Author U Your Guide to Book Publishing

Should a book be edited? A: Does it get cold in Alaska? What kind of editing should a book have? A: How many fingers do you have? How much does editing cost? A: What type of editing do you need? When should a book be edited? A: When would you like to have your work some together? Today's show take-aways include: 1. The importance of clarity in one's writing 2. Make it flow 3. The basics: spelling, grammar, punctuation, subject-verb agreement, etc. 4. Keeping the reader's attention. Write for the reader. Of course, if you're independently wealthy and don't care about book sales, then be completely self-indulgent, by all means. 5. Why you need an editor 6. And an editor with bona fides, with testimonials-- not someone who used to teach English. You are going to learn a lot in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her special guest Bruce Goldberg, editor. Bruce has worn multiple hats--Reporter, Associate Editor at the Denver Business Journal, Sports Editor and is the President of the Denver Press Club Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.

Once Authors have a book out, it's official ... expertise can be claimed ... but can it be supported? Will the media identify you as such. Will audiences want to hear you? Will your readers look at your book, buy your book, even read your book and say--that's who I need to work with, go to, consult, hire? All critical questions and we have answers today. Back again is Publicity Hound Joan Stewart. Judith Briles and she will cover: 1. Authors are authors. They write books. Why must they also be experts? 2. What exactly is an expert? 3. What do experts do? 4. How can a fiction author become an expert? Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.

SEO, or Search Engine Optimization, is an important factor for your website and blog. Get the latest in hot tips and tools ... Learn some of the basic tips about title, keywords and descriptions to have on your website, pages and blog posts (this includes images too!). With all of the available technology, it can feel challenging to determine what tools may be best to implement for your business. In addition, it can also feel overwhelming wondering what type of learning curve may be involved to understand and learn new software. You’ll have the chance to discover some free and low cost online tools to assist you with this process. Your take-aways for this show include: -Discover straight-forward, easy-to-use online tools that do not require knowledge of HTML coding to implement. -Get insider search tips for keywords and descriptions. -Identify tools that are a cost effective (meaning cheap) to create impact. -Get your website soaring to the top of search engines. -Have some fun with technology! Judith Briles' guest is her favorite Geek Girl, Kelly Johnson. As a Virtual Assistant and founder of CornerstoneVA.com, Kelly has to jumble a variety of gizmos and gadgets every day for her global clients to stay on top of the visitors SEO searches. Learn from a pro who knows how to make authors tick and click. Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.

Does an author need a book trailer for his or her book? Let's start with a few questions: 1. Is video important for the promotion and marketing of a new book. Yes. 2. Are there as many ways to make a book trailer as there are books. Yes. 3. The most popular question about book trailers? How much will it cost? And how much is a red car? Statement 2 above tells you there are many MANY ways to create a book trailer and just as many price points. And everything in between. You truly can find an option for every price range. *Book trailers is a very broad term. Indeed there are productions in the same style as movie trailers, but most often video support for book releases falls more into the “video press release” category. You are going to learn a lot in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her special guest Susie Scott, producer at i25productions.com.

How would you like to be able to shout your book out EVERYWHERE? How would you like to really create unique and compelling content that drives readers, viewers, listeners to you and whatever you are about? Today's show is all about doing just that. Today, Dr. Judith Briles features Mitchell Levy, the CEO and Thought Leader Architech at THiNKaha. During the hour, you will learn: -How to get your content into a book quickly--as in less than 8 hours. -How to create a stand-alone social media enable eBook to test drive an idea. -How to create a social media enable eBook to complement a book or other product. -How to AMPLIFY anything that you have once you have it. Another great hour is ready to unfold to move you and your book forward on AuthorU-Your Guide to Book Publishing.

How would you like to create a book, get it published with quality at its core and do it without feeling that you need Fort Knox to underwrite the costs? You can and you will learn a variety of tricks--some old, some very new, to make that happen on AuthorU-Your Guide to Book Publishing. Today, Dr. Judith Briles features Robin Cutler, Senior Manager of Independent Publishing in the Ingram Content Group. During the hour, you will learn: -The fast and quick secret to publish outside the U.S. -How to get your content into a book quickly. -How to create distribution with a click. -How IngramSpark puts your book on the global book buying list. -What IngramSpark is and what sets it apart from the rest of the digital players. -Get the ins and outs of the publishing platform. -Understand the costs ... and what you get for your money with IngramSpark (alot!). Another great hour is ready to unfold to move you and your book forward on AuthorU-Your Guide to Book Publishing.

