The Hard Way With Joe De Sena

http://spartan.com/154 A marketing genius, a renowned connector of the elite, carpet cleaning taught Joe Polish everything he needed to know about business. But there's much more to the story. Joe is best known for his his Genius Network, a meeting of industry transformers. He is known as the master connector. In the interview he also discusses his path from a troubled childhood of addiction and abuse in which connection was hard to come by and what he's doing now to help addicts of all kinds. Lessons: 1. Doing things the hard way, selling something as dull as carpet 1. Doing things the hard way, selling something as dull as carpet cleaning, can pay off with expertise and strength. 2. When you take the human mind from one level to another you are being entrepreneurial. 3. Addiction is a connection disorder, what you do when you don't feel safe in the world. To learn more about Joe Polish and his passion projects, please visit: www.JoePolish.com www.GeniusNetworkEvents.com www.JoesMarketingBook.com/request www.ArtistsForAddicts.com www.GeniusRecovery.com CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle Synopsis – Matt Baatz © 2017 Spartan

Will lessons learned behind the desk transfer to physical challenges? This week's guest says yes! When you stop climbing corporate ladders, what do you climb next? For Vanessa O'Brien the answer is almost everything! The more difficult the better. She applied what she learned in the challenging environment of the Fortune 500 to the natural environment in a dramatic way. The extreme conditions taught her valuable lessons about happiness and success. Growing up, she was thrust into a challenging situation as well. Learn how O'Brien has combined all these life lessons into a satisfying and productive life. Lessons: 1. Three S's of success: speed, simplicity and self confidence apply as well on the mountain as behind the desk. 2. Try something new, make a change, you can always go back. 3. You will fail, don't panic. It just means you're going to succeed. Link: Vanessa O'Brien | Mountain Climber, Explorer, Speaker http://vobonline.com/ Vanessa O'Brien Breaks Explorer Record https://youtu.be/xeyEn1K6J2U CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle Synopsis – Matt Baatz © 2017 Spartan

The founder of Bar beverage has 5 tenets for success: be audacious, authentic, tenacious, obsessive and inspire others to be great. No wonder he built a company that just sold for 1.8 billion. A company that uses the civet to represent the highest achieving employees, has to be a little different. Bai has bucked many beverage company trends and has been incredibly successful. See the quirky company tour in this week's episode, the secret Bag basement, and hear how he built the company and drives innovation. Lessons: 1. You can't fail by working hard. 2. If you're able to unbelieve, life can be unbelievable. 3. To be successful with your product you need to be able to read and tap into the zeitgeist. Be nimble. Link: UNBELIEVE – http://www.drinkbai.com/unbelieve The Unbelievers Trailer https://youtu.be/-Y9CHW3Aqvg CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle with guest Chris Irving Synopsis – Matt Baatz © 2017 Spartan

What's the point? Is it money? Is it something more? Roman gathers today's most influential icons and leaders to do what's NBDB (Never Been Done Before.) How can we drive culture in a positive direction? Roman Tsunder thinks he's found a way. In this episode, he explains his mission with PTTOW (Plan To Take On the World) and WORLDZ, and tells Joe how he carved out success from rejection. When he received 73 rejection letters in response to 72 applications, it just meant "yes" must be coming soon. Hear his story and how he now works to shape our world. Lessons: 1. Don't just preach to those that agree, reach out to the unindoctrinated. 2. The lowest points in your life can be the greatest pillars for growth. 3. To be the best, cultivate a healthy obsession for what you do. Link: PTTOW http://pttow.com/ WORLDZ http://worldz.us/ CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle with guest Zach Even-Esh ( http://zacheven-esh.com/ ) Synopsis – Matt Baatz © 2017 Spartan

