Intro Today’s episode welcomes Damian Papworth, founder and CEO of Globita. Damian, who began his career in finance and economics before transitioning to digital marketing, shares insights on the benefits of white labeling and how integrating AI tools can enhance agency operations and client services. Tune in to explore how these strategies can drive growth and innovation in the marketing industry.   What you will learn in this episode:    The benefits and operations of white label partnerships for agencies. How AI is revolutionizing the marketing industry and client services. The importance of clear roles and responsibilities in white label relationships. Strategies for integrating AI into agency workflows. How to maintain client-centric services while adapting to new technologies. The significance of transparency in using AI tools with clients. Strategic moves and industry insights for future-proofing your agency.   Bio Born and raised in Melbourne, Australia, Damian Papworth started his career with a background in finance and economics, which led to roles administering superannuation processes for financial institutions at the turn of the millennium. However, Papworth didn’t feel challenged by the work and didn’t see a long-term path to professional growth.   Today, Damian is the CEO of Globital, a white label marketing services company that outsources marketing processes like SEO and PPC (Pay Per Click) for digital agencies all over the globe. Globital has offices in Australia, New Zealand, North America, Europe, South Africa, Pakistan, and the Philippines.   Globital has carved out a significant niche in digital marketing, evolving from Papworth’s small, accidental digital agency to a key player in the white label services sector. Resources:   Website: https://www.globitalmarketing.com/ LinkedIn Personal: https://www.linkedin.com/in/damianpapworth/  LinkedIn Business: https://www.linkedin.com/company/globital/  

Intro In this episode, we delve into the evolving landscape of B2B marketing, particularly for tech companies, with our expert guest, Kate Vasylenko, CEO & Co-founder of 42DM. We explore significant shifts in B2B marketing post-pandemic, discussing the unique challenges and changes in the industry. The conversation also covers the recent impact of AI in marketing and strategic recommendations for staying competitive in this dynamic field.   What you will learn in this episode:    How the pandemic and AI advancements have transformed B2B marketing. The changing behavior of younger generations in B2B purchasing decisions. The role of AI tools like ChatGPT in facilitating quicker buying decisions. The importance of niche targeting and omnichannel presence. Effective use of automation and AI to manage content demands. Future trends in B2B marketing, including thought leadership and data management.   Bio Growth Marketer for tech companies and blockchain startups. CEO & Co-founder of 42DM, a full-stack digital marketing agency for tech businesses. Hubspot agency partner. Digital-savvy geek and an engaging keynote speaker from Eastern Europe with MA in applied mathematics and 18 years of successful experience in marketing, advertising, and digital communications.   Resources:   Website: https://42dm.net/ Facebook Business: https://www.facebook.com/42dm.net/ LinkedIn Personal: https://www.linkedin.com/in/vasylenko/ Twitter: https://twitter.com/42DM_net  

Intro In this episode of The Innovative Agency Podcast, host Sharon Toerek discusses the challenges agency owners face in streamlining their business operations to drive profitability and efficiency. She is joined by Alane Boyd from Workday Ninja, who shares insights on agency workflow optimization. Alane highlights the common pain points agencies experience and offers strategies to enhance profitability and save time.    What you will learn in this episode:    The benefits of automating repetitive tasks in agency workflows. Effective delegation and documentation strategies to empower teams. How to use project management tools to streamline client onboarding and communication. The importance of tracking key metrics and KPIs for agency performance. Some practical tips for creating and maintaining a knowledge base. Strategies for implementing efficient workflow systems to increase profitability.   Bio Alane Boyd is the Co-Founder of Workday Ninja, an operations and growth strategy agency that utilizes AI and automation to improve efficiency for its clients.   The first business Alane grew was an agency + software platform specializing in car dealerships. She built it to 8-figures and sold it in 2018. Now, she works with agencies to improve their operations by implementing project management systems and automating workflows between systems. Resources:   Website: https://www.workdayninja.com/ LinkedIn Personal: https://www.linkedin.com/in/alaneboyd/  Facebook Business: https://www.facebook.com/workdayninja YouTube: https://www.youtube.com/@WorkdayNinja Instagram: https://www.instagram.com/workdayninja/ Twitter: https://twitter.com/alaneboyd Project Management Selector Tool: https://form.typeform.com/to/pdwhka7L Willy the Workflow Wizard Automation Tool: https://bit.ly/49PNPNz  

