

People Inspired By Purpose - Purposely Podcast
Mark Longbottom
Speaking with people of purpose, those making the world a better place
People Inspired By Purpose - Purposely Podcast amplifies the stories of inspirational people from across the Globe, philanthropy leaders, founders and CEO's of nonprofits, charities, for purpose business leaders as well social entrepreneurs. They are often inspired by their own experiences.
Join the Purposely team www.purposelypodcast.com
People Inspired By Purpose - Purposely Podcast amplifies the stories of inspirational people from across the Globe, philanthropy leaders, founders and CEO's of nonprofits, charities, for purpose business leaders as well social entrepreneurs. They are often inspired by their own experiences.
Join the Purposely team www.purposelypodcast.com
Episodes
Mentioned books

Sep 15, 2024 • 48min
#215 'From fundraiser to Charity CEO, helping lift children out of poverty', Susan Glasgow CEO Variety NZ
Welcoming Susan Glasgow, CEO of Variety New Zealand, to Purposely where she shares her charity's mission to lift children out of poverty and discusses her journey from a fundraiser to the leader of a nonprofit organisation.
We will also delve into the captivating origin story of the Variety movement, tracing its beginnings in early 1900s Pittsburgh, USA, to its current role in making a positive impact on young lives globally.
Variety New Zealand's vision is clear: all children in Aotearoa should realise their hopes and dreams. With a purpose to raise vital funds to tackle child poverty and create opportunities for children to thrive, Variety has become a cornerstone of support for disadvantaged youth in New Zealand.
Variety's roots trace back to 1927 when a group of actors in Pittsburgh took in a child left on their theatre doorstep. This act of kindness sparked the creation of the Variety Club, which soon began fundraising for children in need. Today, Variety operates as a global movement, with each country adapting to local needs while sharing a common goal of supporting disadvantaged children.
Established about 35 years ago, Variety New Zealand has evolved from event-based fundraising to a more focused approach. Their flagship programme, Kiwi Kid Sponsorship, matches donors with children living in poverty, providing crucial support where it's needed most.
Susan Glasgow, who joined as CEO in 2020, reveals shocking statistics about child poverty in New Zealand: 143,700 children live in poverty (as of June 2023); 1 in 6 kids in New Zealand will suffer food insecurity at some point in their childhood; and 1 in 10 children in the poorest communities doesn't have a bed of their own.
Variety New Zealand works closely with initiatives like Healthy Homes, providing beds for children who would otherwise sleep on floors or sofas. They also partner with Sport New Zealand to break down financial barriers preventing children from participating in sports and recreational activities.
Glasgow emphasises the resilience and resourcefulness of families living in poverty, challenging the stigma often associated with seeking help. "People who are putting their hands up to ask for help are the ones who are putting their children first," she states.
The Kiwi Kid Sponsorship programme has shown significant results. Children sponsored through Variety for four years’ experience about 50% less material hardship compared to those on the waitlist. This improvement spans various aspects of life, from school essentials to food security and housing stability.
Since Glasgow joined Variety in 2020, the waitlist for sponsorship has grown from 300 to 3,000 children. The COVID-19 pandemic and subsequent economic challenges have exacerbated the need, pushing more families into hardship.
Despite these challenges, Variety New Zealand raised over £10 million last year, distributing about £6 million in grants. However, the need continues to outpace available resources.
As Variety New Zealand continues its vital work, Glasgow and her team remain committed to raising awareness about child poverty and the transformative power of sponsorship. They strive to bridge the gap between those who have and those who have less, ensuring every child in New Zealand can reach their full potential.
Susan Glasgow's journey to becoming CEO of Variety New Zealand is a testament to the power of diverse experiences. With a background in performing arts and literature, Glasgow spent 12 years in the UK, where she transitioned into fundraising at Westminster School. Returning to New Zealand in 2007, she applied her expertise at the University of Auckland Business School before joining Variety in 2020. Her role as CEO combines her fundraising acumen with her passion for helping children access opportunities, a cause she had personally supported as a Variety Kiwi Kid sponsor since 2016.
To learn more about Variety New Zealand and how you can support their mission, Here

