

Author U Your Guide to Book Publishing
Dr. Judith Briles
The AuthorU-Your Guide to Book Publishing podcast is ranked by Feedspot in the TOP 10 podcasts for Book Marketing and in the Top 100 in Author-Publishing Careers by Goodpods.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
Episodes
Mentioned books

Jan 14, 2016 • 58min
How to Print a Book Show 01-14-2016
The Book Shepherd Dr. Judith Briles' personal theme for her clients this year is to "dare greatly ... don't be a dreamer, be a doer" ...it's all part of the being a successful author. This week's show on AuthorU-Your Guide to Book Publishing tackles the variables in printing.
With her is Tom Campbell, VP of Publishing and Sales for King Printing. After listening, your will come away with a variety of "smart" printing strategies.
You will learn:
-Why you need to have copies of your native files.
-Why all book printers are not equal.
-How color printing is shifting.
-What the perfect binding is for today's books is and why it's superior to a sewn book.
-Why and How you can get the ideal weight for handling shipping books.
-And as always, much more.
Another excellent show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing

Jan 7, 2016 • 59min
Essential Discoverability Tips for Authors Show 01-07-2016
Last week, Judith Briles dove into Author Success ... what you need to create and sustain it. This week's show on AuthorU-Your Guide to Book Publishing is ideal to soar it.
With her is Robin Cutler, the Director of IngramSpark. After listening, your head will be swirling with all things metadata ... the secret sauce to your discoverbility.
You will learn:
-How to soar your discoverability to the SEO gods find you.
-What is metadata and why you and your book should care.
-What IngramSpark is doing to support authors with Amazon's Kindle.
-How to make your book available to 39,000 outlets pronto.
-How to get discount with IngramSpark.
-And as always, much more.
Another excellent show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing

Dec 31, 2015 • 58min
How to Create Author Success in 2016 Show 12-31-2015
Do you want to be a seriously successful author? Are you willing ... and ready ... to Dare Greatly? To transition from being a Dreamer to a Doer in your author journey. If yes, this edition of AuthorU-Your Guide to Book Publishing is right for you.
Before you jump into the publishing pot, there are 14 essential questions you need to answer. Today's show on AuthorU-Your Guide to Book Publishing is with host Dr. Judith Briles and her guest Julie Schoerke, founder of JKS Book Publicity. They will ask, probe and guide you in essential steps to lead your to author and book success. If you are a beginner in the journey, you can't afford to miss it. If you think you are an "old hat" ... think again.
Your take-aways include:
-Learn the #1 thing authors need to do to be successful.
-How to determine what type of publicity is right for you and your book.
-How to start being successful from the get go in writing.
-Tips to transition from the Dreamer to the Doer mode.
-How to get book publicity for both fiction and nonfiction.
-AND as always, much more.
It's another great show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.

Dec 24, 2015 • 58min
Essentials for Publishing in 2016 Show12-24-2015
A great end of the year listen for AuthorU-Your Guide to Book Publishing. The Book Shepherd, Judith Briles and the Author's Virtual Assistant Kelly Johnson will plow through a trough of hot tips, tricks and how-tos for authors to use to propel them into 2016.
- pre marketing
- how to use Amazon to "measure" your title
- common misconceptions and misgivings that authors have and how to overcome them
- cheat sheet ideas
- how to create the ideal book description to "grab" the reader
- what you need NOW on your website
And so much more .. it's lessons learned from 2015 that will jumpstart your 2016 publishing journey.
Another great show on AuthorU-Your Guide to Book Publishing.

Dec 17, 2015 • 1h 4min
Is There a Book in Your Essentials Questions to Ask and Answer Show 12-17-2015
SO ... you think you've got a book in you. Good ... now are you ready to do the work to get you there ... to be a seriously successful author?
Before you jump into the publishing pot, there are 14 essential questions you need to answer. Today's show on AuthorU-Your Guide to Book Publishing is with host Dr. Judith Briles with The Book Shepherd's hat on to ask, probe and guide. If you are a beginner in the journey, you can't afford to miss it. If you think you are an "old hat" ... think again. Her questions will goose you to think and rethink the path you are on.
Your take-aways include:
-Essential questions to ask and answer for publishing success.
-How to determine what and how a traditional publisher will pay you.
-How to start think book marketing.
-Differences and costs to a variety of publishing models.
-AND as always, much more.
It's another great show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.

