3 Point Perspective: The Illustration Podcast

3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts! Click here to see our awesome show illustration and to find the links for this episode. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode’s links and show notes.

Most creatives feel a pressure to be active on social media and to be building a following around their work. In this episode we talk about how to determine which social media platforms are best for you, how to use hashtags wisely, and how to best leverage the strengths of Instagram, Facebook, Youtube, Linkedin, and E-mail. To see this episode's illustration or to view links mentioned in this episode, click here. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode’s links and show notes.

Everyone wants to improve and try new things, but why is change so hard? Sometimes we box ourselves into a certain identity or style and feel like we can't deviate, or we get comfortable and fear failure. In this episode we discuss why consistent improvement, experimentation, and change is so vital to creatives, and go over practical things you can do to create lasting changes in your life. For more detailed show notes and links to things talked about during the episode: Click here 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode’s links and show notes.

"How much should I charge?" This is a common question that every professional artist needs to confront and understand, yet it is often talked about so vaguely which leads to a lot of confusion and mystery. In this episode we hope to shed some much needed light on the subject. We go over day rates, how much beginning children's book illustrators typically make, things to consider when pricing your work, negotiation tips, whether or not you should do work for exposure, and the benefits to having an agent. For more detailed show notes and links to things talked about during the episode: Click here. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode’s links and show notes.

This podcast is sponsored by, SVSLearn, the place where becoming a children’s book illustrator starts! Oh The Places You’ll Go! This is the season of people embarking on the next step of their life journeys, graduating from high school, college, etc. In today’s episode we discuss ways you can move forward in your creative journey. In the last few weeks Jake has been visited by a handful of high school kids and college underclassmen asking for advice on what they should do to prepare to get a job in the art world. In response to that, he asked a bunch of his artist friends at Emerald City Comic Con what was once piece of advice they had for someone graduating high school who wants to be an artist for a living. To watch that video click here Lacking from that video was our advice. He has some things to say to people who have chosen to walk the creative path. If that’s you, then settle in. If it’s not you, please share this with a person you know who’s going to art school, or recently graduated. You can read it too, of course. This advice is universal and it just might help you no matter what stage in life you’re at. To read Jake’s blog post: click here. Or keep reading since this show is a mix of Jake’s thoughts with Will’s and Lee’s, that’s why we call it 3 Point Perspective, of course. A Career In Art Is Possible. By now you’ve probably figured out that it is possible to have a career in art. Some art careers make more money than others. Some are more stable than others. But for anyone who has the skill, the drive to improve, a healthy work ethic, and isn’t afraid of the unknown it’s possible to get to the point where you can support yourself and even a family with a career in art. In school there are grades and personal opinion that plays into things, but in the professional world it seems to sort things out. It puts everyone where they are supposed to be, the good people get work, the average people struggle to get work, and those that aren’t so good don’t get much work. It really rewards talent and drive and is pretty fair, there aren’t too many people who are super talented that aren’t getting work. It also depends on what you classify as success. A lot of people land in art related jobs that weren’t exactly what they were aiming for but for those people they end up loving them. There are some who have book deals and who struggle to make ends meet between book deals, and there are others who struggle to get book deals but are really good at business and are making even more than those with book deals because they are good at freelance and are business minded. There is a combination of being business minded and finding ways to generate passive income and those who are really good at the craft and struggle with the business side of things. There are two sides to the coin if you want to really be successful as an independent artist. This is mostly for independent artists. There are some people who have day jobs who work at studios. This is good for people who aren’t as business minded, you show up and provide a service to the company and they pay you for that service, and then you go home, and repeat. If someone had sat us down and told us these things as a high school kid it would’ve saved us years of spinning our wheels. 1 - Focus on one path. “Find out who you are and do it on purpose. “ -Dolly Parton You need to be a heat seeking missile focused one thing. A heat seeking missile works by finding a heat target and then ignoring any heat signal that doesn’t come from that target. That’s why heat seeking missiles don’t just fly straight towards the sun when they’re launched. Picking one thing to do does not mean that’s the thing you’re going to do forever. In fact, it’s very rare to be ONE THING you’re whole life. Steven Pressfield tells us of this truth in his book The War of Art: “As artists we serve the Muse, and the Muse may have more than one job for us over our lifetime” That said, you have to start somewhere, knowing how to do something. So pick something and learn what you need to master in order to get a job in that discipline. Learn how other artists got their job. Study the art of people who work where you want to work. That’s the bar that you need to reach. Visit the studios, meet up with the artists, acquaint yourself with recruiters. Do internships. Insert yourself into that ecosystem. Make it so that when you finally apply for that job, it’s a no brainer for whoever is hiring, to hire YOU. As you go throughout your career you’ll probably do a variety of things. You won’t find success until you nail one thing and get good at that one thing and then can branch out from there. We’re not saying, become the master of drawing eyeballs. There was a discussion on the forum about this, whether you should discover your personal voice and then decide which market you want to go for or to pick the market and match your personal voice to the desires of that market. Becoming a jack of all trades comes from going down one path and focusing on one thing and then branching out. Jack of All Trades: they can design, paint, model, animate, storyboard, etc. Pick a style, pick a market, pick an aspect of that market. Jake’s example: he was taking art classes at a community college, and then he got a job opportunity and decided to leave and learned how to animate for 2 years. When you pick one specific path, there are side benefits: he had to learn to draw the figure, understand dimension, shape, form, proportion, and style, because he was focusing on one thing. On the other hand he could have said, “I want to focus on animation, and work on a comic, and do a children’s book, and try to come out with an animated short this year..” That would have lead to a lot of wheel spinning. Rather than going shallow in a bunch of directions, choose one path and really become great at it. The side benefit to doing this is that whether you want to go into animation, illustration, video games, film, comics, or children’s books the skills you learn to do one of these jobs has applications for other jobs. If you get into it and realize it’s not quite for you, transitioning to another job isn’t going to be an impossible feat. Go deep in one direction, then you can be more prepared to transition to another thing later on. You can find work in that one thing and then you are better able to make any necessary transitions. Lee had this experience, he was working on children’s books and then realized that his work could work for art fairs as well, he didn’t set out trying to do children’s books and art fairs. You want to try and overlap your personal interest and what the market wants, this will give you a greater chance of success. You don’t want to be chasing a market you aren’t interested in, or be creating your own personal work in a vacuum oblivious to what the market desires. The more you focus on one thing, the easier you are to hire. As soon as you get a job in art, that leads to so many things, because then you are working with people for 40, 50 hours a week who are just as good as you and better, and then you get to learn from them and with them. The sooner you can start getting work at something, the sooner you can insert yourself into that world. A market is a semi-broad field: i.e. children’s book illustration. 2 - Learn your craft. “We don’t rise to the level of our expectations. We fall to the level of our training.” -Archilochus It’ll take you about 4 years to learn the fundamentals of art and then a full lifetime to master it. Learn the fundamentals, and most importantly learn how to learn. It’s going to take a lifetime, therefore, it’s so important to learn how to learn, because the most successful artists we know are continually pushing the limits of their abilities. They understand that the levels that can unfold in art are inexhaustible. They aren’t content with the art style they learned in their twenties. Draw things you’re not comfortable drawing. If you’re bad at drawing people, draw people. If you’re bad at drawing environments, draw environments. If you are good at drawing hands but not good at drawing heads, draw heads. Learn everything you need to learn about your one focused path. Read books on the subject. There’s an amazing amount of information stored in these relics. Find a good school that can teach you these fundamentals. You’ll know it’s good if the work coming out of the school is good. If not the school, then find a teacher who knows her stuff. Your focus at school isn’t grades or a degree, it’s skill, portfolio, and friends. Those are the three things that matter and are going to stay with you as you leave the school. Learn from your peers. It’s not who you know, it’s who you help, so look for ways you can help others succeed, and in return you’ll be made better for it as well. Find a mentor. A mentor doesn’t have to be someone older than you, just someone more experienced than you. Again, see how you can help them, become a linchpin in their system, so that they need you as much as you need them. When you get into that training mode, you need to treat it like something that is actually interesting. Some people go through it like it’s eating their vegetables and it seems like they don’t really want to be there. Sometimes they put numbers on it (i.e.draw 100 heads), whereas if you really are interested in something, you’ll naturally want to learn more about it. Train your weakness. But you don’t want to only train your weakness. Be interested in it and find a way to love it, don’t just do it because you are supposed to. It makes a big difference in the result. Someone who is really interested in drawing the head will have much different results than the person who just draws 100 heads to try and check it off. Don’t just draw things to check things off. When you get really interested in things it takes you on great paths. Lee feels really comfortable in value and it’s a strength of his, and he’s experimenting to see if you can create interesting images that when the color is all gone it’s just a grey square meaning, trying to push the boundaries and deliberately not lean on value. Avoid contentment. Of all of the artists that Will knows that gave it a go and then gave up and became a realtor, the main thing in common is that they became content with their craft. Will knows this because he was guilty of that and felt like he had already achieved his style years ago. Art is about taking risks, if you aren’t taking risks and challenging yourself, then you will be stagnant or worse, experience art atrophy. You need to be very forward thinking. Every drawing you do, every project that you finish should be better than the last one. Carve out R&D Time. Jake would try and carve out R&D time each week to draw something new, a new character, vehicle, etc. Recently Jake had been doing a lot of contract work and hadn’t really taken time to push himself creatively and he got out of shape from character design because and he sat down and it took him over twice as long to come up with a character in an interesting pose compared to how long it would normally take him. He had become rusty. No matter what is going on in your day and week, you need to carve out some time each day to keep your skills and your creative muscles sharp. He came up with a character and wanted to put them in a cool pose, it’s not that he couldn’t draw, it was that his instincts were rusty. Even when you’re a pro, you still have to carve time out to train yourself. Sometimes there is a relief that comes when you can sit down and draw because you spend so much time taking care of contracts, emails, and administrative stuff. The Batman Bruce Wayne principle, we went over this last episode, but to review: There’s no Batman without Bruce Wayne. There has to be a head in the real world and someone managing finances to support his night time crime fighting. The same is true here, you need to train and learn so that you can have fun creating. 