

People Inspired By Purpose - Purposely Podcast
Mark Longbottom
Speaking with people of purpose, those making the world a better place
People Inspired By Purpose - Purposely Podcast amplifies the stories of inspirational people from across the Globe, philanthropy leaders, founders and CEO's of nonprofits, charities, for purpose business leaders as well social entrepreneurs. They are often inspired by their own experiences.
Join the Purposely team www.purposelypodcast.com
People Inspired By Purpose - Purposely Podcast amplifies the stories of inspirational people from across the Globe, philanthropy leaders, founders and CEO's of nonprofits, charities, for purpose business leaders as well social entrepreneurs. They are often inspired by their own experiences.
Join the Purposely team www.purposelypodcast.com
Episodes
Mentioned books

Nov 2, 2025 • 1h 11min
#273 'Leading A Therapeutic Centre For Young People' , Simon Fulford Executive Director Parrott Creek
In this episode of Purposely Podcast, Simon Fulford, Executive Director at Parrott Creek in Oregon, talks about leadership, community, and making change that lasts.Parrott Creek supports young people facing tough circumstances, combining therapeutic care with community-based programmes. Simon’s approach is shaped by years of working with youth and families in the UK, New York, and now the Pacific Northwest.He believes leadership is about staying steady when things get hard and making sure purpose shows up in everyday work. The new $29 million residential campus is a major milestone, but Simon says the real test lies in delivering programmes that match the promise of the space.He also talks about the realities nonprofits face - funding cuts, mergers, and the challenge of holding on to identity through it all. His focus is on keeping Parrott Creek nimble, learning from other sectors, and protecting the relationships and trust that make the work possible.Simon’s story crosses continents, but his focus remains constant: do the work, stay connected, and keep improving.

Nov 1, 2025 • 10min
SHORT 'The Science of Resilience', Jake Bailey GM at Inspire Foundation
A really warm welcome to Purposely Short , short as in not, long - a weekly episode featuring one of our past guests and their expertise on a certain topic. The aim is to give you a useful insight that you can action, helping you to deliver on your charitable mission. Enjoy.In this SHORT episode of Purposely, we revisit insights from Jake Bailey, author, speaker, and cancer survivor, who shares his evidence-based approach to building resilience.Jake introduces the 4S Model - four key practices proven to help people get through tough and challenging times:Slowing down, Salvaging, Streamlining, and Standing alongside. He explains how resilience isn’t fixed - it’s something we can learn, train, and strengthen - and why the ability to get back up after adversity is one of the strongest predictors of long-term success and wellbeing.This bite-sized episode is designed to give you a practical takeaway you can apply to your life or leadership, especially in the challenging world of charitable and for-purpose work.This episode of Purposely was brought to you by Benevity and Trust Investments .

Oct 26, 2025 • 1h 9min
#272 'Trust Based Philanthropy', Seumas Fantham Executive Director at Todd Foundation
In this episode of Purposely Podcast, we are joined by Seumas Fantham (Ngāti Porou, Whakatōhea), Chief Executive of the Todd Foundation.We talk about how philanthropy can move beyond forms, reports and checkboxes — towards something built on trust, honesty, and shared learning.Seumas is clear that effective giving isn’t about having all the answers. It’s about building real relationships, being open to challenge, and making it safe for partners to be upfront when things don’t go as planned.At the Todd Foundation, that thinking has shaped their approach to funding. Since 2009, they’ve supported community-led initiatives through long-term, high-trust partnerships — untagged funding that gives organisations the space and confidence to lead their own work. Seumas explained that this approach recognises the natural ups and downs that come with running a community organisation — leadership changes, internal challenges, or times when things simply feel tough. Rather than stepping away, the Foundation looks to stand alongside their partners and, when needed, work with other funders to help them through.We also talked about the culture change required for funders — to move from being grant-makers to genuine partners. It takes humility and a willingness to listen. For Seumas, that’s the real heart of effective philanthropy.Away from the office, Seumas stays grounded through whānau and the small moments that bring perspective — like sharing a chocolate fish with his daughter. It’s a reminder, he says, of what truly matters and the kind of presence he brings to his work.Seumas’s reflections are a timely reminder that good funding is built on trust, not control — and that lasting impact starts with genuine partnership.

