Content Inc. - The Podcast
Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
Mentioned books
May 14, 2020 • 7min
211: Riot Games Did These 3 Things. You Should Too!
Riot Games quietly launched one of the most successful online games of all time. They did three specific things that all companies should do. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
May 11, 2020 • 5min
210: Now Is the Time to Focus on Your True Believers
During an economic crisis like this, some businesses try to broaden out their reach to gather more leads. This is the wrong decision. Now is the time to focus on your true believers. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
May 6, 2020 • 5min
209: Realizing You Have a Choice Is the First Battle
Sean Connery, in his youth, was angry all the time. Until he realized he had a choice to be angry or happy or anything else. Knowing that, changed his stars and his life. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
May 4, 2020 • 5min
208: The One Thing Apple Did that Changed Everything
Nope. It wasn't the innovative products that Apple launched that spearheaded the most amazing corporate turnaround in history. It had everything to do with marketing and purpose. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Apr 29, 2020 • 4min
207: How to Be More Creative in One Easy Step
Did you know that you can do one thing in your daily workflow that will make you more creative? It's really not that hard to do. It's just most people don't realize how important it is. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Apr 27, 2020 • 7min
206: Prepare Now for the Dance
Like it or not, we'll be dancing the next couple years. Those who are prepared will thrive in marketing and business. It's time to get your head right to take advantage of (perhaps) the biggest business opportunity we have ever seen. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Apr 22, 2020 • 7min
205: Warren Buffett's 25 & 5 Rule
Right now is the perfect time to reset our goals. And there is no better way or simpler way to reset goals than using Warren Buffett's 25/5 goal-setting strategy. Joe works through the process in this episode of Content Inc. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Apr 20, 2020 • 5min
204: Seth Godin Is Wrong. We Don't Have to Create Art.
In this episode, Joe, a proclaimed lover of Seth Godin, disagrees with Seth about creating art. Instead, Joe dives into Disney's content strategy about what kind of content to actually create, and how anyone in any company can do what Disney did. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Apr 9, 2020 • 5min
203: Stop "The Hustle" and Start "The Focus"
In this episode, Joe talks about how we need to invest in our content marketing, not by producing more content, but by focusing on one thing we already do that's amazing (and make it that much better). This could mean killing something else were working on...and frankly, there has never been a better time than now to do that. But choose wisely. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week enewsletter. Third, buy his new marketing thriller, The Will to Die.
Mar 27, 2020 • 13min
202: An Opportunity We've Never Seen in Marketing
Joe rambles about a number of marketing and business thoughts, but there is one huge opportunity the likes we've never seen before. With so many media businesses about to close, marketers have the opportunity to purchase these businesses and/or audiences at a major discount. Plus, don't leave your house. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week enewsletter. Third, buy his new marketing thriller, The Will to Die.
