Chew on This - Digestable DTC Content

Nik Sharma, known as the D2C guy, has built three service-based companies that lead some of the largest brands in the industry, including Hint water, Feastables, Judy, Bacardi, and Caraway. Sharma discusses his experiences with high-level brands and how they are breaking out of their reliance on platforms like Facebook and Instagram. Sharma suggests that brands should focus on testing TikTok, TV, and sponsored editorial content to gain a secondary presence and build trust with customers. He emphasizes the importance of having a good product, creating content, and distributing it. Sharma believes that if someone is unable to scale, it is likely due to a deficiency in one of these three areas. Sharma also talks about his personal experiences with starting Sharma Brands and how it evolved into a consulting firm. He advises entrepreneurs to stay focused on their goals and remain consistent in their efforts. Highlights Diversification of marketing channels for D2C beyond social media (💼) Testing and investment in TV commercials and CTV for long-lasting secondary presence (📺) Working with consultants to learn about testing, resource & cost lift for TV and making informed decisions (🎓) Collaboration with creators and publishers to drive customer acquisition (🤝) Start with Facebook to test and validate content, then lift to other channels like TV (💻) Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis 🌟 Insense - Insense is the all-in-one platform for UGC creatives sourcing, organic posting, and influencer whitelisting on Meta and TikTok Spark Ads - trusted by 1,400+ eComm brands and growth agencies. Our global community of 20,000+ vetted creators delivers cost-effective mobile-first creatives in just 5-15 business days. Sign up using the link to get $200 for your first UGC campaign!🔗 https://insense.pro/dtc/obvi?utm_campaign=obvi&utm_source=maypodcast1 Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Alex Beller is the co-founder and President at Postscript, an SMS marketing platform for growing Shopify businesses. Brooklinen, Kopari, Native, and Fanjoy rely on Postscript for hyper-segmented campaigns and texting with customers. Forbes named his company a Next Billion Dollar Startup in 2021 and has raised more than $106M from top investors like Dick Costolo’s venture firm 01 Advisors, Twilio Ventures, Expanding Capital, m]x[v Capital, Greylock, Accomplice, Elephant, and OpenView. He was previously a Director of Business Development at StackCommerce. Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis 🌟 Insense - Insense is the all-in-one platform for UGC creatives sourcing, organic posting, and influencer whitelisting on Meta and TikTok Spark Ads - trusted by 1,400+ eComm brands and growth agencies. Our global community of 20,000+ vetted creators delivers cost-effective mobile-first creatives in just 5-15 business days. Sign up using the link to get $200 for your first UGC campaign!🔗 https://insense.pro/dtc/obvi?utm_campaign=obvi&utm_source=maypodcast1 Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Ryan Babenzien, the Founder of Jolie Skin and Greats Twitter: https://twitter.com/ryanbbabenzien Jolie Skin Co - https://jolieskinco.com/ Babenzien began his career managing clients at ICM Partners. Towards the end of the 1990s, he began consulting with fashion companies, including Eckō Unltd. and Mecca. He later worked for Puma, eventually landing with K-Swiss. Babenzien served as the director of lifestyle and entertainment marketing for that company, and then the Global Director ofEntertainment Marketing. Babenzien became the CEO of Boast in 2010, re-establishing the retail brand that had been founded in 1973. Babenzien worked with Andy Spade to revive the company, and began showing collections for both men and women in advance of the company’s 40th anniversary. In 2013 Babenzien founded the online footwear company Greats Brand with Jon Buscemi. Twitter: https://twitter.com/ryanbbabenzien Jolie Skin Co - https://jolieskinco.com Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis 🌟 Insense - Insense is the all-in-one platform for UGC creatives sourcing, organic posting, and influencer whitelisting on Meta and TikTok Spark Ads - trusted by 1,400+ eComm brands and growth agencies. Our global community of 20,000+ vetted creators delivers cost-effective mobile-first creatives in just 5-15 business days. Sign up using the link to get $200 for your first UGC campaign!🔗 https://insense.pro/dtc/obvi?utm_campaign=obvi&utm_source=maypodcast1 Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Lot of things have been happening, banks failing, recession, interest rates rising, lower discretionary spend.... What can you focus on? during this time? We lay it all out for you on this season finale! Sign up for our FREE newsletter... The newsletter that takes the guesswork out of building and scaling a D2C brand 🔗 https://www.subscribe.chewonthis.io/subscribe Sponsored by:  🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!  Sign up get 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis  💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer  ✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer  💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard  Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/  Ron Shah - https://twitter.com/obviceo  Ash Melwani - https://twitter.com/ashvinmelwani  Chew On This - https://twitter.com/chewonthisdtc

