The Media Leader Podcast

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week, including and especially how the media industry has responded to Prime Minister Rishi Sunak calling for a general election on 4 July.Highlights:1:45: Media Bill becomes the Media Act5:29: DMCC Bill also passes7:30: Media bills that were not passed during wash-up period12:55: What should be the top media priority for the next government?15:32: Klarna cuts its marketing budget thanks to AI18:20: News roundup: PayPal, Total Media Group, BuzzFeed, Daily Beast, Netflix---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Omar Oakes and columnist Nick Manning have a wide-ranging conversation about the recent ANA report into media agency reselling ("principal-based media"), where media agencies buy media at one price and resell it to clients at an undisclosed higher price – and why it's important.This is an epic conversation that delves into why advertising is no longer well-integrated with content, why there is a talent drain from the industry, why it may be "inevitable" that major ad agency groups are broken up and what Nick is planning through the 'Who Cares" movement with Brian Jacobs.Highlights:3:18: What's so bad with principal-based media?8:16: Why do media agencies do this?19:07: What should be the auditor's role in all this?36:12: What PM shows about the state of the ad industry41:08: Impact on media owners44:53: The demise of a "curated" advertising experience and Omar's epiphany52:17: The impact on content creation and why we're bombarded with 1990s rehashes63:38: The 'Who Cares" movement and what it wants to achieve61:11: Do we need greater regulation to make advertising and media function better?64:48: Should the major ad agency groups be broken up?Useful links: ANA calls for contracts and auditing shakeup over principal media ‘conflicts of interest’Nick Manning: Why principal-based media is bad for the whole industryNick Manning: Who cares wins: The antidote to 'badvertising'Omar Oakes: Squeamish about advertising? Get over it---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.Highlights00:28: Barb joins the Media Rating Council3:34: GB News facing potential Ofcom sanction8:25: Netflix upfronts12:45: IPA survey: Ad industry "demoralised" about climate crisis15:50: Other important updates: Comcast's streaming bundle, gaming news publisher consolidation, Bauer Media's new HQ, ThreadsDeck and more.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

Omar Oakes interviews Simon Myciunka, the CEO of Bauer Media Audio UK.Speaking at The Future of Audio & Entertainment, Myciunka discussed his first year in the job, his vision for the business, and why he believes continued innovation will be the key to radio's future success in the year radio celebrates its centenary.Highlights2.55: Myciunka's unconventional route to becoming a media CEO8.13: Why he got the job and what he plans to do14.33: Reaction to leadership changes at Global16.37: His key challenges19.46: Plans for Hits Radio, why merge local stations, and how to make that brand distinct23.24: In a digital audio market, will talent routinely be bigger than radio brands?28.14: Plans for developing Rayo, Bauer's putative rival to Global Player32.26: Opinion on the BBC selling UK ads on podcast platformsLinks:>> Watch this interview (Adwanted UK YouTube)>> Our Rajar coverage (Q1 2024)Coming up next week: Oakes and Nick Manning will discuss the ANA report into principal-based media and where it fits into wider issues with the way is media is traded globally today.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.Highlights00:35: ANA report on principal media3:47: Rajar Q1 takeaways5:54: Changes to Google and Safari search and the impact on publishers10:01: Streaming TV bundles13:59: Takeaways from Advertising Week Europe16:59: Other important updates this week: mental health awareness, Channel 4 and ITV updates, Clear Channel earnings, and more.What do you think of this new format? Contact jack.benjamin@uk.adwanted.com---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

David Abraham, founder and CEO of Wonderhood Studios, speaks to Omar Oakes about the future of the "big idea" in marketing, his company's approach to ad-funded programming and his view on Channel 4, the broadcaster he used to run for seven years as CEO.Skip straight to 6:15 for the interview!Abraham believes we still need the “big idea” and the creative agencies behind them, amid a fragmented media landscape and an increasing feeling that this industry is no longer “fun”.In his keynote interview at The Future of Brands in April, Abraham talked of advertising that “can reach you at such a deep, emotive level that you’ll remember that core idea that surrounds that brand for the rest of your life”. So a big idea “actually creates memory structures that create brand equity over time”.Useful links:Summary of Abraham's interview (our website)The video version of the interview (YouTube)Editor’s note: Let’s trust each other to get real about sponsored content (our website)The Future of Brands (Adwanted Events)Email the editor! omar.oakes@uk.adwanted.comWe want to know what you think about this podcast, who we should interview, what topics we should address... everything!---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.0:20: Disney earnings4:20: Paramount – the saga continues8:10: Reddit – what did we learn from its first quarterly earnings?12:15: Why Acast is reporting strong sales growth15:30: Introducing "And Finally" – other important updates this week: TikTok, Reach, QueerAF, The Guardian, JCDecaux, UK box officeWhat do you think of this new format? Let us know at news@the-media-leader.co.uk.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

There is a rough 50/50 split between marketers who are either "relieved" that Google's cookie deprecation has been delayed again and those who are more prepared with solutions for when it does eventually happen.This is according to Tony Miller, chair of the Data & Marketing Association, who spoke to reporter Ella Sagar about Google's decision to push cookie deprecation down the road for a third time, as well as what current challenges DMA members are facing.

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.1:30: Google delays the phasing out of third-party cookies again. Why and should we still care?3:00: Alphabet earnings and a focus on YouTube4:30: TikTok faces US ban in nine months – how will it respond?7:07: Spotify's pivot to video10:10: Snap's small-business success13:00: Factors now driving Amazon ad growth16:50: Bob Bakish exits Paramount amid merger talks---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in a studio, so you can also watch/listen on our YouTube channel.The Future of Marketing is a series of conversations about the essential strategies and skills needed for marketers and their teams to thrive in today's complex cross-platform ecosystem. Hosted by editor-in-chief Omar Oakes, each episode this month will bring together the buy side and sell side of media to discuss the opportunities and pitfalls in 2024 and beyond.Episode 4: The magic of video – captivating content for all seasonsMedia agency Starcom’s chief strategy officer, Dan Plant, is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance.Conversation outline:The state of video today as a storytelling channel with the rise of short-form content on TikTok, Instagram and YouTubeStories from brands during the recent festive seasonOriginal programming and documentary-style videos' impact to reach diverse audiencesHow marketers can use storytelling in video throughout the year, as opposed to a particular time in the calendarWhat’s new in 2024 for working with original content creators, platforms and media owner in-house studios?This is the last episode! Duncan and Omar wrap the conversation to summarise what advertisers and media owners should take into account when considering the future of marketing.Subscribe and scroll back through our feed to get previous episodes (they can be taken in any order).---Thanks, as always, to our production partners Trisonic for editing this episode and for producing this series, which was recorded at Create in London. Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader