Author U Your Guide to Book Publishing

The savvy author knows that media can help support book sales. It can also nail down your status as "the expert". This week's show has a leader in the publicity field, the Publicity Hound Joan Stewart is back with fast ideas on how to move your book to the next level when it comes to PR. If you want to compete in the "book industry" ... knowing tricks to grab any producer or reporter's attention Host Judith Briles of AuthorU-Your Guide to Book Publishing have lots in store for you. Get ready to take fast notes. They've got 11 hot tips for you to implement, starting today. -Learn how to soar your expertise in any media's eye. Learn exactly how to newsjack a hot story to your advantage. -Learn why the local weatherman may be your best friend. -Learn why you need to immediately contact your college alumni magazine. -Learn how taking a contrarian position can get you to the head of the publicity class. -And so much more on AuthorU-Your Guide to Book Publishing with Judith Briles, The Book Shepherd ... you will get 11 hot, hot tips.

The savvy author knows that eBooks have dropped again in sales; print books have increased and leading the JUMP in sales in AudioBooks. A lot has happened over the last year. This week's show has a leader in the Audiobook field, Richard Rieman, author of The Author's Guide to AudioBook Creation. Richard is an expert in working with the self publishing and indie published author/publisher. If you want to compete in the "book industry" ... add an audiobook now to your mix. Host Judith Briles is now moving her current books all to audio ... are you? - learn about the Audiobook Revolution (Audible listening up 38%, audiobook sales up 20% worldwide 2 years in a row) -what the top audiobook genres are -whether you should narrate your own book, and how -how to get a great narrator -how to produce your audiobook at the lowest cost -how to promote your audiobook -how to work with Amazon’s ACX (Audiobook Creation Exchange) and other publishers Richard Rieman, author of "The Author's Guide to AudioBook Creation" is an audiobook self-publishing expert and top Audible narrator. Richard has narrated dozens of titles on Amazon, Audible, iTunes and more. He also produces audiobooks for authors voicing their own audiobooks. Before his audiobook adventures, Richard was a news anchor and reporter at the RKO Radio Networks in NYC, WTOP in Washington DC, and ABC and NBC Radio in Chicago. Judith Briles is the host of AuthorU-YourGuide to Book Publishing. Join her weekly -- always new, never an encore show!

In today’s crowded marketplace it’s becoming more and more challenging for authors and publishers to generate buzz for a book and let readers know it’s out there. Many authors and small presses don’t know where to start – in particular if they are on a tight budget or conducting their own marketing outreach. In book marketing, we like to say that nothing sells a book better than a book! Getting your book in the hands of readers and reviewers is vital to starting to build awareness and visibility. Joining Judith this week is Bethany Brown, President of The Cadence Group, a design, editorial, marketing and book consulting firm for authors and publishers. With a background in traditional publishing by way of Adams Media and Sourcebooks and close to a decade of working directly with authors and small presses on their publishing and marketing plans, Bethany understands the challenges (and benefits!) facing self-publishers and indie presses today. Getting started with a book review campaign can seem overwhelming. But it doesn’t have to be! Whether your goals are online book reviews, Amazon reviews, blog reviews or Goodreads reviews, a thoughtful pitch, strategic pitch list and professional follow-up are key to your success. -Why are reviews important? -How do I target reviewers? -What’s the proper etiquette for requesting a review? -What makes a “good” review? -What happens if I get a bad review? -Should I pay for a review? -How many reviews are “enough” reviews? -Can I get reviews for an older title? -I have some reviews…now what? -Do reviews sell books? Another fun, informative and stimulating show with Judith Briles and AuthorU-Your Guide to Book Publishing.

Your book is coming. How are you going to shout it out? By yourself ... or are you going to bring in a publicity specialist? Today's author needs to know what's working in publicty; how to get it; when to avoid it; what to do when an interview goes sour and so much more. The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles and her guest expert Lynda Bouchard, founder of BookingAuthorsInk.com, specializing in regional publicity for books and authors. Authors want attention ... is it the right attention, at the right place, and that will sell books? You will learn ... When Authors should begin the marketing process. How to align your marketing and writing for greater success. How to position social media versus traditional media. When to hire a publicist and when to transition to the DIY model. How to differentiate yourself in a busy book world. and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.

