The Perfectionism Project

Most perfectionists struggle to create content consistently. They’re scared of what people will think, that they’ll say the wrong thing, that no one will like their posts, that their friends will laugh at them, that it’ll be a waste of effort, the list goes on! In this best of the podcast episode, I’m sharing 10 tips I’ve learned over my years as a content creator that have helped me get out of my own way, show up consistently as who I truly am and change the lives of thousands of people in the process. Enrollment now open: Join Perfectionists Getting Shit Done (aka PGSD) to learn how to create consistent content without burning out. Doors are now officially open until 11:59pm EDT on Friday, 25 July. To sign up today and get instant access to everything inside, visit samlaurabrown.com/pgsd.

In Part 5 of this 5-Part Consistent Content Series, I’m talking about the importance of giving yourself a 3 month period to navigate the content learning curve without pressure. I’m introducing the Creative Cocoon - a new part of my popular program Perfectionists Getting Shit Done that helps you create consistent content while developing your voice and identity. You’ll hear how it works, why it matters and what to expect when you join. This episode will bring together everything that I’ve been sharing throughout the Consistent Content Series so you understand what’s required to put it all into practice in your own business.  Enrollment now open: Join Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors are now officially open until 11:59pm EDT on Friday, 25 July. To sign up today and get instant access to everything inside, visit samlaurabrown.com/pgsd.

In Part 4 of this 5-Part Consistent Content Series, we’re talking about Power Publishing - the secret to consistently getting your content out into the world. If you’re great at creating content but get stuck when it’s time to hit publish, this episode will help you understand why that’s happening and how to move past it. You’ll learn what Power Publishing is, how to create a system that supports consistent visibility and why perfectionists need structure and simplicity to follow through. I also share how I’ve used Power Publishing to grow my podcast to over 500 episodes and send a daily email for four years straight. Hint: It wasn’t through willpower or working long hours but by making publishing safe and sustainable. The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.  

In Part 3 of this 5-Part Consistent Content Series, we’re talking about the overthinking loop that perfectionist entrepreneurs get stuck in with content - and how to finally break free from it using Creative Overflow. If you’re constantly thinking about content but still struggling to show up consistently, this episode will help you see why that’s happening and what to do instead.  You’ll learn what Creative Overflow is, how it builds consistency without pressure and the mindset shift that helped me stop ghosting my followers and start showing up regularly in a way that felt like me. If you’ve been spinning your wheels - this is the episode to listen to. The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.

In Part 2 of this 5-Part Consistent Content Series, I’m sharing what Spark Content is and why it’s what you need to be creating if you want to easily create consistent content that’s valuable. If you find content creation exhausting instead of energising, let me show you an easier way to do it. It’s all in this episode so hit play and get ready to hear the easiest - and most effective - content strategy you’ve ever been taught.  The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.

In Part 1 of this 5-Part Consistent Content Series, I’m sharing my personal story with content creation - including all the ups and downs. I talk about what it was like to deeply want to show up online but feel completely paralysed by my fear of putting myself out there. And how I overcame the perfectionism that was making me hide, procrastinate and endlessly polish my content. This episode also introduces the idea of Safe Visibility. Because your problem isn’t lack of motivation or willpower or not having the right content calendar or the right niche. The problem is that you haven’t learned how to feel safe being visible as the truest version of you - so that’s what I’m here to teach. If you’ve ever told yourself “I know what to do when it comes to content creation but I’m just not doing it” then this episode is for you. In this episode, I share: The invisible pressure perfectionists feel when creating content Why traditional marketing advice made things harder, not easier How I finally started creating content consistently (without forcing it) What safe visibility means - and why it matters so much How this series will guide you toward content that feels natural, aligned and self-expressed The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.

Are you constantly second-guessing yourself to avoid making mistakes? This is a common habit for perfectionist entrepreneurs - and while it can feel productive, it’s actually one of the biggest things holding your business back. In this episode, you’ll learn how to spot when you’re self-policing, why shifting into Self-Trust Mode matters and the practical steps to help you build momentum from a place of trust instead of fear.  If you’re ready to get out of your own way in your business, you want to join my program called Perfectionists Getting Shit Done (aka PGSD). To find out more about the program and join the waitlist today visit samlaurabrown.com/pgsd. Our next opening begins on 18 July 2025 for one week only.

Do you struggle with procrastination, fear of judgement, intense self-doubt or imposter syndrome when it comes to your business? Do you ever wonder why you get in your own way even though you have so much potential? If so, this episode is for you. I’m diving into the perfectionist mindset and talking about where it comes from, how to tell if you’ve got it and how to move out of it. If you’re ready to get out of your own way in your business, you want to join my program called Perfectionists Getting Shit Done (aka PGSD). To find out more about the program and join the waitlist today visit samlaurabrown.com/pgsd. Our next opening begins on 18 July 2025 for one week only.

Are you frustrated that your business isn’t growing as quickly as it should be? Are you working hard yet feeling behind? Do you ever get annoyed that you aren’t getting the customers or social media followers that you deserve? If so, today’s episode is for you.  I’m sharing what hidden Perfectionist Entitlement is, why it’s not necessarily a ‘bad’ thing, the ways it’s shown up for me and my clients and the practical steps to get into a more empowering and resilient mindset. If you’re ready to get out of your own way in your business, you want to join my program for perfectionists who are building businesses. It’s called Perfectionists Getting Shit Done (aka PGSD). Click here to find out more about the program and join the waitlist today: samlaurabrown.com/pgsd. Our next opening begins on 18 July 2025 for one week only.

In this episode, I’m debriefing the April 2025 PGSD launch  and walking you through exactly how I processed a disappointing result without making it mean something about me, the program or my ability to sell. This isn’t a “what went wrong” breakdown from a place of blame. It’s a real-time look at how I led myself through a launch that didn’t hit its goals without spiralling into shame, burning everything down or losing momentum. In the episode I’m sharing: What emotional regulation actually looks like when the numbers don’t meet your expectations How to tell the difference between what needs tweaking vs what’s already working Why success doesn’t require perfect results every time (and how I’ve learned to trust that) The thought processes that kept me grounded so I could take clear, calm next steps Whether you’re still working on showing up consistently or you’re refining your sales process, this episode will help you stay out of the shame spiral and keep building your business in a way that’s sustainable, strategic and self-trusting. If you’ve ever had a launch flop or a result that didn’t reflect your effort - this episode is for you. Join Perfectionists Getting Shit Done (aka PGSD): Inside Perfectionists Getting Shit Done (aka PGSD) you’ll master our simple, proven process for getting shit done without burning out so you can finally get your business off the ground. Our next opening starts on 18 July for one week only. To find out more and join the waitlist today visit samlaurabrown.com/pgsd.