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Playbook Deep Dive

Latest episodes

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7 snips
Sep 20, 2024 • 44min

Inside the mind of Harris' messaging maven

Brian Fallon, a senior communications adviser for Kamala Harris’ presidential campaign, shares insights into the campaign's inner workings. He discusses Harris’s evolving policy positions since 2019 and her strategic approach to media engagement. Fallon elaborates on her differing views on Trump compared to Biden, and how the campaign is navigating challenges, including labor endorsements and the importance of effective communication with working-class voters. He also previews the upcoming vice presidential debate, stressing its significance in shaping public perception.
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Sep 13, 2024 • 56min

The “wall of lava” approaching Kamala Harris’ campaign

Mike Murphy, a seasoned GOP strategist and co-host of 'Hacks On Tap,' shares keen insights on the shifting political landscape. He analyzes the impact of Donald Trump on the Republican Party and what lies ahead post-Trump. Murphy suggests tweaks for Kamala Harris's messaging amidst her unpredictable campaign and discusses the significance of battleground states. With vivid metaphors, he highlights the importance of voter engagement and adaptability in navigating political turmoil while reflecting on his own campaign missteps.
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Sep 6, 2024 • 55min

How to win the Latino vote in 2024

Mike Madrid, a third-generation Mexican-American and prominent political strategist focused on Latino voters, shares insights on winning this critical demographic. He reveals the misconceptions surrounding Latino voting behavior and discusses the generational shifts impacting political alignment, particularly among younger Hispanic voters. Madrid emphasizes the need for both parties to adapt their strategies, considering socio-economic issues over ethnic identity. He also critiques the barriers Republicans face and underscores the importance of quality childcare in boosting economic stability.
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Aug 30, 2024 • 34min

Introducing 'Power Play': How to win a TV election debate

Brett O'Donnell, a seasoned debate coach for notable figures like Ron DeSantis and Boris Johnson, shares insider strategies for winning the upcoming Trump-Harris debate. The discussion delves into the dynamics of debate formats, highlighting how candidates can navigate messaging and performance issues. O'Donnell emphasizes the importance of public perception and historical context. They also explore the evolving confidence of female candidates, particularly in addressing controversial topics like abortion, and the challenge of staying authentic while delivering strategic responses.
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Aug 23, 2024 • 40min

Nancy Pelosi's Democratic survival guide

Nancy Pelosi, the first female Speaker of the House, shares her insights on the Democratic Party's future. She discusses the critical states for retaking the House and what governance would look like under a potential President Kamala Harris. Pelosi reflects on her relationships with party members and the importance of grassroots efforts. The conversation touches on the interplay of gender and political authenticity, while also offering a lighthearted take on the intersections of politics and sports, revealing her unique blend of strategy and humor.
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Aug 21, 2024 • 36min

Bernie Sanders’ tough love for the Harris campaign

Vermont Senator Bernie Sanders, known for his progressive advocacy, joins Kamala Harris to discuss the dynamics of her presidential campaign. He offers candid thoughts on Biden's candidacy, how Democrats can better connect with young, diverse voters, and where Harris needs to adapt her policies. The conversation tackles essential topics like income inequality, medical debt, and the influence of money in politics. They emphasize the need for unity and transparency in leadership to address the challenges faced by working families.
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Aug 16, 2024 • 51min

The new fundamentals of the 2024 campaign

Doug Sosnik, a veteran Democratic strategist and former adviser to Bill Clinton, dives into the pivotal elements shaping the 2024 campaign. He reveals how the widening gender gap could influence voter behavior and discusses why JD Vance might hold unexpected sway in the election. Sosnik emphasizes key metrics for gauging the race's dynamics and flags Omaha, Nebraska, as a surprising focal point. He also sees Kamala Harris as a potential game-changer, likening her influence to iconic figures like Ronald Reagan and Barack Obama.
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Aug 9, 2024 • 47min

Anita Dunn on why Joe Biden really dropped out

Anita Dunn, a key architect of Joe Biden's 2020 campaign and former senior advisor, shares her insights following her recent departure from the White House. She discusses the chaotic circumstances leading to Biden's decision to drop out, including the pivotal June debate with Trump. Dunn reveals her thoughts during Biden's struggles, the strategies to counter calls for him to step aside, and reflections on the new opportunities for Kamala Harris. The candid conversation provides a behind-the-scenes look at the pressures and dynamics of the campaign and its implications for the Democratic Party.
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Aug 2, 2024 • 36min

Inside the veepstakes with Gov. Roy Cooper

North Carolina Governor Roy Cooper, known for his strategic insights, shares why he chose not to vie for Kamala Harris's vice presidential spot during a pivotal time for Democrats. The discussion reveals his candid interactions with key figures like Biden and Pelosi amidst political turmoil. Cooper also dives into campaign strategies, the critical importance of party unity, and the ongoing electoral challenges in North Carolina, highlighting the role of young voters and the significance of Medicaid expansion in shaping state politics.
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Jul 26, 2024 • 50min

Kamala Harris’s campaign didn’t just fall out of a coconut tree. Here’s what you need to know.

Eugene Daniels, co-author of Playbook, and Jonathan Martin, POLITICO's politics bureau chief, dissect Kamala Harris’s rapid ascent in the Democratic nomination race. They reveal the reasons behind Joe Biden's exit from the 2024 race and explore the shifting political landscape. The conversation shifts to Harris’s unique identity challenges, her appeal to diverse voter demographics, and the strategic dynamics shaping her campaign. They also tackle the impact of Donald Trump's response to the evolving political scene.

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