

The Perfectionism Project
Sam Laura Brown
Perfectionism makes even the smartest business owners get in their own way, which is why the Perfectionism Project is a podcast full of perfectionism advice for entrepreneurs.
Your host is Sam Laura Brown, perfectionism coach and founder of Perfectionists Getting Sh*t Done. With her conversational podcast episodes and relatable stories, Sam will motivate you to get out of your own way and help you feel less alone as you navigate the ups and downs of business.
Filled with practical advice, this podcast is for entrepreneurs of any kind who are ready to skyrocket their productivity levels and stop holding themselves back. Subscribe today to discover how to overcome perfectionism, escape the all-or-nothing mindset and stop procrastinating so you can become more productive and build a successful business.
For even more perfectionism advice to help you with your business, follow Sam on Instagram @perfectionismproject or sign up for Perfectionists Getting Sh*t Done at samlaurabrown.com/pgsd.
Your host is Sam Laura Brown, perfectionism coach and founder of Perfectionists Getting Sh*t Done. With her conversational podcast episodes and relatable stories, Sam will motivate you to get out of your own way and help you feel less alone as you navigate the ups and downs of business.
Filled with practical advice, this podcast is for entrepreneurs of any kind who are ready to skyrocket their productivity levels and stop holding themselves back. Subscribe today to discover how to overcome perfectionism, escape the all-or-nothing mindset and stop procrastinating so you can become more productive and build a successful business.
For even more perfectionism advice to help you with your business, follow Sam on Instagram @perfectionismproject or sign up for Perfectionists Getting Sh*t Done at samlaurabrown.com/pgsd.
Episodes
Mentioned books

Dec 7, 2025 • 45min
Ep 569: Being All-In On Your Business With A Full-Time Job
Do you feel like having a full-time job means you can't be all-in on your business? Or that it means you're not taking your business 'seriously' enough? If that's you, you want to tune into this episode. I recently coached a PGSDer who felt like the fact that she needed to get a full-time job to support herself financially meant that she wasn't being "all-in". And what I shared with her completely blew her mind and gave her so much relief. So in today's episode I'm sharing why having a full-time job is often part of being all-in on your business. I'm also sharing how I personally navigated building my business while working a full-time job and the perspective that allowed me to stop resenting my full-time job (or feeling like a failure at business because I had one). Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject

Dec 3, 2025 • 1h 23min
Ep 568: How To Get Into A Sufficiency Cycle
It took me 3 very painful years to learn what I'm sharing in today's podcast episode. And it cost me hundreds of thousands in lost revenue to learn it. That's why I want to share it with you - so you don't make the same mistake I did. I'm honestly still licking my wounds from this mistake and it's simply because I didn't know what I share in this episode. Today's episode is on Sufficiency Cycles. I'm sharing what a Sufficiency Cycle is and why they're so important for all perfectionist entrepreneurs. I'm sharing what happens if you don't recognise a Sufficiency Cycle when you're in one (like I was). I'm sharing exactly how this showed up for me in my business (if you're not familiar with how I do my podcast - I share all the raw behind the scenes stuff as that's most helpful). And I'm sharing the revenue numbers that reveal why this is so important for all perfectionist entrepreneurs to understand. As a perfectionist building a business, you don't want to skip this episode - it's essential listening for all. Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (aka PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject

Nov 18, 2025 • 1h 6min
Ep 567: [Planning Series] How To Follow Your Plans When You Don't Feel Like It
[Part 5 of 5] There are courageous things you need to do to build your business that you might never feel excited about - like pitching yourself as a guest on one of your favourite podcasts or posting on Instagram when you've been getting low engagement or publishing your sales page when you're still working on believing that your product is worth the money. If you're only able to do things when you're in the mood to do them, your business won't get much further than it is now. But changing that is simple when you know there are only three problems that make perfectionists get in their own way in their business: planning problems, productivity problems and persistence problems. So far, this series has shared how to solve your planning problems. I've taught you how to stop procrasti-planning, what the Power Planning process looks like, how to plan your week when it's rife with uncertainty and the importance of the Three Month Commitment. In the final part of the series, I'm sharing how to solve your productivity and persistence problems so you have the full picture when it comes to getting out of your own way. Doors close Friday: This is our final enrollment of the year for Perfectionists Getting Shit Done. When you sign up for PGSD, you'll get instant access to the Power Planning Course so you can start planning properly as a perfectionist right away and start 2026 with PGSD by your side. Doors close at 11:59pm EST this Friday, 21 November. To sign up today visit samlaurabrown.com/pgsd.