Sep 11, 2024 • 11min
SHORT Dhivya O'Connor, CEO of Cherie Blair Foundation for Women
Welcome to Purposely SHORT, a weekly episode, featuring one of our friends or past guests and their expertise on a certain topic.
This weeks episode features Dhivya O'Connor CEO of Cherie Blair Foundation for Women, where she shares;

Sep 8, 2024 • 1h 6min
#214 'Leading an iconic charity empowering young people', Bruce Pilbrow CEO of Spirit of Adventure Trust
Welcoming Bruce Pilbrow to Purposely Podcast where he shares the charity's mission to empower young people as well as his career journey working for corporates and 'for purpose' organisations and charities.
Their mission is to empower young New Zealanders to reach their full potential through the challenge of the sea. As CEO Bruce Pilbrow explains, "The power of the ocean is probably the core of it, and youth development is what we do."
A Transformative Experience
The trust operates the Spirit of New Zealand, a tall ship
that serves as a floating classroom and character-building environment. Each voyage brings together 40 diverse young people, most of whom don't know each other, for an intense 10-day experience.
"I've been in youth development on and off for 30 years. I've never seen anything transform like this does. It's unbelievable".
The programme's success lies in its ability to create a level playing field for all participants, regardless of their background.
Disconnecting to Connect
In an age dominated by technology, the Spirit of New Zealand offers a unique opportunity for young people to disconnect from their devices and connect with each other and nature. Participants hand in their devices upon boarding, creating an environment free from digital distractions.
"That, in itself, is a big game changer," . This digital detox allows participants to focus on building real relationships and facing challenges together.
Challenges and Growth
The voyages are designed to creative a safe environment for participants to step out of their comfort zones. From climbing the rigging to release sails to working together in watches, every aspect of life aboard the ship is a learning experience.
Pilbrow explains, "Everything on the ship is manual. So if you look at the square rig, we cannot sail until someone climbs up and climbs out and releases the sail. Now you get a young person doing that who's been sitting in their room gaming for the last year, just that alone, and they
come down and they virtually kiss the deck because they've achieved something momentous out of their comfort zone."
A Diverse Community
The Spirit of Adventure Trust aims to create a diverse community on each voyage. While they can't accommodate those with severe behavioural or mental health challenges, they welcome young people from all walks of life.
"We can't do the bottom 2%," Pilbrow clarifies," but the vast majority of our people that we do deal with have a myriad of challenges." This mix of participants creates a rich environment for personal growth and understanding.
Impact and Reach
The trust's impact is significant. They conduct 26 ten-day voyages and 10-12 five-day voyages annually, sailing nearly every day of the year. This commitment to their mission allows them to reach and influence a
substantial number of young New Zealanders.
Looking to the Future
Under Pilbrow's leadership, the trust has refocused its efforts entirely on its core mission of youth development. By doubling down on this focus, they aim to maximize their impact on New Zealand's youth.
As Pilbrow outlines "We underestimate our young people in New Zealand way too much." The Spirit of Adventure Trust continues to prove that when given the right opportunities and challenges, young people can surpass expectations and discover their true potential.
Through the power of the sea and the spirit of adventure, this unique charity is shaping the future leaders of New Zealand, one voyage at a time.

Sep 6, 2024 • 7min
SHORT 'Understanding the organisation you lead, mission and purpose', Monica Briggs CEO Child Cancer Foundation
Welcome to Purposely SHORT, a weekly episode, featuring one of our friends or past guests and their expertise on a certain topic.
This weeks episode features Monica Briggs CEO of Child Cancer Foundation, where she shares;
Why she joined Child Cancer Foundation as CEO
Her approach to leading a nonprofit and having clarity around mission and purpose
Importance of gaining a deep understanding of the organisation you are leading
The importance of people and money