3 - Get a life. “It’s more important that you go off and learn what to make movies about, than how to make movies.” - Advice given to JJ Abrams from his father You’re going to be learning your craft, and you will never “arrive”, maybe something that’s even more important is what you are going to use your craft to do. Sometimes as illustrators we become so focused on beautifying things and making things beautiful but can make the story and the content take second priority. Some people fall in love with rendering. We can be in love with the craft and not with telling stories. What to tell stories about? That’s why you need to have a life! You need to have experiences and live life to help inform and fuel your drawings. Don’t be shallow and vapid. You want to have some tooth and some depth to your work, when people leave they are changed and they are engaged by it. Jake just drew his take on Darth Vader. If he just copied exactly how Vader looks in the film, it would be contributing nothing to Vader’s story, people could go online and look up a picture of Vader if they wanted to. Instead, Jake thought, “Who is Darth Vader? He is mostly machine, he is mostly heartless, he is very intimidating and foreboding.” So Jake did a version of Darth Vader and really pushed those qualities and made a more exaggerated more comic book like version of him. If the goal of mastering your craft is to be able to show the world your vision, then the goal of every artist is to have a vision that’s worth showing. In order to do that you need to live life and have experiences worth building off of and sharing. Cut the fat, and live deliberately. Live less online, and more in life. Make friends. Date people. Get married. Go places. Whether it’s exploring the south side of town or the southern hemisphere, there’s something to be gained from every excursion outside of your home. For more on this, be sure to check out our “Work / Life Balance” Episode. The purpose of this is to fill your creative bank account with enough creative capital that you can barely contain it. 4 - Do one personal project a year. “You make your place in the world by making part of it.” - Art & Fear Just by creating something and putting it out into the world, you become a creator who creates. You can’t be the noun without the verb. Every year, try and create a physical something and put it out into the world: i.e. a comic, a book, a new website, a print, etc.) Something tangible or something that someone can experience in the world. The great thing about a personal project is that it encapsulates focusing on one thing, mastering your craft, and sharing from your own life experiences. The way to get work is by creating work, by creating personal projects. We often get asked, “My work is great, why won’t anyone hire me?” (which is also the topic we covered in our very first episode. If you aren’t being hired, you need to start creating that thing that you want to do and fill your portfolio with that type of work or even create a project or product that you can sell of the work you want to do. Job offers from books that you’ve done on your own. Take all your pent up creativity and use it by putting out a finished product at least once a year. Something tangible. Something you can point to and say, look, I made this thing. Pump all your experiences, the craft you’ve attained so far, and your passion into this project. You only become known for your projects you make, not for the craft you’re privately learning. No one will know the experiences your privately having unless you share them through your projects. Oftentimes if you are a professional artist you will have people critiquing your work, asking you to make revisions, and everyone has their 10 cents to add. Personal projects can come to your rescue. Personal projects can help you hold onto your sanity. A group in Singapore saw Will’s personal fanart, then they looked for him online and found his Youtube channel, then looked him up that he is a children’s book illustrator, and they are having a conference for children’s books and they are having master classes and they are having talks about maybe flying him out to Singapore. Your personal project is going to give you a benchmark for yourself. This year I made this, and this is the best thing that I can make. This will give you something to aspire to beat with your next project. This will also be a calling card and something that other people can point to and say “look, this person made THIS.” Some ideas for someone, maybe just out of high school. If you want to do comics or a children’s book, you don’t need to do a full 32 page story. Maybe just do a short story, with just 5 pages that tells a simple story. Back in high school, Jake didn’t have energy and had a 20 page comic and so he just made it into a 5 page comic and at the end it said, “to be continued…” He printed it and gave it to friends. Start out small. 5 - Share your work. “An artists job is not to be perfect, but to be creating.” - Jeff Goins The students we’ve talked to are a little afraid to share their amateur work. If that’s how you feel, quit thinking of social media as an art gallery with wall space reserved for your best work. Instead, think of social media as a peek into your studio. Invite them in, give them a glass of water and a comfy chair, and show them what you’ve been working on. No pressure there. Use twitter, facebook, or instagram as a way to document your progress online. Think of it as a public journal of your development as an artist. Don’t make your social media a monster that you have to feed with only your best most perfect work. Don’t be shy, share your work. Put out work, even if it’s a struggle. Create daily, then use social media to document that. It will help turn some people into fans as they see you work, learn, grow, and struggle. Be honest, tell people who you are and what you’re about. Tell them what you’re going to be someday, and invite them to watch your journey. What will happen is your audience will grow as you grow. They will be your online cheerleaders sharing your work with others, and first in line to buy whatever you make. The [SVSLearn Forums]((http://forum.svslearn.com/) are such a supportive place, and you will find a community that is generous and always trying to help lift and encourage each other. Be sure to check out SVSLearn.com, it’s the place to go if you are interested in learning to illustrate children’s books or to learn art fundamentals. In review: Focus on one path. Improve your craft. Get a life. Do one personal project a year. Share your Work Lastly, I just want to share this quote from Bob Dylan: “A man is a success if he gets up in the morning and goes to bed at night, and in between does what he wants to do.” Remember, life is too short to be stuck doing something you don’t want to do, and it’s also too short to waste time doing something that isn’t working for you. I hope these five things give you a head start down that path of doing what you want to do in life. As the good doctor once said, “Your mountain is waiting. So...get on your way!” Lee’s favorite quote, from a fortune cookie, “A good beginning is half done.” Spend time being interested in the early part of an image and doing studies and sketches and stuff. Don’t rush to the finish. Start slow, build it up, and the nice finish and the portfolio piece will be a byproduct of that. LINKS Svslearn.com Jake Parker: mrjakeparker.com Instagram: @jakeparker, Youtube: JakeParker44 Will Terry: willterry.com. Instagram: @willterryart, Youtube: WillTerryArt Lee White: leewhiteillustration.comInstagram: @leewhiteillo Alex Sugg: alexsugg.com Tanner Garlick: tannergarlickart.com. Instagram: @tannergarlick If you like this episode, please share it, subscribe, and we’d love it if you left a review! These podcasts live and die on reviews. If you want to join in on this discussion log onto forum.svslearn.com, there is a forum for this episode you can comment on. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode’s links and show notes.

3PP 29 Curating Your Portfolio New class that launches this month! Gina Lee’s Art Licensing Class: Part 2. She has artwork that she is still making money from, thousands of dollars, that she made in college, that is getting printed on bags, shower curtains, etc. If you want to learn how to do that, check that out at SVSLearn.com! Because Will has his Youtube Channel, does this podcast, and teaches for SVS Learn, he often gets asked a lot to give people portfolio reviews. Handout: A list of 100+ things to include in your children’s book portfolio, at the bottom of the show notes. Portfolio Reviews The main thing that Will will ask people when giving them a portfolio review is: “What type of work do you want to get?” And he will normally get one of two responses: I don’t know, I just want to work as an artist in some illustration market. More specific: I want to do [comics, children’s books, graphic novels, or animation.] Advice for people who don’t know: if you don’t know what market you want to go into, then there is no way you can make a portfolio that will please an art director and make them want to hire you. Art directors are pretty literal. If you think that you are good at rendering, then you may think that you could draw anything well, and that the art director will recognize that because you showed your rendering prowess. That is not the case, you have to show it! It really is so specific. Whatever you show, literally, that’s the thing you will be asked to do. If you have a couple of illustrations with chickens in them, then you may become known as the chicken guy! You as an artist know that if you can draw a human figure well, then you can draw just about anything. But that’s not how art directors see it. Art director’s have to protect their reputation. This is their career and they want to be well known and respected, and someday become creative directors. They don’t want a curveball. They will usually go for the sure bet. You Need a Business Plan Lee often asks the same question as Will: “What type of work do you want to get?” That question says: How are you going to be in business? It drives the image and everything else: who the market is? how the market pays? how you get paid? how many illustrations you have to do in a month? how images are licensed? how the pay structure works? do you know how the business works and which direction you want to go in this business? Etc. This is important stuff to research and know ahead of time. So essentially, when asking, “What type of work do you want to get?” We are asking, “What’s your business plan?” This is a business and you need to have a business plan. If you are at the point where you are trying to get work, it is vital that you understand this. For example: You need to be able to say, “I’m going to work in editorial illustration, focused on these markets..., I want to work with these magazines…., and this is the type of work that they are doing.. Here’s my work and how it fits in there...” And then as a critiquer, we could tell you, “I would recommend, you take these 4 images and make them into post card mailers and send them out, and then alternate them monthly with this email marketing plan…” The more focused and specific you are, the better advice and critique you will be able to receive. A business plan is an evaluation of the current market and your particular direction. Who’s getting work right now? Where is the majority of the work being hired? Are the rates going up or down? Who are your main competitors? What do you have that they don’t have? What’s your competitive advantage? What will help you get hired instead of them? You need to be able to answer those questions. This is a very smart, logical way to approach your work. To the person who says,“I don’t know what I want to do, I just want to work somewhere.”: You can always change it, but you will be treading water if you don’t have a plan. You need to have a definite plan. So let’s get rid of the art side of this for a minute. Let’s say you have a $100,000 and your friend has a business plan that they want to pitch you. So you go and meet them at a cafe and say, “Okay, pitch me your idea.” They say, “I want to open a pizza place.” You say, “I’ve got $100,000 that I could invest in your place. Okay, where’s it going to be? How are you going to compete? What’s your secret?” “Oh, I don’t know.” “How much is it going to cost?” “Oh, I don’t know.” “What materials are you going to need? What’s your advertising plan?”? “Oh, I don’t know, I don’t have an advertising plan.” Would you give that person $100,000? With what we are talking about it’s even worse: “I want to open a restaurant.” “Okay, what kind?” “I don’t know.” We have got to be smarter than that. Artists do that, here is most artist’s 3 Step Business Plan: 1. Make an image, 2. Post image, 3. Sit back and pray that something happens and that they get hired. We’re only half joking. Any other business would die with that model. They have to know their product and their customer. We do have a product. With art, sometimes we get too attached to it, and it is really personal. People can get so personally attached to their work. However, ultimately if you want to make an income from it, it is a product and you have to look at it as such, as a product. That’s what it is and you need to think about, “how much it’s worth, where it’s bought and sold, etc.” There’s nothing wrong with making art but you aren’t going to make a living at it. If you just want to make art for the sake of making art, or just for fun, that’s totally fine and good, but you aren’t going to make a living with it. To The Person Who Wants to Do Everything Sometimes Will still gets the comment, “You keep telling me I need to pick a market to work in, but I just want to work in all of them. I’m just excited, I love comics, I love illustration, I love licensing, I love animation, I just want to get hired anywhere, I don’t care.” Pick one as your main, and then dabble in the other ones. Then if you see success in one of those other areas then maybe you can start to lean there more. Pick the one that you know you can actually make some money at and can support yourself in. Nothing else will exist if you can’t support yourself. You need to have some sort of financial engine to support yourself. It’s like a Venn Diagram, one circle: the thing I’m good at, and the other circle, where there are opportunities. You want those to overlap as much as possible. For example with concept art, The technical side of it is so difficult, but interest is high, but usually a person’s ability to do it is low, and it is also very, very competitive. How many musicians are good at all types of music, how many restaurants are good at serving all types of food, how many karate studios teach all types of martial arts? If you don’t know where you want to go, and you’d be happy anywhere, and art directors won’t hire you based off of your work, then do a focused project to help build your portfolio. For example, let’s say your subject matter is all over the place, you don’t have any sequential art in your portfolio. However, comics, children’s books, and graphic novels are all based off of sequential art. So you create a project, i.e. write and illustrate a graphic novel, it could be a section or part of a graphic novel or a children’s book. It could be as few as 3-5 pieces of sequential art. Do that 3-4 times with a particular market. And then you have a portfolio that could attract an art director. You can focus on classics like your spin on Little Red Riding Hood, something that’s in the public domain, that the art director will recognize and have an emotional connection pre established with that story. Make new images for portfolios, no matter where you are in your career. Do research: i.e. List 5 people or companies that buy this type of work, look at how much these jobs pay, who are the art directors that work at these companies that do this type of job? I.e. Concept board book, go to Chronicle in San Francisco, would start to look at what they had done in the past and art directors that worked on those projects. You are in a sense, preempting what you want to do. You are doing research beforehand to tailor what you want to do. A lot of people do scary stuff but it doesn’t really work for children’s books. Editor, wants to see if you can carry a character from one page to the next, can you draw kids that are cute and appealing, can you draw different ethnicities and genders, can you demonstrate that you can use a variety of compositions, etc? So if you show up with a Friday the 13th Portfolio, it won’t be a good fit for children’s books. Phases of Your Art Career It takes a long time to develop a portfolio. Phases of your art career: Phase 1, “Wow, I can make something look realistic!” Being able to make