the PGSD Process: to plan properly, follow through 80% of the time, rest without guilt and repeat. And there are 3 types of accountability inside PGSD that will turn your new-found productivity into something that’s sustainable long-term: Self-accountability Peer accountability Expert accountability A lot of perfectionists are worried that if they become more productive and more successful then it won’t be sustainable. The 3 types of accountability you get inside PGSD make it easy to become someone who’s getting shit done AND to do it sustainably, long-term. You’re smart but there’s only so much that information can help you with… Accountability, coaching and support is what turns knowing into DOING. I talk more about the 3 kinds of accountability inside PGSD and how they’ll help you get out of your own way long-term in today’s episode. By the end of this episode, you’ll understand why you aren’t able to keep yourself accountable (yet) and how PGSD helps you change that for good with the 3 types of accountability you get inside my program. Find the full episode transcript and show notes at samlaurabrown.com/episodeXXX. In This Episode You’ll Learn: Why perfectionists need accountability to make lasting change Why you aren’t able to keep yourself accountable (yet) The 3 types of accountability that you get inside PGSD How PGSD helps you get out of your own way in your business Our final 2022 enrollment week for PGSD ends at 11:59pm New York Time on 1 November. Perfectionists Getting Shit one is my program for perfectionist entrepreneurs. It will have planning properly as a perfectionist and doing the most important tasks in your business in a consistent, sustainable, productive and courageous way. And it provides the accountability to make your new-found productivity levels sustainable long-term, even if you prefer to lurk and learn from the shadows. This will be our final enrollment week for PGSD in 2022. Enrollment is now open and will close at 11:59pm New York Time on 1 November 2022. To sign up visit: samlaurabrown.com/pgsd. Featured In The Episode: Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Follow me on Instagram @perfectionismproject

Oct 30, 2022 • 17min
Ep 366: [PGSD Enrollment Week] Where You + Your Business Will Be After 3 Months Inside PGSD
We’re in the final 2022 enrollment week for Perfectionists Getting Shit Done! Because of that, I wanted to talk about what reliably happens when our PGSDers sign up and make the Three Month Commitment to Power Planning. I share the specific results our PGSDers saw within the first few weeks, and how they complete their business tasks in a consistent, sustainable, productive and courageous way after three months. When you sign up for PGSD, making the Three Month Commitment to Power Planning matters. I talk in more detail about the results our PGSDers reliably experience and how PGSD helps you get out of your own way in your business in today’s episode. Find the full episode transcript and show notes at samlaurabrown.com/episodeXXX. In This Episode You’ll Learn: Why making the Three Month Commitment to Power Planning matters The results our PGSDers reliably experience when they’ve been inside PGSD for 3 weeks Where you and your business will be after three months inside PGSD How PGSD helps you get out of your own way in your business Our final 2022 enrollment week for PGSD ends at 11:59pm New York Time on 1 November. Perfectionists Getting Shit one is my program for perfectionist entrepreneurs. It will have planning properly as a perfectionist and doing the most important tasks in your business in a consistent, sustainable, productive and courageous way. And it provides the accountability to make your new-found productivity levels sustainable long-term, even if you prefer to lurk and learn from the shadows. This will be our final enrollment week for PGSD in 2022. Enrollment is now open and will close at 11:59pm New York Time on 1 November 2022. To sign up visit: samlaurabrown.com/pgsd. Featured In The Episode: Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Follow me on Instagram @perfectionismproject

Oct 28, 2022 • 13min
Ep 365: [PGSD Enrollment Week] How PGSDers Get Everything Done Without Burning Out
Perfectionists love the feeling of momentum… We love the feeling that the work we’re doing is adding up to something and making a difference. We love knowing that the time we’re spending isn’t going to waste. What creates momentum is being able to take all of our business ideas, single out the most important one, trust that we’re focusing on the ‘right’ thing and take action on that task or project until it’s complete. What creates momentum is letting small bad things happen in your business (ilke an instagram bio that could use an update) so that we can stay focused on what truly matters and get that thing going. This is something our PGSDers become experts in. Thanks to Power Planning, they’re able to finish the day - and the week - knowing that everything is done. And this is true even when they’ve had friends or family disrupt their plans, they haven’t been super motivated and they’ve got a lot of different projects they’re moving forward at the same time. So how do PGSDers get everything done without burning out? They no longer overestimate what their ‘everything’ is or underestimate how long everything will take. Instead, they focus on the needle movers and give themselves a realistic amount of time to complete each task (and add buffer time to their calendar so that underestimating a task is never a problem if it does happen). If you struggle to get everything done, this episode will help you understand how our PGSDers do it, and how you can do this too. Listen today. Find the full episode transcript and show notes at samlaurabrown.com/episode365. In This Episode You’ll Learn: Why you struggle to get everything done The specific things our PGSDers do that make it easy to get everything done Why getting everything done is NOT a recipe for burnout How PGSD helps you get out of your own way in your business Our final 2022 enrollment week for PGSD ends at 11:59pm New York Time on 1 November. Perfectionists Getting Shit one is my program for perfectionist entrepreneurs. It will have planning properly as a perfectionist and doing the most important tasks in your business in a consistent, sustainable, productive and courageous way. And it provides the accountability to make your new-found productivity levels sustainable long-term, even if you prefer to lurk and learn from the shadows. This will be our final enrollment week for PGSD in 2022. Enrollment is now open and will close at 11:59pm New York Time on 1 November 2022. To sign up visit: samlaurabrown.com/pgsd. Featured In The Episode: Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Follow me on Instagram @perfectionismproject