MarTech Podcast ™ // Marketing + Technology = Business Growth

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typically involved investing in Facebook ads to drive brand awareness and gain customer insights. Now that Facebook has started to prioritize privacy, building a personal brand to launch a product has become the go-to strategy for smart marketers. Today, Melissa discusses why startup marketing isn't what it used to be. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. In the digital age, automation has become a cornerstone of marketing efficiency, but with it comes the challenge of retaining that genuine, human touch. How do you automate your processes while preserving the authenticity that resonates with your audience? Today, Luis discusses how to align automation and authenticity. Show NotesConnect With: Luis Baez: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. LinkedIn's algorithm favors thought leadership, teaching, and coaching efforts. Given that only 3% of users regularly post content, the platform presents a great opportunity for marketers to gain significant exposure and connect with a broad audience. Today, Luis discusses why LinkedIn is the marketer's social platform. Show NotesConnect With: Luis Baez: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Phil Gamache, Co-Founder of Humans of Martech podcast, discusses using Midjourney for creating eye-popping imagery on podcasts. They explore the impact of AI-generated visuals, share insights on creating captivating podcast cover art, and discuss the creative process using various styles and techniques. The episode wraps up with information on connecting with the podcast and encouragement for audience engagement.

Phil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. While marketing has become increasingly data-driven and technologically advanced, it's important not to lose sight of the human and creative aspects. The Humans of Martech podcast aims to maintain a balance by highlighting the human and creative aspects of marketing alongside the technical and data-driven elements. Today, Phil discusses how he got into martech and why he started the Humans of Martech Podcast Show NotesConnect With: Phil Gamache: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Destaney Wishon, CEO at BetterAMS, discusses the differences between Walmart and Amazon advertising. Walmart is investing to compete with Amazon in the digital advertising market. They focus on first-party vendors and learn from Amazon's mistakes. The importance of budget allocation, awareness building, and staying up to date with platform updates are highlighted.

Destaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Amazon has outgrown its eCommerce origins to become a major player in the digital advertising space. Ultimately, people only visit Amazon.com to search for or purchase a product, and many of the world’s largest brands have started to see the benefits of being able to serve an ad directly to someone who is 100% looking to purchase. Today, Destaney discusses how Amazon advertising has matured. Show NotesConnect With: Destaney Wishon: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. In the ever-changing world of content, it's crucial to identify what truly connects with your audience and leverage it across different channels. Yet, personalizing content for each channel, audience group, and geographical location can be a daunting task, but this is precisely where generative AI steps in as a game-changer. Today, Vishal discusses the level of content personalization that can be expected. Show NotesConnect With: Vishal Sood: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. Creative thinking is what generates innovative ideas, connects emotionally with the audience, and builds a brand's identity. While there is a fear that automation may eventually replace the creative elements of marketing, automation alone cannot replicate the depth of human creativity. Today, Vishal discusses automation versus creativity in marketing. Show NotesConnect With: Vishal Sood: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. With privacy regulation changes like GDPR, CCPA, and the departure of third-party cookies, marketers are becoming anxious. However, now is the time for marketers to reduce their reliance on platforms and build out a robust first-party data strategy. Today, Rohit discusses optimizing media buying in the privacy-first era. Show NotesConnect With: Rohit Maheswaran: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.