something look like it is jumping off the page. Phase 2, “Wow, I’m better than my friends and family, I might be able to do this as a career” Phase 3, “Wow, I’m even better than some of my art friends.” Phase 4, “I’m not getting work yet, I need to get some critique.” That’s the stage where a lot of students that come to Will are at. Phase 5, “Man, I have so much work to do to develop a great portfolio” Start to become humbled because they realize where they are weak and where they need to improve. Phase 6, “I need to start publishing my own work, to get seen.” At this stage, a lot of people are really good and have great portfolio’s but aren’t getting noticed yet. In publishing in the last 12-15 years there has been a pretty dramatic change, this has allowed people to skip the line. Before there were basically 2 lines, the authors, and the illustrators. But now a 3rd line has emerged: the author/illustrators. I.e. Mo Willems, Dan Santat. It seems that the other two lines have slowed. While the 3rd line has sped up. It’s cheaper to work with a writer/illustrator. When Lee graduated he had a hodgepodge portfolio. Lee did a set of paintings his senior year of 10 people who set weird world records. But no one really asked him, what market they were for. Lee went to New York with some stuff that was children’s books, his world records paintings”, some landscape paintings, also a series of the Grimm Fairy Tales (darker stuff) that were all done in a children’s style. Basically it was hodgepodge of images that he liked. He is glad that the people he showed work to could see potential in him, and he got some work and found his agent there. Batman Syndrome Batman Syndrome: some people want to be all Batman and no Bruce Wayne. They want to spend all their time having fun, fighting crime, and driving a cool car. But Batman doesn’t exist without Bruce Wayne. Bruce Wayne, spends time in the real world, he foots the bills, and does research, networking, protects Wayne enterprises. All of that needs to happen for Batman to be able to go out and have fun fighting crime. That’s how Jake was at the beginning of his career, he just wanted to have fun doing illustrations, graphic novels, working in animation, dabbling with 3D. But in order to really succeed you need to learn to embrace both the fun art side (Batman) and the less fun business side (Bruce Wayne). That’s what we are asking of you. The fully actualized version of you is the person who can kick butt at art, and also kick butt at business. There is only one Batman, there is only one version of you as a fully developed “Batman”. You may not be there yet, there is no one who can compete with you because you have your own unique style, once you’ve arrived there. To go with the Pizza thing, if you are trying to compete with all of the restaurants in the world, then that is hard to compete. There is this Pizza chain in the South called, Mellow Mushroom, it’s got this giant mushroom everywhere, it’s a very psychedelic feel, the servers wear tie dye, it’s still pizza, but they stand out with their presentation and branding, they attract a younger more hip crowd. As an artist you have a better chance of separating yourself because you have your own unique voice. It takes a while to come up with your business plan, and it takes a while to build your style and the quality of your work up to where you can beat someone out. If you put your head down and work then it’s only a matter of time. It takes a lifetime commitment to being an artist and if you work hard you can do it. Some people come out of school and a few years later they have already bumped people out of line. For others it can take a decade or 2. Recommendation: stop drawing for a little while, not a month or anything like that. Sometimes artists are constantly moving the pencil, and feel a need to keep creating images and posting to Instagram. That’s great to always draw. But back up and ask, why am I drawing? Back up, look at the whole picture, why am I creating art. Do research and try to step back and be a little more informed. Trap with social media, “You need to feed the beast”, ultimately at the end of the day. Sometimes we spend so much time worrying about social media that we miss out on other things. Jake used to struggle with this, and we probably all do in one way or another. What have I created or not created because I spent so much time focused on my Instagram account? Take a step back, take a break from social media, do a dive on business and seeing how business works in illustration Go and see how business works, how it works with illustration. You’re art is going to grow but this business stuff is just as important. Where do you want to be in 5 years, 10 years? Be Deliberate A good example of pencil mileage and working smart is, Piper Thibodeau. She has worked for Dreamworks, Scholastic, and other publishers, it is all because of her daily paintings. But it wasn’t random. It was apart of her business plan and she was very deliberate and did her research. She has been doing this for years now. Pencil mileage is a real thing but being business-oriented is also vital. Sometimes people just create so much and don’t take time to think about and pilot their career. Take Work That Aligns With You and The Work You Want to Do Eventually you will be hired. But sometimes it’s not what you want. How do you decide what work you will take? Will turned down a dream job yesterday, for a board game, they wanted 10 character designs, and they had a small budget, but the deadline was just too tight. He told them if they gave him more of a heads up he would love to work with them another time. Lee has turned down more work than he has accepted. Will has a specific direction right now, SVS. This job would have pulled him away from that. We’re redesigning and reshooting our children’s book class, and expanding the sections, it will have better design, better filming ,better audio, better lessons, Jake and Lee will be teaching a lot more of it. We are going to be rolling this out starting in September dropping one course a month for a year. We will really parse what goes into it. We would like to think of it as the most comprehensive children’s book class in the world for illustrators. Anna Daviscourt, who Lee is working with as her mentor, she’s starting to get work and offers and Lee is helping her parse through everything and it’s easy to decide if it’s worth doing or not by seeing if it fits her artistic goals and style. Making Your Children’s Book Portfolio “Your work is a little too commercial for the children’s book market.” If you get that comment it’s probably because they don’t feel like your work will fit in with the styles that fit with the market. It’s probably a little too slick or cartoony compared to what you might see in children’s books. Want to do children’s books? Spend a lot of time at the library. What are your favorite 10 children’s books? Consume children’s books. Can you imagine a college basketball player who wants to play in the NBA but can’t name any of their favorite players? Go to the library or the book store, make lists of what the best books have in common? What do they not have? You really need to be familiar with the different styles. Will’s best advice, create an amalgam of your top 5 children’s book styles. Animation has a very specific look to it that isn’t a very great crossover, it wouldn’t work as well. There are people who are in this no man’s land, between animation and illustration, they are not really desirable by either industry. Not enough structure for animation, and not enough playfulness or approachableness for children’s books. Mixture of not understanding illustration vs. animation. Usually a student sketchbook, 95% of the sketchbook: faces and heads or bodies. Need character in an environment. And Characters interacting in an environment. Action and emotion that’s probably at the top of Will’s list for all pieces. Especially if you are wanting to focus on narrative illustration. Recently, Will had a portfolio where it was obvious that the first piece was the best piece and there were a lot of awesome things about it that were missing in the rest of the work, it’s time to bring the rest of the work up to par. Will knew a guy, Carry Henry, who redid his whole portfolio in 2 weeks. He went to New York, and the art director, told him that his work looked student and showed him what they were looking for. Carry spent 2 weeks in New York working on a portfolio, in a crappy Motel. He didn’t sleep for 2 weeks and was really serious about getting a job. Have you ever had a time when art was the only thing that you care about for a certain period of time, and you put aside everything for your art career. Have you ever tried that? Go to children’s book publishers websites, they show you what a successful children’s book illustrator portfolio looks like. When you are new, your whole portfolio should cycle every 6 months. Portfolio Perfection 100+ Things you need to include in your children’s book portfolio. Formats and sizes: spot illustrations, vignettes, full page, spreads, room for text, covers Color schemes: full color, black and white, monochrome Ages: adults, teens, children, baby Gender: girls, boys, men, women Race: asian, Indian, Hispanic, Caucasian, African Groups Activities: families, friends, classmates, co-workers Character Consistency: animals, humans, creatures Animals: anthropomorphised: amphibians, mammals, fish, reptiles, insects, birds Creatures: robots, dragons, monsters, aliens, ghosts Vehicles: cars, trucks, busses, boats, planes, construction equipment, submarines, space ships Props: household items, garage, kitchen, farm, office, food, bathroom, attic, school, games, toys Environments: interiors, exteriors, modern, vintage, ancient, houses, apartments, land, sea, earth, outer space, dessert, forest, tropical, arctic Seasons and weather: winter, spring, summer, fall, rain, lightning, wind, snow, fog, cold, hot Lighting: morning, noon, evening, night, spotlight, fire, ambient, on camera, on camera hidden, off camera Surfaces: shiny, matte, textured, furry, translucent, rough Action: falling, breaking, sliding, moving fast, running, jumping, flying, rolling, skidding Emotion: anger, excitement, happiness, sadness, fear, confidence, curiosity, love, sleeping, pain Scale: huge objects, tiny objects Camera Angles: establishing, close ups, medium, distant, high angle, low angle, profile, dynamic, POV. Complex Images: multiple figures, multiple objects LINKS Svslearn.com Jake Parker: mrjakeparker.com Instagram: @jakeparker, Youtube: JakeParker44 Will Terry: willterry.com. Instagram: @willterryart, Youtube: WillTerryArt Lee White: leewhiteillustration.comInstagram: @leewhiteillo Alex Sugg: alexsugg.com Tanner Garlick: tannergarlickart.com. Instagram: @tannergarlick If you like this episode, please share it, subscribe, and we’d love it if you left a review! These podcasts live and die on reviews. If you want to join in on this discussion log onto forum.svslearn.com, there is a forum for this episode you can comment on. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode’s links and show notes.

What if you could make money off of artwork you did years ago? That’s what Gina Lee does. She has a class on SVS where you can learn about how you can take artwork that you have already done or how to create new artwork that can be used for licensing (i.e. paper plates, decorations, etc.) You can check out that class here. This next week we will be releasing a Part 2, which will cover: Trend forecasting, developing your personal style so it’s more desirable to licensers, and how to create vision boards to help direct your work for what you want to do for licensing. Jake is reading, Keep Going” by Austin Kleon. One section is all about “Create For the Sake of Creating” and Austin talks about how you can sometimes just create something and then toss it, shred it or burn it. Create just for the sake of creating. It makes the creation all focused on the joy that comes from creating, not the end product. Sometimes we get so focused on the end product, whether or not we can scan it, share it, etc, that we lose sight of the joy of creation. Oftentimes kids only care about the experience of creating, they aren’t so focused on making something perfect. Sometimes it’s nice to not be so focused on the end product. Our topic today is: How to Convey a Message or Story With Your Art The Kick in the Creatives podcast covered this topic and they are tagging other podcasts to cover the same topic; we were tagged by them to go over this topic and they are wanting us to tag another podcast to then talk about this. Out tag is:(“One Fantastic Week”)(https://podcasts.apple.com/us/podcast/one-fantastic-week/id949599706). Storytelling As illustrators here, we are going to focus on how to convey a story with your art. Jake overheard this experience, when Will was teaching a class with Brian Ahjar about creating great backgrounds. Brian is really good at telling good stories with his art. Will and Brian were critiquing students work in their interactive class and the problem many of the students were having was that they were telling story fragments. Brian’s critique on a lot of the pieces was: “I don’t know what the story is.” Oft times the illustration can confuse the viewer more than it communicates something clearly. Just because you’re drawing a picture doesn’t mean that you are saying anything. That’s a problem you see a lot of times with amateur illustration work they just draw a character or an environment with no story in mind and oftentimes people don’t know what’s going on or have any deeper questions that they want to know more about after seeing the illustration. That’s what we want to go over: how to tell a story and why that’s so important as illustrators. Longevity, if something is going to be interesting for a long period of time, then it needs a story. On the other hand, sometimes people run into the problem where they tell too much story and it doesn’t give the viewer any work to do or allow the viewer to participate at all; there is a good middle ground where people can come back to it again and again, and depending on where they are in life, they can maybe read the image in a different way. Sometimes people paint a barn that has really no story to it, and unless it’s just amazing if it’s not telling a story then it’s not going to be as interesting. If you aren’t telling a specific story, often what you draw asks questions rather than answers questions. Sometimes you are asking more questions and making things more confusing than you are answering. I.e. Will saw this student’s illustration where there was this happy woman in the foreground looking over her shoulder and a happy dog trailing behind her, and then in the background there is a girl that is upset, but there are not cues as to why the child is upset. You might imply that this woman is the child’s mom and that she was happy from just disciplining her daughter. It seems that she almost has glee that her kid is upset, which probably wasn’t the illustrator’s intent. That’s an example of asking more questions than you are answering. You are asking more questions than you are answering, that is starting to move away from illustration and more towards fine art. Which can oftentimes be a lot more abstract and wanting the viewer to ask questions