Sep 1, 2024 • 39min
#213 'Leading a successful community foundation', Lori Abert Luke CEO of Acorn Foundation
Welcoming Lori Abert Luke, CEO of the Acorn Foundation, to Purposely, she shares their charitable mission to grow generosity across Tauranga and the Bay of Plenty of New Zealand. An American who now calls New Zealand home, Lori's passion for philanthropy and giving is deeply rooted in her heritage and strengthened by witnessing firsthand the transformative impact
it has on people and communities.
A Vision for Community-Driven Philanthropy
Established in 2003, the Acorn Foundation is one of 18
community foundations across Aotearoa New Zealand pioneering a unique approach to charitable giving. Lori explains their innovative model: "We pool and collectively invest our donors' funds, ensuring the capital remains intact while distributing a portion of the income annually to the local community."
This strategic approach has enabled the foundation to
support hundreds of vital charitable organizations across various sectors, including healthcare, education, social services, and environmental conservation. The impact is far-reaching and continues to grow year after year.
"Our model allows donors' gifts to keep giving back to
causes close to their hearts, forever," Lori emphasizes. With over 400 donors, the foundation offers flexible contribution options, from posthumous endowments to opportunities for donors to witness their generosity in action during their lifetime.
The Genesis of Acorn Foundation
The Acorn Foundation's story begins with Bill Holland, who, inspired by the community foundation model he encountered abroad, joined forces with committed local trustees to establish the organization in 2003. Their
vision was clear: to create a platform connecting generous individuals with meaningful causes in the Western Bay of Plenty region.
Lori, who also serves on the Board of Community Foundations Aotearoa New Zealand, underscores the power of legacy giving. "It's an opportunity to make a lasting impact, extending one's generosity well beyond
their lifetime," she notes.
Looking Ahead: The Future of Community Philanthropy
As she looks to the future, Lori sees boundless potential in
the community foundation model. "We're not just managing funds; we're fostering a culture of generosity that can transform communities for generations," she explains with enthusiasm.
The Acorn Foundation's success serves as a compelling
blueprint for effective, sustainable philanthropy. By providing a versatile platform for individuals to contribute to causes they care about, both during their lifetime and beyond, the foundation is cultivating a legacy of giving
that continues to flourish and evolve.
Reflecting on the Acorn Foundation's effectiveness, Lori
concludes, "Through our work, we're not only changing lives today; we're laying the groundwork for a more compassionate and supportive society for years
to come." It's this forward-thinking approach that positions the Acorn Foundation at the forefront of community-driven philanthropy in New Zealand.

Aug 28, 2024 • 9min
SHORT Richard Bennett founder & CEO of Bhubesi Pride Foundation
Welcome to Purposely SHORT, a weekly episode, featuring one of our friends or past guests and their expertise on a certain topic.
This weeks episode features Richard Bennett founder & CEO of Bhubesi Pride Foundation