Are you speaking on your books? Do you know that one of the hottest positionings come come from the "short" talk market? That a TED talk can leap frog your expertise? Today on AuthorU-Your Guide to Book Publishing, Dr. Judith Briles features Hayley Foster, a TED coach and author of Creating Short Talks. During the hour, you will learn: 1. Brief introduction to TED/TEDx for the uninitiated (You’d be surprised how many people still have no idea) 2. Understanding the impact of TED on popular culture 3. What do TED/TEDx talks have to do with my book? 4. Since you are the Short Talk Expert ™, can you tell us the distinction between a short talk and a TED-style talk? 5. What goes into a TED-style talk? 6. What would I gain from a coaching experience for my message? 7. Tips to improve the listener’s public speaking outcomes right away. Another great hour is ready to unfold to move you and your book forward on AuthorU-Your Guide to Book Publishing.

The experts agree that publicity is 10 times more valuable than advertising ... but what is it ... and what do you need to do to get it for your book? Critical questions and today's show has the answers. Judith Briles' guest today is Sandra Beckwith, a book marketing coach and award-winning former publicist. She talks, and reveals, what it is and how to get your share of it. Sandra will even divulge some of her insider success secrets that come from years of working with the press. Hot! Throughout the hour, they will cover: -What is it? -How does it differ from advertising? -Essential buzz-building mindset. -Using that mindset to attract media attention. -3 best and easiest-to-use publicity tactics. -How to build a publicity media list. -Mistakes to avoid. -Common mistakes even the pros make.

Good writing has to grab the reader immediately, then draw them into the world the author has created. It may seem that is just takes "talent" to accomplish this. Actually, it also takes skill. Talent can't be taught. Skill can. Joining Judith Briles, The Book Shepherd and host, is Mara Purl a best-selling and an award winning fiction and nonfiction author. Before that, she wrote and produced a hit show radio drama for the BBC. She'll be presenting an interactive Flash-Fiction Session where participants are actually going to create a piece of work in 45 minutes. Throughout the hour, we will cover: 1 - Premise -- What's your story about? What's one of your deepest beliefs as a writer? How do you get it on the page? 2 - Narrative Voice -- What do you have to say? What "voice" will say it? 3 - Character Development - 1st person, 2nd person and 3rd person. One can be limiting; one puts the reader in the hot seat; one is the reader. 4 - Story structure - Screen writing has one of the tightest kinds of structures. Map your story scene-to-scene, plot point to plot point. 5 - Dialogue - How do you make it sound real? How do you get characters to say both what they mean, and what they don't mean? 6 - Killer copy - How do you distill your story down to a 1- to 30-second "elevator speech"?

There’s an astonishingly huge difference between publishing your own book, and taking on other authors and trying to make a profitable business out of publishing their books. As the Indie Publishing field matures, we’re starting to see more authors attempt this leap. Others are forming publishing cooperatives, and still others are acting on plans to create small presses. Joining Judith Briles, The Book Shephered is Joel Friedlander is an award-winning book designer, a blogger, the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish and the recently published The Self-Publisher's Ultimate Resource Guide. He’s been launching the careers of self-publishers since 1994 and writes TheBookDesigner.com, a popular blog on book design, book marketing and the future of the book. Joel is also the founder of the online training course, The Self-Publishing Roadmap. They will discuss the positive and expected evolutionary changes, as simple organisms develop into more complex ones, creating new opportunities for all concerned. But even in the era of the 72-hour ebook (“Write it on Day 1! Prep it on Day 2! Publish it on Day 3!”), there’s a whole lot involved in making this transition from author to publisher. If you’re one of those authors who has caught the “publishing bug,” if you think you can take your success to the next level, here’s some guidance from someone who’s been there and who wants to see you succeed. Judith and Joel will reveal 7 Tips for Taking the Leap from Author to Publisher. Don't miss this show on AuthorU-YourGuide to Book Publishing!