and think more. David Dibble does these amazing barn paintings, with terrific color, light and shadow, but when doing that these are more of a gallery piece, a decoration for someone with a lot of money to hang on their wall. They are a decoration. The piece’s purpose isn’t so much to communicate a specific story. Your job as an illustrator is to tell a story. Every image spurs a question in your viewer. Every image should elicit some sort of emotional response from the viewer It should make them laugh, or make them interested in the story or in the character, make them want to turn the page to see what is going to happen next, make them angry, inspire them, give them awe, etc. Really cool concept art: creates a feeling of really wanting to see the movie and make the viewer want to see those characters in the movie. Sometimes it is an action that is not resolved until the next page and it makes you want to flip the page to see what happens next. For illustrators, generally the response you want to evoke should be the same for a broad audience. I.e. a scary illustration for a scary book, you want everyone to feel the same way, there is some intent behind it. While for fine art they desired response may be more open and it may be a lot more open to interpretation. Always include a character or some sort of evidence of a character. Don’t make your images merely decorative. Will was giving a portfolio review and the very first image was really nice but it wasn’t telling a story. Sometimes as an artist you will make these “pinnacle pieces” that are better than anything else you’ve done. If you are trying to build a portfolio to do children’s book work, you don’t want to lead with a piece that isn’t telling a story. What are you saying to a potential client? Why the need for a character? Even if it’s a landscape it could be a castle in the distance, or a rusty car in the corner. It is almost like we are programmed to look for people and stories. If there is no character or evidence of a character it is hard to connect with the image, it just seems like a travel photograph. When there is a “character” like a rusty car it gets us to be involved in the story and it helps the viewer start to become involved with the story. An image of a snowscape is one type of scene vs. a snowscape with footprints in the snow. Use small details to add more depth to your images. Use small details to add more storytelling depth to your images. If Jake is drawing a character he will try and give a character a quirky addition to their outfit, or they are riding something interesting, or if they are riding a horse they are carrying something behind them, etc. Why do little details help to tell a story? They add character depth. Those little details tell a lot about the character and become very character building. All details are an extension of the character. If you look at a brand new neighborhood most of the houses look about the same and have very little character. They look like Monopoly pieces. However, if you look at that same neighborhood 50 years later you will have a very different experience. Fast forward 50 years, the houses will have all sorts of details that tell a story about the people who live there, the houses and all of their details have become extensions of the characters that live there. All of the details point to the character and tell a lot about them. Beginners often are resistant to using reference. It is an acquired skill to spend more time preparing for an illustration. Doing research before diving in and cranking out an illustration. Will used to have that disease and would just sit down and bust out an illustration in a couple of hours. I.e. Will saw a student’s illustration where there was this street corner, with a more contemporary car by a bus stop but it had a bench that was totally made up out of the student’s head. It didn’t look like any bench Will had seen before. It totally took Will out of the image and became a distraction. If you are draw a bench in a park, you could look at different periods of time or places and draw a bench that would feel accurate with the story that you want to tell. Lack of details can distract from the story. You don’t have to be a slave to your reference and copy it exactly. But let it inform your work. If you are trying to develop your own style, then make sure that all of the parts of your image match and feel like they are in the same world. You don’t want everything to feel informed and then have this wonky bench that doesn’t seem to fit in. You can’t make up an entire universe that has no reference point for the viewer. Lee illustrated this book called, Arctic White and the whole book is in a more rural setting with animal pelts, dogs, and bobsleds etc. and it’s about this girl who gets sick of the greys of her world and wants to see more color. Lee feels like when he introduced the new colors in the story he used the wrong color pallette and it felt like it was from WalMart and the colors were too bright and saturated, he wishes he had used colors that felt a little more natural, like ground up pigments, and that would fit in that world better. Look at the details in your piece and see if any of the details are detracting from the image or enhancing the image. Avoid the climax. You never want to show the actual climax. Your illustration should be something happening right before the climax or something that is happening right afterwards. I.e. a kid running down the sidewalk and he falls and trips on a stick. Do you show the kid tripping and his knee scraping on the ground? Or the kid running about to hit the stick and you can imply what will happen? Or show a broken stick and the kid on the ground crying? Which has the most storytelling power? Our April Art Contest is focused on that: “The moment before” The sequel to a book Will illustrated, Bonaparte Falls Apart, is Bonaparte Plays Ball, and in this story there is a part where he hits a homerun. Do you want to show the ball hitting the bat or the ball having already been hit? It’s actually boring to see the ball hitting the bat. You want to show the before or after, “Is he going to hit a homerun?” Or “Oh! He hit a homerun!” In terms of playing with the moment, Lee likes to think of the different sounds or level of activity that come with it. Whether something is quiet or loud. When you are thinking of pacing or if you are leading up to an action you can think of the different levels of “sound” that your images have. You can think about if you want your image to be loud or more quiet. Right before an action there is a heightened sense of potential energy, but it is still more quiet. i.e. someone lighting a fuse of dynamite. The actual explosion of the dynamite, is a loud moment. The aftermath, it’s more quiet again. You can think of the story and it’s pacing and what each moment need. You want to have moments of quiet balanced with the louder moments. You want to have the reader fill in the gaps. What to leave out is just as important as what you leave in. i.e. The Road Runner cartoons: a lot of action is just implied and not shown. So much of animation is anticipation. So much of what the Coyote does is just planning and scheming and building up the anticipation. You can build up anticipation and make the viewer start to wonder what is going to happening? You want to leave some things to imagination. Use composition and point of view. Think about worm’s eye view or bird’s eye view, they both have different emphasis, one makes things look large, the other makes things look small. The worst point of view to use is the mushy middle. Not at eye level, not at birds eye view, etc. When we are floating 12 feet above the ground looking down on something and it doesn’t feel intentional. You are the director, you get to decide where the camera is facing. David Hohn and Lee give a teacup and teapot assignment where students have to create 50 different images all playing with the camera and point of view. After the first 20 the students have to start becoming creative and that’s when the best stuff comes out. POV: Point of View. Compositionally, you can create an image where there is a visual hierarchy. Maybe there is an image with an initial focal point but then after seeing that there is a second or third layer of the composition that you then can notice. I.e. Illustration of a deserted island with volcano erupting (first read), and then after further looking at the image you see villagers escaping to boats, and all of these other details, building a wall to help slow down lava, etc. Give your viewer something to explore. Add details that your viewer will find the more they look at and explore the illustration. Add details or sometimes hidden things, where as they look at the image they want to explore it more. In Bonaparte Falls Apart, the main character is a skeleton, and there are lots of other scary characters like Blacky Widow. When they introduce Blacky Widow (she’s a black widow) Will tried to add spiderweb motifs to the furniture. And it gives the viewer something to look like other than the action. Where’s Waldo: it’s completely designed for exploration. Don’t be afraid to add those types of details to your illustration. Lee read this book, based off of A Christmas Carol but it’s all mice and everything is made out of things that mice would use, he read this to his son a few times, and it wasn’t until he had read it a few times that he noticed that the human version of the story was taking place in the background at the same time. Sometimes the detail is just fun stuff, sometimes it’s essential stuff. One time details weren’t clear in the text so Lee had to try and add details in the illustration to help make the story more clear. Little Critters books: there’s like a spider or some sort of bug in every illustration. Richard Scarry does it too, it’s the gold bug. Use Lighting to tell the story. How can you use lighting to tell the story? Just by changing the time of day that totally changes the illustration. If someone is running through the forest during the middle of the day, it’s one thing but if you change it to them running through the forest during the middle of the night, it’s completely different. Lee does a lot with time of day and seasonal cues but not so much with lighting or distinct light and shadow now. Will did this illustration of an attic. But then he lit it as if there was a little beam of light coming through the window and just by adding a beam of light it hit 5 different objects and it told a different story because of the objects it was emphasizing. The place with the highest contrast usually becomes the focal point, unless you have a spot of super saturated color that might stand out more. The highest contrast point becomes the focal point. Show something impossible that couldn’t happen becoming a reality. MC Escher’s crazy drawings. Lee likes to do illogical solutions for logical problems. Guy Billout: does something unexpected in each piece. Always ask self, Why am I drawing this piece? How can I make this interesting? If it’s not interesting draw more thumbnails until it is. There needs to be interest to it or some sort of storytelling. Lee tries to do something that is unexpected in each piece. There has to be some sort of hook to it, whether it is in the environment, etc. In Summary How to tell a story with your art: Every image spurs a question in your viewer. Every image should elicit an emotional response in the viewer. Always include a character or some evidence of a character. Use small details to add more depth to your images. Don’t show the climax, focus on the before or the after. Use composition and point of view Give the viewer something to explore Tell the story using lighting. Show something impossible becoming a reality. LINKS Svslearn.com Jake Parker: mrjakeparker.com Instagram: @jakeparker, Youtube: JakeParker44 Will Terry: willterry.com. Instagram: @willterryart, Youtube: WillTerryArt Lee White: leewhiteillustration.comInstagram: @leewhiteillo Alex Sugg: alexsugg.com Tanner Garlick: tannergarlickart.com. Instagram: @tannergarlick If you like this episode, please share it, subscribe, and we’d love it if you left a review! These podcasts live and die on reviews. If you want to join in on this discussion log onto forum.svslearn.com, there is a forum for this episode you can comment on. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode’s links and show notes.

3PP 27, Work/Life Balance SVSLearn.com Just a reminder this podcast is sponsored entirely by SVSLearn.com. This is the place to be if you want to become a children’s book illustrator. We have 80+ courses apart of our subscription, we also have a few 5-10 week long interactive courses that will be starting up in May. We are running a 7 day free trial right now and you can try it out and see if you like it. We are starting to record our podcast as a video and will be uploading it to Youtube. Work/Life Balance Our topic today is Work/ Life Balance. We have gotten a lot of people asking us about this and we’ve talked about this before on our old webinar, which was the precursor to this podcast, hopefully we will be able to address it from a few different angles today. This is something that everyone is concerned with and it affects all of us each day. The Basics of Establishing a Work/Life Balance We were thinking about going over what to do with your time once you have established a work/life balance, but we wanted to start with the basics of establishing a work/life balance and share some experiences from different phases of our lives. We thought that starting with the basics would be beneficial. Is it possible to always have work/life balance? No. There are some phases that aren’t going to have as great of a work/life balance. When Lee was at Art Center, it was like boot camp, he was doing art from the second he woke up to the second he went to sleep, and he didn’t have good working methods back then which may have helped alleviate some of that. There were other phases where the balance was skewed, i.e. having a baby. Balance is not the norm but there are ups and downs and ebbs and flows and rhythms to our work/life balance. There are times for more work/life balance. Life is everything besides work: Spending time with family, with your spouse or significant other, exercise, recreation, playing games, etc. Learn to Do Hard Things Will has noticed that for a lot of young people, including one of his children, that they struggle to do really hard things. When Will was young he participated in Boy Scouts, and for that he was in an axe competition that took all day chopping down trees till his hands were bleeding. Probably one of the hardest experiences he had was when he hiked a mountain in the winter time starting at 5am and they didn’t set up camp till 5pm. Experiences like that, where you push yourself and your body to the limit, it makes other things pale in comparison and seem less difficult. Some people don’t have hard experiences like that to build on. Things that might seem easy to some seem impossible to them. However, compared to others throughout the history of the world, Will has never done a full days work in his life. There are kids today, who have really never worked a day in their lives. Lee was teaching a painting class and students were commenting on how they had spent 6 or 8 hours on their master copy painting, but