Dec 10, 2015 • 58min
eMail Book Marketing Tool for Profitability Show12-09-2015
Did you know that what The Most Profitable Marketing Tool Most Authors Aren't Using? It's simple ... one word ... eMail
An eMail list ranks as the Number One marketing tool, by far, when it comes to building a platform and selling a truckload of books. But most authors hate email because "I wouldn't know what to write about" or "I don't want to spam anyone." Publicity expert Joan Stewart has been using email for more than 15 years and swears it's her top revenue generator. Whether you write fiction or nonfiction, or you're only thinking of writing a book, join Judith Briles and Joan Stewart for a life changing book marketing hour on AuthorU-Your Guide to Book Publishing today. You will get a peek behind the curtain and learn why email marketing can be your secret power tool. You will learn:
-How best-selling authors are using it.
-Why small email lists are often much more profitable than big lists.
-Why using Outlook, Gmail and other email providers to send your messages can get you in trouble with the law.
-How to create "hook" subject lines for your campaigns campaigns.
-Key resources to use in creating titles and subject lines.
It's another great show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.

Dec 2, 2015 • 58min
6 essential requirements every book (and author) needs to succeed SHOW 12-03-2015
This week's edition of AuthorU-Your Guide to Book Publishing is all about creating a book that sells. Joining Dr. Judith Briles is Michele DeFlippo, founder of 1106Design.com. Together, they will dive into the six essential requirements every book (and author) needs to succeed:
• Careful editing
• Compelling title
• Informative subtitle (for non-fiction)
• Back cover text with a strong pitch
• Interesting cover design
• Meticulous interior design
Get ready for heavy content, plenty of info and an awesome idea on creating thumbnails for your Amazon posting. If you are online, it's time for AuthorU-Your Guide to Book Publishing with Judith Briles, The Book Shepherd.

Nov 24, 2015 • 58min
Create eBook Bestseller Show 11-26-2015
You may hear about getting #1 on Amazon's ebook list ... but have you heard what strategies are behind getting that status and what steps need to be done to set it up? This week's show on AuthorU-Your GUide to Book Publishing with Dr. Judith Briles deep dives into it. Her guest is Ellen Violette, author of Sell More eBooks.
-Learn the 3 phases and what to do in each for bestseller status.
-Key tactics in creating bonuses for ebook launch.
-Learn the differences with KDP and countdown.
-Tips for jump starting an ebook bestseller strategy.
-Action steps for successful ebook launch.
-And much more.
Another excellent hour on uthoruU-Your Guide to Book Publishing.

Nov 19, 2015 • 1h 4min
How to Avoid the #1 Kiss of Book Death Show11-19-2015
Both Newbie and Oldie authors continue to make the same publishing mistakes: they rush to publish. The Newbies don't know any better; the Oldies should. In today's AuthorU-Your Guide to Book Publishing, Dr. Judith Briles and award winning book and cover designer Nick Zelinger will deep dive into how to avoid the major taboo for all authors-the RTP Syndrome. Guaranteed, it's the kiss of book death.
You will learn:
-Critical questions every author should be asking self before jumping into publishing.
-What gets an author into deep doo-doo when publishing a book.
-Love it when a #book designer reveals insider tips to make your book soar in eyeball appeal.
-Essential steps to take in book publishing that separates #authors from the the DIYers.
And so much more.
Another great show with Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.

Nov 12, 2015 • 1h 5min
Exposing the Shadow Arm of Amazon Show 11-12-2015
Judith Briles and AuthorU-Your Guide to Book Publishing welcome back Mark Coker, the visionary and CEO of Smashwords.com. As usual, Mark is unscripted on what's going on in publishing, ebooks and marketing.
They will unravel:
-Why #ebooks hit have the brick wall.
-How to tap into the rich library ebook world.
-What the long shadow of Amazon for authors is and why you should now avoid KDP Select, Kindle Unlimited.
-Today's new virtual bookshelf and how it enhances author success.
-Essential best practices for getting your book to shine.
-New ideas to get older books new marketing juice.
And, of course, much more.
Another great hour with AuthorU-Your Guide to Book Publishing and host, Dr. Judith Briles,The Book Shepherd.


