George Khachatryan, CEO and Co-Founder of OfferFits, discusses the use cases of Generative AI in marketing strategies. He explores how AI can improve creativity, inform marketing strategies, and streamline integration processes for efficiency. The podcast delves into the advancements in Generative AI for marketing, exploring its potential in predictive text generation and market mix modeling platform like Mutinex.

George Khachatryan, CEO and Co-Founder of OfferFit, discusses redefining marketing personalization at scale. He explores the various aspects of personalization and shares insights on how marketers can effectively scale personalization. Topics include using first-party data, AI and machine learning in marketing, and the role of automation in creating personalized content. The podcast also touches on the potential of AI in reshaping content creation, data integration, and customer experiences in large enterprises.

Anne Murlowski, VP of Marketing at Terminus, discusses the importance of aligning marketing strategy with technology solutions. She highlights the need for a unified strategy across marketing, sales, and operations, emphasizing the role of technology in supporting business goals. The podcast covers the challenges businesses face when implementing tech solutions without a clear strategy, and the benefits of starting small and scaling gradually. Essential marketing tools like CRM and data management are also explored, along with the role of data warehouses in enabling targeted marketing strategies for business growth.

Anne Murlowski, VP of Marketing at Terminus, discusses revenue optimization strategies in the digital age. She emphasizes the shift from brand building to revenue generation, humanizing B2B brands, and the evolution of B2B influencer marketing. The podcast highlights the importance of patience and engagement in marketing strategies.

David Finkelstein, Co-Founder of BDEX, discusses the challenges of podcast audience identification relying on IP addresses. He highlights the importance of quality content over quantity in podcasting, drawing parallels to blogging. The podcast explores tracking metrics, listener conversions, and audience identification challenges.

David Finkelstein, Co-Founder and CEO of BDEX, discusses the conflict between impression volume and quality in marketing. He highlights the challenges of balancing quantity and quality in advertising, the evolution of advertising performance and identity in online marketing, enhancing media buying through data analysis, and the changes in marketing metrics amidst privacy regulations.

Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. Artificial intelligence is going to dramatically reshape what it means to be a lawyer and do legal work. It’s already taking over traditionally time-consuming tasks from lawyers and doing them in minutes while making access to legal information more democratic and affordable. Today, Colin discusses the impact of AI on the legal sector. Show NotesConnect With: Colin Levy: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Colin Levy, Director of Legal and Evangelist at Malbek, delves into unraveling the legal tech ecosystem, highlighting the evolving role of marketers integrating data and technology. The discussion covers using tools to mitigate risks in legal processes, understanding AI's impact on law firms, and integrating legal tech with MarTech for data protection and marketing decisions.

CEO Georgios Grigoriadis from Baresquare delves into the realm of AI and data analytics within the customer journey. Discover how leveraging AI tools can enhance personalization and create a seamless customer experience. Gain insights on practical applications of AI data analytics to improve marketing strategies and customer segmentation. Explore the future of AI and data analytics in customer journey analysis with Georgios Grigoriadis.Connect With: Georgios Grigoriadis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Georgios Grigoriadis, CEO of Baresquare, discusses how AI data analytics revolutionizes marketing by providing real-time insights and enhancing customer targeting. The episode explores AI's impact on marketers' roles and strategies, challenges and benefits of AI data interpretation, and the transformative power of AI in decision-making. A teaser for the next episode on AI and data analytics is also provided.