Intro In this episode of The Innovative Agency Podcast, we discuss the importance of understanding the legal landscape in agency operations with expert Melissa Moriarty from VaynerX. They explore the idea of treating legal as a profit center and emphasize the need for legal to be seen as a partnership within agencies. Listen to explore how legal considerations can impact agency growth and success.   What you will learn in this episode:    The transformative power of treating legal departments as business partners and profit centers. Strategies for integrating legal advice into business decision-making processes. The evolving legal landscape in the marketing industry and its implications. The importance of proactive legal counsel in risk management and client trust. Key considerations for user-generated content and AI in content creation. Effective communication in Master Services Agreement (MSA) negotiations. The significance of clear agreements and policies for managing legal risks.   Bio Melissa Moriarty is the Deputy General Counsel at VaynerX. She is an experienced, business-oriented attorney focused on intellectual property, privacy, technology, and advertising matters.   Resources: Website: https://vaynerx.com/ LinkedIn Personal: https://www.linkedin.com/in/melissa-moriarty-374b504/ LinkedIn Business: https://www.linkedin.com/company/vaynerx-llc/  

Join us on this episode of The Innovative Agency as we sit down with Tudor Dumitrescu, Founder of TANDA Digital. Tudor shares his transition from agency owner to a trusted advisor for other agencies, revealing unique insights into business development and personal branding that every agency leader needs to hear.   What you will learn in this episode:    How to unlock opportunities through personal branding for agency owners. The best ways to build thought leadership on LinkedIn to attract quality leads. How to use education to shorten sales cycles and boost acquisition. What it takes to transition from daily tasks to strategic business development. How to leverage personal branding to enhance credibility and trust. Several techniques that convert cold audiences by highlighting key problems. Bio Tudor Dumitrescu started TANDA Digital after being disappointed with the education & business growth systems that existed on the market for digital agencies.    He had to spend 4 years trying to learn the principles that led to success in the agency world from scratch. During that time he scaled his own agency building sales funnels for companies in finance & nutrition to a team of 18 people and generated millions for customers in sales.   Tudor ended up collaborating with and learning from some of the biggest names in marketing on his podcast such as Rory Sutherland from Ogilvy UK, David Deutsch, Opher Brayer, Lori Haller, and others. Resources:   Website: https://tanda.digital    LinkedIn Personal: https://www.linkedin.com/in/tudorfd  Twitter: https://twitter.com/realtudorfd   

Intro Navigating client contracts can be daunting for agency owners. In this episode, join me, Sharon Toerek, and my colleagues from Toerek Law, as we tackle the most common and challenging questions about Master Service Agreements (MSAs), intellectual property rights, and other pivotal legal aspects that impact daily agency operations.   What you will learn in this episode:    Understand the critical components of Master Service Agreements and how they protect your agency. Discover strategies to safeguard your intellectual property during client interactions. Learn the differences between MSAs and Statements of Work and how to manage them effectively. Find out how to handle jurisdiction and governing law in contracts to minimize risks. Get insights into negotiating fair indemnification and liability terms to balance client relationships. Explore effective ways to implement non-solicitation clauses to protect your agency's talent.   Bio   Sharon Toerek is Principal of Toerek Law, where she focuses her law practice on helping professionals in the advertising, marketing and creative industries monetize their intellectual capital, and manage the legal risks of their work.    Sharon provides proactive, strategic counsel to marketing agencies on legal issues they face continually in their work, including: agency-brand contracts, social media and content marketing legal compliance, and trademark and copyright protection.   Samantha Jorden and Madeleine Shroyer are Associate Attorneys at Toerek Law/Legal + Creative conducting intellectual property assessments, securing trademark and copyright registrations, and drafting contract suites for marketing, public relations, and media buying agencies and corporate brand clients. Resources:   Website: legalandcreative.com  LinkedIn: https://www.linkedin.com/in/sharontoerek/  Twitter: https://twitter.com/SharonToerek  