Retail vs DTC - Should Brands Be Focusing on getting in Retail? The answer lies in the question. If you can focus and you’re a ‘brand’ not a product or concept, then yes, getting into retail makes sense. Sign up for our FREE newsletter... The newsletter that takes the guesswork out of building and scaling a D2C brand 🔗 https://www.subscribe.chewonthis.io/subscribe Sponsored by:  🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!  Sign up get 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis  💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer  ✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer  💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard  Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/  Ron Shah - https://twitter.com/obviceo  Ash Melwani - https://twitter.com/ashvinmelwani  Chew On This - https://twitter.com/chewonthisdtc

We often get a lot of mixed commentary around I love your brand and wow I love how much you guys have grown. This crossroads brings us to Branding vs. Marketing and why Branding is still one of the leading levers  w/ Ankit http://www.instagram.com/kreatekit Sponsored by:  🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!  Sign up get 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis  💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer  ✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer  💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard  Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/  Ron Shah - https://twitter.com/obviceo  Ash Melwani - https://twitter.com/ashvinmelwani  Chew On This - https://twitter.com/chewonthisdtc

The biggest lessons and mistakes we had from 2022 to help you and your DTC brand avoid the pitfalls and maximize success. Sponsored by:  🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!  Sign up get 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis  💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer  ✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer  💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard  Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/  Ron Shah - https://twitter.com/obviceo  Ash Melwani - https://twitter.com/ashvinmelwani  Chew On This - https://twitter.com/chewonthisdtc

Episode 06 - 0 to 60K Community members in 3 years, how did we do it? with special guest -  Sam - Director of Enterprise Customer Success at Tapcart    Twitter: https://twitter.com/tapcart_app Sponsored by:  🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!  Sign up get 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis  💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer  ✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer  💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard  Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/  Ron Shah - https://twitter.com/obviceo  Ash Melwani - https://twitter.com/ashvinmelwani  Chew On This - https://twitter.com/chewonthisdtc

By comparing CAC to LTV, a business can determine if they are generating a sufficient return on investment from their customer acquisition efforts.Together, CAC and LTV provide a comprehensive view of your business's customer acquisition and retention strategies and their effectiveness. By tracking and analyzing these metrics, a business can optimize their operations to drive growth and profitability. Sponsored by:  🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!  Sign up get 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis  💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer  ✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer  💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard  Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/  Ron Shah - https://twitter.com/obviceo  Ash Melwani - https://twitter.com/ashvinmelwani  Chew On This - https://twitter.com/chewonthisdtc

Operating or “running” your brand is not and does not always have to be synonymous to “growing” or “scaling” your company. In fact, if you dont have a strong foundation in operations, scaling or growing your brand becomes a temporary feat. We’re here to talk about today’s episode and cover the un-sexy needs for a brand to truly scale: a very strong handle on operations. Founders, don’t point fingers at your COO or ops team, operations requires all departments to fundamentally work together. On this episode, we share how we stack up here at Obvi. Sponsored by:  🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!  Sign up get 3 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis  💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer  ✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer  💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard  Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/  Ron Shah - https://twitter.com/obviceo  Ash Melwani - https://twitter.com/ashvinmelwani  Chew On This - https://twitter.com/chewonthisdtc