This week on AuthorU-Your Guide to Book Publishing, Judith Briles will explore BOOK AWARDS for authors. It takes a lots to promote and market a book ... and have a Book Award may just add the right spice to your mix. Book awards are part of your marketing budget. Some are great to have ... others are worthless. The questions are: should you enter or shouldn't you? And if you do, what do you do if you win? Your take-aways include: -Learn what Book Awards can do for you and your book. -ID which ones are the right fit for your book. -How to determine the costs. -How to market your award once you win one. -Timelines and submission deadlines are critical. Joining Judith is Ellen Reid, the CEO of the Indie Excellence Book Awards and the Beverly Hills Book Awards. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.

WOWSA ... Authors should be doing the happy dance because of Amazon and what it offers. The question is: are you as the author using all its bells and whistles. The Book Shepherd is Judith Briles. This week with Amy Collins, publishing expert and owner of New Shelves Books, they will create a road map of you to use to take advantage of the Amazon book machine. -How to "understand" the dollars and sense of Amazon. -How to work with Author Central. -How to maximizing using Goodreads (its owned by Amazon) to goose your book sales. -Why you shouldn't use Goodreads Giveaways. -What and what not to put on your Review Page. -How to do a crossover and link your Amazon reviews to Goodreads. -How to use the Wish List on Amazon. -How to link your Kindle and Paper books. -What to do when someone zaps you with a negative book review. -How to get eyeballs on your books. -How to drive traffic to your site, your books and nail the "buy." Another informative and stimulating show with Judith Briles and AuthorU-Your Guide to Book Publishing.

Holy Moley ... Amazon has created a powerhouse of tools for authors to use to move massive eyeballs to books. The result: book sales and huge search engine rankings. This edition of AuthorU-Your Guide to Book Publishing is all about marketing and sales of books. Joining Judith Briles, The Book Shepherd is Amy Collins, publishing expert and owner of New Shelves Books. - the latest on Amazon Marketing Services - how to get eyeballs on your books - how to drive traffic to your site, your books and nail the "buy" - Tips on "gaming" Amazon - the 7 parts of the new Amazon Marketing Services ... all for a fee Another informative and stimulating show with Judith Briles and AuthorU-Your Guide to Book Publishing.

Publishing is confusing. Knowing what elements you need in your book is one thing; understanding what all the jargon means is anothe . Within this edition of AuthorU – Your Guide to Book Publishing, Judith Briles begins to walk through the maze of jargon in simple English and how-to examples. You will learn: -learn what belongs on your copyright page plus bonus items to include to set you apart from most self-publishers. - Learn 3 elements that can be included in your bar coding to increase your book sales. - How to use ARCs-Advanced Reader Copies and what you need to include on your cover copy. - What the critical elements are of both Front Matter and Back Matter and what you should add to enhance yourself and your book sales. - How to use BISAC categories for your book categories and which ones do you select? Listen to podcast.. it's another great addition for authors with Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.

The business of authoring and publishing can be expensive. Within this edition of AuthorU – Your Guide to Book Publishing, Judith Briles has Stephanie Chandler as her guest expert. You will learn: -how to get advertisers for your website; -how to build an online community; -how get corporate sponsors to support; how to create information products that not only soar your expertise but create moneys. Listen to podcast.. it's another great addition for authors with Judith Briles

How would you like to get reporters to ring your phone off the hook or load your email up with "I want you!" Ever since Dan Janal wrote the first book about Internet marketing in 1993, he’s been pushing the boundaries and trying to see how to sell more books with less effort. His latest book is called, Reporters Are Looking for YOU! More than 15 years ago, he was the first person to offer a PR service to match reporters with authors who are looking for publicity. Check it out at PRLEADS.com. On this edition of AuthorU-Your Guide to Book Publishing, Judith Briles, The Book Shepherd, and master PR strategist Dan Janal will reveal Dan's latest experiments are showing that can help you sell more books. Get ready to turn your book into news ... -How authors can piggyback their books onto breaking news stories. -How authors can use proven formulas to convince reporters to write about their books. Then, get ready to use Facebook ads to sell books ... -How to create your ads so they get attention on Facebook. -How to form relationships with readers and prospects. Finally, This 'n That about press releases and books ... -Do press releases really work? -What can you expect from a press release. -What tips can you share to make a press release stand out? Discover Dan Janal and what he can do for you and your book at: www.PRLEADStoPROFITS.com/Facebook-special