Nov 18, 2025 • 48min
Ep 566: [Planning Series] The 3 Month Commitment + Why It Matters
[Part 4 of 5] Power Planning will get you out of your own way in your business and have you doing the deep perfectionism work you need to do - all while you're doing more of what matters than ever before (in less time and with less overthinking). But it won't work for you if you give up on it prematurely. The habit of giving up too soon is one of the main reasons you're not where you want to be in your business. Most perfectionists want overnight, struggle-free, push-of-a-button success and we quit when we don't get it. We feel disheartened, discouraged and inadequate - when really, we just hadn't tried for long enough. Making the Three Month Commitment to Power Planning matters. The very act of Power Planning will coax you out of your perfectionism. And the fact that Power Planning won't 'work' instantly is what allows this to happen. I share what the Three Month Commitment is and how it works (and what not to do) in today's episode. Doors close Friday: This is our final enrollment of the year for Perfectionists Getting Shit Done. When you sign up for PGSD, you'll get instant access to the Power Planning Course so you can start planning properly as a perfectionist right away and start 2026 with PGSD by your side. Doors close at 11:59pm EST this Friday, 21 November. To sign up today visit samlaurabrown.com/pgsd.

Nov 18, 2025 • 58min
Ep 565: [Planning Series] How To Plan Amidst Uncertainty
[Part 3 of 5] Most perfectionists find it challenging to plan out their week when they don't know what will come up or how much energy they'll have. Whether you're working an exhausting day job, doing shift work or raising young children alongside building your business - there are certain things that can feel hard to plan around. Especially when no one has taught you how to plan properly… Some perfectionists plan their week as if everything will go smoothly, hoping for the best and then abandoning their plans when the inevitable happens. Others feel like they can't make plans at all and wing it day-by-day, praying they'll be able to find the motivation to do what matters most. But neither of these approaches work. That's why I interviewed Michelle Weeks on how to plan properly amidst uncertainty. Michelle is a PGSD Coach as well as being a life coach. Michelle and I are mothers of 6-month-old babies (Freddie and Lydia). And we're both using Power Planning to get out of our own way and get shit done in our businesses. Tune into this episode to discover all of the practical things we do to make Power Planning work for us when life is throwing constant curveballs. Doors close Friday: This is our final enrollment of the year for Perfectionists Getting Shit Done. When you sign up for PGSD, you'll get instant access to the Power Planning Course so you can start planning properly as a perfectionist right away and start 2026 with PGSD by your side. Doors close at 11:59 pm EST this Friday, 21 November. To sign up today, visit samlaurabrown.com/pgsd.

Nov 18, 2025 • 57min
Ep 564: [Planning Series] A Step-By-Step Walkthrough of Power Planning
[Part 2 of 5] Power Planning covers everything perfectionists must do to plan properly. It's a simple 3 step process that anyone can learn. And I walk you through it in this episode. Here's a brief overview of how Power Planning works but be sure to tune into this episode to get all the details! You set a Growth Goal for your business (what I used to call your Impossible Goal) so you know exactly what you're working toward. Then you follow these steps: Step 1. Power Hour - in your weekly Power Hour you'll put your needle moving tasks in your digital calendar and create simple contingency plans that make it easy to get everything done without feeling overwhelmed. Step 2. Little Tweaks - every day you'll spend a little bit of time tweaking your calendar so you can get everything done without ever feeling behind or burning out, even if something unexpected comes up. Step 3. Weekly Review - at the end of the week you'll do a brief weekly review to discover what worked, what didn't work and what to do differently so next week's plans are even easier to follow through on. After listening to this episode, you'll know how to make the kind of plans that get you out of your own way - even when you're scared to put yourself out there. Doors close Friday: This is our final enrollment of the year for Perfectionists Getting Shit Done. When you sign up for PGSD, you'll get instant access to the Power Planning Course so you can start planning properly as a perfectionist right away and start 2026 with PGSD by your side. Doors close at 11:59pm EST this Friday, 21 November. To sign up today visit samlaurabrown.com/pgsd.

