MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Dec 10, 2019 • 22min
How To Build a Remote Content Team -- Liam Martin // Time Doctor
Joining us to discuss doing more with less time and resources is Liam Martin, Co-Founder of Time Doctor and Running Remote, which are businesses that help marketers and entrepreneurs work more efficiently and with more independence. Today, Liam and I are going to talk a little bit about some of the changes that are happening in the workforce and why the future of your marketing strategy may involve building a remote team. Show NotesConnect With: Liam Martin: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 9, 2019 • 30min
Prominent Female Tech Exec's Approach to Mastering Big Data -- Elizabeth Cholawsky // HG Insights
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us is Elizabeth Cholawsky, the CEO at HG Insights, which is a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 8, 2019 • 19min
Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics
This weekend we're rebroadcasting our conversation with Doug Bell, the VP of Marketing at Searchmetrics, which is the global leader in SEO marketing and analytics, SEO optimization, social and content marketing. In today's episode, Doug is going to walk us through how he's developed his customer segmentation at Searchmetrics and how he matches the right customers with the right products. Show NotesConnect With:Doug Bell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 7, 2019 • 17min
Effective B2B Marketing Channels, Segments, & Strategies (Part 1) - Doug Bell // Searchmetrics
This weekend we're rebroadcasting our conversation with Doug Bell, the VP of Marketing at Searchmetrics, which is the global leader in SEO marketing and analytics, SEO optimization, social and content marketing. In today's episode Doug is going to tell us how he combined his previous experience and finance with an understanding of brand marketing. Show NotesConnect With:Doug Bell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 6, 2019 • 15min
Month 20 Update: Shifting from Paid to Organic Growth - Benjamin Shapiro // benjshap LLC
Today we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We are 20 months into publishing content for the MarTech podcast and in today's episode we are going to recap all of our monthly updates for this year and we'll talk about shifting from paid to organic growth efforts. Show NotesConnect With: The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 5, 2019 • 18min
Tips for Growing Amazon Revenue -- Kiri Masters // Bobsled Marketing
Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 2 of our conversation, we are going to talk about tips for increasing Amazon revenue. Show NotesConnect With: Kiri Masters: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 4, 2019 • 20min
Where Should Amazon Fit Into Your eCommerce Strategy -- Kiri Masters // Bobsled Marketing
Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 1 of our conversation, we are going to discuss where Amazon should fit into your eCommerce strategy. Show NotesConnect With: Kiri Masters: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 3, 2019 • 27min
Facebook Community Launch & Scale Playbook -- Christina Jandali // Deliver Your Genius
Today we're going to discuss the process to build and the value of a community on Facebook. Joining us is Christina Jandali, a Business Growth Strategist at Deliver Your Genius, which is her consultancy that helps aspiring entrepreneurs and small business owners find independence through building communities. In part 2 of our conversation, Christina is going to walk us through her playbook for launching and scaling one of those Facebook communities. Show NotesConnect With:Christina Jandali: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 2, 2019 • 19min
Why Facebook Groups Are Valuable Marketing Assets -- Christina Jandali // Deliver Your Genius
Today we're going to discuss the process to build and the value of a community on Facebook. Joining us is Christina Jandali, a Business Growth Strategist at Deliver Your Genius, which is her consultancy that helps aspiring entrepreneurs and small business owners find independence through building communities. In part 1 of our conversation, Christina is going to walk us through why building a community specifically on Facebook is a valuable marketing asset. Show NotesConnect With:Christina Jandali: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 29, 2019 • 30min
AMA: Strategies & KPI's for Marketing a Spirits Brand Launch -- Clay Kinnick // Hard Truth Distilling Co
Joining us for today's Ask Me Anything is Clay Kinnick, who is a Marketing and Business Development Coordinator at Heart Truth Distilling, which is Indiana's largest craft distilling company. In today's episode, we are addressing KPIs with his company's leadership. Show NotesConnect With: Clay Kinnick: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
