MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Jun 2, 2021 • 18min
Building The Build To Sell Business -- John Warrillow // The ValueBuilder System
Today Ben talks with John Warrillow, the president of The ValueBuilder System, about building a business that finds auto automatic customers. The ValueBuilder System helps small businesses to sustainably increase their value. John is also an author and host of the Built To Sell podcast. Ben and John discuss how you build, accelerate, and harvest the value of a company. Show NotesConnect With: John Warrillow: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 1, 2021 • 17min
Performance Marketing In The Influencer World -- Shane Austrie // Silicon Valley Consulting
Shane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is the role of performance marketing in today’s influencer world? As a MarTech and AdTech consultant, Shane gives his take on the cyclical nature of advertising and where marketers are positioned today. Can performance marketing really help you with more than just awareness? Show NotesConnect With: Shane Austrie: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 31, 2021 • 17min
The Future Of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley Consulting
Today, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a MarTech and AdTech consultant, so who better to give advice on how machine learning affects marketing on various platforms including social media? With the update of IOS 14.5, what will the online marketplace look like for marketers? Ben and Shane discuss in detail what you can expect going forward. Show NotesConnect With: Shane Austrie: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 30, 2021 • 21min
The Value Of Measurement In Marketing -- Chris Vitti // Knotch
The Value Of Measurement In Marketing -- Chris Vitti // Knotch. Show NotesConnect With: Chris Vitti: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 29, 2021 • 17min
Using Date To Create Purposeful Content -- Chris Vitti // Knotch
Using Date To Create Purposeful Content -- Chris Vitti // Knotch. Show NotesConnect With: Chris Vitti: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 28, 2021 • 13min
Hubspot’s Plans To Scale It Podcast Network -- Kieran Flanagan // Hubspot
Kieran Flanagan, senior vice president of marketing wraps up his week-long chat with Ben the Hubspot Podcast Network. Today, Ben and Kieran talk about Hubspot’s plan for the podcast network going forward. As an expert at scaling business marketing solutions, how will Hubspot scale the podcast network? Kieran gets into detail about what’s the next step for growth after launch. Show NotesConnect With: Kieran Flanagan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 27, 2021 • 17min
Behind The Scenes Of Hubspot’s Podcast Network Launch -- Kieran Flanagan // Hubspot
Kieran Flanagan, senior vice president of marketing shares with Ben what really goes into creating the Hubspot Podcast Network. The podcast network is a platform for creators to come together to provide educational content through a sponsorship model. What is the step by step formula that Hubspot used to put together this collaborative effort? Ben and Kieran talk about some of the behind the scenes creation details of the podcast network. Show NotesConnect With: Kieran Flanagan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 26, 2021 • 14min
Why Hubspot Is Building A Podcast Network -- Kieran Flanagan // Hubspot
Kieran Flanagan, senior vice president of marketing talks with Ben about how Hubspot is now engaging in the audio medium. Hubspot is creating a podcast network and the MarTech Podcast is part of that network. Today, Ben and Kieran get into detail about why Hubspot is creating a podcast network. What exactly is the Hubspot Podcast Network? Show NotesConnect With: Kieran Flanagan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 25, 2021 • 16min
Content’s Role In Marketing Hubspot -- Kieran Flanagan // Hubspot
Kieran Flanagan, senior vice president of marketing talks with Ben about the role that content plays in Hubspot’s marketing effort. Hubspot creates an environment that facilitates collaboration among all of your teams. Today, Ben and Kieran discuss how Hubspot approaches content creation. With a content-centric approach to marketing, how do you decide on your content mix? Show NotesConnect With: Kieran Flanagan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 24, 2021 • 15min
Hubspot’s Marketing Strategies -- Kieran Flanagan // Hubspot
Kieran Flanagan, senior vice president of marketing at Hubspot drops in for Hubspot Marketing Week with Ben. Today, Ben and Kieran talk about Hubspot's marketing and content plan. Your marketing strategy can be even more effective if you have the right team behind you. Kieran gets into detail about the different business services that Hubspot supports and their evolution throughout the years. Show NotesConnect With: Kieran Flanagan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
