Ad Age Marketer's Brief
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Latest episodes
Feb 5, 2025 • 19min
How Eli Lilly is approaching GLP-1 marketing and what’s next
Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market
Jan 29, 2025 • 20min
Why Anthropologie is starting its ad campaigns earlier than ever
Whimsical brand began a Valentine’s Day push in late December
Jan 22, 2025 • 20min
Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary
President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn’t rooting for a bad cold and flu season.
Jan 15, 2025 • 21min
How DTC brand Rothy’s uses its community as a focus group
CMO Jamie Gersch talks about product innovations from listening to customers
Jan 8, 2025 • 25min
How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition
Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast
Dec 18, 2024 • 27min
How marketers responded to 2024's biggest social trends
Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing
Dec 11, 2024 • 22min
What marketers need to know about branding AI tools effectively
David Placek, the founder of Lexicon Branding and an expert in brand naming, shares his insights on effectively branding AI products. He discusses the tension between short-term gains and long-term brand identity, emphasizing the need for emotional engagement to build credibility. Placek urges marketers to avoid simplistic names, advocating for more descriptive terms that convey product value. He warns against 'AI washing' in marketing claims, highlighting the risks of overused jargon that can dilute brand meaning, reminiscent of the dot-com era.
Dec 4, 2024 • 18min
How the NAACP is renewing support for racial justice
Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising effort to date
Nov 27, 2024 • 24min
Poshmark’s CMO on recent seller backlash and live shopping
Steven Tristan Young, CMO of Poshmark and a dynamic leader in the resale market, discusses the booming trend of secondhand shopping fueled by younger generations and the pandemic. He dives into Poshmark's innovative live shopping experiences, enhancing user engagement. Young also addresses the backlash over new seller fees, highlighting the company’s commitment to balancing seller concerns and buyer interests. Plus, he shares insights on holiday initiatives like Secondhand Sunday, promoting sustainable gifting in a thriving marketplace.
Nov 20, 2024 • 21min
How Alloy Women’s Health is removing stigmas around menopause
Four-year-old brand strives to bridge the communication gap around female-focused health care
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