MarTech Podcast ™ // Marketing + Technology = Business Growth

Sponsored By Knit. Today we continue our discussion on how to leverage influencers and reviews to boost the visibility and credibility of your brand. Joining us is Joe Sinkwitz, who is the co-founder and CEO at Intellifluence, which is a SAAS tool that helps brands discover the right influencers for their products, pitch them, and get honest reviews that turn into sales. Prior to launching Intellifluence, Joe worked at an SEO agency and a content marketplace, so he's got a wide set of experiences and we're excited to have him. Yesterday he walked us through the value of reviews and reputation management, and today he's going to describe how to use influencers to drive reviews and other valuable marketing assets. Episode TranscriptConnect with:Joe Sinkwitz: Website  // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn//  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Today we discuss leveraging influencers and reviews to boost the visibility and credibility of your brand. Joining us is Joe Sinkwitz, Founder and CEO at Intellifluence, which is a SAAS tool that helps you discover the right influencers for your brand, pitch them, and get honest reviews that turn into sales. Joe has a wide set of experiences in SEO and creative digital solutions, and today he's going to walk us through his view of the importance of reviews and reputation management. Episode TranscriptConnect with:Joe Sinkwitz: Website  // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn//  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Last month The MarTech Pod reached a milestone that we set out to achieve on day one: to hit 10,000 downloads in one month. I consider this to be one of the biggest achievements of my career and I'm very grateful to the Martech Pod production staff, our guests, and of course mostly to you, our listeners. Before we move on, I thought it would be useful to spend a minute to talk about what it took from a content production and promotion standpoint to go from zero to 10,000 downloads per month. Episode TranscriptConnect with:The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn//  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to learn about some of the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Michael Grasewicz, who recently took the VP of Marketing role at TAFT Clothing, which is a direct-to-consumer, digitally native men's footwear brand focused on delivering unique products and exceptional customer service. Prior to his role at Taft, Michael worked at a handful of consumer product companies including Nest and one of my personal favorites, Taylor Stitch. Here's our interview with Michael Grass from TAFT Clothing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Click to get your free consultation today. Today we revisit part 2 of our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, Greg gets specific about why SVOD integrations are more effective than TV advertising. Episode Transcript Connect with: Greg Isaacs: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Click to get your free consultation today. Today we revisit our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, he is going to tell us what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. Episode Transcript Connect with: Greg Isaacs: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Click to get your free consultation today. Today is part 5 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we published an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is a SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we're going to end the week by talking about how to measure the impact of an influencer outreach campaign. Episode Transcript Connect with: Dmitry Dragilev: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Click to get your free consultation today. Today is part 4 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we're going to publish an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is a SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we're going to talk about getting the most out of your influence-related content. Episode Transcript Connect with: Dmitry Dragilev: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Click to get your free consultation today. Today is part 3 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we're going to publish an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is a SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we're going to talk about building marketable assets with influencers. Episode Transcript Connect with: Dmitry Dragilev: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Click to get your free consultation today. Today is part 2 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we're going to publish an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is a SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we're going to focus our conversation on how to build relationships with influencers. Episode Transcript Connect with: Dmitry Dragilev: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.