MarTech Podcast ™ // Marketing + Technology = Business Growth

Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. In today's interconnected world, consumers value the opinions and experiences of others more than ever before. Online communities provide a platform where like-minded individuals can come together, and share their thoughts, reviews, and recommendations about products and services. Today, Sebastian discusses why retail requires entertaining communities. Show NotesConnect With: Sebastian Hamann: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. AI is revolutionizing the world of eCommerce by injecting excitement and innovation into the shopping experience. In addition to the benefits for consumers, AI is helping eCommerce owners be more efficient and enabling them to provide more personalized shopping experiences to their customers. Today, Sebastian discusses the AI industrial revolution of eCommerce. Show NotesConnect With: Sebastian Hamann: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. Understanding the best digital strategy for international expansion requires a nuanced approach. It's not just about assuming global platforms work uniformly in every country, and it goes beyond translating all the content on your website into the new market’s language. Today, Nataly discusses how to choose the best digital strategy for your international business.  Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nataly Kelly, author of Take Your Company Global, discusses the importance of market intensification strategy in expanding into new markets. She emphasizes the need for a gradual approach and deep market understanding. Topics include Maraka model for market potential assessment, customer adjustability, and strategic decision-making for international expansion.

Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. In marketing today, trust holds immense value, and creators have become beacons of trust, influencing consumer brand perceptions. Collaborating with creators on YouTube offers brands a way to authentically connect with audiences, scale messaging, and drive conversions.Today, Adetutu discusses collaborating with creators for YouTube growth.  Show NotesConnect With: Adetutu Laditan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. YouTube, the world's second largest search engine, holds vast potential for marketers. But, transforming video production into a monetization opportunity on the platform requires a strategic approach. Today, Adetutu discusses the roadmap to monetizing your YouTube content. Show NotesConnect With: Adetutu Laditan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ian Macleod, Chief Marketing Officer at SALESmanago, talks about the future of AI in marketing for eCommerce companies. There’s a growing demand for personalized customer experiences on eCommerce websites. But, are you collecting enough zero data to understand your customers and provide those personalized experiences across all your channels? Today, Ian discusses new customer engagement industry benchmarks. Show NotesConnect With: Ian Macleod: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ian Macleod, Chief Marketing Officer at SALESmanago, talks about the future of AI in marketing for eCommerce companies. AI is providing marketers with valuable tools and insights to streamline processes and improve content creation. As AI technology continues to advance, it holds the potential to further transform marketing by enabling even more sophisticated automation, personalization, and data-driven decision-making. Today, Ian discusses where AI is taking marketing. Show NotesConnect With: Ian Macleod: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeanna Barrett, Founder and Chief Marketing Expert at First Page Strategy, talks about maximizing your growth potential with data-driven SaaS lead generation tools. From content creation to valuable insights, AI is transforming the way marketers work. By automating time-consuming and manual tasks, AI is enabling marketers to focus on strategic activities. Today, Jeanna discusses some of the best artificial intelligence tools for marketers. Show NotesConnect With: Jeanna Barrett: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeanna Barrett, Founder and Chief Marketing Expert at First Page Strategy, talks about maximizing your growth potential with data-driven SaaS lead generation tools. Lead generation is vital for SaaS businesses as it is essential for acquiring new customers and driving business growth. However, with a wide range of tactics to choose from and limited marketing budgets, SaaS businesses often struggle with where to focus their investments to maximize results. Today, Jeanna discusses lead generation strategies for success. Show NotesConnect With: Jeanna Barrett: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.