when he was in school that was just the start most of his would take around approximately 12 hours long. That was the norm. Nowadays we lean towards that instant gratification mindset and 5 hours can seem like forever. If we change our mindset on how long we think something should take it can change our whole attitude towards the project. Work/life Balance is not a balance so much as it is more like an ebb and flow. There are times where you need to put everything into work, there are times of life and times of the year, or the project, during those times your life becomes the work. There are other times in life where you need to focus more on family and on friendships and it’s okay to hold back on work some to focus on those most important things, maybe you just had a baby, or got married, or had a death in the family, etc. There is a way to have that ebb and flow day to day as well. The main rule is: be present wherever you are at and in whatever you are doing. When you are at work, be 100 percent at work. When you are with your family, don’t be on your phone, be 100 percent present. Jake’s mom just passed away and that is one of those personal experiences that we will all experience in our lives. Jake went and visited her before she passed and had a really special time taking care of her, talking with her, and holding her hand. He came back to Utah and her condition was worsening. He had some rough days, and had been planning on going to Emerald City Comic Con and he was debating if he should go or stay in case he needed to go back to Arizona for his mom. Jake’s mom wasn’t the type of person who wanted to cause too many waves and wouldn’t want to get in the way of family or work. She was really cool about stepping back. Jake’s sister told Jake to go and that if there was an emergency they would fly him out. He went to the event and did his best despite the undercurrent of sadness and thoughts about his mom. He tries to be present and do his best wherever he is. Work With Intensity and Focus in All Categories of Your Life It’s a conscious choice, I’m here and I’m working. It’s a very important thing to think about and to apply to every part of your life. Learning art can be overwhelming. There is this undercurrent to art, that you should be working all the time. 21:42 While in his early 20’s Lee’s Dad got Cancer at a young age: 54 years old. Lee was living in California and his dad was in Nashville. Lee had a lot of friends in Nashville and he was trying to schedule a time to go out there to visit his father but also be able to see his friends and get the most bang for his buck from the trip. Sadly, his dad passed away when Lee was en route to see him, and that is Lee’s one regret. Time is so precious. Lee and his wife, Lisa, took his 8 year old son out of school for a few days just to go on a trip with him, and he really just wants to treasure his time with him. Nikola Tesla, and Steve Jobs they would wear the same outfit everyday so they didn’t have to waste any time thinking of what they were going to wear. Will has always wanted to get to the point where he realizes that time is short and that time is really so precious. We have that luxury some with being an artist where we are passionate about what we are doing. Some other jobs where you just clock in and out feel like you are just selling 8 hours of your life to that company. When you are creating your own art and you are getting better, and you are inventing yourself as an artist etc. That should become your “video game.” So many people get so addicted to games that they schedule it to where nothing else in the world will interrupt their game time. There are times as an artist where it needs to interrupt your pleasure time. The better you get the more fun it becomes, then you are able to start realizing the dreams you have. The work you put down on paper starts to mimic the vision you had. It becomes more fun when you are able to visualize something and then create it. It becomes a lot more fun when you are able to get past worrying so much about your technique. That’s an important part of work life balance, when you don’t struggle with the technique anymore and it becomes just the vision of what you are trying to say. Struggling with technique doubles your time on any individual piece. Once that goes away, then you are off to the races really quick! Jake’s Phases of Work/Life Balance. Teens: All about have experiences and drawing. Twenties: Got married and had kids, worked to master his craft. It was all: Family, work, family, work. Not much time for friends, health, or hobbies. That’s where he got really good at his style, finding tools he liked, exploring a lot of different things, etc. He experimented a lot: messed around with modeling, animation, comics, storyboarding. Thirties: Refining. He had mastered a lot of these things now it was time to pick one path, and zero in on getting better with his health and family. Also to put into practice those things so you can go on your own path. Children's books, and comics, and freelance. Getting into a position to where you can do your own thing. Started SVS. Forties: simplifying even more. Had a little more time for health and family. Now it’s Planning his trajectory to where he can do things like Will: stop working in the afternoon, and do something for his health/ a hobby for a couple of hours, and then spend the evenings with family. There are different phases that you go through. There will be some ebb and flow. Try and plan for it. Do things that will help give you that life balance. Don’t think you can maintain a constant. Be present and lean into your free time and lean into your work when you need to. Different things that help give us work/life balance. Lower Your Monthly Expenses Lowering your expenses is so much easier than making more money. If you have a full time job and you do that for 8-10 hours a day, and then you want to work on illustration at night and want to also spend quality time with your family. It can be difficult. There are only so many hours in the day. For example, if you can cut your expenses to where you don’t have to work full time but can work part time, then you can spend those hours you gained back working on your craft. Getting your financial life in order is a worthy pursuit. Start investigating it. A couple of things to check out: Dave Ramsey has a great podcast. This really got Lee started on wanting to be debt free. In the US you can have so much credit. Too much, credit, be wise and get out of debt. Lee and his wife were really interested in the the idea of being debt free. Lee’s wife came across a website called, Mr. Money Mustache which is all about penny pinchers to the extreme. For most of us, ultimately, we don’t like to work. Over at Mr. Money Mustache, those guys focus on early retirement, how to get off the treadmill. This got Lee and his wife thinking, is it possible to do this? So they started looking at where they spent their money. Some of it was ridiculous and easy to cut out immediately. Fast forward 8 or 9 years later from that point, they’re debt free. Which has made a massive difference. Now Lee can do what he wants to now. He still needs some money but it’s just so much different with how he feels about work. It’s just not as intense. They now fully owns their house, 100%. They have a renter and now they are making a profit. The difference between now and before is about $3000. Before he was having to spend $2200 now he doesn’t spend anything and he gets a rent income of $1400 a month. Lee’s our inspiration. When you are in a financial bind it’s really difficult. Will and his wife went through a time when they were not the best with their money and had a financial meltdown. He got to the point where he was waiting on some checks and he had to break into a coin jar he had collected to get money for gas and groceries, Will also had a big jar of pennies and they had to break into that jar to get some groceries: a bag of potatoes, bread, and a gallon of milk, etc. You shop differently when you’re in a situation like that; all while waiting for that check. Lee’s in a really good financial situation. Lee doesn’t come from money. He had no help, loans, gifts, no big inheritance. Their first home was 1 bedroom, 1 bath. He had a stated income loan. He is a success story from the time of the Great Recession. They were responsible with money. They didn’t buy a home that they couldn’t afford but just barely got in under the wire. Jake was working at Blue Sky, working full time in the animation industry, making a healthy 6 figure a year income. He liked it but what he really wanted to do was to be independent, to work out of his home office, doing the projects he wanted to do. But he knew that if he did that he would take a drastic pay cut for years until he could build it up and get enough work and things going to match that. His wife said, we can’t live here in Connecticut where you have to have 6-figure income to afford the houses here. So they decided to move to Provo, UT, which, at the time, all of the housing prices there were just dropping. They found this foreclosed home, the yard was trashed, the inside was trashed and they got it for a great price.Their house has never been a financial burden to them. It has made a huge difference in the amount of work that they had to take on, and it’s been a big blessing to them in the work life balance that Jake’s been able to find, for the past 8 years that they’ve been living in that house. Be sure to buy a house that you can comfortably afford. Don’t spread yourself and your finances too thin. Back to Lee: He and his wife started thinking about becoming debt free during a time when the idea seemed extremely outrageous. They had bought that first home (1 bedroom, 1 bath) with no down payment and now they had just taken on a $225,000 loan. Lee had barely any income. They bought this home in an area that was transitioning from being a dangerous place to becoming more gentrified. Lee didn’t know how to do any home repair, so he went to Home Depot and got that orange book that teaches you how to do all home repairs. He redid all of the electrical, flooring, tiling, plumbing, they even tore out a plaster ceiling, etc. He was illustrating books by day and renovating his home by night. Lee noticed his neighbors were moving and he offered to buy their house, with no money. So they sold their 1 bedroom house and made a profit. Then they bought that other house and had a higher mortgage but still wanted to become debt free. He was a broken record back then about wanting to be debt free and all of his friends told him it was impossible. Lisa’s grandparents had passed away and left an old beat up home. Lee and Lisa went and lived there for free in exchange for fixing it up. They rented their new home out to pay the mortgage on that home. They lived in their grandparents old home for free while his renters paid for their mortgage. This gave them a taste for renting your house out. They started to make these huge sacrifices and huge strides to living debt free. They started renting their house out on Airbnb whenever they went on vacation. The other thing is you need to get debt free is to live somewhere affordable. You will have a hard time if you live in Portland or somewhere extremely expensive as an artist and expect to get debt free. They moved out of Portland to Nashville which isn’t super cheap but much more affordable than Portland. They spent 5 years getting ready to do that. They ended up buying a third home and spent 5 years fixing that home up getting ready to sell it. Lee spent 12 years, in total, fixing up houses. It took them those last 5 years to prepare to make the move to Nashville. Lowering your expenses takes effort. You may have to move, you may have to shift things around, you may have to lower your standard of living, you may have to get roommates. But if you lower how much you have to make, your time will expand. How do you feel today about having to take a job vs. the beginning of your career? At the beginning of Will’s career he took everything that came in, he took all jobs. There were a lot of jobs he took in that he hated and didn’t want to do. Now Lee takes jobs now that move him emotionally and creatively. He doesn’t take jobs for the money now. It’s vastly different. You go through different stages in your career. In the beginning Lee also would take everything, not just for the money, but for the exposure, “I need to be published.” You’ve got to have some credibility of working as a pro and meeting with art directors etc. You have to go through that grind. As you get better technically, the jobs become more rewarding. As you go further along in your career and don’t have to take those jobs that don’t match up with what you want to do, as well. So this is a career that just becomes more and more rewarding as you go through it. If you are in a position to provide for your family or for yourself as well, it doesn’t really matter where you make your money; it doesn’t have to be from art. If you have to side hustle and make money from Airbnb on the side that is just as respectable as taking on 3 extra illustration jobs. All through his 20’s-30’s Jake’s mindset was: it has to be art, that’s all I’m good at. But now his mindset has shifted, it could be helping his wife to start a business, or they get a rental property, or Airbnb, or flip a car, etc. There are many respectable sources of income apart from art. At some point, you need to do what you need to do to make ends meet. Leave some portion of making art for yourself so that you can enjoy it and get something out of it, rather than just paying for the bills. Be a Scheduler This complements our step 1) Work With Intensity. If you don’t know what you need to do it’s hard to work with intensity. From 8-12 I’m going to be doing this thing, from 12-4 I’m going to be doing this thing, etc. Some of our scheduling strategies: Lee works for around 8 hours a day. He will work for 50 minute chunks and then take 10 minutes off. During those 10 minute breaks he will stand up and walk around and move. As illustrators we can work for hours and hours being stationary and it’s not good for our health. As illustrators sometimes our posture can get really bad because we are always leaning over to draw and may not have the best chair situation. Jake switched to a stool and has been sitting on a stool for the past 6-7 years and that has helped him sit up straight and has helped him not have back pain. Lee has this climbing harness type thing that helps pull his shoulders back, the natural position for drawing is rolling your shoulders forward. If you do that enough, the chest muscles become contracted and the arm muscles on the back of the arm become elongated and your body can get used to being in that state. It can become hard to get out of that state because your body has adjusted to it. It’s important to think about your health. All of the stuff we are talking about today are long term strategies because if we are going to be doing this for life we want to figure this stuff out. You need to take time to look at your calendar and figure out what you are doing. When Jake got started working for himself, he would look back at his day and realize he had nothing to show for the day despite having been in the studio for 8-9 hours, he didn’t even know what he had done. So