

Author U Your Guide to Book Publishing
Dr. Judith Briles
The AuthorU-Your Guide to Book Publishing podcast is ranked by Feedspot in the TOP 10 podcasts for Book Marketing and in the Top 100 in Author-Publishing Careers by Goodpods.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
Episodes
Mentioned books

Mar 10, 2023 • 58min
Sensitivity Editing- Friend or Foe? Part I 03-09-2023
Will your book pass the mustard of the sensitivity and cultural critics? If it doesn't, your book and work can become dust.
In this episode of the AuthorU-Your Guide to Book Publishing podcast, host Judith Briles invites sensitivity and editor Barb Wilson to join in for an enticing hour designed for your author success ... and keep you out of the writing doghouse.
Your takeaways include:
-How to avoid editing mistakes.
-When to engage a sensitivity editor for your book and writing.
-What Conscious language is and why is it relevant for writers
-What the process of sensitivity or authenticity reading is.
-When should a writer consider getting a sensitivity or authenticity reading?
-Helpful tips in reading your own work for authenticity/sensitivity.
Plus a lively discussion on books that have been insensitively edited. Tune in, you don't want to miss this episode of AuthorU-Your Guide to Book Publishing.

Mar 3, 2023 • 52min
Book Sales Beyond the Bookstore 03-02-2023
Book Sales Beyond Bookstores Are in Your Midst
Would you like to sell books by the case? How about by a truckload? It’s not a pipedream ... you can become part of the special sales path that has the capability of soaring your book sales. Joining AuthorU Your Guide to Book Publishing podcast host Dr. Judith Briles is Brian Jud, author, book-marketing consultant, and president of the Premium Book Company.
As the author of Beyond the Bookstore and How to Make Real Money Selling Books, he and Judith will deep dive into the wide, wide world of premium book sales—what they are; how to get them; and why you should.
Your takeaways include:
-What special sales are.
-Identify how big the market is for non-bookstore sales.
-What authors should do to prepare for selling in non-bookstore markets.
-Tips for selling into the retail segments.
-Why publishers should sell to non-bookstore markets instead of bookstores.
-What the benefits are of selling to non-traditional, non-retail segments.
-Why the selling process is so much longer among non-retail buyers.
-What kind of books sell best in airport stores, supermarkets, and gift shops.
-How to sell books to the government.
-How do authors and publishers reach their buyers if they don’t like to sell, don’t know how to sell or don’t have time to sell.
It’s lots in this podcast ... get your paper and pens out—many websites are mentioned.
Join in ... you will learn a lot!
If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Feb 24, 2023 • 58min
Strategies to Build a Profitable Publishing Business 02-23-2023
Create the Strategies for Building a Profitable Publishing Business.
Joining AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles is Mike Herman, entrepreneur and multi-award-winning author of 17 books.
Mike Herman teaches authors how to go from broke to really rich by exploiting their untapped assets by using their IP.
Takeaways include:
-The real reason authors struggle and any artist or entrepreneur or that matter.
-7 Ways of breaking through and avoiding cracking up.
-Where is the real money in publishing and how do you get it?
-Things to do and things to avoid if you want to have a profitable publishing business.
-How to get your message out the fastest, loudest, and have it linger longer?
-Pitch your books to SAM.org
-You book contains a catalog of IP ... what’s in yours?
Join in ... you will learn a lot!
If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you.

