MarTech Podcast ™ // Marketing + Technology = Business Growth

Josh Francia is the Chief Growth Officer at Blueshift. For Connected Data Week, Josh discusses how you can use multiple data sources together to better personalize your marketing. Ultimately, it all boils down to user experience. Today, Josh talks about the value of CDPs and connected data. Show NotesConnect With: Josh Francia: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the increasing importance of the second screen. Joining us is Devin Fallon, the VP of Media Insights and Analytics at Tremor Video, which is a programmatic video platform built for storytelling and matching advertisers with their desired audience wherever they may be through custom video experiences delivered across all screens including mobile, tablet and connected TV. In part 2 of our conversation, we're going to talk a little bit about how to take advantage of the second screen. Show NotesConnect With: Devin Fallon: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the increasing importance of the second screen. Joining us is Devin Fallon, the VP of Media Insights and Analytics at Tremor Video, which is a programmatic video platform built for storytelling and matching advertisers with their desired audience wherever they may be through custom video experiences delivered across all screens including mobile, tablet and connected TV. In part 1 of our conversation, Devin and I are going to talk about the differences between linear connected and second screen television advertising. Show NotesConnect With: Devin Fallon: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lloyed Lobo, co-founder and president of Boast.AI, talks about community driven marketing. So you’ve gotten a few people together in your community. The next step is to figure out ways to monetize your new following. Today, Lloyd discusses how you can monetize your community marketing efforts. Show NotesConnect With: Lloyed Lobo: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lloyed Lobo, co-founder and president of Boast.AI, discusses community driven marketing. One of the best things you can do for your brand is to build a community around it. But not a lot of people know exactly how to foster such relationships. So today, Lloyed talks about his ultimate guide to community-led growth. Show NotesConnect With: Lloyed Lobo: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deliverability specialist at EmailConsul, Yanna-Torry Aspraki, talks about how to avoid getting email jail. So you’ve identified that you have email deliverability problems. So how do you go about resolving them? Today, Yanna-Torry discusses how you can solve your email deliverability problems. Show NotesConnect With: Yanna-Torry Aspraki: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yanna-Torry Aspraki, deliverability specialist at EmailConsul, explains how you can avoid getting caught in email jail. You won’t know if something is wrong until you start monitoring deliverability. But there are different variables at play here.So today Yanna-Torry talks about how to recognize email deliverability problems. Show NotesConnect With: Yanna-Torry Aspraki: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yanna-Torry Aspraki is the deliverability specialist at EmailConsul. If you’re not a seasoned marketer, there might be a few things that you’ve overlooked about sending emails. It’s more than just entering a valid address and waiting for a favorable response. Today, Yanna-Torry breaks down exactly how email actually works. Show NotesConnect With: Yanna-Torry Aspraki: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which is a boutique experiential marketing and creative events agency with big bold clients. In part 2 of our conversation, we're going to discuss how to drive revenue through offline experiences. Show NotesConnect With: Justin Moss: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which is a boutique experiential marketing and creative events agency with big bold clients. In part 1 of our conversation, we are going to talk through the music industry vet's experience to the marketing playbook. Show NotesConnect With:Justin Moss: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.