he started doing a time audit where every minute of the day was accounted for. I.e. The last half hour, I confess I surfed Twitter, but then the next half hour I buckled down and got that illustration done, and then for these 3 hours I did this, then I spent 2 hours clearing out my inbox, etc. He did this for months, recording how he was spending his time, and making to do lists and checking things off. Once he had done that time audit and could see where his time was being spent, then he could widdle out stuff that was unproductive. He used to think that he could get so much done at night after the kids went to bed, and that used to be the case because he was younger and had more energy, but now as he’s aged he’s noticed that for 3 hours spent at night could get that same amount of work done in the morning in just 1.5 hours. So he’s 50% less productive at night. So he decided to take the times where he’s most productive and put the most creative work into those hours, and to take the time where he’s least productive and that’s when he’ll surf Twitter, watch Youtube videos, read a book, watch a movie, etc.That way he’s not doing unproductive stuff during unproductive time. This has made a huge difference with how he sets up his schedule. The other thing with this is that he doesn’t want to stay up late watching Youtube videos so he goes to bed earlier, and wakes up earlier, and gets more work done before his kids get up in the morning. It’s an overall refining of his schedule and how he works. Will doesn’t write things down but he knows what he needs to get things done and he thinks about it a lot. What Lee has learned about being a scheduler is that once you write it down you don’t have to worry about it and think about it but it’s just done. Will does use a to do list but he doesn’t put a timestamp down trying to figure out how long everything will take. Jake’s perspective on Will: Will does have a to do list, he comes into work focused on his MIT (Most Important Task) and he is focused on getting that done. If anything else gets accomplished then that’s just gravy. Then he goes home. Sometimes he gets the thing done that he wanted to get done and he can leave. It’s pretty awesome and takes a lot of discipline. Part of it is that Will doesn’t want to sit at a desk all day. He likes to break up his workday. Because his kids are grown he does a lot of drawing at home later on. He breaks his day into thirds: 1) morning/afternoon: work. 2) afternoon: exercise, shopping for the family, doing things with them. 3) nights) draw and get work done at home, especially the drawing aspect, he can do that anywhere with the iPad. Will has found a schedule that really works for him. Everyone should put a priority on that. Some people work better and are more creative at night. Some people, like Lee work better in the morning, etc. Jake’s daily schedule: 4:30-5:00AM: Wake up, get an hour of work in. 6:00-9:00AM: Make breakfast, take kids to school, work out/go on a run, shower and head to the studio. 9:30/10AM-12:30/1PM: Straight creative time, do the most cognitively demanding work, same with his early morning work time. 1PM-5:30PM: Afternoon is focused on administrative stuff, recording podcasts, meetings, checking email (Inbox zero method), phone calls, meetings, etc. 6-7:30/8PM: Family Time. Dinner, spending time with kids, helping them with school projects, etc. 8-9PM: Decompressing, reading taking notes, maybe write a little for a comic project, then go to bed. Tries to get 7 hours of sleep a night. Good schedules are something that are thought about. Not just random. That was Jake’s weekdays. The weekdays are super focused but the weekends are not. Friday nights he will stay up late watching a movie with one of his kids. Saturdays he sleeps in and will go on a nice long run in the morning, does chores, house stuff, etc. Sundays are completely a day of rest, he goes to church, spends time with his family, plays board games, maybe they make a dessert, watches a Miyazaki film, completely unplugs, tries not to even look at his phone. Then after a weekend like that he is itching to get back to work and it’s no problem waking up at 4:30 in the morning to start another work week. Lee’s Workday Schedule: Lee is naturally an early riser, he tried to be like Jake and wake up early and go straight to work but was feeling some resistance there. Feel things out, if you are feeling some internal resistance, then try and change it up. He would wake up and try to work and would feel antsy, he couldn’t just stumble from his bedroom to his office and start working. He wakes up at 5-5:30 and will do an intense workout, always something athletic, he will go on a run or lift weights, and will spend 1-1.5 hours doing that. Once he got on that schedule it was perfect for him and he would come back home or to the office, wherever he is working that day, feeling balanced, having burned through some of that weird energy and he’s ready to sit down and work because he’s already got some exercise. Monday, Wednesday, Friday: he has designated those days to be an illustrator, that’s when he does his book work. He has a separate studio away from his home and that’s where he does his illustration work. He will work there for 8-10 hours with his 50 minute blocks. He is focused, just does illustration, doesn’t answer the phone, it’s a very focused time frame for him. Tuesday, Thursday: are for teaching, for doing SVS, for recording podcasts. Lee can never do anything halfway, he gets intensely interested in things. Avoiding a trip up with being a scheduler: Before when Lee would get out his calendar and start scheduling he would schedule out the perfect day and with no space for error, he was going to be the epitome of productivity, and then he’d get a revision or something unexpected would pop up and throw everything out of whack. Finally, after a number of frustrating years trying to deal with that he realized something: it’s so easy, don’t be idealistic, leave open space in between the projects. All of the sudden things started working out a lot more smoothly. Obviously, you have to account for things you don’t expect, but by not trying to schedule a perfect day enabled him to have perfect days, if that makes sense. Don’t get frustrated if your schedule gets thrown out of whack. It’s still good to know what the the schedule should be so that if things start going off track and it’s your fault, you can get back on track. A good schedule is your armature to hang everything on. Be willing to dodge and weave as needed. The calendar is a guide/ armature. You will never stick to it, some things take longer, some things are shorter. That’s an important concept, before Lee would derail himself and go from having a crazy scheduled day to no schedule and nothing else would get done. On the weekends Lee has nothing scheduled. Live Life In order to be a good illustrator, it’s not about your craft, it’s not about your technique, it’s about your experiences that you are trying to share with people. It’s, what are you creating art about? What are you trying to share about? You can’t do that if you are vapid, if you don’t have anything inside of you. So you’ve got to have experiences, you’ve got to have a life outside of the studio, you’ve got to have hobbies or something like that. Once you get through that stage of life where there’s that intensity to master your craft and you get there, once you’re sort of on this track where you set your schedule and you’ve got some room in there for balance, it informs your art. Maybe even before then, you find a way that you can do stuff, you can travel (not traveling to Europe, but maybe just across town, or to that museum you’ve been meaning to go to). You need to fill your creative bank account, you need to fill it with creative capital and use it to know what to create art about. Jake’s family will always go on a summer vacation for 2 weeks to a month, depends on the schedule. They’ll do a road trip and go to New York to visit family. It’s a time to have experiences, to spend time with family, and just to have fun. The kids all sleep in a cramped beach house, and they get to play actual games like Cornhole that don’t involve buttons. Jake also raises chickens, which is sometimes fun. A lot people listening to this might be in school and not have the finances that we have. Back then Will would find time to exercise, and it was always running and that’s about it. Now he flies model airplanes, plays the bass, goes hiking, goes mountain biking, plays racquetball 3 days a week, sometimes he snowboards. Really work hard in the beginning, you have more bandwidth and capacity to work hard then. You don’t see many 80 year olds starting at 9 in the morning and going until they drop at night. You can do that when your are in your 20s, 30s, and even 40s. What you do is as important as taking time to work on other things. Will can see a lot of his childhood experiences in his newest Bonaparte book. He’s putting things in there from his childhood. It’s all about those raw experiences, you need to make time to have those meaningful and special experiences. If Will could do it all over again, he’d have spent money differently in the beginning, and became more financially independent earlier on. He would have cut out half of the work that he did early on, because he did so much horrible work: jobs that were so heavily art directed that he wasn’t happy with the work afterwards, and the client probably didn’t care too much about it either, after the fact. All 3 of us are later in our careers, where we’ve all been doing this for 20 years or more. Don’t get frustrated, if you’re like: “I’m never going to get there.” Jake never thought he’d get to where he is right now. There was a time in his life where he wondered if this was even possible. Will also questioned if he could do it early on too. We work smart not hard. We don’t spend as much time spinning our wheels. The execution is quicker. We’ve spent all of that time making those mistakes before. It’s like the guy who, when Will would help him move a couch, had already prepped the whole house, he had already put things away so they wouldn’t trip, and had tied the hide-a-bed down so it wouldn’t spring out and put a ding in the wall. He had done all that prep work so that when we would go to move, we would move it and it would be done, there weren’t a lot of mistakes made. Art is much the same way. When you’ve figured out your process, you just sit down and crank something out and it works out. It’s all about the mistakes you’re avoiding. I.e. Jake did 2 character designs the other day in 3 hours, 10 years ago, it would have been a 10 hour job, but now he’s got a system down, he knows how he’s working, and his intuition is finely attuned, he knows whether or not he is on the right track or not pretty quick. So the sad news for a student is that when you’ve worked 10 hours on a project, don’t pat yourself on the back, because you’ve only worked 3 good hours. Illustration is about experiences. How do those experiences affect illustration? Late teens to early twenties, Lee was really into competitive skateboarding. How he sees the world was changed. Even now when he goes down the stairs and sees a handrail, he sees it first as an obstacle, and second as a handrail. The whole world is like that. He has noticed that others don’t see the world the same way as he does. Skating was all about finding lines in these urban environments and it’s become a tool he uses now in his compositions. The way that he composes a picture has to do with the lines that he saw as a skateboarder. Each thing that you do complements other things that you do in life. And vice versa, how does illustration affect the way you see the world and other things in your life? The same goes for intensity, when Lee works out he tries to work out with intensity. Each of these things plays off of each other and make each other better. Try and see links between things. In Summary: Work With Intensity and Focus in All Categories of Your Life Lower Your Monthly Expenses Be A Scheduler Live Life Quote: “Make a daily appointment to disconnect from the world so that you can connect with yourself.” -Austin Kleon That’s what this work/life balance is all about: to disconnect from your world so that you can connect with yourself, so that when you are back to connecting with your work, with the world you know what to work on, what to talk about, and what your work is to be about. LINKS Svslearn.com Jake Parker: mrjakeparker.com Instagram: @jakeparker, Youtube: JakeParker44 Will Terry: willterry.com. Instagram: @willterryart, Youtube: WillTerryArt Lee White: leewhiteillustration.comInstagram: @leewhiteillo Alex Sugg: alexsugg.com Tanner Garlick: tannergarlickart.com. Instagram: @tannergarlick If you like this episode, please share it, subscribe, and we’d love it if you left a review! These podcasts live and die on reviews. If you want to join in on this discussion log onto forum.svslearn.com, there is a forum for this episode you can comment on. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode’s links and show notes.

