

The Media Leader Podcast
The Media Leader
The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at uk.themedialeader.com and subscribe to our daily newsletter.
Episodes
Mentioned books

Nov 18, 2022 • 32min
How media attitudes to women's football have changed - with England champion footballer Jill Scott
England footballer Jill Scott — part of the Euro 2022-winning team — speaks to talkSPORT reporter Jordan Jarrett Bryan at our recent Future of Media event in London.Jill and Jordan spoke about her experience of dealing with the media as a women’s footballer, how media attitudes towards women’s football have changed, and how far away the women’s game is now with being seen as an attractive area for brands to invest in advertising and sponsorship. **As seen (sort of!) on ITV's I'm a Celebrity... Get Me Out of Here!**If you missed this year's two-day Future of Media conference, don't worry: we'll be back in 2023. Check out the agenda.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader

Nov 14, 2022 • 22min
Will outdoor advertising ever return to 'normal' after Covid? - with Route CEO Denise Turner
Route Research CEO Denise Turner talks to Omar Oakes about how the outdoor media sector has recovered in 2022 after Covid-19 lockdowns in the UK and what the 'new normal' looks like as more people regularly work fro home.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader

Nov 7, 2022 • 31min
Why being 'right' about the future of media isn't everything
Omnicom Media Group’s head of futures Phil Rowley has recently joined The Media Leader‘s stellar list of regular columnists. His debut column argues that predictions can still be highly useful even when they’re wrong.Rowley speaks to Omar Oakes about the science of predicting, whether predictions are getting harder and whether brands are becoming more conservative when it comes to innovation in media and marketing.Of course there is a lot to say about what’s happening at Twitter under the rule of Elon Musk, as well as Meta’s huge investment in the “metaverse”.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader

Nov 2, 2022 • 14min
BARB CEO Justin Sampson and the future of TV measurement
BARB CEO Justin Sampson discusses what's next for the UK TV measurement company as independent audience data for Netflix and Disney+ becomes available for the first time. Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader

Oct 31, 2022 • 35min
Carolyn McCall interview: ITVX, her vision, and what's next for TV
ITV CEO Carolyn McCall speaks to Omar Oakes about the launch of ITV's new streaming service ITVX, where it fits into her vision to digitally transform the UK's biggest commercial broadcaster, and what's next for ad-funded television as Netflix and Disney+ enter the arena.This interview was recorded at The Future of Media, Mediatel's flagship conference, in London on 13 October.

Oct 26, 2022 • 29min
The forgotten 500,000
The #Forgotten500k campaign sees media owners provide free ad space for a campaign to make an antiviral available on the NHS for immunocompromised people who don't respond to regular Covid-19 vaccines. Omar speaks to mSix&partners executive chair Jess Burley about why it's so important, campaigner Mark Oakey whose life and been put on hold for more than two years, and Dr Tony Pagliuca for a medical perspective. Find out more about the campaign.Hosted by Omar Oakes, editor of The Media Leader. Check out The Media Leader's website and sign up to our newsletters, or keep up to date with us on Twitter, LinkedIn and YouTube.

Oct 21, 2022 • 1min
COMING SOON: The Media Leader Podcast
The Media Leader Podcast features opinions and analysis about the media and advertising industry. Our mission is to champion excellence, inclusion and courage in media.