Oct 23, 2025 • 5min
SHORT 'Leading with Lived Experience', Nicola Coom CEO at Cancer Society New Zealand
A really warm welcome to Purposely SHORT - short, as in not long. This is a weekly episode featuring one of our past guests and their expertise on a certain topic. The aim is to give you a useful insight that you can action, helping you to deliver on your charitable mission. Enjoy.In this SHORT episode of Purposely, we revisit insights from Nicola Coom, CEO of Cancer Society NZ. Nicola opens up about her personal connection to the cause and how that lived experience shapes her leadership. She reflects on the balance between empathy and objectivity, the importance of listening to every unique cancer journey, and why creating space for patient and family voices leads to better decisions.Nicola also shares a heartfelt message about trust — ensuring that every donation, whether $20 or $20,000, is used wisely and with respect for the people and communities who make it possible.This bite-sized episode is designed to give you a practical takeaway you can apply to your own charitable mission.This episode of Purposely is brought to you by Benevity, the all-in-one software solution that benefits employees, customers, nonprofits and society — and by Trust Investments, trusted stewards of capital helping charities grow their impact.

Oct 19, 2025 • 1h 14min
#271 'Doing Development Differently', Geneva Loftus, Executive Director, Move92
Welcoming Geneva Loftus, Executive Director of Move92, to Purposely Podcast.Geneva leads Move92 — a global philanthropic organisation on a mission to help local changemakers lead their own development. Their approach challenges traditional models of international aid by putting resources and decision-making power directly in the hands of those closest to the challenges.The organisation takes its name from a striking statistic: of the $10 billion in global gender equality funding, only 8% goes to organisations based in the countries where the work happens. Move92 exists to help shift that remaining 92% to the local leaders who know their communities best.In our conversation, Geneva shares her refreshing perspective on international development — what real impact looks like when it starts from the ground up, and how philanthropy can achieve more by doing things differently. We talk about shifting power, trust-based giving, and the importance of listening and learning from local partners.Now based in Christchurch, New Zealand, Geneva reflects on her multi-country life and career, from living with refugees on the Thailand–Burma border to advising funders and corporates across the US, Australia, Singapore, and beyond. With over 20 years’ experience spanning both large NGOs and grassroots organisations, she understands the subtle dynamics of both worlds — and what it takes to connect them effectively.At Move92, Geneva and her team connect philanthropists, family foundations, and corporates with grassroots organisations that align with their core values. Together they build purpose-driven portfolios that spark real-time impact and drive lasting change.Move92 also takes a wide view of gender equity, recognising that supporting girls and women includes working with boys and men too. Guided by their local partners, they focus on what communities need most — because when women thrive, communities thrive, and so does our planet.It’s an open, thoughtful conversation about rethinking philanthropy, following non-linear paths, and finding balance and purpose closer to home.

Oct 12, 2025 • 57min
#270 'From Elite Sport to Purpose-Driven Leadership', Mark Weatherall CEO at Life Education Trust
Welcoming Mark Weatherall, CEO of Life Education Trust, to Purposely.Mark Weatherall’s reflections on how New Zealand prepares young people for life are refreshingly down to earth. He talks openly about a familiar gap — that many young people, and even adults, haven’t built the knowledge, confidence or habits needed to navigate an increasingly complex world. “We got pocket money, we spent it, that was it,” he says, recalling his own upbringing. Today, with more pressures and distractions than ever, the challenge is helping the next generation make thoughtful choices that shape their futures for the better.Mark leads Life Education Trust, one of Aotearoa’s most recognisable and long-standing charities. After 37 years and reaching over 86% of schools, the Trust continues to evolve its mission of helping tamariki develop the life skills they need to make positive choices. Mark is realistic about what’s required to keep that work strong — supporting volunteers, maintaining local connections and securing sustainable funding are all priorities. “We need that local input,” he says. He believes centralising some functions, like fundraising or HR, could ease the pressure on volunteers, freeing them to focus on what matters most: supporting children and communities directly.Before joining Life Education Trust, Mark spent years leading some of New Zealand’s top sporting organisations, including canoeing and rowing. These are sports where success is measured in milliseconds, medals and the pride of representing Aotearoa on the world stage. He speaks candidly about the intensity of leading at that level, where every decision can influence an Olympic or Commonwealth campaign, and where legacy matters as much as performance.Mark also brought his leadership closer to home, heading Surf Life Saving New Zealand, a movement that combines competition, community service and coastal safety. It’s a cause close to his heart and reflects his lifelong love of the ocean, as well as his belief in sport’s power to build resilience, teamwork and purpose.Outside of work, Mark’s story is one of reflection and renewal. After a double hip replacement kept him from his usual pursuits — diving, fishing and time outdoors — he’s been rethinking what matters most. “How many useful summers have you got left?” a friend recently asked him. For Mark, it’s not about counting down, but about making the most of what’s ahead: staying active, enjoying family and finding balance between purpose and personal wellbeing.Mark’s approach isn’t about slogans or grand gestures. It’s about practical support, honest conversations and small decisions made well — both in leadership and in life. In a space often clouded by buzzwords, his clarity stands out: help young people build real skills, support those doing the work and keep the mission grounded in reality.

