MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Jan 17, 2022 • 15min
Unlocking Marketing Attribution -- Joe Yakuel // WITHIN
Joe Yakuel, Founder and CEO of WITHIN, talks about the overlap between brand and performance marketing. There are many moving parts when it comes to which part of your marketing works. While tools can provide limited information in relation to understanding attribution, they don't tell the entire story. Today, Joe breaks down the topic of unlocking marketing attribution. Show NotesConnect With: Joe Yakuel: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 16, 2022 • 16min
How Startup Founders Can Start Building Their Brand On A Limited Budget -- Kate Walling // Traction Hero
Today we're going to discuss how to make an impact in marketing for early stage startups. Joining us is Kate Walling, the Founder and CEO of Traction Hero, which is a tech savvy marketing agency that solves high growth companies' most pressing marketing challenges. In part 2 of our conversation, we're going to discuss how startup founders can build their brands on a limited marketing budget. Show NotesConnect With: Kate Walling: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 15, 2022 • 16min
The Biggest Trends In Social Media And Marketing That Ill Impact Startups In 2020 -- Kate Walling // Traction Hero
Today we're going to discuss how to make an impact in marketing for early stage startups. Joining us is Kate Walling, the Founder and CEO of Traction Hero, which is a tech savvy marketing agency that solves high growth companies' most pressing marketing challenges. In part 1 of our conversation, Kate is going to walk us through her thoughts about the biggest trends in social media marketing that will impact startups in 2020. Show NotesConnect With: Kate Walling: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 14, 2022 • 13min
Influencer Seeding: An Untapped Marketing Strategy -- David Morneau // inBeat Agency
inBeat Agency’s Co-Founder, David Morneau, wraps up discussions about using influencers to grow your business. When brands are scouting for influencers, quite a few challenges may arise. These range from large costs associated with Macro-influencers to having to go through negotiations with an agency. So, today David talks about Influencer Seeding, your untapped marketing strategy. Show NotesConnect With:David Morneau: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 13, 2022 • 16min
Content Crowdsourcing That Fuels Social Growth -- David Morneau // inBeat Agency
Co-Founder of inBeat Agency, David Morneau, continues discussions about using influencers to grow your business. In marketing, paid social teams are always on the hunt for user and influencer-generated content to power their new ads. Likewise social media teams always need new content to post. Today, David looks into content crowdsourcing that fuels social growth. Show NotesConnect With:David Morneau: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 12, 2022 • 17min
Growing DTC Brands Through Micro-Influencers -- David Morneau // inBeat Agency
David Morneau, inBeat Agency’s Co-Founder, talks about using influencers to grow your business. In a time where it’s quite difficult to stand out, brands are using influencer marketing to do just that. For a variety of reasons, it’s not always the biggest influencers that are sought after. Today, David discusses growing D2C brands through Micro-Influencers. Show NotesConnect With:David Morneau: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 11, 2022 • 16min
Do Marketers Need An MBA Today? -- Dr. Americus Reed // GBK Collective
GBK Collective’s Brand Strategist, Dr. Americus Reed, concludes discussions about identity and education. Most of us are constantly looking for ways to improve professionally and advance within our industries. For marketers, this brings up the age old debate about needing an MBA for success. Today, Dr. Americus breaks down whether modern marketers need an MBA or not. Show NotesConnect With:Dr. Americus Reed: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 10, 2022 • 23min
Identity Loyalty Plays For Smart Marketers -- Dr. Americus Reed // GBK Collective
Dr. Americus Reed, GBK Collective’s Brand Strategist, talks about identity and education. Marketers have been experiencing a number of changes. Google is set to deprecate third-party cookies by 2022 and privacy concerns still prevail. These changes impact not only access to data but also customer identity resolution. Today, Dr. Americus discusses identity loyalty plays for smart marketers. Show NotesConnect With:Dr. Americus Reed: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 9, 2022 • 16min
Zeroing In On The Ideal Product Price Point -- Laura Troyani // PlanBeyond
Today we're going to talk about how to use market research to maximize profitability. Joining us is Laura Troyani, the Principal of PlanBeyond which is a boutique marketing agency focused on research strategy and operations, specializing in working with startups and organizations launching new products. In part 2 of our conversation, we discuss how you can zero in on the ideal product price point. Show NotesConnect With:Laura Troyani: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 8, 2022 • 18min
Using Market Research To Nail Product & Business Positioning -- Laura Troyani // PlanBeyond
Today we're going to talk about how to use market research to maximize profitability. Joining us is Laura Troyani, the Principal of PlanBeyond which is a boutique marketing agency focused on research strategy and operations, specializing in working with startups and organizations launching new products. In part 1 of our conversation, Laura is going to walk us through her views on using market research to nail product and business positioning. Show NotesConnect With:Laura Troyani: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
