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The Rich Somers Report

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Feb 27, 2024 • 42min

He Dresses the World’s Most Famous Names & Conor McGregor’s Viral Suit | David August E154

Rich sits down with David August – Founder, CEO, and Creative Director of David August Clothing and co-partner with Conor McGregor for August McGregor, a luxury lifestyle brand. Since 1989, David August Heil has crafted the finest custom men’s wardrobes for international leaders in business, sports and entertainment, like Tony Robbins, Frank Gehry, Jeff Koons, Sylvester Stallone, Chris Hemsworth, Robert Downey Jr., Lorenzo Fertitta, Warren Buffett, Dave Bautista, Brooks Koepka, Sean McVay, Elon Musk, Louis D'Esposito, Conor McGregor and many others.Rich and David start off by discussing the gift that David gave to Rich prior to recording, Conor McGregor’s last fight, David’s brother - Duane, how David got into clothing design, David’s first company - David Rickey and Co, what David learned from his first mentor, and what it’s like dressing Calvin Klein.They then reflect on the importance of personal branding, collaborating with others, how David met Conor McGregor, Dana White, David’s fashion collaboration with Conor McGregor - August McGregor, how August McGregor was announced, Conor’s famous suit, what being viral means, exclusivity in fashion and branding, Conor McGregor’s wardrobe, Conor McGregor’s fight with Floyd Mayweather, the next press tour that David will be on, how fashion has evolved in the last 20 years, and why fashion begins in Europe.Lastly, they talk about why certain brands are considered more exclusive and luxurious than others, proper jean measurements, what David is looking forward to in 2024, David’s new clothing company, the difference in clothing styles between the east coast and west coast, and making fashion affordable.Connect with David on Instagram: @davidaugustheil  Check out David August Clothing on Instagram: @davidaugustclothing--Ready to build your boutique hotel portfolio and take your investing to the next level? Unlock our proven system by joining the Boutique Hotel Mastermind Community. Reserve your spot for a free consultation today: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.Want to invest with Somers Capital and take advantage of high-performing boutique hotel opportunities? Learn more about how to get involved: www.somerscapital.com/invest. Need expert management for your short-term rentals or boutique hotel? Experience unmatched service by scheduling a free consultation with Excelsior Stays today: www.excelsiorstays.com/management.
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Feb 24, 2024 • 16min

Why Set Jet Recently Went Out of Business | Saturday Edition E153

On today's "Saturday Edition" episode, Rich answers the top question of the week that was sent in by our listeners. Rich and Alex reflect on their trip to Nashville for STR Wealth Con and the mastermind trip, co-hosted with Investor Girl Britt, in Cabo coming up in a few weeks. They then analyze why Set Jet, a charter airline with a membership-based and by-the-seat private jet program, went out of business. Rich then shares his insights to why real estate is the safest bet to invest in.If you have a question you'd like answered, please email info@somerscapital.com. Stay tuned every Saturday to see if it's featured!--Ready to build your boutique hotel portfolio and take your investing to the next level? Unlock our proven system by joining the Boutique Hotel Mastermind Community. Reserve your spot for a free consultation today: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.Want to invest with Somers Capital and take advantage of high-performing boutique hotel opportunities? Learn more about how to get involved: www.somerscapital.com/invest. Need expert management for your short-term rentals or boutique hotel? Experience unmatched service by scheduling a free consultation with Excelsior Stays today: www.excelsiorstays.com/management.
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Feb 22, 2024 • 52min