Intro  In this episode, Jeff Swartz, Founder of Ethic Advertising Agency, joins us to discuss the fundamentals of successful agency collaborations. Jeff shares his expertise on building trust and setting clear expectations in agency-client relationships, which is essential for navigating agreements and metrics effectively. Our discussion highlights the importance of clearly defining roles, maintaining respectful interactions, and avoiding selfish behaviors to ensure successful partnerships with both clients and other agencies.    What you will learn in this episode:    The importance of clearly defining roles and responsibilities in agency collaborations to prevent confusion. How to leverage strategies to avoid selfish behaviors in collaborations. How establishing thought leadership through educational content can enhance your agency’s client interactions. Gain insights into using humor and education in client communications to improve understanding and engagement.   Bio  Jeff Swartz is an advertising entrepreneur, ad tech creator, and Founder and CEO of Ethic Advertising Agency and Qujam. Established in 2014, Ethic Advertising delivers hyper-targeted digital advertising solutions. Recently, Swartz's team launched Qujam, a do-it-yourself Geofence Advertising platform for small businesses.   Resources:   Jeff's LinkedIn: https://www.linkedin.com/in/jeffreymswartz/  Ethic's Website: https://www.ethic-ads.com/  Qujam's Website: https://qujam.com/  Spiderweb Blog: https://www.ethic-ads.com/digital-advertising-spiderweb-effect/  9 Reasons Why Advertising Doesn't Work ebook download: https://www.ethic-ads.com/9-reasons-advertising-doesnt-work-ebook/ 

Intro   In this episode, we dive deep into the transformative power of creativity in the agency space. We’re joined by Tom Shapiro, CEO of Stratabeat, who shares his insights on leveraging creativity not just in campaigns, but across all facets of agency operations. Through this conversation, you will discover how breaking the creative mold can propel your agency to new heights.   What you will learn in this episode:    How creativity helps agencies achieve results beyond what’s possible with traditional campaigns. Practical methods for embedding innovation within your team to drive growth. The role of challenging conventions to differentiate your agency in a competitive market. How fostering a culture that celebrates and encourages creative thinking can benefit your agency. Using a decision-making matrix to evaluate and prioritize innovative ideas effectively. Insights into nurturing client relationships through creative problem-solving techniques.   Bio Tom Shapiro is CEO of Stratabeat, a B2B organic growth agency specializing in SEO, content strategy, content development, web design, and conversion optimization. Through his career, Shapiro’s clients have included market leaders such as Intel, GE, AT&T, Hewlett-Packard, Freshworks, and UnitedHealthcare. Previously, Shapiro was the Director of Digital Strategy at iProspect.    During his five years at the agency, the number of employees grew from 85 to 700+. Shapiro is the author of the books Rethink Lead Generation and Rethink Your Marketing, both available on Amazon.   Resources:   Website:https://stratabeat.com/ LinkedIn Personal:https://www.linkedin.com/in/tomshapiro/ Twitter:https://twitter.com/tomshapiro Book:https://tomshapiro.com/book-rethink-lead-generation/

Today, Sharon Toerek delves into the critical intersections of Artificial Intelligence (AI) and legal considerations in the marketing agency landscape. Drawing from her experiences and discussions at recent industry conferences, she shares key strategies and legal insights that every agency leader needs to navigate the evolving digital environment effectively.   What you will learn in this episode:    Discover innovative revenue strategies that go beyond traditional business development. Understand the implications of AI in creating new business models. Learn about the latest trends in pricing and packaging services to maximize profitability. Explore effective techniques for niche development and positioning to stand out. The importance of succession planning and how to start the process. Uncover strategies for maximizing organic growth through deeper client relationships and strategic partnerships. Discuss crucial legal considerations, from client exclusivity expectations to the proper classification of talent and strategic alliances.  

AI + Your Agency: Balancing Risks with Reward, with Sharon Toerek   Intro   The host of The Innovative Agency, Sharon Toerek, Founder of Toerek Law, sits with us in today’s solocast to unravel the complexities and dual-edged nature of Artificial Intelligence (AI) in the marketing world. As we explore the transformative effects of AI on agency operations, Sharon provides an in-depth analysis of both the opportunities it presents and the risks it poses.   What you will learn in this episode:    How AI can dramatically enhance agency efficiency and profitability. Key legal considerations around Intellectual Property protection for AI-generated content. Insights into copyright issues specific to AI and human-created content combinations. The necessity of robust policies for managing AI use in agencies. Steps for integrating AI responsibly with a focus on legal compliance and confidentiality. Upcoming resources and tools to help agencies navigate the AI landscape effectively.   Resources:   Website: legalandcreative.com LinkedIn: https://www.linkedin.com/in/sharontoerek/ Twitter: https://twitter.com/SharonToerek