MarTech Podcast ™ // Marketing + Technology = Business Growth

The Success Story Podcast Founder, Scott D. Clary continues discussions on marketing technology. In D to C eCommerce, people need to trust your brand as soon as they land on your website. When you’re a new player to the market, there are several tactics to establish brand authenticity and build trust with your prospects. Today, Scott speaks about eCommerce marketing strategies for startups. Show NotesConnect With: Scott D. Clary: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott D. Clary, Founder of The Success Story Podcast, chimes in on marketing technology in the podcast space. A vast amount of assets can be pulled from a 30 to 60 minute interview. Content syndication around social media is simpler than ever today thanks to several tools and technologies. Today, Scott discusses Gary Vee style podcast content marketing. Show NotesConnect With: Scott D. Clary: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss if the future of marketing is already here. Joining us is Mathew Sweezey, who is the Director of Market Strategy at Salesforce, which is the world's most recognized customer success platform. In part 2 of our conversation, we discuss whether Salesforce and some other big companies are in the center of the marketing universe. Show NotesConnect With: Mathew Sweezey: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss if the future of marketing is already here. Joining us is Mathew Sweezey, who is the Director of Market Strategy at Salesforce, which is the world's most recognized customer success platform. In part 1 of our conversation, we are going to discuss if the marketing revolution is right in front of us. Show NotesConnect With: Mathew Sweezey: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO of Permission.io, Charlie Silver, continues discussions on permission-based marketing benefits, and value exchange in advertising. With Web 3.0, advertisers need to give users a reason to opt-in for future messaging. Permission.io is enabling brands to do that with the ASK coin. Today, Charlie illustrates the process of creating an opt-in value exchange. Show NotesConnect With: Charlie Silver: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Charlie Silver, Permission.io CEO, discusses permission-based marketing benefits, and value exchange in advertising. Mounting regulations and user concerns about data privacy have altered advertising. Brands must now seek permission to use personal data, and consumers don’t always opt-in. Today, Charlie looks at the impact of permission-based advertising. Show NotesConnect With: Charlie Silver: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sounds Profitable Founder, Bryan Barletta, and Ben Shapiro, host of the MarTech podcast, discuss how they got into the B2B influencer business. Bryan and Ben have successfully built audiences and monetized their content. And they get a lot of questions about how they did it. Today, Bryan and Ben share their stories and tips for B2B influencer hopefuls. Show NotesConnect With: Bryan Barletta: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

USC Incubator Director & Adjunct Professor, Paul Orlando, wraps up discussions on some of the most important metrics for marketers. When you’re on the hunt for investment capital, your CAC is a very important metric. It indicates what channels are working for you and highlights opportunities for scale. Today Paul talks about calculating your customer acquisition costs. Show NotesConnect With: Paul Orlando: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Orlando, Incubator Director & Adjunct Professor at USC, shares some of the most important metrics for marketers. When building a business, LTV is often a highly sought after number. Rather than a single, static number, understanding LTV starts with understanding the behavior of your customer segments. Today Paul takes us through the process of calculating LTV. Show NotesConnect With: Paul Orlando: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how and why you should reconsider how you think about ad networks. Joining us is Sergey Schelkov, a Sales Executive at Epom, which is a cost effective ad serving platform and ad management solution. In part 2 of our conversation, we're going to talk a little bit about why some brands are building their own demand side advertising platforms. Show NotesConnect With: Sergey Schelkov: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.