He's Sold 385 Homes with $0 in Ad Spend, Just YouTube | Levi Lascsak E152

Rich sits down with Levi Lascsak – Real Estate Agent, Video Creator, and Co-Founder of Living in Dallas Texas, Passive Prospecting, and Passive Productions. Levi and his partner, Travis, made $1 million in their first year marketing their real estate business on Youtube. They surpassed $2.6 Million in the first seven months of their second year. Also an Iraq combat veteran, Levi is a frequent speaker and entrepreneurial expert who has led new companies to seven figures in less than two years. Rich and Levi start off by discussing Tyler Devereaux, hyper-learning subjects, what building out a successful YouTube channel looks like, what Levi recommends doing to grow on YouTube, Joe Rogan’s method of creating content, searchable content on YouTube, the most searched topics for real estate, titling videos on Youtube, tools to use with YouTube, the importance of a YouTube thumbnail, maximizing key words, and avoiding cross posting between channels.They then reflect on Levi’s experience as an army veteran, Levi’s experience growing up in Texas, conflicts in the Middle East, changing views after traveling, Levi’s favorite countries to travel to, the Netflix show “Chef’s Table,” Peru and it’s cuisine, Jack McColl and Venezuela, Levi’s experience as a real estate agent, how to effectively have a partnership, generating organic leads, Levi’s tactics to creating content, providing service-based content, why Levi doesn’t look for views or subscriptions, and why the most visible real estate agent wins.Lastly, they talk about confidence and leveraging the time to make content, TikTok, the different demographics of social media sites, building relationships with viewers, why like attracts like, Tarek El Moussa and his pitch to Rich, Levi’s experience being on HGTV’s House Hunters, whether being on television is worth it, and why all exposure is advantageous.  Connect with Levi on Instagram: @levilascsakVisit primecorporateservices.com/richsomers to book a free call--Ready to build your boutique hotel portfolio and take your investing to the next level? Unlock our proven system by joining the Boutique Hotel Mastermind Community. Reserve your spot for a free consultation today: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.Want to invest with Somers Capital and take advantage of high-performing boutique hotel opportunities? Learn more about how to get involved: www.somerscapital.com/invest. Need expert management for your short-term rentals or boutique hotel? Experience unmatched service by scheduling a free consultation with Excelsior Stays today: www.excelsiorstays.com/management.
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Feb 20, 2024 • 52min

Why Communication Is Key in 2024 | Paul Alex E151

Rich sits down with Paul Alex – Entrepreneur, Founder of New American Dream, Former Law Enforcement Officer (LEO), and Author. Paul transitioned from a career as a detective in law enforcement to a serial entrepreneur in the world of digital marking. He’s generated $25+ Million in revenue through ATM ventures since January 2021 and achieved a recent milestone of $1 Million in revenue in his newest venture, MerchantAutomation.com.Rich and Paul start off by discussing what it’s like being a cop in Oakland, the application process of being an officer, being solution driven, leading by example, transitioning from being a LEO to being an entrepreneur, Facebook ad funnels, the BLM movement, customer service jobs, simplicity equalling success, providing value in content, personal brands, and Alex Hormozi. They then reflect on how much money would change our lives, being on Instagram, humble beginnings, Paul’s coaching program, what separates out success in entrepreneurship, nurturing client relationships, celebrating wins with clients, why success loves speed, making others successful, building out brands, merchant automation services and credit card fees, and financial freedom.Lastly, they talk about success in content creation, converting organic followers, Instagram verification, vetting offers, hiring the first salesperson, becoming extroverted, treating employees well, having more options today, and what makes us happy.Connect with Paul on Instagram: @thepaulalexVisit grovescapital.com/richsomers to receive a $2,500 credit on closing costs or appraisalsVisit BYLTBasics.com and use code “Somers20” at checkout for 20% on your next purchase--Ready to build your boutique hotel portfolio and take your investing to the next level? Unlock our proven system by joining the Boutique Hotel Mastermind Community. Reserve your spot for a free consultation today: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.Want to invest with Somers Capital and take advantage of high-performing boutique hotel opportunities? Learn more about how to get involved: www.somerscapital.com/invest. Need expert management for your short-term rentals or boutique hotel? Experience unmatched service by scheduling a free consultation with Excelsior Stays today: www.excelsiorstays.com/management.
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Feb 17, 2024 • 22min

How To Start Your Own Photography Business | Saturday Edition E150

Rich is joined by Co-Hosts, Jeff and Daniel Bommarito, on today’s Saturday Edition. They answer the top question of the week that was sent in by our listeners.Rich and the Bommarito Brothers speak on meeting Ryan Garcia in Miami, planting the seeds of meeting others and what it takes to start your own photography and videography business. They also discuss the differences in camera lenses, finding the right mentors to help you get started, the right equipment to start and finding the path while making the path forward.If you have a question you'd like answered, please email info@somerscapital.com. Stay tuned every Saturday to see if it's featured!Connect with Jeff Bommarito on Instagram: @jeffbommaritoConnect with Daniel Bommarito on Instagram: @bommaritofineartVisit grovescapital.com/richsomers to receive a $2,500 credit on closing costs or appraisals--Ready to build your boutique hotel portfolio and take your investing to the next level? Unlock our proven system by joining the Boutique Hotel Mastermind Community. Reserve your spot for a free consultation today: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.Want to invest with Somers Capital and take advantage of high-performing boutique hotel opportunities? Learn more about how to get involved: www.somerscapital.com/invest. Need expert management for your short-term rentals or boutique hotel? Experience unmatched service by scheduling a free consultation with Excelsior Stays today: www.excelsiorstays.com/management.
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Feb 15, 2024 • 50min

Travel Hacking Debunked & How to Convert Points into Epic Trips | Eli Facenda E149