Dan Pena is an F-ing maniac! He lives in a castle in Scotland, has run ultra-marathons, has made and lost fortunes, never uses a cell phone and his motto is just F-ing do it (obviously). He's a living contradiction. He speaks at Oxford but you can still hear the echoes of his gritty upbringing on the streets of East L.A. in his voice. He can dance the waltz, play tennis and golf, but you wouldn't want to mess with him. He knows how to make money, fast. And he'll tell you and you had better listen to him. Lessons: 1. Whatever gives you confidence, do that. 2. Indecision is the worst decision, 3. Show me your friends and I'll show you your future. Links: The Official Website of Dan Pena. http://www.danpena.com/ CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle Synopsis – Matt Baatz © 2017 Spartan

"Love is the answer" is the conclusion you might expect from a new age guru not a successful internal medicine doctor and trauma center director as Dr. Erika Schwartz was. But she always went against the grain of conventional protocol. Only now are her views starting to be vindicated. She urges doctors to connect with their patients and for patients to take greater responsibility for their health. How can they do this? Joe and Dr. Erika Schwartz discuss the ways modern medicine has gone astray and how to steer it back onto a more righteous path in this episode. Lessons: 1. The patient and doctor should be on equal terms since the patient lives in their body and is the expert of their own state of being. 2. Teach others through your own healthy lifestyle. 3. Bringing people together is crucial in a disconnected world and the ultimate connection is called love. Links: Dr. Erika Schwartz https://www.drerika.com/ CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle Synopsis – Matt Baatz © 2017 Spartan

Is Paleo the best diet? The CrossFit pioneer who authored "The Paleo Solution" says maybe. Results may vary according to who you are. The point is you'll need to experiment a little. Similarly when he started the first CrossFit gym. Rob Wolf didn't have the franchise model or rule book, He had to write it himself. If you're going to be successful, he urges you to do the same. Listen this week to learn why Robb Wolf got into CrossFit, wrote "The Paleo Solution," why you should read his new book "Wired to Eat," and his secret to success. Lessons: 1. Sometimes you succeed because you're left with no other choice. 2. Experiment: try something for a month then determine its cost/benefit for you. 3. Run with your passion and find people who will compensate for your weaknesses. Links: Robb Wolf's new book "Wired to Eat" https://robbwolf.com/ CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle Synopsis – Matt Baatz © 2017 Spartan

Have you given up? Know someone who has? There's an answer for everything and Peter Cohen thinks he has it. We live a life our ancestors may have envied, largely free of hardship, so why are so many unsatisfied? Why, Cohen asks bluntly, is the world so messed up? A lot of us, he says, have simply given up. It shouldn't be this way. Cohen taps from a career of helping people and seeing his wife beat the odds of "terminal" cancer to give you strategies to optimize your life. Three Lessons: 1. Striving keeps us vital. 2. Action leads to inspiration, not the other way around. 3. Always have an ikigai, a reason for being. Links: Pete Cohen's Podcast mi365 https://itunes.apple.com/gb/podcast/mi365s-podcast/id1090082990?mt=2 www.Mi365.me CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye & Dr. Delle Synopsis – Matt Baatz © 2017 Spartan

People are kidnapped, run away to the circus, sell a business for 1.7 Billion, complete the explorer's grand slam, and just talk philosophy, grit, and resilience. Today the team previews the next batch of podcast episodes. We have guests that will change your frame of reference, give you tools to change your life, and teach you to rewrite your own story

When a leader changes his life, the implications can be great. With fifty pounds shed in five years, Ric Urrutia now sets an example for his 550 employees and for his family. His company, Taos Mountain Software, has been growing for twenty-five years and his clients include all the biggest names in Silicon Valley. What makes for a successful employee? What are the secrets to running such a successful company for so long? The answers are not what you'd expect. Lessons: 1. The best employees are those who are gritty and hungry, not necessarily the ones with prestigious degrees. 2. Get out of your comfort zone and expand your career horizons. 3. Lead by example, you affect more people than you realize. CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, Dr. Delle & David Deluca Synopsis – Matt Baatz © 2017 Spartan