MarTech Podcast ™ // Marketing + Technology = Business Growth

Karl Van Buren, CEO at Audyence, discusses the synergy between technology and human insight in marketing automation. He emphasizes the importance of data optimization, balancing automation with human expertise, and maximizing ROI through personalized nurturing and lead qualification.

Spencer Burke, SVP of Growth at Braze, discusses the importance of trust, privacy, affordability, and personalization in building brand loyalty. Consumers prioritize trust and value over discounts, emphasizing the role of technology in delivering personalized experiences. Transparency and first-party data are key to establishing trust with consumers, enhancing marketing strategies through AI and customer understanding.

Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands.As AI enables deeper personalization, marketers must balance consumer desires for tailored experiences with concerns about data privacy and security. Consumers are skeptical about sharing personal data and demand transparency from brands regarding how their data is collected and used. Today, Spencer discusses what consumers want from brands.Connect With:Spencer Burke: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Strategic Consulting at Braze, Mariam Asmar, delves into the realm of competitive intelligence and marketing strategies. Discover how engaging with your perceived competitors can enhance your marketing endeavors by understanding the existing landscape and defining your brand differentiators. Mariam sheds light on the importance of determining unique selling points to stand out in the market. Show NotesConnect With:Mariam Asmar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mariam Asmar, VP of Strategic Consulting at Braze, discusses leveraging collaboration and AI for marketers. Topics include AI's influence on automation, creative tasks, personalized marketing, and the evolving landscape of marketing technologies. Learn about the significance of mastering AI fundamentals and the rapid evolution of AI in marketing strategies.

VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the world of marketplace marketing measurement. Unveiling the importance of understanding competitive intelligence and marketing strategies, Jed sheds light on how analyzing competitors can enhance your marketing business. Discover how identifying your brand differentiators can set you apart in the market. Show NotesConnect With:Jed Clevenger: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the strategies for measuring marketing success to empower career advancement. Discover how Indeed, the world's leading job site, utilizes analytics to enhance job search experiences globally. Gain insights into the importance of data-driven decisions in optimizing marketing efforts for career success. Show NotesConnect With:Jed Clevenger: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Allie Kelly, CMO at Intensify, explores the state of AI in marketing. In gearing up for the AI-driven landscape, marketers must focus on a customer-centric approach and strategically adopt technology to empower customers in shaping their journey. Establishing a foundation for collecting contextual data is crucial for effective scaling in the evolving AI landscape. Today, Allie discusses prepping for an AI-driven landscape. Show NotesConnect With:Allie Kelly: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Allie Kelly, the CMO at Intensify, dives into the transformative role of AI in marketing. She highlights the pressing need for actionable data in an era dominated by generative AI and account-based marketing strategies. The discussion sheds light on the challenges marketers encounter when managing vast data sets to gain meaningful buyer insights. Allie emphasizes the importance of flexibility and integration in data management, ensuring personalized marketing experiences amidst a complex landscape.

Heather Cook, Founder of Creative Maven, delves into building healthy corporate culture and promoting diversity and inclusion. She shares insights on marketing strategy, consulting, and training, along with emphasizing the importance of personal development skills. Show NotesConnect With:Heather Cook: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.