Rich sits down with Eli Facenda – Entrepreneur and Founder of Freedom Travel Systems, which helps other entrepreneurs maximize luxury travel points to unlock bucket list travel experiences. Eli has visited 42 countries in the last 5 years and is able to leverage credit card points to get on average around $100k of luxury travel per year.Rich and Eli start off by discussing being connected through Jack McColl, travel hacking, millennials as sharers, utilizing credit cards effectively, Eli’s craziest trip that he’s paid for using only points, first class international flights, AmEx’s travel platform & revenue pricing models, Rich’s experience in Buenos Aires, maximizing credit point earnings and credit point values, the tax benefits of using credit card points, the fastest way to get to elite status, which cards Eli recommends for travel, AmEx Gold vs. AmEx Platinum, and the wrong way to use credit card points.They then reflect on Eli’s company, Karlton Dennis, traveling without an itinerary, the best time to buy an airplane ticket, SetJet,  the ROI of flying first class, the most limiting belief to credit card points, airport lounge access, Nectar Island, top tier status, the AmEx Centurion Card, what trips Eli is looking forward to this year, Norway in the summer, Eli’s top 3 cities he’s been to.Lastly, they talk about Budapest, Ireland, Turkey, David August, Eli’s trip to Uganda, and the best way to go on a safari trip. Connect with Eli on Instagram: @elitravelguyVisit BYLTBasics.com and use code “Somers20” at checkout for 20% on your next purchase.Visit primecorporateservices.com/richsomers to book a free call--Ready to build your boutique hotel portfolio and take your investing to the next level? Unlock our proven system by joining the Boutique Hotel Mastermind Community. Reserve your spot for a free consultation today: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.Want to invest with Somers Capital and take advantage of high-performing boutique hotel opportunities? Learn more about how to get involved: www.somerscapital.com/invest. Need expert management for your short-term rentals or boutique hotel? Experience unmatched service by scheduling a free consultation with Excelsior Stays today: www.excelsiorstays.com/management.
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Feb 13, 2024 • 1h 28min

This Pro Skater Had a $70M Exit and Now Runs a Real Estate Fund | Mikey Taylor E148

This episode is a re-run of Mikey Taylor's original episodes, which aired May 16th and 18th, 2023.Rich sits down with Mikey Taylor- Serial entrepreneur and former professional skateboarder. Mikey Taylor is the President and Managing Principal of Commune Capital, a private equity firm that invests in commercial real estate. After a successful 14 year skateboarding career, Mikey began the transition into entrepreneurship and business building, when he recognized an opportunity in the emerging craft beer industry. He utilized his marketing experience from skateboarding to co-found Saint Archer Brewery. Rich and Mikey discuss what it was like growing up skateboarding and going pro, his experience starting Saint Archer Brewing, and some key takeaways on building a successful business. Mikey also shares a hilarious story of a recent viral video with 2 skateboarders bringing their concerns to him at a City Council Meeting. Rich and Mikey then talk about his pivot into commercial real estate investing, raising money for funds vs. syndications, self-storage, multifamily and ground-up development. They dive into how Mikey built his business, Commune Capital, strategies with investors, and some of the biggest risks he faces with his projects. Mikey also shares what he’s most excited for in 2023 and his biggest motivation for getting out of bed in the mornings. Connect with Mikey on Instagram: @mikeytaylor--Ready to build your boutique hotel portfolio and take your investing to the next level? Unlock our proven system by joining the Boutique Hotel Mastermind Community. Reserve your spot for a free consultation today: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.Want to invest with Somers Capital and take advantage of high-performing boutique hotel opportunities? Learn more about how to get involved: www.somerscapital.com/invest. Need expert management for your short-term rentals or boutique hotel? Experience unmatched service by scheduling a free consultation with Excelsior Stays today: www.excelsiorstays.com/management.
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Feb 10, 2024 • 19min

What is Subject-To and Creative Finance? | Saturday Edition E147

Rich is joined by Co-Host, Pace Morby, on today’s Saturday Edition. They answer the top question of the week that was sent in by our listeners.Rich and Pace speak on the fundamentals of subject-to real estate deal, the types of candidates that make for a good seller, defaulting on sub-to deals, positioning landlords to lenders, and negotiating with maximum leverage. They also discuss the willingness to over-paying on a property, amortization, and bank lending.  If you have a question you'd like answered, please email info@somerscapital.com. Stay tuned every Saturday to see if it's featured!Connect with Pace on Instagram: @PaceMorbyVisit BYLTBasics.com and use code “Somers20” at checkout for 20% on your next purchase--Ready to build your boutique hotel portfolio and take your investing to the next level? Unlock our proven system by joining the Boutique Hotel Mastermind Community. Reserve your spot for a free consultation today: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.Want to invest with Somers Capital and take advantage of high-performing boutique hotel opportunities? Learn more about how to get involved: www.somerscapital.com/invest. Need expert management for your short-term rentals or boutique hotel? Experience unmatched service by scheduling a free consultation with Excelsior Stays today: www.excelsiorstays.com/management.
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Feb 8, 2024 • 49min