Feb 17, 2023 • 58min
Instagram & TikTok Power and POP 02-16-2023
Social Media Revisited: Instagram and Tiktok
It’s time to review your social media platforms? Should you be forgetting Facebook and focusing on something else? Like Instagram? It’s looking that way. Joining host Dr. Judith Briles on the AuthorU-Your Guide to Book Publishing podcast is social media expert Jules Marie.
Did you know ...
• Given the challenge of “beating the Facebook algorithm,” brands are focusing on Instagram, particularly IG Reels.
• Instagram’s innovative and creative platform lends a unique voice to all brands. It seems every week they’re adding a new feature and using their creative tools, it increases the likelihood that your content will be viewed by more people.
• Who enjoys creating Instagram Reels? In our upcoming podcast, hear why brands are focusing on using this creative tool to effectively reach and influence their fans and followers.
Join in ... you will learn a lot!
If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Feb 10, 2023 • 1h 6min
Author Smarts-Expand Your Writing Chops 02-09-2023
Are You Ready to Expand Your Writing chops?
Can writers earn a living writing? That’s a YES from author and the founder of FundsForWriters.com, C Hope Clark. In this episode of the AuthorU-Your Guide to Book Publishing, she joins host Dr. Judith Briles and Hope Clark dive into author and writer success factors:
• Why all writers should diversity their writing in earning a living.
• Why and how writing contests can catapult a career, opening doors.
• Why authors and writers must balance their left and rights brains—the business and creativity.
• Why writing regularly is crucial–habits must be groomed.
• Why taking the time to apply for grants is a good thing.
• Why the “slow and steady” wins the race with a writer—success is slow.
• Why it’s an essential to “convince” the judges when submitting for grants that they want to be you.
You’ll come away with tips for expanding your writing chops.
Join in ... you will learn a lot!
If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Feb 3, 2023 • 58min
How to Build a Profitable Speaking Business 02-02-2023
How to Build a Profitable Speaking Business
Joining the AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles is Bret Ridgway. He is an 8-time author including #1 bestsellers Mistakes Authors Make and ABCs of Speaking. His latest book How to Build a Profitable Speaking Business this Spring.
This episode of the AuthorYOU-Your Guide to Book Marketing podcast focuses on the must dos and must haves to build a profitable speaking business.
- What the #1 thing is that a speaker must have.
- What topics should a speaker select to speak on.
- What meeting planners want to see on your website.
- What a Pocket Speech is and how to engage it.
- What the Single Biggest Area Where Most Speakers Are Weak
- What to do with questionable Event Promoters.
Join in ... you will learn a lot!
If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Jan 27, 2023 • 58min
Branding, Logos, Electonic Press Kits 01-26-2023
Author question for 2023 ...
What’s in your brand wallet?
Has your branding and influence stalled?
Multiple award-winning book designer Nick Zelinger dives into the importance of Author logos–creating that instant connection to your author brand. Why do so many self-published authors overlook such a powerful marketing tool? Get tips and strategies on what to look for, and how to even create your own author logo.
Your takeaways include:
-Websites to use to goose your creativity and discover logos to brand with and morph to.
-Why your book covers need makeovers for different formats.
-The power of an EPK ... Electronic Press Kit—make sure yours includes the essential ingredients.
Join in ... you will learn a lot!
If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Jan 20, 2023 • 58min
How to Make AI Writing Programs Work for Authors 01-19-2023
How to Make AI Writing Programs Work for You
The buzz spiraling around using AI ... artificial intelligence ... for writing support generates excitement and caution. Joining Dr. Judith Briles, host of the AuthorU-Your Guide to Book Publishing podcast is Dan Janal, publicity and PR expert along with writing and publishing coaching.
Your takeaways include:
- What AI can do and can’t do for writers and authors.
- Websites for AI assistance.
- Strategies to create outlines, Content pages, rough drafts.
- Essential questions every author should be asked ... and required to answer.
- What is a thought leadership book and should you write one?
- How can you market the book to get more business?
Join in ... you will learn a lot!
If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Jan 13, 2023 • 58min
7 Writing Blunders to Avoid 01-12-2023
Judith Briles The Book Shepherd identifies 7 Writing Blunders for authors to Avoid in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Your takeaways include:
- 7 essential tip for review gathering
- tips for creating eyeball-grabbing headlines
- tips for knowing which type of editor to engage and when
- tips to avoid editing mistakes
- tips for copyediting shortcuts

Jan 6, 2023 • 58min
Book Marketing Trends for 2023 01-53-2023
Get ready for an hour with two masters of book marketing and what you should be doing for 2023: John Kremer, author of 1001 Ways to Market Your Book and Dr. Judith Briles via the AuthorU-Your Guide to Book Publishing podcast.
Your takeaways include:
• Hot tips for 2023 to do starting now.
• 3 things to do for book marketing starting today.
• What bombed in 2022, including NFTs and crypto.
• Why being a podcast host may be a mistake.
• Why being a podcast guest is better and how to take advantage of it when you are the featured guest.
• Easy peasy way to become a guest on a podcast.
• Why TV coverage has less pop.
• Why libraries are a sweet spot for your book.
• Why the Weeklies should still get your attention.
• Why newsjacking is an ideal publicity window.
• Discover MeetCopper.com ... new platform for authors and books
Are you ready to start?