Oct 8, 2025 • 3min
SHORT 'Collaboration Over Ego' Rod Baxter, CEO King’s Trust New Zealand
A really warm welcome to Purposely SHORT — short, as in not long. This is a weekly episode featuring one of our past guests and their expertise on a certain topic. The aim is to give you a useful insight that you can action, helping you to deliver on your charitable mission. Enjoy.In this SHORT episode of Purposely, we revisit insights from Rod Baxter, CEO of King’s Trust. Rod shares why collaboration between charities is essential for creating greater social impact, and how putting ego aside can unlock new forms of partnership. He also reflects on the power of identity, purpose, and mana in helping young people make positive choices about their lives.This bite-sized episode is designed to give you a practical takeaway you can apply to your own charitable mission.This episode of Purposely is brought to you by Benevity, the all-in-one software solution that benefits employees, customers, nonprofits and society — and by Trust Investments, trusted stewards of capital helping charities grow their impact.

Oct 5, 2025 • 52min
#269 ‘Building Trust Across Borders’ Joy Morozov, Founder of Philanthropower
In this episode of Purposely, I’m joined by Joy Morozov, founder and director of Philanthropower, a consultancy that helps philanthropists and NGOs build trust-based partnerships that turn good intentions into real impact.Joy’s story is anything but ordinary. Born in Lebanon and raised across the Middle East, she grew up switching effortlessly between languages — now speaking more than five — and moving between cultures that didn’t always make space for women to lead. From a young age, she knew she wanted more than the life expected of her — so she pushed back, questioned limits, and carved her own path. That determination and curiosity have become her trademarks ever since.Her early career with the Financial Times and Thomson Reuters taught her the value of trust, brand integrity, and genuine connection. But after years in the corporate world, Joy felt an undeniable pull toward purpose. That calling led her to Light for the World, where she launched its UK chapter and learned first-hand that good intentions aren’t enough — real change comes from understanding what communities truly need and how to support them sustainably.Through Philanthropower, Joy now helps philanthropists and charities do exactly that. Her “MUST” framework — Mindset, Understanding, Strategy/Soft Skills, and Trust — captures her philosophy that effective giving starts with clarity, empathy, and relationships built to last.She speaks openly about what it takes to break into new markets, build credibility, and lead with conviction. Her success in the UK wasn’t luck; it was persistence, strategy, and an unshakeable belief that people give to people.Outside of work, Joy recharges through live music, travel, and the occasional off-grid retreat. Her journey — crossing cultures, sectors, and expectations — is a reminder that meaningful change takes both heart and rigour.

Oct 2, 2025 • 6min
SHORT: Coaching with Purpose with Tina McCafferty, CEO Tōtara Hospice
A warm welcome to Purposely SHORT.SHORT, as in not long — a weekly episode featuring one of our past guests and their expertise on a specific topic. The goal? To give you a useful insight you can action, helping you deliver on your charitable mission.In this episode, Tina McCafferty, CEO of Tōtara Hospice, shares her perspective on coaching, leadership, and building strong teams. Tina discusses why coaching and mentoring should be accessible to everyone, not just senior executives, and how a blended approach of coaching and mentoring can spark genuine insight and growth.She also reflects on her own leadership style, shaped by her Glaswegian roots — straight-talking, fair, firm, and supportive. Tina believes the best teams are made up of people who challenge each other, offer honest feedback, and contribute diverse strengths, not “mini-me” versions of the leader.This episode highlights how purposeful coaching and inclusive leadership can unlock potential, foster resilience, and create environments where people truly thrive.This episode of Purposely is brought to you by Trust Investments NZ and Benevity an all-in-one software solution that benefits employees, customers, nonprofits, and society.

Sep 28, 2025 • 1h 7min
#268 'Resilience, Leadership and Empowering Talented Young People', Jake Bailey, GM at Inspire Foundation
In this episode of Purposely, I’m joined by Jake Bailey, speaker, author, and now General Manager of Inspire Foundation, a charity backing the next generation of exceptional young New Zealanders.Jake first captured national attention as a teenager, delivering a heartfelt speech at his school prize-giving just days after being diagnosed with an aggressive cancer. That moment, and his remarkable resilience, inspired people around the world. But Jake is determined to be known for more than that chapter.Today, through his leadership at Inspire Foundation, Jake is focused on helping 15–23 year old's with outstanding talent across sport, arts, culture, and academia. The charity has supported more than 600 young people over the past 14 years, providing financial support, mentoring, wellbeing resources, and a community to help them thrive.We talk about:The lessons Jake learned from his own journey and why he’s focused on moving forward.The importance of authenticity and clarity in leadership and communication.How Inspire Foundation is making a difference for young New Zealanders and the vision for its future growth.This is a conversation about resilience, leadership, and purpose, an inspiring listen for anyone interested in how charities can unlock potential and create lasting impact.