The Value of “Community” | Pace Morby E146

Rich sits down with Pace Morby – creative real estate investor, expert in “subject to” and host of A&E’s Triple Digit Flip TV Show. Pace is the founder of Subto, a thriving real estate education program and community that teaches creative financing strategies to real estate investors of all experience levels in order to do deals without cash, credit, or credentials, and also has a bestselling book, Wealth Without Cash, that was recently released with BiggerPockets.Rich and Pace start off by discussing the first time Pace came on the pod, what Pace and Rich have been up to in the last 9 months, providing equity to employees, and aligning interests with employees.They then reflect on what makes them happy as entrepreneurs, Pace’s A&E Show, the importance of sales and marketing, what makes for a successful entrepreneurs, operating in front of the camera, Alex Hormozi, and utilizing social media.Lastly, they talk about Pace’s Mastermind, their experience at STR WealthCon 2024, American Airlines and Set Jet, promoting Mastermind members, how Pace got 1,000 units under contract in just over a month, and picking up vans with subject-to.Connect with Pace on Instagram: @PaceMorby--Ready to build your boutique hotel portfolio and take your investing to the next level? Unlock our proven system by joining the Boutique Hotel Mastermind Community. Reserve your spot for a free consultation today: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.Want to invest with Somers Capital and take advantage of high-performing boutique hotel opportunities? Learn more about how to get involved: www.somerscapital.com/invest. Need expert management for your short-term rentals or boutique hotel? Experience unmatched service by scheduling a free consultation with Excelsior Stays today: www.excelsiorstays.com/management.
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Feb 6, 2024 • 1h 22min

Life Rewards Those Who Go “All In” | Mike Sjogren E145

Rich sits down with Mike Sjogren – Podcast Host of Short Term Rental Secrets, Hotel & Short Term Rental Investor and Coach, and founder of the Short Term Rental Secrets Mastermind. Mike and his wife Krysten started their short-term rental investment and management company in 2017, as a vehicle to build passive income so they could stop trading away time from family for a paycheck. That vision came to fruition within 18 months when their short term rental portfolio replaced their income and Krysten, and Michael both left their corporate jobs. They are based out of Boston, MA, and currently have a portfolio of 43 short-term rental properties across four states, including 2 boutique hotels on Boston’s north shore.Rich and Mike start off by discussing how they first met, what hosting live events is like, the importance of networking events, how Mike got into real estate investing, quitting W2 jobs, cashing out 401ks, creating your own fire, gaining the confidence and committing to starting, the power of masterminds, elevating how we think, shiny object syndrome, pushing two rocks up a hill, and mastering one thing before branching out.They then reflect on changing your identity, aligning with others who elevate your interests, what happens when tomorrow isn’t guaranteed, Mike’s first co-hosting deal, Mike’s boutique hotels, commercial real estate, the difficulties of the first deal, having the right connections and finding the right partners, why boutique hotels are becoming more popular, the opportunities that boutique hotels create, the difference between boutique hotels and STRs, Mike’s 13-unit boutique hotel, Mike’s new 57-unit boutique hotel in Salem, and creating great experiences for guests.Lastly, they talk about switching from in-house management to third party, business infrastructure and real estate strategies, the 80/20 rule, hiring A-level players,  what separates great leaders from mediocre leaders, facilitating integrity, Elon Musk, accountability, their highest and best use of time, intentional scheduling, EOS coaching, what excites Mike currently, his Mastermind, Mike’s weekly schedule, Warren Buffett, compressing deadlines, Alex Hormozi, and making expedited decisions . Connect with Mike on Instagram: @the_airbnbguyVisit grovescapital.com/richsomers to receive a $2,500 credit on closing costs or appraisals--Ready to build your boutique hotel portfolio and take your investing to the next level? Unlock our proven system by joining the Boutique Hotel Mastermind Community. Reserve your spot for a free consultation today: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.Want to invest with Somers Capital and take advantage of high-performing boutique hotel opportunities? Learn more about how to get involved: www.somerscapital.com/invest. Need expert management for your short-term rentals or boutique hotel? Experience unmatched service by scheduling a free consultation with Excelsior Stays today: www.excelsiorstays.com/management.

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