MarTech Podcast ™ // Marketing + Technology = Business Growth

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overview of customer behavior, while qualitative data sheds light on the "why" behind their actions. Leveraging both signals, allows for a more empathetic approach, ensuring that design decisions address real-world customer concerns, ultimately leading to a more user-centric product. Today, Mattia discusses maximizing customer empathy with product design. Show NotesConnect With:Mattia Santin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. As cookies make their departure, empathy-based personas are emerging as a compelling alternative for businesses to track consumer behavior. This approach provides valuable insights into the emotional drivers behind customer decision-making and fosters stronger connections between brands and their target audience. Today, Emily discusses how you can replace cookies with empathy-based personas. Show NotesConnect With:Emily Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. Lifestyle brands stand out for their distinct focus on purpose and carefully curated experiences for customers that transcend mere product offerings. Creating meticulously crafted experiences that transcend mere product offerings. In this realm, content, words, and videos alone are insufficient, and aesthetics and visual appeal become vital considerations in selecting martech tools. Today, Emily discusses martech for lifestyle brands. Show NotesConnect With:Emily Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Blake Van Leer, EVP and General Manager at Proto AI, talks about how artificial intelligence is helping evolve the eCommerce industry. Despite the widespread adoption of AI throughout several industries, the majority of eCommerce companies have not fully embraced it. However, the future seems to hold a different picture, with AI becoming an integral part of standard technology stacks for both online and brick-and-mortar businesses. Today, Blake discusses the next generation of AI for eCommerce. Show NotesConnect With:Blake Van Leer: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

James Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. The explosive growth of the internet has revolutionized how information, both accurate and misleading, spreads. Businesses now face the challenge of safeguarding their reputation across a multitude of channels, increasing the complexity of managing a brand's online image. Today, James discusses protecting your online reputation. Show NotesConnect With: James Mawhinney.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

James Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. Marketers are increasingly worried about brand safety and consumer trust in today's content. Misinformation is a rising concern, amplified by media and social networks focused on advertiser engagement and chaos for profit, compromising information integrity and authenticity. Today, James discusses empowering truth in the digital age. Show NotesConnect With: James Mawhinney.: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the realm of live commerce, brands are becoming content creators and influencers are turning into brands. While there are multiple paths to success in this landscape, it is crucial for both brands and influencers to take the necessary steps to effectively monetize their offerings and drive sales. Today, Robert discusses live commerce strategies for brands and influencers. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the United States, the live commerce scene has been gradually gaining traction, with numerous platforms and brands exploring the potential of this emerging trend. While challenges exist, the stage is set for live commerce to flourish. Today, Robert discusses whether live commerce will be imported from China. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with users throughout the customer journey can drive brand awareness, product adoption, and revenue. Jake shares insights on how Common Room's platform brings together digital engagement, product usage, and customer data to unlock the power of community as a growth engine for businesses. Show NotesConnect With:Jake Randall: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jake Randall, Chief Operating Officer at Common Room, explores how to successfully navigate the modern buyer’s journey. The digital age has transformed how buyers make decisions, with a growing emphasis on self-direction and online research. As a result, the traditional approach of pushing sales messages must be replaced with a focus on meeting customers where they are and adding value at the right time. Today, Jake discusses navigating the influencer-led B2B buyer’s journey. Show NotesConnect With:Jake Randall: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.