How to Become A Better Children’s Book Artist We want to go over some questions that Will has been emailed about that all revolve around the general topic of: How to become a better children’s book artist. As a children’s book artist, do you have to speak and if so to what capacity? Will got this email from a student who got a literary agent last summer and who was wondering if publishers require illustrators to do school visits and publishing conferences. Essentially they are afraid of speaking and were wondering: As an illustrator, do you have to speak? Will used to be petrified of speaking, it probably doesn’t seem like that now because he has a Youtube channel, and speaks at conferences, and now it’s no big deal to him. However, before his heart would pound like crazy just thinking of an upcoming speaking engagement, if he had to speak or teach at church or in school. Maybe some of you also feel that way. Do you really have to speak and if so to what capacity? Jake has done 15 or so books through publishers and he has done school visits for 1 book in particular and it was completely optional. They asked if he would be willing to do it. He went to 6 different schools and didn’t know how much it actually helped his book sales? Ultimately, he doesn’t know how effective it is. You shouldn’t worry about it or let it hinder you from pursuing a career in children’s books. Maybe if it’s apart of your business plan and you are visiting 50 schools a year and you have a line of books to offer for sale, then it might be much more effective. There are some people who do this and they make a lot of money from it. If you go out of state and visit 5 or 6 schools and line them all up and coordinate it so it works out then you can stack a bunch of schools next to each other. Some people will finish a book and then spend the whole next year doing school visits. Once they were trying to get an illustrator to come and do a video with SVS, and he said no and the reason he said no was really really smart, and Lee thinks about this all of the time now. The reason he said no was “because he would come film a 2 to 3 hour video, but it would take a month or two to get ready for it, with rehearsing it, practicing it, writing the course, it takes so much time to prep it and he has learned that he doesn’t have the capacity to do that sort of stuff. Now Lee tends to fall along that line now when he is asked to speak at a SCBWI Conference etc. it’s exhausting and it zaps all of his creative energy out of him. So for Lee, it’s a mixed bag for him. If you take 2 months to prepare a presentation and you can give that same presentation 50 or 100 times then it really pays off and is worth it. But if it’s for a one time or two time presentation it may not be worth it. David Biedrzycki and Jerry Palada do school visits all of the time. So maybe we’re not directly answering the question but these are all different ways to consider speaking and the benefits of it. Average payment for a day is about $1500 and so if you do a few days in a row it can really add up pretty quickly. For David, his wife does all of his booking, hotels, and airfare. And he is now going back to some schools that he went to a few years ago. Publishers like it and want to work with someone like that. It takes away almost all of the risk because if they are doing so many trips, the publisher should be able to at least sell the amount to break even. These guys make a lot of money. How about speaking at bookstores? You have to decide who you are. Some people love to travel and know how to work while they are out and they can keep their routine. It seems like a really lopsided investment and you don’t get much out of it. Lee, works on a book and then it comes out six months later and he is already on to the next thing and he doesn’t want to stop all of that. The thing is book stores typically don’t pay, but schools do. So you’re paying to go and sign books and it’s not very profitable. It’s really hard to make them worth the time. You might sell 10 books in 2 hours and with your royalty of 50 or 75 cents a book, you might make $7. Book signings work for the famous but not so much for the up and coming person. Why You Should Learn To Speak Publically If you do this job and you start to get work, at some point you will be asked to speak publically. So should you? Yes you should, at least learn to be comfortable speaking. Take classes or do a workshop to learn to speak publically. You will be asked to speak publically, or you’ll be asked to teach, or you’ll be asked to present, we get those offers all the time. How to get good at it? Start saying yes to every opportunity where you can. Will used to be that guy that hated it. Will could barely speak when he was chosen as illustrator of the year for the California Teachers Association, and he had to go around giving speeches and he gave a speech in front of 1000 people in a ballroom and that was 10 years ago and he was so nervous beforehand but now today he has spoken so much since then that it doesn’t even phase him anymore. One nice thing about this profession is you can use visuals and you don’t have to worry so much about people staring at you while you are talking. The best advice is the advice that makes you a better person in the end, it’s what makes you more experienced and more capable. So if public speaking is not your strong point, then do whatever you need to do to learn how to feel comfortable with it. Believe in your work and take jobs that there is a passion there for. You see these people who are terrified of speaking but they are passionate about the work they do and so they push themselves to share that with others. Maybe you aren’t passionate about puppy dogs and you did a book about puppy dogs, but maybe you are passionate about creativity and how a kid could grow up to become a creative artist. A lot of kids have roadblocks of parents or teachers saying that art isn’t a real job, and you speaking to them can become a driving force to help you overcome those fears. Being a creative person, being someone who can draw for a living is such a rare privilege and is unlike any other job. You Create and You Share Part of that is to promote yourself and promote your work, your style, and your stories. Somebody needs to hear your message. Nobody is gonna hear it if you don’t start sharing yourself. There is a person in you who is good at public speaking. You need to have faith in yourself. Really good book: Perennial Seller: The Art of Making Work That Lasts 1st half of the book: How to make a book that stands the test of time, that isn’t dated in 10 years, how to create something that is interesting now and in 30 years. 2nd half is about how to market the book and get it into the hands of the people who want to read it. Jake read the book last year and marked it all up, and flipping through it right now there are a lot of great things.The book applies to anyone who creates work, it’s not focused on children’s books but there is so much that still applies. If you get invited to speak, have some sort of takeaway that you want the audience to leave with. Lee had a graduate school program and they had tons of artists come and speak but it doesn’t mean it was all effective.Some would just show art and have pretty meaningless commentary to go with it. Have a specific topic or point you want to make and then have a series of images to show that topic and teach about it. Tell stories about yourself, as humans we are interested in learning more about each other and we love hearing personal stories. Will’s best talk he ever gave was speaking to almost 300 librarians, and he was told 9 months in advance about the presentation, and he kept a Google doc and he didn’t panic or anything but instead anytime an idea came to his head he would jump on his phone and jot it down on the Google doc. This helped him get all of his ideas down leading up to the speaking engagement. His speech was all about “I was that kid”, he showed how he wasn’t the best student and how we shouldn’t write off these kids that are problems, because some of them are really creative and some of them are being forced into the school system. He spoke for an hour. Will sold a ton of books. Don’t be afraid of speaking, if you do it a lot, you’ll get good at it. Anything you do a lot you can get good at it. How to Draw Women Respectfully Another email Will got was in response to a “3rd Thursday” a while back which was the precursor to this podcast. In it, Shannon shared how she was thinking about the issue that you they brought up that men struggle to draw females because they don’t want to sexualize them and they don’t want to over emphasize typical female features. There is a big problem with the way that women are depicted. There are so many people doing “sexy” versions of classic characters. And the thing is those people get famous from it. There was this artist who draws really sexualized characters and got chewed out online for it. There is this endless appetite for it from consumers and artists and we can’t stand it. Jake’s approach: he has a mom, sisters, a wife, and daughters, He doesn’t want to ever disrespect them. His test is, if I would be okay with any of these people wearing the outfit that I’m drawing then I’m okay to draw it. Don’t shy away from the female figure, there isn’t just one female figure there are 100 different female figures. He will approach it from, “Who is this character?” What does she need to accomplish? What about her image will backup and support her personality and her role in the story? He will start with the personality and then will work from the inside out. How do you draw a female character and make her look feminine without making her look sexualized? For drawing children it’s super easy, he just beefs up the eyelashes a little more and then he draws her wearing clothes that look female, when he drops off his children at school he looks at what kids are wearing and thinks of what outfits look feminine and more masculine and then he will dress his characters accordingly. If it’s an older women she will have hips, and a chest, not as broad of shoulders, any genetic thing that shows that this is a female and not a male he will try and put that into his designs. Lee had a great figure drawing class where they would have both a male and a female model take the same pose and instead of focusing on the obvious differences in anatomy, they focused on the more nuanced differences in their gestures. The more subtle things. I.e. A man in a neutral pose, arms will typically round to the outside. A women standing in that same position, typically her elbows will go in and her lower arms will go out. It is a distinctly different silhouette just based on what their arms were doing. In every pose there was always a subtle difference or separation in how males or females carry weight and balance and all of that stuff. So if you can lean on those other things then it helps it become a lot more believable. Before puberty we all have pretty similar body types. There are some tricks that you can use to add to either the femininity or masculinity of your children characters. Will adds thicker lashes when drawing his female characters. He also sometimes uses a little bit more round or soft shapes for his female characters and uses some more boxy or square shapes for his male characters. This is a political topic. As illustrators we are faced with drawing all sorts of characters. Male characters, female characters, young and old characters, animals etc. When you are going down the street you notice what makes someone look more feminine or masculine. If it’s a female character then you need to make her look like a female character. If you’re drawing a male character you need to make him look like a male character. There is a lot of crossover, there are some female characters that have some features that would traditionally be considered more masculine, and vise versa. You really need to be really respectful of that particular character and portraying that character the very best you can. Jake did this ABC book about apples and there was a lot of grey area in the story. He wanted to avoid the whole issue of making sure that there was enough girls and boys, and that there was the right level of diversity among characters and he just made all of the characters animals. It took away a lot of stress and helped him develop the story and push his designs more and he was able to get some great portfolio pieces from it. One of the through lines was that the pig got to eat whatever he wanted and the bear was on a diet. It was a lot more fun, interesting, playful, and kid friendly. It is a proven technique, drawing animals can help you not have to worry so much about some of those other sensitive topics. How to Create Emotional Images The third question we’d like to address came from another message Will got which was about, “What makes an image emotional?” Sometimes we over focus on rendering and miss the emotion. Will just finished a class with Brian Aijar, and one of the things that struck him was that the students did great work but one of the things that they were weak on was coming up with a strong story for their piece. Instead sometimes it was a story fragment. They might say,” The idea for this one is that the person is looking off to the side… that’s the story.” But, why? Another issue was that sometimes they would have things in the illustration that were confusing or distracted from the story. We would be giving critiques but didn’t know what the illustrator was trying to say. Have a Complete Story Idea The way to start to convey emotion in your piece is to have a complete story idea. Sometimes you can still overdo that and try to tell too much story with your image. It needs to be a clear illustration. Here’s an example of a good story: Someone’s walking down the stairs and they are holding a huge birthday cake and you see at the bottom of the stairs child’s blocks, roller skates, or a ball, something they are about to step on. That is a complete story idea. You could show that story at beginning or middle or end. You could show them about to step on the ball, you could show them slipping and the cake going up in the air, or you could show the aftermath with the skate next to them and looking at it you could completely figure out what the illustration is is all about. So in order to convey a human emotion or make your piece feel emotional and have someone to relate to it, you have to tell a story that everyone has experienced. But we have a hard time relating to a story fragment, like someone looking over their shoulder. With a story fragment you are asking more questions than you are answering. Intent David Hohn and Lee are teaching an illustration class right now. One of the big things they push is that students include keywords with their sketches. They want to know the intent of the piece. Too often, if students haven’t trained this way or just draw without thinking then there is no intent. We frame it all on if they are hitting those keywords/their intent, or not. I.e. You say you want this to be scary, but it doesn’t look scary and now let’s go over why, and we will go over the design of the piece, the gestures, the characters, etc. But without knowing that intent then there is no driving force. Learn How to Tell a Joke Learn how to tell a joke. Not just creating jokes out of thin air, but go find jokes and learn how to tell them. Learn the setup, learn the meat of the joke, learn the payoff. So much is going on there, jokes are just mini stories. The more you do that the more it translates over into your work and you aren’t satisfied drawing a character just looking to the left, but you want to know what drives that character. The main thing is, a joke teaches you to establish a character, establish a problem, establish a situation, establish an environment that that character is in, and then how that problem is solved in a clever or funny way. All of the elements are there in a short joke that apply to illustrating, comic books, even public speaking, all of that applies. The reason for illustration, what separates it from just art or just drawings: illustration tells stories, everything you draw should be one of these parts of the story: it should be the setup, the meat, or the payoff. You want to leave the person looking at it asking, “What next?” or “What just happened?” Will also has his students write a sentence or two to describe their intent for their illustrations. Here’s an example that he had from one of his classes: “Two girls gossiping about another girl.” This is a great start! And the story was working well in the drawing. It’s hard to put a definition on how far you need to take something. However we wanted to know why they were gossiping about the other girl and as soon as we added a piece of toilet paper stuck to the bottom of the girl’s shoe, it became a much clearer idea and story. Basically, we just helped Will answer his emails. LINKS Svslearn.com Jake Parker: mrjakeparker.com Instagram: @jakeparker, Youtube: JakeParker44 Will Terry: willterry.com. Instagram: @willterryart, Youtube: WillTerryArt Lee White: leewhiteillustration.comInstagram: @leewhiteillo Alex Sugg: alexsugg.com Tanner Garlick: tannergarlickart.com. Instagram: @tannergarlick If you like this episode, please share it, subscribe, and we’d love it if you left a review! These podcasts live and die on reviews. If you want to join in on this discussion log onto forum.svslearn.com, there is a forum for this episode you can comment on. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode’s links and show notes.