Nov 18, 2025 • 54min
Ep 563: [Planning Series] Procrasti-Planning Versus Planning Properly
[Part 1 of 5] Perfectionists get in their own way when they follow the same planning advice as everyone else. That's why I've recorded a 5-part planning series for the podcast that'll help you plan properly as a perfectionist. This planning series is for perfectionists who write and rewrite long to-do lists of business tasks they never start, fall behind because they underestimate how long things will take and have notebooks full of ideas they haven't done anything with. This episode (part 1 of the Planning Series) is all about the differences between procrasti-planning and planning properly as a perfectionist. This will help you understand where you've been going wrong with planning so you can do something about it. Doors close Friday: This is our final enrollment of the year for Perfectionists Getting Shit Done. When you sign up for PGSD, you'll get instant access to the Power Planning Course so you can start planning properly as a perfectionist right away and start 2026 with PGSD by your side. Doors close at 11:59pm EST this Friday, 21 November. To sign up today visit samlaurabrown.com/pgsd.

6 snips
Nov 9, 2025 • 13min
Ep 562: Escaping The Scramble Cycle So You Can Finish What You Start
Do you often feel busy but unaccomplished? Explore the Scramble Cycle, a pattern of jumping from tasks before completion, which can erode your self-trust. Hear about a client’s struggle with finishing a tech setup and how guidance led her to confidently complete it, resulting in two new clients. The importance of recognizing this cycle is emphasized, along with why perfectionists frequently avoid finishing tasks. Learn how consistent actions can pave the way to sales and build trust in your abilities.

Nov 2, 2025 • 24min
Ep 561: How I Started Paying Myself A Consistent Salary From My Business
I used to treat paying myself like a nice-to-have. In this episode I share the behind-the-scenes of how that thinking kept my business feeling like a hobby even when I was working so hard on it. You'll hear the messy middle too – why I changed jobs so I could have more time for my business without more financial pressure, the vague "replace my income" goal that didn't help me make more money and the moment I created some positive pressure that quietly changed everything. If you've been waiting for a big cash month to finally be able to start paying yourself consistently, this will offer a different way forward. Resources to help you get out of your own way in your business: Join Perfectionists Getting Shit Done today - samlaurabrown.com/pgsd Work with me privately in my 1:1 coaching program: samlaurabrown.com/coaching Take The Perfectionism Quiz - samlaurabrown.com/quiz Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on instagram: @perfectionismproject

Oct 26, 2025 • 50min
Ep 560: Connection First, Strategy Second
I wasn't planning to record this episode - it was one of those moments where I just had to pick up the mic and talk. Something clicked for me recently and it made so many things in my business and life suddenly make sense in a way they never had before. It's one of those shifts that once you see it, you can't unsee it. In this episode, I share the story behind that realisation - what led up to it, what I noticed about the way I'd been working and thinking and how it's been quietly shaping my results for years without me realising. If you've ever felt like you're doing all the right things but still not feeling fulfilled or inspired by your business, this is going to resonate deeply. I talk about what I discovered during my Weekly Review that changed how I look at my habits, my relationships and my goals. It's something that's been right under my nose for years - and yet it's completely shifted how I plan, create and show up. If you've been feeling a little disconnected, overthinking your next move or trying to get everything perfect before you take action, this conversation will help you see things in a totally new light. Resources to help you get out of your own way in your business: Join Perfectionists Getting Shit Done today - samlaurabrown.com/pgsd Work with me privately in my 1:1 coaching program: samlaurabrown.com/coaching Take The Perfectionism Quiz - samlaurabrown.com/quiz Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on instagram: @perfectionismproject


