
The CPA Advisory Show
A show about advisory services, building and running an advisory firm, and how we use advisory services to help our clients. We look forward to sharing many great episodes with you. Thanks for listening!
Latest episodes

Dec 15, 2022 • 1h 4min
Feeling Lost In Running Your Firm? Here's How to Get Help.
Running a firm can be lonely. And stressful. In this episode of the podcast, Jeremy and Chris discuss what type of help you might need and where to get it. The key takeaways from the episode are:
The 7 focus areas in your firm where you are likely to need help.
Resources to get help on these focus areas
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon

Dec 7, 2022 • 1h
Not Sure Which KPIs to Track In Your Firm? We Have 10 Ideas.
In this episode of the podcast, Jeremy and Chris each discuss the KPIs they keep track of in their firms. The key takeaways from the episode are:
The top 5 KPIs that both Jeremy and Chris (10 total) keep track of
What KPIs are used for
What makes a good KPI
The data sources in their firms that allow them to measure their KPIs
The benefits of tracking quantitative and qualitative KPIs
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon

Nov 30, 2022 • 54min
Is Your Customer Discovery Process Costing You Money?
In this episode of the podcast, Jeremy and Chris discuss Black Friday and Cyber Monday and why your firm should be offering discounts (j/k no it shouldn't). They also dive deep into the customer discovery process. The key takeaways from the episode are:
Whether or not your firm should be offering discounts to drum up new business
The ways your firm is unintentionally discounting your services
The benefits of a solid customer discovery process in your firm
Ideas for a successful customer discovery process
Who should be managing the discovery process in your firm?
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon

Nov 23, 2022 • 1h 1min
Unpacking The 2022 Practice Excellence Report
In this episode of the podcast, Jeremy and Chris unpack the 2022 Practice Excellence Report, talk about their experiences with their AICPA PCPS Small Firm Groups and how they are preparing their firms for the year ahead. The key takeaways from the episode are:
What is an AICPA Small Firm group and how can it be helpful?
All about the "dip" (years 2 to 5)
What should your expectations be for your firm as you're starting out solo and looking to grow?
What is the definition of "firm excellence?"
Ideas for the year ahead to move your firm forward
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon

Nov 16, 2022 • 51min
How to Build a High Value Tax Advisory Firm with Jackie Meyer
In this episode of the podcast, Jeremy and Chris speak with special guest Jackie Meyer (@JackieMeyerCPA on Twitter). Jackie is a tax advisory savant and also the founder of a tax planning software, TaxPlanIQ. The key takeaways from the episode are:
How to identify ideal clients for your advisory services
What a profitable tax advisory engagement looks like
How to set boundaries in your firm and with your clients
The first tactical step to move yourself from “stuck” to a profitable, manageable firm
How software can assist in a tax planning engagement
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon

Nov 9, 2022 • 1h 2min
25 Automation Ideas to Enhance Advisory Services with Chad Davis
In this episode of the podcast, Chris nerds out (in Jeremy's absence) with special guest Chad Davis (@ChadDavis on Twitter). Chad needs no introduction as an automation pioneer in the accounting space and a co-host of the Automation Town podcast. The key takeaways from the episode are:
25(ish) ideas for automation to enhance your advisory offering
Do you need to be an automation expert to make headway?
Apps you can use to create automation without knowing how to code
Examples of how to think through how to automate a process
Is automation in an advisory practice limited to financial data?
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon

Nov 2, 2022 • 1h 4min
Acquiring a Firm with Rachel Fisch
In this episode of the podcast, Jeremy and Chris speak with special guest Rachel Fisch (@FischBooks on Twitter). Rachel is #TaxTwitter famous, is known for speaking all over the place and is the new owner of Realty Tax. The key takeaways from the episode are:
What types of accountants are best equipped to deliver CAS?
How Rachel identified a firm to acquire
The types of experience and knowledge Rachel thinks are key to the acquisition process
The difference between being “in the cloud” vs. having a cloud mindset
Rachel’s plan and rationale for transforming her firm going forward
How your firm should think about your technology strategy, particularly around quality
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon

Oct 26, 2022 • 52min
Going From Firm Owner to SaaS Entrepreneur with Kelly Mann
In this episode of the podcast, Jeremy and Chris speak with special guest Kelly Mann (@TheCPAMann on Twitter). Kelly is a 2018 graduate of the AICPA Leadership Academy, firm owner and now a SaaS entrepreneur (AuditMiner). The key takeaways from the episode are:
The high-level steps Kelly took to start a technology company
How to "move off the solution" and listen to your current and potential customers
The direction of technology in the accounting space based on Kelly’s experience at the AICPA Executive Roundtable
Why small firms are the way of the future
Why “not having enough time” isn’t the problem
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon

Oct 19, 2022 • 53min
How CPAs Can Participate in M&A Advisory with Alan Hettinger
In this episode of the podcast, Jeremy and Chris speak with special guest Alan Hettinger (@AlanHett on Twitter) on a wide range of topics. Alan is an Accounting Manager for, and specializes in, a SaaS company. The conversation starts with Alan's thoughts as far as how software will impact the accounting industry, then transitions into an in-depth conversation about how accountants can add value during the mergers and acquisition (M&A) process. If you're offering advisory in your firm, this is sure to be a valuable conversation. The key takeaways from the episode are:
Alan's thoughts on the future of the SaaS industry as it pertains to accounting
Let's get nerdy - how should we define no-code/low-code within the accounting context?
Things to consider when you're consulting with customers on their accounting technology stack
Considerations when preparing a startup or early stage company for a transaction
The accountant's role in an M&A transaction
Going beyond the financials when proactively preparing a company for a transaction
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon

Oct 12, 2022 • 53min
Subscriptions For Professional Service Firms with Attorney Jon Tobin
In this episode of the podcast, Jeremy and Chris speak with special guest Jon Tobin (@jontobinla on Twitter). John is a California-based attorney who offers subscription-based legal services. If attorneys can offer subscription-based services, so can accountants. The key takeaways from the episode are:
Why John decided to move away from the billable hour
Modeling capacity for a professional services firm that’s just getting started with an alternative revenue model
The metrics to track for profitability of subscription services in a professional services firm
How to get over the fear of moving to a new revenue model
Where do legal services end and accounting services begin, and vice versa?
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon