MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Apr 30, 2019 • 16min
Local Event Marketing Tech Stack -- Derek Andersen // Bevy
Derek Andersen, Co-Founder and CEO at Bevy, joins us to discuss building local communities from the ground up with. Bevy is a customer to customer community management platform that helps brands build their community in real life. Derek is also a Co-Founder of Startup Grind, which brings the world's greatest founders and investors to tell their stories on stage. Show NotesConnect With: Derek Andersen: Bevy // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 29, 2019 • 23min
Building Local Communities From the Ground Up -- Derek Andersen // Bevy
Derek Andersen, Co-Founder and CEO at Bevy, joins us to discuss building local communities from the ground up with. Bevy is a customer to customer community management platform that helps brands build their community in real life. Derek is also a Co-Founder of Startup Grind, which brings the world's greatest founders and investors to tell their stories on stage. Show NotesConnect With: Derek Andersen: Bevy // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 26, 2019 • 19min
Social Content Engagement as a Customer Service Tool - Brooke Sellas // B Squared Media
We discuss social organic marketing with Brooke Sellas, the Founder and CEO at B Squared Media, a boutique digital marketing agency specializing in social media marketing and advertising services. Prior to founding B Squared, Brooke taught consumer-centric marketing as an Adjunct Lecturer at Baruch College. Show Notes. Connect With: Brooke Sellas - Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 25, 2019 • 26min
Is Social Organic Dead or Underutilized? - Brooke Sellas // B Squared Media
We discuss social organic marketing with Brooke Sellas, the Founder and CEO at B Squared Media, a boutique digital marketing agency specializing in social media marketing and advertising services. Prior to founding B Squared, Brooke taught consumer-centric marketing as an Adjunct Lecturer at Baruch College. Show NotesConnect With: Brooke Sellas: B Squared LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 24, 2019 • 35min
AMA: Driving Organic Podcast Growth - Edward Ford // Supermetrics
Joining us for our first AMA episode is Edward Ford, Marketing Director at Supermetrics, which is a tool for simplifying business reporting that consolidates metrics from sources like Google Analytics, Adwords, Youtube and Facebook into one place. Prior to his current role, Edward worked as a Marketing Strategist at Advance B2B. Show NotesConnect With: Edward Ford: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 23, 2019 • 19min
Tips for Better Data Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple
Joining us today is Kristen Sosulski, leading expert on Data Visualization and Associate Professor at NYU Stern Kristen regularly consults, delivers seminars, and leads workshops on data visualization techniques and best practices. She is also the Director of the Learning Science Lab for the NYU Stern where she leads team to design immersive learning environments for professional business school education. Show NotesConnect With: Kristen Sosulski: Official Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 22, 2019 • 19min
Preparing a Data Set for Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple
Joining us today is Kristen Sosulski, who's a leading expert on data visualization. Kristen is an Associate Professor at NYU Stern and regularly consults, delivers seminars, and leads workshops on data visualization techniques and best practices. She is also the Director of the Learning Science Lab for the NYU Stern where she leads team to design immersive learning environments for professional business school education. Show NotesConnect With: Kristen Sosulski: Official Website // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 19, 2019 • 18min
Paid Social Week -- Are Twitter, Pinterest, Quora, or Reddit worth testing? -- SoSo Sazesh // Growth Pilots
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, the Founder of Growth Pilots. Today we discuss using niche social platforms like Twitter, Pinterest, Quora and Reddit. Show NotesConnect With:SoSo Sazesh: Growth Pilots // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 18, 2019 • 15min
Paid Social Week -- Performance Marketing for Millenials using Snap -- SoSo Sazesh // Growth Pilots 4
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, Founder and CEO at Growth Pilots. Today we discuss how to reach the kids using millennial focused social advertising channels like Snapchat. Show NotesConnect With:SoSo Sazesh: Growth Pilots // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 17, 2019 • 24min
Paid Social Week: For B2B is LinkedIn your best PPC Channel? -- SoSo Sazesh // Growth Pilots 3
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, Founder and CEO at Growth Pilots. Today, we discuss using paid social to drive B2B growth and specifically focusing on how to use LinkedIn. Show notesConnect With:SoSo Sazesh: Growth Pilots // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