Aug 25, 2024 • 1h 10min
#212 'Leading the social circus movement Downunder, from Germany to New Zealand', Thomas Hinz founder & CEO Circability Trust
Welcoming Thomas Hinz, founder and CEO of Circability Trust, to Purposely Podcast where he shares their mission and his founder journey.
Thomas Hinz's journey to founding Circability Trust is fascinating, born in Rostock, East Germany, Thomas grew up in a town where the circus was a constant presence. A large touring circus and a smaller community circus tent
were fixtures in the central park, sparking young Thomas's imagination and leaving a lasting impression.
Despite this early fascination, Thomas's journey to the
world of social circus was far from direct. After school, he pursued an apprenticeship as a fitter and turner, working in factories. However, he always
felt a pull towards more creative pursuits and a desire to help others. This led him to work with people with disabilities, where he found a profound connection and a calling to make a difference.
In the late 1980s, Thomas studied Rehabilitative Pedagogy in Berlin. Following the reunification of Germany, he saw an opportunity to address the severe lack of resources and support for people with disabilities in his hometown. Together with friends and colleagues, he founded a trust that offered a wide range of activities, from sports to music, art, and theatre. It was through this work that Thomas rediscovered circus as a powerful tool for
social change.
In 1995, Thomas set up 'Circus Fantasia'™ in Rostock,
complete with its own circus tent. This project combined his passion for circus arts with his commitment to inclusivity and empowerment. The circus became a
place where people of all abilities could come together, learn new skills, and showcase their talents to the community.
Thomas's journey eventually led him to New Zealand, where he founded Circus Kumarani in Dargaville in 2003. Building on his experiences in Germany, he has spent the last two decades developing and promoting community
circus throughout Aotearoa New Zealand. His efforts culminated in the establishment of Circability Trust, an organisation dedicated to using social circus as a tool for personal growth, social inclusion, and community building.
Circability Trust's mission is encapsulated in its vision:
"All ages, all abilities, all cultures - better together." The
organisation delivers classes, workshops, and community events that use circus arts to develop personal confidence, physical and emotional literacy, and
overall wellbeing. Circability's programmes are designed to be inclusive, welcoming participants of all ages, abilities, and cultural backgrounds.
One of the trust's key focus areas is developing inclusion
programmes for people with disabilities, creating pathways for creative career employment options. Their work has been recognised through Arts Access
Aotearoa's Creative Spaces Excellence and Partnership Awards, highlighting the impact and quality of their initiatives.
At the heart of Circability's approach is the emphasis on
collaborative processes. They strive to create safe spaces where inclusive social circus arts practices can flourish in diverse communities. This methodology not only benefits the participants but also contributes to broader
social change by challenging perceptions and breaking down barriers.
Thomas Hinz's journey from a curious child in East Germany to the founder of a transformative social circus organisation in New Zealand is a testament to the power of following one's passion and commitment to social
good. Through Circability Trust, he continues to spread the magic of circus, proving that when people of all abilities come together, extraordinary things
can happen.

Aug 21, 2024 • 11min
SHORT Stephanie Wheen founder & CEO of Gympanzees
Welcome to Purposely SHORT, a weekly episode, featuring one of our friends or past guests and their expertise on a certain topic.
This weeks episode features Stephanie Wheen founder & CEO of Gympanzees

Aug 18, 2024 • 28min
#111 'Harnessing lived experience to launch a social enterprise empowering women of colour', Kiran Kaur co-founder GirlDreamer
Welcoming Kiran Kaur, co-founder of GirlDreamer, to Purposely Podcast where she shares her founder journey.
Kiran is a visionary leader who is dedicated to supporting and uplifting millennial women of colour. She co-founded GirlDreamer, a platform that provides training, mentoring, and opportunities for this underrepresented group to achieve their personal and professional goals.
In this episode, recorded at the first Anthropy conference at the Eden Project in 2022, Kiran talks about the challenges and successes of
her entrepreneurial journey, the importance of creating inclusive and diverse spaces, and the impact of her work on the lives of thousands of women.
GirlDreamer has been recognized as one of the “top 50 most creative, innovative and disruptive companies in England” by Creative England,
and Kiran also serves as the chair of the board at Home Girls Unite, an
organization that supports eldest daughters from immigrant families.
Kiran is a passionate advocate for social change and a role model for the next generation of leaders. Listen to her inspiring story and learn how you can join her movement.
Anthropy is a conference that brings together changemakers
from different sectors and backgrounds to explore how we can create a more sustainable, inclusive, and regenerative world. Anthropy aims to inspire, connect, and empower people who are passionate about making a positive difference.
The founder of Anthropy, John O’Brien, is a past guest of Purposely.
The next conference will take place in March 2025 at the Eden Project, described by the founders as a living laboratory for environmental and social innovation. If you are interested in attending or learning more, please visit www.anthropy.org for details.
About Anthropy

Aug 14, 2024 • 8min
SHORT Ben Horwitz Vice President at Charity Navigator & founder of Causeway
Welcome to Purposely SHORT, a weekly episode, featuring one of our friends or past guests and their expertise on a certain topic.
This weeks episode features Ben Horwitz Vice President at Charity Navigator & founder of Causeway.


