MarTech Podcast ™ // Marketing + Technology = Business Growth

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. If the pandemic showed us anything, it’s that clients will leave your company for a better one when there’s a misalignment between their goals and a company’s perceptions of those goals. Ideally, it’s critical to understand who your customer is and their goals, to provide a highly personalized and customized service to them. Today, Justin talks about the difference between account-based experience and ABM. Show NotesConnect With: Justin Gray: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. When we think about ABM solutions and platforms, there’s often just focus on targeting accounts. However, they’ve led to more alignment between marketing and sales and shared insights in terms of target accounts. Today, Justin talks about why ABM is not a marketing strategy. Show NotesConnect With: Justin Gray: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Szyarto, president of PS Group Holdings, talks to Ben about the MarTech landscape from a private equity point of view. A lot of industries have great opptotunity for digital transformation. This is especially true for traditonal, large organizations like medicen and government. Today, Ben and Paul discuss private equity’s take on digital transformation. Show NotesConnect With:Paul Szyarto: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben talks with Paul Szyarto, president of PS Group Holdings, about private equity’s take on the MarTech landscape. Let’s face it. A lot of founders don’t have the know-how to navigate the MarTech landscape. Today, Paul talks to Ben about his growth acceleration secrets from the private equity point of view. Show NotesConnect With:Paul Szyarto: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Natalie Marcotullio, Head of Growth at Navattic, talks about product-led go-to-market and why you should care about it. The B2C marketing cycle is all about getting referrals and B2B marketers are jumping that train. As a result, we’ve seen a major shift towards B2B marketers using interactive demos and product-led content so that people can buy the way that they want to buy. Today, Natalie discusses shifting your customer's journey to being buyer-first. Show NotesConnect With: Natalie Marcotullio: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Natalie Marcotullio, Head of Growth at Navattic, talks about product-led go-to-market and why you should care about it. More and more prospects are doing research independently before entering the buying journey. As a result, marketers have been offering more interactive demos on their websites in an effort to showcase their software’s experience to prospects without having to set up a free trial or talk to a sales rep. Today, Natalie discusses how to go product-led in seven days. Show NotesConnect With: Natalie Marcotullio: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. When you’re trying to evaluate what’s going on with your business, it’s easy to lose track of your goals in the midst of all the KPIs and metrics. However, the six I’s for sustainable growth provide a framework to effectively evaluate where your business is at and help your business grow sustainably. Today, Troy discusses the six I’s for sustainable growth. Show NotesConnect With: Troy Sandidge: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. For every business that wants to scale, there are four currencies in its arsenal. However, many startups, entrepreneurs, and enterprise-level organizations fail to achieve business objectives simply because they're not maximizing the four currencies that they have. Today, Troy discusses the four currencies businesses need to scale. Show NotesConnect With: Troy Sandidge: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. While growth and scaling are terms used interchangeably, there are quite a few differences between the two and they should be approached accordingly. Furthermore, before scalability can be achieved, sustainable growth must not only be present, it also has to be maintained. Today, Troy discusses the difference between growth and scaling. Show NotesConnect With: Troy Sandidge: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Daheb, CMO of cloud-based digital experience platform, On24 comes back to talk with Ben about building relationships with your marketing efforts. The pandemic has affected us all in some way or another. But marketing seems to have moved permanently online because of this. Today, Ben and Steve talk about the hybrid future of marketing. Show NotesConnect With:Steve Daheb: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.