How to Make and Impact in the World With Your Art. What work have you done, that has had the most impact in the world? Meaningful Lessons Will doesn’t write the children’s books that he has illustrated but he feels like he really is able to bring a lot to the table with his art and is able to make the stories more clear. One of those books is Bonaparte Falls Apart, and he is working on the sequel right now and it has an anti bullying theme that is not overt, in that the story holds up on its own. He loves and enjoys working on them and because the Bonaparte books have sold really well, even though the second hasn’t come out yet, the publisher has hinted that there may be a third book. Pretty much every kid experiences bullying and even the kids who are bullies probably get bullied at home. It’s really an important message to help kids become empowered and overcome and deal with those emotions in a positive way and overcome. The Frances books have a kid who is a bully in them. Will had an epiphany reading those books because he used to tease his sisters and sometimes he was a bully; in one of the Frances books he remembers that the sister goes off and is crying because of her brother’s bullying and it really tugged at his heartstrings and must have been pretty impactful because he can still remember that experience now over 50 years later. He realized that he was the bad guy in the story and it really changed him. It was a children’s book that taught him that lesson. I don’t think that you can quantify the impact of your art. Sometimes it’s hard for us to remember where we have shared things and if we have shared stories before, so we apologize if we keep sharing some of the same things. Gentle Reminders Lee feels that where he has made the most difference, it was probably not with his books, instead he feels like it is the connection that he has been able to make with his one off images. Sometimes it’s a momentary thing and he strikes some inspiration and creates a fun print, and then he goes to art fairs to sell them. One time, Lee was getting ready to close at an art fair when there was this woman who came to his booth and one of Lee’s prints caught her eye and she was holding it up looking at it. Lee was waiting for her to leave so that he could tear down his booth but he noticed that she had tears running down her face, she was crying, he wondered what he had done or what he should do. She was looking at this picture of this girl swinging really high on a swing hanging down from a tree. She shared that her sister had died when she was young and that she liked to swing just like that. Lee gave her a hug and she was just bawling and he gave her a print. It was just such a personal connection and one of the most powerful moments of his career. That’s just one experience. On a more consistent basis, when doing art fairs, older people will come to his booth and they will stop and look around, and have this starry look in their eyes. One time this lady said, “I remember this”, not speaking of one piece in particular, they were talking about the feeling of being young. It wasn’t just one image or just one book, but the overall impression of Lee’s work. Lee gets these ideas and likes to make images and are fun, whimsical, and capture a moment. He has seen that happen a lot, with older people coming to his booth and it gives them this shot of something they may have forgot and they leave smiling. Unanticipated Impact One of the things that Jake did that inadvertently had an impact on the world was start an art challenge called Inktober. He didn’t set out trying to make an impact on the world but he gave himself this challenge to try and get better at his craft. He easily could have said, “I’m just going to do this challenge in ink and you guys can follow along.” However, instead he decided to make it a challenge and he invited other people to participate if they wanted to and he made some parameters or rules for the challenge: you draw an ink drawing every day for the month of October and share it online. What started out as a single person doing a self improvement art challenge turned into thousands and thousands of people. He gets so many emails every year from people sharing how it has helped their creativity; it gets people drawing for themselves again, a lot of professionals share that they draw so much for work and Inktober helped them draw for themselves and remember the fun in drawing; people show how they improved so much from doing this and got better as an artist; others share how they got all of these new followers because they showed up and posted consistently on Instagram. Jake had no idea what he was starting. He is trying to actively promote it more and participate more and try to make it more accessible for others. He’s done childrens books, graphic novels, worked on animated films, but everyone views him as the Inktober guy. At first, he thought, “No, i’m so much more.” But now he accepts it and if that is his legacy or how he is known, then that’s great. What work have you done that has had the most impact on one other person, not the world, but one other person? 13:00 Success leads to Success Will: We have all been very fortunate. You have one success, and it leads to more success. Pareto Distribution A small amount of people setting out to do the thing that they set out to do and they experience success. It’s not from talent, its from getting little successes along the way and building off of those. Will got started with editorial but now that market has dried up a lot. He would tell his students, “You can’t follow the path I was on, the water washed away the path.” We’ve probably had a lot of situations where we have helped someone and had someone come up and share a testimonial of how we have helped him. The one that has been especially meaningful to him is that a handful of times he has been at a comic convention and had someone come up and say, “I have a booth over there.” They would continue to share how the reason they have a booth is because they watched Will’s youtube series on doing comic conventions. Will’s Youtube Channel Will shared his experience with his first comic convention along with all of the failures, finances, disappointments, and successes he experienced when breaking into the con scene. He really documented his experience, both his failures and successes. It is so rewarding to hear, “You changed my life, I’m here because of you.” It’s so rewarding, and the internet magnifies our ability to have a positive impact in the lives of others. Doing what we do as teachers, we get a lot of emails sharing successes. Fairly frequently we get emails saying, “I got an agent”, “I got my first book deal”, it is so nice to hear of these successes and please keep sending us those emails and keeping us updated. We also get an email once a week or every other week talking about this podcast. Success begets success. It makes it easier to be successful when you have successes along the way. What separates us from other artists just beginning their career is just the time that we’ve been doing this. I really do feel like anyone that sets their mind to anything, almost anything, can accomplish that thing. I mean you can’t grow and become an NBA player if you’re short. (however, that didn’t stop Spud Webb) But there are so many things that you do have control over. I think that the thing people are battling today more than anything, if you are listening and wondering if you really can make an impact in the world with your art, the answer is that you can and you will, but you have to be willing to make sacrifices. Especially early those sacrifices are painful but later on they aren’t as bad and you are able to have more of a work life balance. Keep Working At It For Lee and his books, he likes the books that he has done, but he hasn’t had the impact that he wants to on his audience yet. He feels he hasn’t done the book he was born to do yet, that is what drives him to write, and he is turning down a lot of offers, and he feels guilty doing so but he hasn’t done the book that he really wants to offer to the world yet. That’s his “First world problem” Why you don’t want to do the thing that you have set up your life to do. Over time your career becomes more and more specific. Early on in your career: someone could ask you to paint a window, work on editorial, or on books, but now, for Lee, it has become so much more specific. You might not set out to be that specific but it’s where your career takes you. What work have you done that has had the most impact on you, personally? For Will working on fanart has been a game changer. It changed the style that he does even in his children’s books, the book series he is doing right now is based off of the style he developed from working on fan art. Will before fan art: Over illustrated. This has been an evolution/maturing process, before his priorities were misplaced. Lee could add a lot more detail and rendering but he chooses not to. Just because you can, doesn’t mean you should. Will would have editors tell him his color stuff was cool but did he have anything else, they were basically telling him that he was putting too many colors in, and was emphasizing things that didn’t need to be emphasized. It made him really reevaluate. He went to comic con and realized that that’s what every artist does they try to really hit you over the head with a lot of color, and he didn’t want to fit in. He wanted to stand out, and so he thought of a style that would stand out, and it gave him a style he could use for children’s books. Lee was really frustrated in school and right out of school. He had some successes, but he hadn’t found his medium: he tried acrylics, pastel, oil color, and then one day he tried watercolor. Then it was off to the races, and it really started to happen and he didn’t feel like he had to force it. It didn’t happen in one piece but it was a process. It was about discovering the right medium that fit his sensibilities. It was night and day from that point on. Adding Good to the World Jake’s answer to the most impact on one person question: Jake came up with Missile Mouse, the graphic novel, and he put it out into the world. He was hoping it would be a great success, maybe become a New York Times Best Seller, Pixar love it and it would be made into movies and... It sold fine, but it didn’t have the impact he had wanted it to. One day about a year later he got an email from a woman whose son was really sick and was hospitalized with some illness that you never want a kid to have to go through, she said that the one thing that gave her son pleasure and made him happy was reading the Missile Mouse comic and just wanted to thank Jake for making it and putting it out into the world. That really stopped Jake in his tracks and he realized he was so dumb. It doesn’t matter how worldly successful Missile Mouse or any project you put out there is, so long as it makes someone happy or improves someone’s life to some degree, just one person, that right there can make it successful and worth it. That is one of his stories. Another thing is his Youtube channel. He’ll get emails sharing how they have really helped people. One of the things that Jake created that had the most impact on him? The first real perspective drawing that he did in 7th grade. That was him learning a new technique or principle of art and then sitting down and trying to make this thing the best that he could make it. When he finished the piece he really felt like it was quite stellar, he was amazed that he could create something like that and his art teacher really appreciated it and gave him good marks. He saw that piece going through an old box a few years ago and thought, “Oh my gosh, I was proud of this?” There was nothing special to it. But what it taught him was, he could learn to do art. Art wasn’t just a hobby, this is something you can learn to do and get good at and devote your life to. That piece had a huge impact on Jake. Create Something The reason we have gone over these three questions: 1.What work have you done, that has had the most impact in the world? 2.What work have you done that has had the most impact on one other person, not the world, but one other person? 3. What work have you done that has had the most impact on you, personally? And the reason we shared them in that order is because there is a common thread between them. The main thing is, and the way that you will ever make an impact is you have to actually make something. You have to create something. It doesn’t have to be awesome, it doesn’t have to be good. Jake’s perspective drawing wasn’t awesome or good, it was okay. It wouldn’t have gotten any likes on Instagram, (maybe a support like from his sister.) The impact can only happen if you create something, if you make something and put it out into the world. Nowadays we have so many resources and ways to share things with the world. The key is: Learn your craft, and share it. Create something, do something, or make something, and share it. Teach people how to do the thing that you’ve learned. Always be engaging with people, asking questions, answering questions, and be apart of the community that you want to be apart of. What you create doesn’t have to be a full graphic novel, It can be a flat piece of artwork like the prints that Will and Lee would sell at art fairs and comic conventions. You can create something that shares a message that you believe in. It can be a story that you want to pass on to people, it can be any sort of medium that you love and want to be apart of. Lee’s Pet Peeve The discount share: “here’s something I made, it’s not that good...” The self deprecating share, where you are putting it down before others have the chance to put it down. It’s not putting your work on the line. It’s the social media disease. So many Youtube videos start with: “This is how I would do it, but you don’t have to do it this way, you might think the way I do it is dumb, it’s just the way that I do it..” It’s all about acting like it doesn’t matter or you just flipped it out and so it doesn’t matter. Instead, say, “here’s the sketch, here’s why I am putting it out there.” The sketch or the painting doesn’t have to be great. You just want to be authentic. We want it to feel authentic, and that you care about what you are sharing, how you feel about what you are sharing and your intent behind sharing it is a lot more important than if it’s awesome. How do you avoid the terrible feeling that comes when someone comments and says it’s bad or not good. The one in a thousand voice. There is a sea of encouragement and that one negative voice can really hurt and stand out from the crowd. Set a goal to be rejected. Lee set a goal to be rejected 50 times by publishers when he was getting started, and it made it not a big deal. “Alright, that’s number 7, on to the next one:)” Maybe set a goal to get 100 negative comments. When starting SVS, we were introduced to Chatbooks which wasn’t an overnight success. Their original concept was you take the best pictures from your phone and you would get scrapbooks made of your best photos sent to you monthly or semi monthly. Basically people take pictures but they only see them online, and the owner was was trying to solve that problem. This guy developed the first generation of chatbooks and people said that it was a great idea and then no one showed up and it flopped, generation 2 came and he got the feedback that it there was too much work involved then generation 3 was him trying to make it as easy as possible. So they automatically print your pictures from your instagram. You have already curated the best photos and periodically they can send you a photo album of your best and favorite photos. It failed twice before they were able to get it right. We have all done things that have failed and it’s the person who keeps going, they are the people who are going to succeed. People criticize everything. It can be the most perfect thing ever, and someone would still say something. For evidence of this, find something you love and read the Amazon reviews for that thing. Even our perfect podcast got a one star review a little bit ago. “For people who talk about being so organized, these guys aren’t organized at all.” It’s actually so true. We all like the media and we consume different things. Some people may look at a show you like and say they hate it but for you and for others it’s perfect. That’s the same for our podcast. If we tried to make it so that everyone liked it it would fail, because we’d be trying to cover too many bases. Our podcast is for people who want to listen in on a conversation between 3 people who love to draw and paint. Failure: Jake was doing Inktober for 3 or 4 years before it actually took off. It was just Jake showing up year after year trying to stick with it and keep going and because of that, along with the timing and the rise of social media and artists starting to use Instagram, it helped Inktober become pretty big. Do you make images to change the world? The best way to not change the world is to make an image to change the world. Lee was apprehensive about this topic, because he doesn’t think about how the rest of the world will be changed by the art, he is just thinking about the art! Will’s author friend, the late Rick Walton, said something along the lines of: “If you set out to teach a moral in your story, you’ll almost always fail. You should set out to tell a really fun or interesting story, and if it teaches a moral then thats a benefit and you can use that moral to market it, but if you set out to teach a moral, almost always your story structure will fail.” It makes it too didactic and predictable. It will feel like you If you start out with a question, or statement, or proposition to get your story started then that’s fine. I.e. I just want to talk about money is the root of all evil, then that can inform your story but that doesn’t mean that it is your story. Some Practical Tips for Getting Started What do you need to do as a creator to make impact? Don’t set out to make an impact. Just by creating, by sharing who you are, your stories, your experience you will make an impact. Here’s a list of things that you can do: Work towards being able to do an art fair or a comic con. You learn so much from doing this. So much work is shared online, and there is this digital wall separating you from your viewers. But when you are face to face with people you get a lot more genuine response to your work, and you will really learn how people respond to your work. Start your own personal art challenge. Not with the idea of it taking over the world, but just to improve and learn yourself. You could even invite another friend to also take on the challenge and then you’ve already benefited another person. Maybe you try and do a drawing a day for a month, or a drawing every week/52 drawings for the year, or maybe you try and do a painting every day for 30 days, it could be a portrait challenge, etc. Start some sort of personal art challenge and share that with other people. If you learn something about art, actually set up an appointment or get together. You could invite friends to come and you’ll teach them how to draw perspective. Art Drop Day, one day out of the year, the first Tuesday in September. You create something and leave it somewhere with a note telling the finder that they have found your art and it’s theirs to keep. It’s a fun way to engage anonymously with the community around you. If you want to make some sort of impact, then do a little Art Drop, and leave it in your favorite book at the library or tape it onto the window of your favorite restaurant. And share some goodness with your community. It’s going to brighten someone’s day. Final Note If you reverse engineer someone who is super successful and is changing the world. Keep in mind that they had to start by learning their craft and doing the mundane stuff that wasn’t changing the world. Think about doing the the basics and fundamentals as your preparation for doing something that will change the world. Now go and start creating and make an impact in the world with your art. LINKS Svslearn.com Jake Parker: mrjakeparker.com Instagram: @jakeparker, Youtube: JakeParker44 Will Terry: willterry.com. Instagram: @willterryart, Youtube: WillTerryArt Lee White: leewhiteillustration.comInstagram: @leewhiteillo Alex Sugg: alexsugg.com Tanner Garlick: tannergarlickart.com. Instagram: @tannergarlick If you like this episode, please share it, subscribe, and we’d love it if you left a review! These podcasts live and die on reviews. If you want to join in on this discussion log onto forum.svslearn.com, there is a forum for this episode you can comment on. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode’s links and show notes.